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Compare MediaMath by Infillion and Yahoo AdTech DSP 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Small-Business (42.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaMath by Infillion
Star Rating
(126)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionYahoo AdTech DSP
Star Rating
(179)3.6 out of 5
Market Segments
Small-Business (42.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Yahoo AdTech DSPMediaMath by Infillion vs Yahoo AdTech DSP
When assessing the two solutions, reviewers found MediaMath by Infillion easier to use, set up, and administer. Reviewers also preferred doing business with MediaMath by Infillion overall.
- Reviewers felt that MediaMath by Infillion meets the needs of their business better than Yahoo AdTech DSP.
- When comparing quality of ongoing product support, reviewers felt that MediaMath by Infillion is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of MediaMath by Infillion over Yahoo AdTech DSP.
Pricing
Entry-Level Pricing
MediaMath by Infillion
No pricing availableYahoo AdTech DSP
No pricing availableFree Trial
MediaMath by Infillion
No trial information availableYahoo AdTech DSP
No trial information availableRatings
Meets Requirements
7.7
110
7.5
155
Ease of Use
7.5
108
7.4
155
Ease of Setup
7.5
55
7.2
78
Ease of Admin
7.7
49
7.1
75
Quality of Support
8.0
110
7.9
153
Has the product been a good partner in doing business?
8.2
56
7.6
79
Product Direction (% positive)
8.1
108
5.9
151
Features by Category
Channel Functionality
8.2
79
8.4
29
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
93
|
Verified
8.0
41
|
Verified
7.8
95
|
Verified
7.6
41
|
Verified
8.2
83
8.2
36
|
Verified
6.7
83
|
Verified
6.2
38
|
Verified
7.1
77
|
Verified
6.6
35
|
Verified
7.6
75
7.7
33
|
Verified
7.3
74
7.6
31
|
Verified
8.0
83
7.4
34
|
Verified
8.0
94
|
Verified
8.1
44
|
Verified
7.3
83
|
Verified
6.9
30
|
Verified
7.1
64
|
Verified
7.8
37
|
Verified
7.4
26
7.0
11
|
Verified
7.2
27
6.4
12
|
Verified
Targeting
8.3
95
|
Verified
7.8
37
|
Verified
8.5
91
|
Verified
8.1
38
|
Verified
8.1
90
|
Verified
8.3
38
|
Verified
7.9
76
7.4
28
|
Verified
Platform
7.3
68
|
Verified
7.4
28
|
Verified
7.2
84
|
Verified
6.7
39
|
Verified
8.0
82
|
Verified
7.6
37
|
Verified
7.6
91
|
Verified
8.0
42
|
Verified
7.6
75
|
Verified
7.6
34
|
Verified
7.1
75
|
Verified
6.8
36
|
Verified
7.0
75
|
Verified
7.2
30
|
Verified
7.7
57
|
Verified
7.9
30
|
Verified
6.9
75
|
Verified
6.9
33
|
Verified
Data Integration
8.4
16
Not enough data
7.7
11
Not enough data
8.4
16
Not enough data
7.2
9
Not enough data
7.7
10
Not enough data
Feature Not Available
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
8.2
19
Not enough data
6.6
19
Not enough data
7.5
17
Not enough data
6.3
18
Not enough data
Platform
6.9
15
Not enough data
8.2
17
Not enough data
Feature Not Available
Not enough data
8.0
14
Not enough data
8.0
11
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
43
7.4
17
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
93
|
Verified
8.0
41
|
Verified
7.8
95
|
Verified
7.6
41
|
Verified
8.2
83
8.2
36
|
Verified
6.7
83
|
Verified
6.2
38
|
Verified
7.1
77
|
Verified
6.6
35
|
Verified
7.6
75
7.7
33
|
Verified
7.3
74
7.6
31
|
Verified
8.0
83
7.4
34
|
Verified
8.0
94
|
Verified
8.1
44
|
Verified
7.3
83
|
Verified
6.9
30
|
Verified
7.1
64
|
Verified
7.8
37
|
Verified
7.4
26
7.0
11
|
Verified
7.2
27
6.4
12
|
Verified
Targeting
8.3
95
|
Verified
7.8
37
|
Verified
8.5
91
|
Verified
8.1
38
|
Verified
8.1
90
|
Verified
8.3
38
|
Verified
7.9
76
7.4
28
|
Verified
Mobile
7.1
40
8.1
13
7.4
26
7.0
11
|
Verified
7.2
27
6.4
12
|
Verified
Platform
7.3
68
|
Verified
7.4
28
|
Verified
7.2
84
|
Verified
6.7
39
|
Verified
8.0
82
|
Verified
7.6
37
|
Verified
7.6
91
|
Verified
8.0
42
|
Verified
7.6
75
|
Verified
7.6
34
|
Verified
7.1
75
|
Verified
6.8
36
|
Verified
7.0
75
|
Verified
7.2
30
|
Verified
7.7
57
|
Verified
7.9
30
|
Verified
6.9
75
|
Verified
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.4
38
8.2
19
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
93
|
Verified
8.0
41
|
Verified
7.8
95
|
Verified
7.6
41
|
Verified
8.2
83
8.2
36
|
Verified
6.7
83
|
Verified
6.2
38
|
Verified
7.1
77
|
Verified
6.6
35
|
Verified
7.6
75
7.7
33
|
Verified
7.3
74
7.6
31
|
Verified
8.0
83
7.4
34
|
Verified
8.0
94
|
Verified
8.1
44
|
Verified
7.3
83
|
Verified
6.9
30
|
Verified
7.1
64
|
Verified
7.8
37
|
Verified
7.4
26
7.0
11
|
Verified
7.2
27
6.4
12
|
Verified
Targeting
8.3
95
|
Verified
7.8
37
|
Verified
8.5
91
|
Verified
8.1
38
|
Verified
8.1
90
|
Verified
8.3
38
|
Verified
7.9
76
7.4
28
|
Verified
Platform
7.3
68
|
Verified
7.4
28
|
Verified
7.2
84
|
Verified
6.7
39
|
Verified
8.0
82
|
Verified
7.6
37
|
Verified
7.6
91
|
Verified
8.0
42
|
Verified
7.6
75
|
Verified
7.6
34
|
Verified
7.1
75
|
Verified
6.8
36
|
Verified
7.0
75
|
Verified
7.2
30
|
Verified
7.7
57
|
Verified
7.9
30
|
Verified
6.9
75
|
Verified
6.9
33
|
Verified
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
7.9
93
|
Verified
8.0(won by 0.1)
41
|
Verified
7.8(won by 0.2)
95
|
Verified
7.6
41
|
Verified
8.2(tied score)
83
8.2(tied score)
36
|
Verified
6.7(won by 0.5)
83
|
Verified
6.2
38
|
Verified
7.1(won by 0.5)
77
|
Verified
6.6
35
|
Verified
7.6
75
7.7(won by 0.1)
33
|
Verified
7.3
74
7.6(won by 0.3)
31
|
Verified
8.0(won by 0.6)
83
7.4
34
|
Verified
8.0
94
|
Verified
8.1(won by 0.1)
44
|
Verified
7.3(won by 0.4)
83
|
Verified
6.9
30
|
Verified
7.1
64
|
Verified
7.8(won by 0.7)
37
|
Verified
7.4(won by 0.4)
26
7.0
11
|
Verified
7.2(won by 0.8)
27
6.4
12
|
Verified
Targeting
8.3(won by 0.5)
95
|
Verified
7.8
37
|
Verified
8.5(won by 0.4)
91
|
Verified
8.1
38
|
Verified
8.1
90
|
Verified
8.3(won by 0.2)
38
|
Verified
7.9(won by 0.5)
76
7.4
28
|
Verified
Platform
7.3
68
|
Verified
7.4(won by 0.1)
28
|
Verified
7.2(won by 0.5)
84
|
Verified
6.7
39
|
Verified
8.0(won by 0.4)
82
|
Verified
7.6
37
|
Verified
7.6
91
|
Verified
8.0(won by 0.4)
42
|
Verified
7.6(tied score)
75
|
Verified
7.6(tied score)
34
|
Verified
7.1(won by 0.3)
75
|
Verified
6.8
36
|
Verified
7.0
75
|
Verified
7.2(won by 0.2)
30
|
Verified
7.7
57
|
Verified
7.9(won by 0.2)
30
|
Verified
6.9(tied score)
75
|
Verified
6.9(tied score)
33
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
7.9
93
|
Verified
8.0
41
|
Verified
7.8
95
|
Verified
7.6
41
|
Verified
8.2
83
8.2
36
|
Verified
6.7
83
|
Verified
6.2
38
|
Verified
7.1
77
|
Verified
6.6
35
|
Verified
7.6
75
7.7
33
|
Verified
7.3
74
7.6
31
|
Verified
8.0
83
7.4
34
|
Verified
8.0
94
|
Verified
8.1
44
|
Verified
7.3
83
|
Verified
6.9
30
|
Verified
7.1
64
|
Verified
7.8
37
|
Verified
7.4
26
7.0
11
|
Verified
7.2
27
6.4
12
|
Verified
Targeting
8.3
95
|
Verified
7.8
37
|
Verified
8.5
91
|
Verified
8.1
38
|
Verified
8.1
90
|
Verified
8.3
38
|
Verified
7.9
76
7.4
28
|
Verified
Demand Side Platforms
8.2
57
|
Verified
7.2
12
|
Verified
6.9
58
|
Verified
6.5
8
|
Verified
6.9
43
|
Verified
7.3
8
|
Verified
Platform
7.3
68
|
Verified
7.4
28
|
Verified
7.2
84
|
Verified
6.7
39
|
Verified
8.0
82
|
Verified
7.6
37
|
Verified
7.6
91
|
Verified
8.0
42
|
Verified
7.6
75
|
Verified
7.6
34
|
Verified
7.1
75
|
Verified
6.8
36
|
Verified
7.0
75
|
Verified
7.2
30
|
Verified
7.7
57
|
Verified
7.9
30
|
Verified
6.9
75
|
Verified
6.9
33
|
Verified
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
MediaMath by Infillion and Yahoo AdTech DSP are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Unique Categories
MediaMath by Infillion is categorized as Data Management Platform (DMP) and Social Media Advertising
Yahoo AdTech DSP is categorized as Native Advertising
Reviews
Reviewers' Company Size
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Yahoo AdTech DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
64.1%
Internet
16.2%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.5%
Marketing and Advertising
45.3%
Internet
7.0%
Retail
3.5%
Real Estate
2.3%
Management Consulting
2.3%
Other
39.5%
Alternatives
Discussions
MediaMath by Infillion has no discussions with answers
Yahoo AdTech DSP has no discussions with answers
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