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- MediaMath by Infillion-vs-Yahoo AdTech DSP
Compare MediaMath by Infillion and Yahoo AdTech DSP 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaMath by Infillion
Star Rating
(124)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionYahoo AdTech DSP
Star Rating
(178)3.6 out of 5
Market Segments
Small-Business (43.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MediaMath by Infillion excels in 1st-Party Data Integration with a score of 8.4, while Yahoo AdTech DSP also performs well but slightly lower at 7.7 for 2nd-Party Data Integration. Reviewers mention that the seamless integration capabilities of MediaMath enhance their data-driven strategies.
- Reviewers mention that MediaMath's Machine Learning Optimization feature scores 8.1, indicating strong performance in automating and optimizing campaigns. In contrast, Yahoo AdTech DSP scores 7.3, with users noting that its optimization features could be more robust.
- Users on G2 highlight MediaMath's superior Audience Segmentation capabilities with a score of 8.2, which allows for more precise targeting. Conversely, Yahoo AdTech DSP's audience segmentation features are perceived as less effective, leading to a score of 7.8, according to user feedback.
- Reviewers say that MediaMath's Campaign Dashboard is user-friendly and scores 7.9, making it easier to manage campaigns. Yahoo AdTech DSP's dashboard, while functional, scores slightly higher at 8.0, with users appreciating its intuitive layout and ease of navigation.
- G2 users report that MediaMath's Frequency Capping feature scores 8.0, allowing for better control over ad exposure. In comparison, Yahoo AdTech DSP's frequency capping is rated lower at 7.4, with users expressing a desire for more flexibility in managing ad frequency.
- Users report that MediaMath's Creative Optimization feature scores 7.3, which is beneficial for enhancing ad performance. However, Yahoo AdTech DSP shines in this area with a score of 6.9, where users mention that its creative tools could be improved for better engagement.
Pricing
Entry-Level Pricing
MediaMath by Infillion
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
MediaMath by Infillion
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
7.6
108
7.5
154
Ease of Use
7.5
106
7.4
154
Ease of Setup
7.5
53
7.2
77
Ease of Admin
7.6
48
7.1
75
Quality of Support
8.0
108
7.9
152
Has the product been a good partner in doing business?
8.2
55
7.6
79
Product Direction (% positive)
8.0
106
5.9
150
Features by Category
Channel Functionality
8.2
78
8.4
28
Platform Interoperability
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
8.0
40
|
Verified
7.8
93
|
Verified
7.6
40
|
Verified
8.1
81
8.3
35
|
Verified
6.7
81
|
Verified
6.2
37
|
Verified
7.0
75
|
Verified
6.6
34
|
Verified
7.6
73
7.7
32
|
Verified
7.2
72
7.6
30
|
Verified
8.0
81
7.4
33
|
Verified
7.9
92
|
Verified
8.1
43
|
Verified
7.3
81
|
Verified
6.9
29
|
Verified
7.0
62
|
Verified
7.9
36
|
Verified
7.4
24
6.8
10
|
Verified
7.1
25
6.4
11
|
Verified
Targeting
8.2
93
|
Verified
7.8
36
|
Verified
8.5
89
|
Verified
8.1
37
|
Verified
8.1
88
|
Verified
8.3
37
|
Verified
7.9
74
7.5
27
|
Verified
Platform
7.2
66
|
Verified
7.3
27
|
Verified
7.1
82
|
Verified
6.7
38
|
Verified
8.0
80
|
Verified
7.5
36
|
Verified
7.6
90
|
Verified
8.0
41
|
Verified
7.6
74
|
Verified
7.6
33
|
Verified
7.1
73
|
Verified
6.8
35
|
Verified
7.0
74
|
Verified
7.2
29
|
Verified
7.7
55
|
Verified
7.9
29
|
Verified
6.8
73
|
Verified
6.9
32
|
Verified
Data Integration
8.4
16
Not enough data
7.7
11
Not enough data
8.4
16
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
Feature Not Available
Not enough data
Data Analysis & Optimization
8.2
19
Not enough data
6.6
19
Not enough data
7.5
17
Not enough data
6.3
18
Not enough data
Platform
6.9
15
Not enough data
8.2
17
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
8.0
11
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
43
7.4
17
Campaign Management
7.9
91
|
Verified
8.0
40
|
Verified
7.8
93
|
Verified
7.6
40
|
Verified
8.1
81
8.3
35
|
Verified
6.7
81
|
Verified
6.2
37
|
Verified
7.0
75
|
Verified
6.6
34
|
Verified
7.6
73
7.7
32
|
Verified
7.2
72
7.6
30
|
Verified
8.0
81
7.4
33
|
Verified
7.9
92
|
Verified
8.1
43
|
Verified
7.3
81
|
Verified
6.9
29
|
Verified
7.0
62
|
Verified
7.9
36
|
Verified
7.4
24
6.8
10
|
Verified
7.1
25
6.4
11
|
Verified
Targeting
8.2
93
|
Verified
7.8
36
|
Verified
8.5
89
|
Verified
8.1
37
|
Verified
8.1
88
|
Verified
8.3
37
|
Verified
7.9
74
7.5
27
|
Verified
Mobile
7.1
40
8.1
13
7.4
24
6.8
10
|
Verified
7.1
25
6.4
11
|
Verified
Platform
7.2
66
|
Verified
7.3
27
|
Verified
7.1
82
|
Verified
6.7
38
|
Verified
8.0
80
|
Verified
7.5
36
|
Verified
7.6
90
|
Verified
8.0
41
|
Verified
7.6
74
|
Verified
7.6
33
|
Verified
7.1
73
|
Verified
6.8
35
|
Verified
7.0
74
|
Verified
7.2
29
|
Verified
7.7
55
|
Verified
7.9
29
|
Verified
6.8
73
|
Verified
6.9
32
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.3
37
8.3
18
Campaign Management
7.9
91
|
Verified
8.0
40
|
Verified
7.8
93
|
Verified
7.6
40
|
Verified
8.1
81
8.3
35
|
Verified
6.7
81
|
Verified
6.2
37
|
Verified
7.0
75
|
Verified
6.6
34
|
Verified
7.6
73
7.7
32
|
Verified
7.2
72
7.6
30
|
Verified
8.0
81
7.4
33
|
Verified
7.9
92
|
Verified
8.1
43
|
Verified
7.3
81
|
Verified
6.9
29
|
Verified
7.0
62
|
Verified
7.9
36
|
Verified
7.4
24
6.8
10
|
Verified
7.1
25
6.4
11
|
Verified
Targeting
8.2
93
|
Verified
7.8
36
|
Verified
8.5
89
|
Verified
8.1
37
|
Verified
8.1
88
|
Verified
8.3
37
|
Verified
7.9
74
7.5
27
|
Verified
Platform
7.2
66
|
Verified
7.3
27
|
Verified
7.1
82
|
Verified
6.7
38
|
Verified
8.0
80
|
Verified
7.5
36
|
Verified
7.6
90
|
Verified
8.0
41
|
Verified
7.6
74
|
Verified
7.6
33
|
Verified
7.1
73
|
Verified
6.8
35
|
Verified
7.0
74
|
Verified
7.2
29
|
Verified
7.7
55
|
Verified
7.9
29
|
Verified
6.8
73
|
Verified
6.9
32
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
7.9
91
|
Verified
8.0(won by 0.1)
40
|
Verified
7.8(won by 0.2)
93
|
Verified
7.6
40
|
Verified
8.1
81
8.3(won by 0.2)
35
|
Verified
6.7(won by 0.5)
81
|
Verified
6.2
37
|
Verified
7.0(won by 0.4)
75
|
Verified
6.6
34
|
Verified
7.6
73
7.7(won by 0.1)
32
|
Verified
7.2
72
7.6(won by 0.4)
30
|
Verified
8.0(won by 0.6)
81
7.4
33
|
Verified
7.9
92
|
Verified
8.1(won by 0.2)
43
|
Verified
7.3(won by 0.4)
81
|
Verified
6.9
29
|
Verified
7.0
62
|
Verified
7.9(won by 0.9)
36
|
Verified
7.4(won by 0.6)
24
6.8
10
|
Verified
7.1(won by 0.7)
25
6.4
11
|
Verified
Targeting
8.2(won by 0.4)
93
|
Verified
7.8
36
|
Verified
8.5(won by 0.4)
89
|
Verified
8.1
37
|
Verified
8.1
88
|
Verified
8.3(won by 0.2)
37
|
Verified
7.9(won by 0.4)
74
7.5
27
|
Verified
Platform
7.2
66
|
Verified
7.3(won by 0.1)
27
|
Verified
7.1(won by 0.4)
82
|
Verified
6.7
38
|
Verified
8.0(won by 0.5)
80
|
Verified
7.5
36
|
Verified
7.6
90
|
Verified
8.0(won by 0.4)
41
|
Verified
7.6(tied score)
74
|
Verified
7.6(tied score)
33
|
Verified
7.1(won by 0.3)
73
|
Verified
6.8
35
|
Verified
7.0
74
|
Verified
7.2(won by 0.2)
29
|
Verified
7.7
55
|
Verified
7.9(won by 0.2)
29
|
Verified
6.8
73
|
Verified
6.9(won by 0.1)
32
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
8.0
40
|
Verified
7.8
93
|
Verified
7.6
40
|
Verified
8.1
81
8.3
35
|
Verified
6.7
81
|
Verified
6.2
37
|
Verified
7.0
75
|
Verified
6.6
34
|
Verified
7.6
73
7.7
32
|
Verified
7.2
72
7.6
30
|
Verified
8.0
81
7.4
33
|
Verified
7.9
92
|
Verified
8.1
43
|
Verified
7.3
81
|
Verified
6.9
29
|
Verified
7.0
62
|
Verified
7.9
36
|
Verified
7.4
24
6.8
10
|
Verified
7.1
25
6.4
11
|
Verified
Targeting
8.2
93
|
Verified
7.8
36
|
Verified
8.5
89
|
Verified
8.1
37
|
Verified
8.1
88
|
Verified
8.3
37
|
Verified
7.9
74
7.5
27
|
Verified
Demand Side Platforms
8.1
55
|
Verified
7.3
11
|
Verified
6.8
56
|
Verified
6.2
7
|
Verified
6.8
41
|
Verified
7.4
7
|
Verified
Platform
7.2
66
|
Verified
7.3
27
|
Verified
7.1
82
|
Verified
6.7
38
|
Verified
8.0
80
|
Verified
7.5
36
|
Verified
7.6
90
|
Verified
8.0
41
|
Verified
7.6
74
|
Verified
7.6
33
|
Verified
7.1
73
|
Verified
6.8
35
|
Verified
7.0
74
|
Verified
7.2
29
|
Verified
7.7
55
|
Verified
7.9
29
|
Verified
6.8
73
|
Verified
6.9
32
|
Verified
Categories
Categories
Shared Categories
MediaMath by Infillion and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Unique Categories
MediaMath by Infillion is categorized as Data Management Platform (DMP) and Social Media Advertising
Yahoo AdTech DSP is categorized as Native Advertising
Reviews
Reviewers' Company Size
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Internet
16.5%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.8%
Marketing and Advertising
45.0%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.8%
Most Helpful Reviews
MediaMath by Infillion
Most Helpful Favorable Review
Matthew O.
Verified User in Internet
I really enjoy how thorough you can be when setting up your account and listing your inventory for buyers to access. You can segment and dice things up in a number of ways - which is best to attract potential buyers. Also, the fact that you can speak...
Most Helpful Critical Review
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Yahoo AdTech DSP
Most Helpful Favorable Review
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Most Helpful Critical Review
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Matthew O.
Verified User in Internet
I really enjoy how thorough you can be when setting up your account and listing your inventory for buyers to access. You can segment and dice things up in a number of ways - which is best to attract potential buyers. Also, the fact that you can speak...
Verified User in Internet
After much feedback from our adops team and working closely with the BRX product team, the Console that's been rolled out is pretty intuitive and has a good work flow. I like the duplicate line items function, the creative assignment function, zip code...
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Miruna M.
Verified User in Marketing and Advertising
Reporting is bad and I dislike the fact that I cannot select a period longer than a month.
Alternatives
Discussions
MediaMath by Infillion has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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