Compare Oracle Responsys and SmartFocus

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At a Glance
Oracle Responsys
Oracle Responsys
Star Rating
(123)3.9 out of 5
Market Segments
Mid-Market (48.3% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Oracle Responsys
SmartFocus
SmartFocus
Star Rating
(24)3.8 out of 5
Market Segments
Small-Business (40.0% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about SmartFocus
Featured Products

Oracle Responsys vs SmartFocus

When assessing the two solutions, reviewers found SmartFocus easier to use, set up, and administer. Reviewers also preferred doing business with SmartFocus overall.

  • Reviewers felt that Oracle Responsys meets the needs of their business better than SmartFocus.
  • When comparing quality of ongoing product support, reviewers felt that SmartFocus is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of SmartFocus over Oracle Responsys.
Pricing
Entry-Level Pricing
Oracle Responsys
No pricing available
SmartFocus
No pricing available
Free Trial
Oracle Responsys
No trial information available
SmartFocus
No trial information available
Ratings
Meets Requirements
8.0
96
7.7
21
Ease of Use
6.7
95
7.7
21
Ease of Setup
5.6
42
7.1
7
Ease of Admin
6.4
45
7.1
7
Quality of Support
6.5
94
7.4
21
Has the product been a good partner in doing business?
7.1
45
8.3
7
Product Direction (% positive)
6.6
94
8.3
21
Features by Category
Not enough data
8.6
130
Email Marketing
Not enough data
8.9
11
|
Verified
Not enough data
8.2
11
|
Verified
Not enough data
8.3
11
|
Verified
Not enough data
8.6
12
|
Verified
Not enough data
9.1
11
|
Verified
Not enough data
7.7
11
Not enough data
8.7
10
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
Not enough data
Reporting & Analytics
Not enough data
8.3
9
|
Verified
Not enough data
8.8
10
|
Verified
Platform
Not enough data
9.3
5
|
Verified
Not enough data
9.2
6
Not enough data
9.2
6
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
7.8
6
|
Verified
Not enough data
7.7
5
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.8
1,090
Not enough data
Email Marketing
8.3
45
|
Verified
Not enough data
8.3
45
|
Verified
Not enough data
8.0
45
|
Verified
Not enough data
8.1
44
|
Verified
Not enough data
Online Marketing
7.0
18
|
Verified
Not enough data
8.0
46
|
Verified
Not enough data
7.8
47
|
Verified
Not enough data
7.5
38
|
Verified
Not enough data
7.7
33
Not enough data
Lead Management
8.0
16
|
Verified
Not enough data
7.6
34
|
Verified
Not enough data
7.3
41
|
Verified
Not enough data
7.4
21
|
Verified
Not enough data
8.1
25
|
Verified
Not enough data
7.6
26
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
8.1
28
|
Verified
Not enough data
Campaign Management
8.3
41
|
Verified
Not enough data
8.1
24
Not enough data
8.4
25
|
Verified
Not enough data
7.9
20
Not enough data
Social
8.3
10
Not enough data
8.7
15
|
Verified
Not enough data
8.2
15
|
Verified
Not enough data
8.1
15
|
Verified
Not enough data
8.4
15
Not enough data
Reporting & Analytics
7.9
45
|
Verified
Not enough data
7.9
25
|
Verified
Not enough data
7.5
26
|
Verified
Not enough data
7.4
26
|
Verified
Not enough data
7.9
19
Not enough data
Platform
7.4
21
|
Verified
Not enough data
7.9
20
|
Verified
Not enough data
7.3
22
|
Verified
Not enough data
8.0
14
|
Verified
Not enough data
6.4
17
|
Verified
Not enough data
8.0
20
|
Verified
Not enough data
7.3
15
|
Verified
Not enough data
Integration
7.6
21
|
Verified
Not enough data
7.8
20
|
Verified
Not enough data
7.8
17
|
Verified
Not enough data
7.7
86
Not enough data
Campaigns
7.5
8
Not enough data
8.8
8
Not enough data
8.6
7
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
Analytics
8.5
8
Not enough data
7.5
8
Not enough data
Optimization
6.7
8
Not enough data
6.7
8
Not enough data
7.1
7
Not enough data
7.1
8
Not enough data
8.4
102
Not enough data
Analysis
8.1
8
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
8.6
6
|
Verified
Not enough data
7.8
6
|
Verified
Not enough data
Campaigns
8.3
8
Not enough data
7.5
8
|
Verified
Not enough data
8.6
7
Not enough data
8.1
7
|
Verified
Not enough data
9.2
6
|
Verified
Not enough data
8.9
6
|
Verified
Not enough data
Engagement
8.5
8
|
Verified
Not enough data
Platform
8.8
8
|
Verified
Not enough data
8.8
8
Not enough data
8.5
8
|
Verified
Not enough data
Categories
Categories
Shared Categories
Oracle Responsys
Oracle Responsys
SmartFocus
SmartFocus
Oracle Responsys and SmartFocus share no categories
Unique Categories
Oracle Responsys
Oracle Responsys is categorized as Push Notification, Mobile Marketing, and Marketing Automation
SmartFocus
SmartFocus is categorized as Email Marketing
Reviews
Reviewers' Company Size
Oracle Responsys
Oracle Responsys
Small-Business(50 or fewer emp.)
12.5%
Mid-Market(51-1000 emp.)
48.3%
Enterprise(> 1000 emp.)
39.2%
SmartFocus
SmartFocus
Small-Business(50 or fewer emp.)
40.0%
Mid-Market(51-1000 emp.)
40.0%
Enterprise(> 1000 emp.)
20.0%
Reviewers' Industry
Oracle Responsys
Oracle Responsys
Marketing and Advertising
25.8%
Retail
9.2%
Financial Services
7.5%
Information Technology and Services
5.0%
Sporting Goods
4.2%
Other
48.3%
SmartFocus
SmartFocus
Marketing and Advertising
29.2%
Financial Services
8.3%
Wholesale
4.2%
Pharmaceuticals
4.2%
Oil & Energy
4.2%
Other
50.0%
Most Helpful Reviews
Oracle Responsys
Oracle Responsys
Most Helpful Favorable Review
Carrie B.
CB
Carrie B.
Verified User in Marketing and Advertising

The program design robust-ness and flexibility, along with the advanced options for pulling in data from key sources (website behavior, purchase data, CRM data, etc.) into the relational database, and both easy-to-use basic targeting/segmentation as well as...

Most Helpful Critical Review
Nikki S.
NS
Nikki S.
Verified User in Marketing and Advertising

The UI is the most unintuitive platform I've ever worked in. There is little to no information on how to use the product without paying for additional training. The help files are useless. I've had 3 account reps in a year; one was helpful, the other 2...

SmartFocus
SmartFocus
Most Helpful Favorable Review
Arnaldo S.
AS
Arnaldo S.
Verified User in Marketing and Advertising

The technical support team has been always there to help us to launch our email marketing campaigns, and give solution to our questions in the moment needed, this has helped to grow quickly in knowledge use and go ahead when you want to deal with new tests...

Most Helpful Critical Review
Verified User in Retail
GR
Verified User in Wholesale

Clunky UI (although this may be updated) and hard to quickly on-board others. Data insight is a download to excel affair vs. using an intuiative dashboard past opens, sends etc...

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Oracle Responsys
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Discussions
Oracle Responsys
Oracle Responsys Discussions
Marketing to Millenials
2 comments
KD
The software innovation presented by this particular software sufficiently addresses several problems and the acceleration of customer desires that continue...Read more
Monty the Mongoose crying
Oracle Responsys has no more discussions with answers
SmartFocus
SmartFocus Discussions
Monty the Mongoose crying
SmartFocus has no discussions with answers