Compare Moloco and The Trade Desk 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Moloco
Star Rating
(15)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MolocoThe Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Moloco" has a lower score of 8.3, indicating that users find "The Trade Desk" more responsive and helpful when issues arise.
- Reviewers mention that "The Trade Desk" offers superior "Cross-Device Capabilities" with a score of 8.8, compared to "Moloco's" score of 7.7, suggesting that users appreciate the seamless experience across different devices with "The Trade Desk".
- G2 users highlight "The Trade Desk's" "Machine Learning Optimization" feature, scoring 8.4, which reviewers say enhances campaign performance through advanced algorithms, while "Moloco" falls short with a score of 7.5 in this area.
- Users on G2 indicate that "The Trade Desk" shines in "Campaign Optimization" with a score of 8.5, whereas "Moloco" has a lower score of 7.7, suggesting that users find "The Trade Desk" more effective in maximizing their advertising efforts.
- Reviewers mention that "The Trade Desk" provides better "Fraud Protection" with a score of 8.8, compared to "Moloco's" score of 7.5, indicating that users feel more secure in their advertising investments with "The Trade Desk".
- Users say that "The Trade Desk" has a more robust "Reporting & Analytics" feature, scoring 8.6, which allows for deeper insights into campaign performance, while "Moloco" scores lower at 7.8, leading to a less comprehensive analysis experience for users.
Pricing
Entry-Level Pricing
Moloco
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Moloco
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.3
6
8.6
85
Ease of Use
7.8
6
8.2
82
Ease of Setup
Not enough data
8.3
50
Ease of Admin
Not enough data
8.3
40
Quality of Support
8.3
6
8.9
84
Has the product been a good partner in doing business?
Not enough data
8.9
43
Product Direction (% positive)
6.7
7
9.0
81
Features by Category
Channel Functionality
Not enough data
8.7
56
Platform Interoperability
Not enough data
7.9
29
Campaign Management
8.0
5
7.9
60
|
Verified
Not enough data
8.5
58
|
Verified
7.7
5
8.6
58
|
Verified
Not enough data
7.5
57
|
Verified
Not enough data
7.6
56
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
8.8
43
|
Verified
Not enough data
8.9
46
|
Verified
Not enough data
8.2
59
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.1
48
|
Verified
Not enough data
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Targeting
Not enough data
8.8
59
|
Verified
Not enough data
8.9
57
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
8.8
46
|
Verified
Platform
7.7
5
8.1
43
|
Verified
Not enough data
7.4
57
|
Verified
7.3
5
8.8
56
7.0
5
8.5
58
|
Verified
7.7
5
8.6
53
|
Verified
7.0
5
8.1
53
|
Verified
Feature Not Available
7.8
44
|
Verified
7.0
5
8.0
48
|
Verified
7.3
5
7.9
51
|
Verified
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Trading
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Threat Detection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Blocking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Science and Machine Learning PlatformsHide 27 FeaturesShow 27 Features
Not enough data
Not enough data
System
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Model Development
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Model Development
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Machine/Deep Learning Services
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Deployment
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform Interoperability
Feature Not Available
8.0
21
Mobile Functionality
Not enough data
8.9
40
Campaign Management
8.0
5
7.9
60
|
Verified
Not enough data
8.5
58
|
Verified
7.7
5
8.6
58
|
Verified
Not enough data
7.5
57
|
Verified
Not enough data
7.6
56
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
8.8
43
|
Verified
Not enough data
8.9
46
|
Verified
Not enough data
8.2
59
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.1
48
|
Verified
Not enough data
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Targeting
Not enough data
8.8
59
|
Verified
Not enough data
8.9
57
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
8.8
46
|
Verified
Mobile
Not enough data
8.4
38
Not enough data
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Platform
7.7
5
8.1
43
|
Verified
Not enough data
7.4
57
|
Verified
7.3
5
8.8
56
7.0
5
8.5
58
|
Verified
7.7
5
8.6
53
|
Verified
7.0
5
8.1
53
|
Verified
Feature Not Available
7.8
44
|
Verified
7.0
5
8.0
48
|
Verified
7.3
5
7.9
51
|
Verified
Platform Interoperability
Not enough data
8.1
24
Video Functionality
Not enough data
8.6
39
Campaign Management
8.0
5
7.9
60
|
Verified
Not enough data
8.5
58
|
Verified
7.7
5
8.6
58
|
Verified
Not enough data
7.5
57
|
Verified
Not enough data
7.6
56
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
8.8
43
|
Verified
Not enough data
8.9
46
|
Verified
Not enough data
8.2
59
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.1
48
|
Verified
Not enough data
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Targeting
Not enough data
8.8
59
|
Verified
Not enough data
8.9
57
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
8.8
46
|
Verified
Platform
7.7
5
8.1
43
|
Verified
Not enough data
7.4
57
|
Verified
7.3
5
8.8
56
7.0
5
8.5
58
|
Verified
7.7
5
8.6
53
|
Verified
7.0
5
8.1
53
|
Verified
Feature Not Available
7.8
44
|
Verified
7.0
5
8.0
48
|
Verified
7.3
5
7.9
51
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
8.6
36
Campaign Management
8.0
5
7.9
60
|
Verified
Not enough data
8.5
58
|
Verified
7.7
5
8.6
58
|
Verified
Not enough data
7.5
57
|
Verified
Not enough data
7.6
56
|
Verified
Not enough data
8.7
43
|
Verified
Not enough data
8.8
43
|
Verified
Not enough data
8.9
46
|
Verified
Not enough data
8.2
59
|
Verified
Not enough data
8.0
44
|
Verified
Not enough data
8.1
48
|
Verified
Not enough data
8.5
48
|
Verified
Not enough data
8.0
48
|
Verified
Targeting
Not enough data
8.8
59
|
Verified
Not enough data
8.9
57
|
Verified
Not enough data
8.8
57
|
Verified
Not enough data
8.8
46
|
Verified
Demand Side Platforms
Not enough data
8.4
53
|
Verified
Not enough data
7.7
52
|
Verified
Not enough data
8.8
52
|
Verified
Platform
7.7
5
8.1
43
|
Verified
Not enough data
7.4
57
|
Verified
7.3
5
8.8
56
7.0
5
8.5
58
|
Verified
7.7
5
8.6
53
|
Verified
7.0
5
8.1
53
|
Verified
Feature Not Available
7.8
44
|
Verified
7.0
5
8.0
48
|
Verified
7.3
5
7.9
51
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moloco and The Trade Desk are categorized as Demand Side Platform (DSP), Mobile Advertising, and Mobile Marketing
Unique Categories
The Trade Desk is categorized as Native Advertising, Cross-Channel Advertising, Video Advertising, Display Advertising, Connected TV (CTV) Advertising Platforms, Digital Audio Advertising, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Moloco
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.3%
Food & Beverages
14.3%
Financial Services
14.3%
Entertainment
14.3%
Computer Games
14.3%
Other
28.6%
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Most Helpful Reviews
Moloco
Most Helpful Favorable Review
Verified User in Food & Beverages
1. UI 2. Easy to run a campaign 3. Multi geo targetting 4. Quality of support
Most Helpful Critical Review
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
The Trade Desk
Most Helpful Favorable Review
Verified User in Management Consulting
As a consulting we are mostly using Advertising capabilities of trade desk. It capabilities are really good and creative.in DMP side, data management, modeling and reporting for third party partnership is really good.
Most Helpful Critical Review
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Verified User in Food & Beverages
1. UI 2. Easy to run a campaign 3. Multi geo targetting 4. Quality of support
Verified User in Management Consulting
As a consulting we are mostly using Advertising capabilities of trade desk. It capabilities are really good and creative.in DMP side, data management, modeling and reporting for third party partnership is really good.
Verified User in Education Management
특히 네이티브 광고의 경우 하나씩 광고 세팅하기에 생각보다 많이 번거롭다.
Verified User in Apparel & Fashion
I currently do have any dislikes towards Trade desk
Discussions
Moloco has no discussions with answers
The Trade Desk has no discussions with answers
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