# LinkedIn Sales Insights vs LinkedIn Sales Navigator Comparison
---
## AI Generated Summary
- **G2 reviewers report** that LinkedIn Sales Navigator excels in prospecting capabilities, with users highlighting its effective filters and detailed search options that help them identify key prospects. One user mentioned, "I particularly like LinkedIn InMails because even if my P1 prospect is not adding me on LinkedIn, I can still share an InMail to connect."
- **Users say** LinkedIn Sales Insights provides a quicker and more cost-effective route to market compared to traditional channels. Reviewers appreciate its utility for business development research, stating, "It's invaluable for finding the right people in my target audience."
- **According to verified reviews** , LinkedIn Sales Navigator has a significantly higher overall satisfaction score, reflecting its strong market presence and user trust. With over 2,100 reviews, users consistently praise its ability to help them reach their target audience efficiently.
- **Reviewers mention** that while both products have similar star ratings, LinkedIn Sales Navigator's higher G2 Score indicates a more favorable user experience overall. Users appreciate features like saving lead lists and receiving notifications about job changes, which enhance their sales strategies.
- **Users highlight** that LinkedIn Sales Insights is particularly valuable for data-driven decision-making, with one reviewer noting, "It turns complex market data into actionable insights." This feature is crucial for teams focused on strategic sales planning.
- **G2 reviewers note** that LinkedIn Sales Navigator's ease of setup is a standout feature, with many users praising its intuitive onboarding process. In contrast, while Sales Insights is user-friendly, some users feel it lacks the same level of support during initial implementation.



| | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 204 | 2,206 | 
| **Largest Market Segment** | Mid-Market (51.3% of reviews) | Mid-Market (48.3% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### LinkedIn Sales Insights

Pros:
- Lead Generation (9 reviews)
- Contact Information (8 reviews)

Cons:
- Expensive (8 reviews)
- Learning Curve (5 reviews)

### LinkedIn Sales Navigator

Pros:
- Lead Generation (110 reviews)
- Ease of Use (96 reviews)

Cons:
- Expensive (53 reviews)
- Missing Features (40 reviews)

---
## Ratings Comparison
| Rating | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
  | **Meets Requirements** | 8.7 (143 reviews) | 8.7 (1810 reviews) | 
  | **Ease of Use** | 8.8 (147 reviews) | 8.6 (1836 reviews) | 
  | **Ease of Setup** | 8.7 (66 reviews) | 9.0 (538 reviews) | 
  | **Ease of Admin** | 8.5 (31 reviews) | 8.7 (283 reviews) | 
  | **Quality of Support** | 8.5 (129 reviews) | 8.1 (1475 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.6 (33 reviews) | 8.2 (280 reviews) | 
  | **Product Direction (% positive)** | 9.0 (136 reviews) | 7.9 (1757 reviews) | 

---
## Pricing

### LinkedIn Sales Insights

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### LinkedIn Sales Navigator

#### Entry-Level Pricing

Plan: Core

Price: Contact Us

Key Features:
- Advanced lead & company search
- Alerts on your saved leads and accounts 
- Create Custom Lists

[Browse all 3 editions](https://www.g2.com/products/linkedin-sales-navigator/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Sales Intelligence

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Sales Insights** | 8.5/10 | 136 |
| **LinkedIn Sales Navigator** | 8.2/10 | 1531 |

#### Data Availability

| Feature | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | 8.4 (120 reviews) | 7.9 (1388 reviews) | 
| **Company Data Availability** | 8.7 (120 reviews) | 8.5 (1393 reviews) | 
| **Industry Research Availability** | 8.8 (121 reviews) | 8.2 (1325 reviews) ✓ Verified | 
| **Technographic Data Availability** | 8.5 (26 reviews) | 7.8 (160 reviews) | 

#### Data Accuracy

| Feature | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Accuracy** | 8.2 (115 reviews) | 8.1 (1385 reviews) | 
| **Company Data Accuracy** | 8.6 (115 reviews) | 8.4 (1372 reviews) | 
| **Technographic Data Accuracy** | 8.7 (26 reviews) | 7.8 (158 reviews) | 

#### Agentic AI - Sales Intelligence

| Feature | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Autonomous Task Execution** | 7.9 (18 reviews) | 7.8 (64 reviews) | 
| **Cross-system Integration** | 8.1 (18 reviews) | 7.9 (62 reviews) | 
| **Adaptive Learning** | 8.5 (19 reviews) | 8.1 (62 reviews) | 
| **Natural Language Interaction** | 8.7 (18 reviews) | 8.3 (61 reviews) | 
| **Proactive Assistance** | 8.3 (18 reviews) | 7.9 (63 reviews) | 
| **Decision Making** | 8.8 (19 reviews) | 8.2 (63 reviews) | 

#### Platform

| Feature | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Internationalization** | 8.5 (78 reviews) | 8.5 (401 reviews) | 
| **User, Role, and Access Management** | 8.6 (82 reviews) | 8.5 (427 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.7 (83 reviews) | 8.7 (464 reviews) | 
| **Reporting/Dashboards** | 8.4 (83 reviews) | 7.8 (424 reviews) ✓ Verified | 
| **Mobile User Support** | 8.1 (76 reviews) | 8.1 (406 reviews) ✓ Verified | 
| **APIs** | 8.0 (76 reviews) | Feature Not Available | 

#### Features

| Feature | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Lead Builder** | 8.6 (117 reviews) | 8.5 (1340 reviews) | 
| **Integration to CRM/Marketing Automation** | 8.2 (106 reviews) | 7.7 (1090 reviews) | 
| **Data Cleaning/Enrichment** | 8.2 (105 reviews) | 7.9 (451 reviews) | 
| **Data Segmentation/Filtering** | 8.4 (117 reviews) | 8.2 (1285 reviews) ✓ Verified | 
| **Search** | 9.0 (113 reviews) | 8.7 (1438 reviews) ✓ Verified | 
| **News/People Alerts** | 8.7 (106 reviews) | 8.5 (1336 reviews) ✓ Verified | 
| **Connections** | 9.0 (109 reviews) | 8.9 (1373 reviews) ✓ Verified | 
| **Reporting** | 8.3 (106 reviews) | 7.7 (1070 reviews) ✓ Verified | 
| **Messaging** | 8.5 (107 reviews) | 8.2 (1354 reviews) ✓ Verified | 

### Buyer Intent Data Providers

| Product | Score | Reviews |
|---|---|---|
| **LinkedIn Sales Insights** | N/A | N/A |
| **LinkedIn Sales Navigator** | 8.4/10 | 127 |

#### Data Availability

| Feature | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Contact Data Availability** | Not enough data | 8.4 (123 reviews) | 
| **Account Data Availability** | Not enough data | 8.7 (123 reviews) | 
| **Offline Data** | Not enough data | 7.4 (113 reviews) | 

#### Platform Additional Functionality

| Feature | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Integrations** | Not enough data | 8.5 (124 reviews) | 
| **Topic Customization** | Not enough data | 8.3 (119 reviews) | 
| **Natural Language Processing (NLP)** | Not enough data | 8.3 (110 reviews) | 
| **Alerts** | Not enough data | 8.6 (118 reviews) | 
| **Real-time Intent** | Not enough data | 8.5 (118 reviews) | 

---
## Categories
**Shared Categories (1):** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)


**Unique to LinkedIn Sales Navigator (1):** [Buyer Intent Data Providers](https://www.g2.com/categories/buyer-intent-data-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | LinkedIn Sales Insights | LinkedIn Sales Navigator | 
|---|---|---|
| **Small-Business** | 35.2% | 32.8% | 
| **Mid-Market** | 51.3% | 48.3% | 
| **Enterprise** | 13.5% | 18.9% | 

### By Industry

#### LinkedIn Sales Insights

- **Computer Software:** 19.2%
- **Information Technology and Services:** 17.0%
- **Marketing and Advertising:** 8.2%
- **Market Research:** 4.9%
- **Staffing and Recruiting:** 4.4%
- **Financial Services:** 3.3%
- **Computer & Network Security:** 2.2%
- **Consumer Services:** 2.2%
- **Education Management:** 2.2%
- **Human Resources:** 2.2%
- **Other:** 34.1%

#### LinkedIn Sales Navigator

- **Computer Software:** 26.3%
- **Information Technology and Services:** 20.2%
- **Marketing and Advertising:** 8.1%
- **Internet:** 5.8%
- **Financial Services:** 3.5%
- **Staffing and Recruiting:** 2.4%
- **Market Research:** 1.6%
- **Telecommunications:** 1.5%
- **Information Services:** 1.5%
- **Computer & Network Security:** 1.4%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to LinkedIn Sales Insights

- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) — 3.9/5 stars (1029 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Clay](https://www.g2.com/products/clay-com-clay/reviews) — 4.6/5 stars (226 reviews)
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9691 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [Clodura.AI](https://www.g2.com/products/clodura-ai/reviews) — 4.6/5 stars (346 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)

### Alternatives to LinkedIn Sales Navigator

- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) — 4.7/5 stars (9691 reviews)
- [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) — 4.5/5 stars (9108 reviews)
- [Seamless (formally Seamless.AI)](https://www.g2.com/products/seamless-formally-seamless-ai/reviews) — 4.4/5 stars (5356 reviews)
- [Lusha](https://www.g2.com/products/lusha/reviews) — 4.3/5 stars (1660 reviews)
- [UpLead](https://www.g2.com/products/uplead/reviews) — 4.7/5 stars (828 reviews)
- [Clearbit](https://www.g2.com/products/clearbit/reviews) — 4.4/5 stars (633 reviews)
- [Lead411](https://www.g2.com/products/lead411/reviews) — 4.5/5 stars (481 reviews)
- [RocketReach](https://www.g2.com/products/rocketreach/reviews) — 4.4/5 stars (1370 reviews)
- [Cognism](https://www.g2.com/products/cognism/reviews) — 4.5/5 stars (1348 reviews)
- [Nimble CRM](https://www.g2.com/products/nimble/reviews) — 4.5/5 stars (1115 reviews)

---
## Top Discussions

### LinkedIn Sales Insights

- Title: [Does LinkedIn have a CRM tool?](https://www.g2.com/discussions/does-linkedin-have-a-crm-tool) — 2 comments
  > **Top comment:** "Yes"
- Title: [What is included in LinkedIn sales Navigator?](https://www.g2.com/discussions/what-is-included-in-linkedin-sales-navigator) — 2 comments
  > **Top comment:** "Linkedin sales navigator helps in collecting leads with respect to your needs & contact them directly. There are various options to segregrate leads with the..."
- Title: [Is any course or specialization needed to work on the site?](https://www.g2.com/discussions/e-preciso-de-algum-curso-ou-especialidade-para-trabalhar-no-site) — 1 comment, 1 upvote
  > **Top comment:** "LinkedIn Sales is the best platform that I use."
- Title: [How do I use LinkedIn sales insights?](https://www.g2.com/discussions/how-do-i-use-linkedin-sales-insights) — 1 comment
  > **Top comment:** "If you are focusing on leads then my suggestion is to use LinkedIn Sales Navigator. If you are firs time user of sales navigator then you will get one month..."

### LinkedIn Sales Navigator

- Title: [What is LinkedIn Sales Navigator used for?](https://www.g2.com/discussions/what-is-linkedin-sales-navigator-used-for) — 6 comments
  > **Top comment:** "To target the right set of accounts and generate leads"
- Title: [Can you explain how to utilize LinkedIn Sales Navigator's lead recommendation feature for targeted sales outreach?](https://www.g2.com/discussions/can-you-explain-how-to-utilize-linkedin-sales-navigator-s-lead-recommendation-feature-for-targeted-sales-outreach) — 5 comments, 2 upvotes
  > **Top comment:** "The feature to find people from a specific persona across all targeted companies is very useful. To get started, open a company page on LinkedIn Sales..."
- Title: [The LinkedIn site is unclear. What are the additional features when upgrading to premium?](https://www.g2.com/discussions/advantages) — 3 comments, 1 upvote
  > **Top comment:** "when upgrading you get a full list..."
- Title: [InMail Usage](https://www.g2.com/discussions/inmail-usage) — 3 comments, 1 upvote
  > **Top comment:** "My understanding is that InMail is a way to reach out to someone who is 2 or 3 removed from you, that you cannot message directly.  I've been contacted on..."
- Title: [What is Sales Navigator for?](https://www.g2.com/discussions/what-is-sales-navigator-for) — 2 comments, 1 upvote
  > **Top comment:** "Mapping the right prospects and building meaningful connections !"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/linkedin-sales-insights-vs-linkedin-sales-navigator)