--- title: PubMatic Reviews meta_title: 'PubMatic Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 11 reviews by the users' company size, role or industry to find out how PubMatic works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 11 scale: '5' date_modified: '2026-06-14' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # PubMatic Reviews **Vendor:** PubMatic **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 3.2/5.0 **Total Reviews:** 11 ## About PubMatic PubMatic (Nasdaq: PUBM) delivers superior revenue to publishers by being an SSP of choice for agencies and advertisers. PubMatic’s cloud infrastructure platform for digital advertising empowers independent app developers and publishers to increase monetization while enabling media buyers to drive return on investment by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. Since 2006, PubMatic has been expanding its owned and operated global infrastructure and continues to cultivate programmatic innovation. PubMatic operates 14 offices and eight data centers worldwide. ## PubMatic Reviews ### 1. First glance **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2018 **What do you like best about PubMatic?** The variation of market you advertise for, and solution you provide **What do you dislike about PubMatic?** Doesn't give.examples of previous aolutions **What problems is PubMatic solving and how is that benefiting you?** I haven't used it just watched and witnessed it in action ### 2. Love this product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2017 **What do you like best about PubMatic?** I like how easy it is to navigate and move around in the software and how intuitively designed it is. It speaks a lot about the company's desire to improve user experience. **What do you dislike about PubMatic?** I dislike how hard it is to get in contact with customer service when you need issues resolved. **What problems is PubMatic solving and how is that benefiting you?** I am solving problems when it comes to publishing and marketing of materials. It makes it a lot more standardized approach. ### 3. Needs improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2016 **What do you like best about PubMatic?** It is good SSP tool out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well **What do you dislike about PubMatic?** One thing which i feel is the the only limit was trying to implement them through our Mobile adserver for mobile inventory on an app. **What problems is PubMatic solving and how is that benefiting you?** The biggest problem was lack of diversity in the ad networks for web and mobile. By implementing them they were able to help limit the impact from another partner possibly going down and allowed more flexibility on our side to adjust floors knowing we were not at one partners mercy ### 4. PubMatic Publisher Partner **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2016 **What do you like best about PubMatic?** Quality supply - they have a variety of relationships that would be difficult as an individual company. Pubmatic allows our advertisers to reach multiple through a single relationship. **What do you dislike about PubMatic?** Integration to be able to purchase as much supply as we desired was difficult and never fully achieved. Support has not been the best. **What problems is PubMatic solving and how is that benefiting you?** Accessing top performing supply through a single partner. We fill well on this inventory because we can seek out what we know does well and it's quality. ### 5. P)ublishers Paradise **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Electrical/Electronic Manufacturing | Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2016 **What do you like best about PubMatic?** I like the workflow automation feature as well as the real time analytics aspect of the software most. **What do you dislike about PubMatic?** I have to admit the software is a little confusing to get used to in the beginning. **Recommendations to others considering PubMatic:** Being able to access premium publishers from a single platform makes the job easier. **What problems is PubMatic solving and how is that benefiting you?** We are trying to implement native advertising with this software. It is a great marketing tool. ### 6. PubMatic **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about PubMatic?** Absolutely nothing at all. Terrible. Do not use. **What do you dislike about PubMatic?** Absolutely everything. This place has terrible customer service, they didn't even know what they were doing when we implemented their services. They were highly unorganized, they didn't know how to answer our questions, they were unknowledgeable about a lot. Very uneducated. **What problems is PubMatic solving and how is that benefiting you?** NOTHING **Official Response from Melissa Lachman:** > Thank you for your feedback. We would like to learn more about your experience with PubMatic and how we can improve. Please reach out to us at info@pubmatic.com at your earliest convenience. ### 7. Pubmatic is a good SSP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2015 **What do you like best about PubMatic?** Pubmatic has a very clean interface and the reporting is very flexible. It's one of the more modern-feeling interfaces that is really a joy to use. You can pre-select reporting dates, define a certain date, or define a flexible date range. The Pubmatic staff is excellent to work with - they are very attentive and do what they say they are going to do. We have an account manager and a backup email list so that the whole team is aware of our issues. **What do you dislike about PubMatic?** We did not set up our demand segments, so I do not know too much about how those were setup in the interface. We are somewhat at the mercy of their expertise for this area in their interface. **Recommendations to others considering PubMatic:** If you are using the Mocean ad server (pre-Pubmatic acquisition), find out when and how the migration to the Pubmatic interface will take place. If you are just using the Pubmatic SSP, this doesn't matter. **What problems is PubMatic solving and how is that benefiting you?** We are trying to effectively sell remnant inventory at a high fill rate and a high CPM. So far we have a decent mobile CPM, but fill rate could use some improvement. We are working with them on that. We were on the Mocean platform so that is the publisher ad management tool we are using. ### 8. Useful SSP to monetize unsold inventory **Rating:** 4.5/5.0 stars **Reviewed by:** James W. | Director of Product, Ad Solutions, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** December 30, 2014 **What do you like best about PubMatic?** One of the better SSP tools out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well. The team has always been responsive and the attitude they have to make sure we are truly setup for success is helpful. **What do you dislike about PubMatic?** Overall they work great. The only limit was trying to implement them through our Mobile adserver for mobile inventory on an app. They could use some work with MoPub to get this setup easier but even that is manageable. **What problems is PubMatic solving and how is that benefiting you?** The biggest problem was lack of diversity in the ad networks for web and mobile. By implementing them they were able to help limit the impact from another partner possibly going down and allowed more flexibility on our side to adjust floors knowing we were not at one partners mercy. ### 9. Pivoting Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 27, 2015 **What do you like best about PubMatic?** I like the new direction they're going with analytic capabilities and dashboards that allow the user to make decisions and not pull data. I also think that they have a respectable platform that scales decently well. **What do you dislike about PubMatic?** They're still not fully integrated with some of the big mobile DSP's so there's a push to build out that capability. However, there are challenges with mobile, when using this display first platform. **Recommendations to others considering PubMatic:** Depending on your goals this platform might be perfect. However, using PubMatic is a necessity in digital display and eventually will be in mobile because of the sheer size of the platform. It's not without its technological challenges but can be an essential part of your mix, whether you're a DSP looking for inventory or a Publisher looking to monetize your own. **What problems is PubMatic solving and how is that benefiting you?** Looking for diversity of publishers and scale in doing so. PubMatic is giving me options for inventory in the open market and through private marketplaces to get more premium inventory. ### 10. Solid platform for publishers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** January 25, 2015 **What do you like best about PubMatic?** Advanced features for the industry. They are already support real time bidding and also can handle being your supply side partner at the same time. They definitely make it hands off for you if you want to use them as a SSP so that can be nice that they can do all the optimizing for you. **What do you dislike about PubMatic?** There are definitely lots of platforms that also are able to do the same thing as Pubmatic so it is not unique in that sense. **What problems is PubMatic solving and how is that benefiting you?** n/a ### 11. Was ok but didn't work effectively when using other SSPs **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Publishing | Mid-Market (51-1000 emp.) **Reviewed Date:** January 26, 2015 **What do you like best about PubMatic?** always filled my impressions with a paying ad **What do you dislike about PubMatic?** technology crashed our ad server and we had not ads appear. **What problems is PubMatic solving and how is that benefiting you?** trying to increase the yield of my unsold inventory. - [View PubMatic pricing details and edition comparison](https://www.g2.com/products/pubmatic/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-18+11%3A50%3A02+-0500&secure%5Bsession_id%5D=b2f3b70b-03e5-42a0-8da3-e00ed28d5a39&secure%5Btoken%5D=dc8037b14b8a427aed778a3eb89471a13daef9420e2064e2ed0ef60bedfe0ff0&format=llm_user) ## PubMatic Features **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top PubMatic Alternatives - [OpenX](https://www.g2.com/products/openx/reviews) - 3.2/5.0 (18 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (232 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) - 3.2/5.0 (19 reviews)