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Compare PubMatic and The Trade Desk 
Featured Products
At a Glance
Market Segments
Small-Business (44.4% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
PubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PubMaticThe Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in providing a diverse audience targeting capability, which allows for unique and complex targeting options that many other demand-side platforms lack. This advanced targeting is a significant advantage for users looking to optimize their advertising strategies.
- Users say that The Trade Desk offers a streamlined platform with more capabilities compared to competitors like Amazon and DV360. Reviewers appreciate its technical sophistication, which enhances their overall advertising experience and effectiveness.
- According to verified reviews, PubMatic is praised for its clean interface and flexible reporting features. Users find it enjoyable to navigate, with the ability to pre-select reporting dates and define custom date ranges, making data analysis more user-friendly.
- Reviewers mention that The Trade Desk provides exceptional support, often described as unmatched. Users highlight the company's approachability and readiness to assist, which contributes to a positive partnership experience in their advertising efforts.
- Users indicate that while PubMatic has made strides in analytics and dashboard capabilities, it still faces challenges in overall user satisfaction compared to The Trade Desk. Some users feel that PubMatic's features, while advanced, do not match the level of innovation seen in The Trade Desk.
- G2 reviewers note that The Trade Desk's implementation process is quick and intuitive, which is a significant advantage for users who want to get started without extensive setup challenges. In contrast, PubMatic's setup process is perceived as less straightforward, which may hinder new users from fully leveraging its capabilities.
Pricing
Entry-Level Pricing
PubMatic
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
PubMatic
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
6.2
10
8.5
126
Ease of Use
6.5
10
8.0
123
Ease of Setup
6.7
5
8.1
89
Ease of Admin
8.0
5
8.2
67
Quality of Support
6.7
10
8.8
125
Has the product been a good partner in doing business?
7.7
5
8.7
71
Product Direction (% positive)
5.3
10
8.7
122
Features by Category
Channel Functionality
Not enough data
8.7
75
Platform Interoperability
Not enough data
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.9
26
Mobile Functionality
Not enough data
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Mobile
Not enough data
8.3
45
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Interoperability
Not enough data
7.8
38
Video Functionality
Not enough data
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
Not enough data
7.8
98
|
Verified
Not enough data
8.3
95
|
Verified
Not enough data
8.4
95
|
Verified
Not enough data
7.6
94
|
Verified
Not enough data
7.7
94
|
Verified
Not enough data
8.5
80
|
Verified
Not enough data
8.6
80
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.2
95
|
Verified
Not enough data
7.7
78
|
Verified
Not enough data
7.9
83
|
Verified
Not enough data
8.1
83
|
Verified
Not enough data
7.8
84
|
Verified
Targeting
Not enough data
8.7
94
|
Verified
Not enough data
8.7
91
|
Verified
Not enough data
8.7
90
|
Verified
Not enough data
8.5
78
|
Verified
Demand Side Platforms
Not enough data
8.3
77
|
Verified
Not enough data
7.8
77
|
Verified
Not enough data
8.5
75
|
Verified
Platform
Not enough data
7.9
73
|
Verified
Not enough data
7.4
87
|
Verified
Not enough data
8.4
87
Not enough data
8.4
89
|
Verified
Not enough data
8.4
83
|
Verified
Not enough data
8.0
84
|
Verified
Not enough data
7.9
76
|
Verified
Not enough data
7.9
77
|
Verified
Not enough data
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.5
12
Not enough data
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.2
12
Not enough data
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
6.1
6
Not enough data
SSP
7.0
5
Not enough data
Not enough data
Not enough data
6.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
PubMatic and The Trade Desk are categorized as Connected TV (CTV) Advertising Platforms
Unique Categories
PubMatic is categorized as App Monetization Platforms, Publisher Ad Server, and Supply Side Platform (SSP)
The Trade Desk is categorized as Demand Side Platform (DSP), Cross-Channel Advertising, Mobile Advertising, Native Advertising, Video Advertising, Display Advertising, Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
PubMatic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Alternatives
Discussions
PubMatic has no discussions with answers
The Trade Desk has no discussions with answers
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