Compare Later Social and Sprout Social 
At a Glance
Market Segments
Small-Business (83.8% of reviews)
Small-Business (46.2% of reviews)
Entry-Level Pricing
Free 1 Social Set & User
Starting at $199.00 1 user/per month (billed annually)
Later Social
Star Rating
(307)4.5 out of 5
Market Segments
Small-Business (83.8% of reviews)
Entry-Level Pricing
Free 1 Social Set & User
Browse all 4 pricing plansSprout Social
Star Rating
(3,822)4.4 out of 5
Market Segments
Small-Business (46.2% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring 9.1, which allows for seamless scheduling and planning of posts, while Later Social offers a slightly higher score of 9.4, indicating a more user-friendly interface for content management.
- Reviewers mention that Later Social's Follower Analysis feature stands out with a score of 8.9, providing deeper insights into audience demographics, whereas Sprout Social's score of 8.0 suggests it may not offer as comprehensive analytics in this area.
- G2 users highlight that Sprout Social's Post Performance analytics, rated at 8.8, provides robust metrics for evaluating engagement, while Later Social's 9.0 rating indicates superior performance tracking capabilities, making it a better choice for those focused on optimizing content effectiveness.
- Users on G2 report that Sprout Social's Approval Workflows feature, with a score of 8.1, is beneficial for team collaboration, but Later Social's lower score of 6.6 suggests it may lack the same level of functionality, potentially hindering team efficiency.
- Reviewers say that Sprout Social's Social Ads capabilities, rated at 6.8, may not meet the needs of users looking for advanced advertising features, while Later Social's score of 6.5 indicates both platforms could improve in this area, but Sprout Social is slightly more favored.
- Users report that Later Social shines in Report Customizability with a score of 8.6, allowing for tailored reporting options, compared to Sprout Social's 8.1, which may limit users looking for specific insights tailored to their needs.
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Pricing
Entry-Level Pricing
Later Social
Free
Free
1 Social Set & User
For Individuals, free forever
- Visual Planner
- Linkin.bio Lite
- Instagram Analytics Lite
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Later Social
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.7
207
8.5
3,398
Ease of Use
9.2
202
8.8
3,431
Ease of Setup
9.2
74
8.7
2,012
Ease of Admin
9.3
73
8.8
1,588
Quality of Support
8.8
149
8.7
3,048
Has the product been a good partner in doing business?
8.9
63
8.8
1,552
Product Direction (% positive)
8.6
186
8.9
3,333
Features by Category
Social Analytics
8.3(won by 0.4)
45
7.9
1701
8.9(won by 0.9)
64
8.0
1884
9.0(won by 0.2)
72
8.8
2045
8.5(won by 1.1)
31
7.4
1368
8.3(won by 0.9)
39
7.4
1385
8.8(won by 1.1)
24
7.7
1140
9.1(won by 1.7)
15
7.4
1081
Reports & Dashboards
8.6(won by 0.5)
45
8.1
1899
8.7(tied score)
49
8.7(tied score)
1972
9.0(won by 0.5)
58
8.5
1815
8.5(won by default)
16
Feature Not Available
Content & Collaboration
9.4
114
9.0
1684
9.2
117
8.0
1502
8.1
60
8.3
1543
Feature Not Available
8.1
1467
8.8
76
8.4
1570
7.9
38
Feature Not Available
Social Management
8.4
105
8.7
2667
9.1
125
8.9
2658
Feature Not Available
8.2
2317
8.5
104
8.6
2620
Feature Not Available
Feature Not Available
8.3
33
8.1
1398
Not enough data
7.7
992
Monitoring & Listening
Not enough data
8.6
1376
Not enough data
7.1
920
Not enough data
8.3
680
Not enough data
8.1
665
Not enough data
7.9
642
Not enough data
8.1
669
Data Management & Analysis
Not enough data
7.6
686
Not enough data
8.7
1444
Not enough data
8.2
710
Not enough data
8.0
619
Content
9.2
10
Not enough data
9.2
8
Not enough data
9.4
11
Not enough data
9.0
8
Not enough data
Engagement
8.5
9
Not enough data
8.5
10
Not enough data
8.7
10
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
Social Shopping
9.4
8
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
Analytics
8.7
10
Not enough data
9.6
9
Not enough data
9.0
10
Not enough data
Generative AI
Not enough data
7.5
431
Not enough data
7.3
424
Process
Not enough data
8.6
996
Not enough data
8.2
795
Not enough data
7.9
562
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1051
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.6
686
Not enough data
8.6
978
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Later Social and Sprout Social are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Later Social is categorized as Social Commerce Platforms
Sprout Social is categorized as Social Customer Service and Social Media Listening Tools
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Health, Wellness and Fitness
7.0%
Retail
5.3%
Photography
4.6%
Apparel & Fashion
4.6%
Other
62.6%
Marketing and Advertising
21.4%
Non-Profit Organization Management
6.3%
Higher Education
4.8%
Information Technology and Services
3.7%
Financial Services
3.5%
Other
60.4%
Most Helpful Reviews
Later Social
Most Helpful Favorable Review
Daphne K.
Verified User
One-stop shop....posting is easy and prompts are super helpful for an amateur like me.
Most Helpful Critical Review
Janin O.
Verified User in Design
When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious.
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Daphne K.
Verified User
One-stop shop....posting is easy and prompts are super helpful for an amateur like me.
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Janin O.
Verified User in Design
When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious.
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
Is later a good app?
1 comment
WS
It seems like the text you provided is already in English. If you have a different string of text in an unknown language that you would like translated,...Read more
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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