OpenX Reviews & Product Details

OpenX is a great tool to create and Manage Open exchange campaigns. Review collected by and hosted on G2.com.

Sometimes the reporting gets delayed and the data is updated only after 24 hours for the previous day's data. It sometimes gets tricks when we are calculating the discrepancies for Ad Partners. Review collected by and hosted on G2.com.

My clients are constantly asking for reporting, they want to know how many clicks their ads got, what percentage of people clicked on them, how many people saw the ads, etc and this tool helps us track those numbers accurately and easily. Review collected by and hosted on G2.com.

I have to use this in combination with another program called SailThru in order to generate all of the information my clients ask for. I would like for these services to somehow be combined. Review collected by and hosted on G2.com.

Good targeting and campaign management; fairly easy to deploy; excellent customization ability; as a free solution, an excellent value Review collected by and hosted on G2.com.

Support can be difficult to reach; security vulnerabilities with their ad server Review collected by and hosted on G2.com.

I like how they cater to publishers of all sizes. Also have good programmatic tools for publishers Review collected by and hosted on G2.com.

some of the rates are low for the programmatic revenue. Review collected by and hosted on G2.com.

We have a great relationship with The Trade Desk and work with OpenX to complement our PMP buys. They help scale and reach our target efficiently. While I do not directly handle the buy with OpenX, they have been a consistent partner in 2016. Review collected by and hosted on G2.com.

There is less transparency in site specific metrics here and optimization options by site are limited. If we were able to optimize on certain site level data, that would be helpful. There is limited scale for video within premium environments. Review collected by and hosted on G2.com.

I use OpenX in my daily work life to source and monitor ad campaigns we use for clients. I like that Openx is standardizing all of their different pages. Create line items, create ads... all follows the same guidelines Review collected by and hosted on G2.com.

Lately, OpenX has been making a lot of changes to their interface... that I wouldn't say is 'for the better'. In particular, their new reporting tool is very convoluted and difficult to use. We find ourselves reverting to the old reporting tool for now...but they will be getting rid of it soon. Review collected by and hosted on G2.com.

Ability to micro-target my target audience with a good conversion is a gift for anyone launching a new product. Analytics is top-notch and helps us do A/B testing etc. Review collected by and hosted on G2.com.

UI can be improved. Ability to create multiple user accounts with varied permissions is desired as we do not want every one to put hands on all the data Review collected by and hosted on G2.com.

I like the agility of the Open X. Lots of options to customize Review collected by and hosted on G2.com.

THere is nothing specific to dislike. I have had good experience. Review collected by and hosted on G2.com.

They take traffic quality very seriously and have an abundance of supply to offer their demand partners. Very high quality display relationships. Review collected by and hosted on G2.com.

Can be difficult to get a response from a member of their team which makes it difficult to start new business and grow revenue. Review collected by and hosted on G2.com.

This product falls short of meeting expectations for businesses in need of ad tracking and management despite its heavy use by those in the industry. Review collected by and hosted on G2.com.

It is not comprehensive enough and has bugs. Review collected by and hosted on G2.com.