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- MediaMath by Infillion-vs-Oracle BlueKai Data Management Platform
Compare MediaMath by Infillion and Oracle BlueKai Data Management Platform 
At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
MediaMath by Infillion
Star Rating
(124)3.9 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MediaMath by InfillionOracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that MediaMath by Infillion excels in Quality of Support with a score of 8.0, while Oracle BlueKai's support is rated significantly lower at 6.4. Reviewers mention that MediaMath's support team is responsive and helpful, making it easier to resolve issues quickly.
- Reviewers mention that both platforms have strong 1st-Party Data Integration capabilities, with MediaMath scoring 8.4 and Oracle BlueKai at 8.3. However, users on G2 highlight that MediaMath offers a more seamless experience when integrating first-party data, which is crucial for personalized marketing efforts.
- Users say that MediaMath shines in Cross-Device Capabilities with a score of 6.8, while Oracle BlueKai's score is notably lower at 6.8. Reviewers mention that MediaMath's ability to track user behavior across devices enhances campaign effectiveness.
- G2 users report that MediaMath's Campaign Optimization features, rated at 7.8, provide more actionable insights compared to Oracle BlueKai's lower score of 7.2. Users appreciate MediaMath's advanced algorithms that help in fine-tuning campaigns for better performance.
- Reviewers mention that MediaMath's Audience Segmentation capabilities are rated at 8.2, slightly lower than Oracle BlueKai's 8.4. However, users on G2 indicate that MediaMath's segmentation tools are more intuitive and user-friendly, making it easier to create targeted campaigns.
- Users report that MediaMath's Performance and Reliability score of 8.0 outshines Oracle BlueKai's 7.1. Reviewers mention that MediaMath consistently delivers reliable performance, which is critical for time-sensitive marketing campaigns.
Pricing
Entry-Level Pricing
MediaMath by Infillion
No pricing availableOracle BlueKai Data Management Platform
No pricing availableFree Trial
MediaMath by Infillion
No trial information availableOracle BlueKai Data Management Platform
No trial information availableRatings
Meets Requirements
7.6
108
8.0
19
Ease of Use
7.5
106
7.5
19
Ease of Setup
7.5
53
7.3
8
Ease of Admin
7.6
48
7.4
9
Quality of Support
8.0
108
6.4
17
Has the product been a good partner in doing business?
8.2
55
6.9
9
Product Direction (% positive)
8.0
106
7.5
19
Features by Category
Channel Functionality
8.2
78
Not enough data
Platform Interoperability
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Data Integration
8.4
16
8.3
12
7.7
11
7.4
11
8.4
16
8.4
18
7.2
9
7.8
10
7.7
10
7.0
15
Feature Not Available
7.9
11
Data Analysis & Optimization
8.2
19
8.4
19
6.6
19
7.2
17
7.5
17
6.8
16
6.3
18
Feature Not Available
Platform
6.9
15
7.7
15
8.2
17
7.5
17
Feature Not Available
Feature Not Available
8.0
14
7.7
16
8.0
11
8.2
11
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
7.3
43
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Mobile
7.1
40
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Video Functionality
7.3
37
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
7.9(won by default)
91
|
Verified
Not enough data
7.8(won by default)
93
|
Verified
Not enough data
8.1(won by default)
81
Not enough data
6.7(won by default)
81
|
Verified
Not enough data
7.0(won by default)
75
|
Verified
Not enough data
7.6(won by default)
73
Not enough data
7.2(won by default)
72
Not enough data
8.0(won by default)
81
Not enough data
7.9(won by default)
92
|
Verified
Not enough data
7.3(won by default)
81
|
Verified
Not enough data
7.0(won by default)
62
|
Verified
Not enough data
7.4(won by default)
24
Not enough data
7.1(won by default)
25
Not enough data
Targeting
8.2(won by default)
93
|
Verified
Not enough data
8.5(won by default)
89
|
Verified
Not enough data
8.1(won by default)
88
|
Verified
Not enough data
7.9(won by default)
74
Not enough data
Platform
7.2(won by default)
66
|
Verified
Not enough data
7.1(won by default)
82
|
Verified
Not enough data
8.0(won by default)
80
|
Verified
Not enough data
7.6(won by default)
90
|
Verified
Not enough data
7.6(won by default)
74
|
Verified
Not enough data
7.1(won by default)
73
|
Verified
Not enough data
7.0(won by default)
74
|
Verified
Not enough data
7.7(won by default)
55
|
Verified
Not enough data
6.8(won by default)
73
|
Verified
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Campaign Management
7.9
91
|
Verified
Not enough data
7.8
93
|
Verified
Not enough data
8.1
81
Not enough data
6.7
81
|
Verified
Not enough data
7.0
75
|
Verified
Not enough data
7.6
73
Not enough data
7.2
72
Not enough data
8.0
81
Not enough data
7.9
92
|
Verified
Not enough data
7.3
81
|
Verified
Not enough data
7.0
62
|
Verified
Not enough data
7.4
24
Not enough data
7.1
25
Not enough data
Targeting
8.2
93
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
8.1
88
|
Verified
Not enough data
7.9
74
Not enough data
Demand Side Platforms
8.1
55
|
Verified
Not enough data
6.8
56
|
Verified
Not enough data
6.8
41
|
Verified
Not enough data
Platform
7.2
66
|
Verified
Not enough data
7.1
82
|
Verified
Not enough data
8.0
80
|
Verified
Not enough data
7.6
90
|
Verified
Not enough data
7.6
74
|
Verified
Not enough data
7.1
73
|
Verified
Not enough data
7.0
74
|
Verified
Not enough data
7.7
55
|
Verified
Not enough data
6.8
73
|
Verified
Not enough data
Categories
Categories
Shared Categories
MediaMath by Infillion and Oracle BlueKai Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
MediaMath by Infillion is categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, Social Media Advertising, and Video Advertising
Oracle BlueKai Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
MediaMath by Infillion
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
63.5%
Internet
16.5%
Retail
1.7%
Publishing
1.7%
Online Media
1.7%
Other
14.8%
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Most Helpful Reviews
MediaMath by Infillion
Most Helpful Favorable Review
Misty F.
Verified User in Marketing and Advertising
MediaMath is a very easy product to learn. What I really liked about it was that I could monitor campaigns across a variety of platforms and that I could easily pick websites that I wanted to run ads on. The exclusion feature was also fairly...
Most Helpful Critical Review
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Oracle BlueKai Data Management Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
The best thing about the Blue Kai DMP is that it provides the ability to target by behavior, gender, and demographics, so basically, that it works as a product.
Most Helpful Critical Review
Ankit D.
Verified User in Media Production
The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to...
Misty F.
Verified User in Marketing and Advertising
MediaMath is a very easy product to learn. What I really liked about it was that I could monitor campaigns across a variety of platforms and that I could easily pick websites that I wanted to run ads on. The exclusion feature was also fairly...
Verified User in Marketing and Advertising
The best thing about the Blue Kai DMP is that it provides the ability to target by behavior, gender, and demographics, so basically, that it works as a product.
Sammy A.
Verified User in Internet
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
Ankit D.
Verified User in Media Production
The support team in India is lethargic. It takes multiple emails and calls to get them to speak to us. They have made us question the decision of subscribing to the product. The sales team has gone completely silent (or left the company) and no one wants to...
Alternatives
Discussions
MediaMath by Infillion has no discussions with answers
Offline data upload in bluekai
1 comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
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