Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Iterable 
Featured Products
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Mid-Market (55.6% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
No pricing available
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,443)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansIterable
Star Rating
(767)4.4 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across email, social media, and more. This capability is particularly beneficial for businesses looking to implement deep segmentation and personalization in their marketing strategies.
- Users say Iterable stands out for its ease of use and intuitive design, making it a great choice for those new to marketing automation. Reviewers appreciate the platform's well-structured interface, which simplifies the process of creating customer journeys and allows for complex automated workflows without the need for coding.
- According to verified reviews, Salesforce Marketing Cloud is recognized for its robust CRM-driven capabilities, which support powerful data-driven marketing efforts. Users highlight its effectiveness in managing multi-channel journeys, making it a strong contender for businesses focused on leveraging customer data.
- Reviewers mention that Iterable's customer support is exceptional, with many users noting the responsiveness and knowledge of the support team. This level of assistance can be crucial for businesses that require ongoing help as they navigate the complexities of marketing automation.
- G2 reviewers indicate that while Salesforce Marketing Cloud has a strong feature set, some users experience challenges with configuration and setup. This can lead to a steeper learning curve for new users, which may be a consideration for teams looking for a quick onboarding process.
- Users highlight Iterable's comprehensive support for various communication channels, including email, SMS, and push notifications. This versatility allows marketers to build unified campaigns from a single platform, which is a significant advantage for those aiming to streamline their marketing efforts.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Iterable
No pricing availableFree Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableIterable
No trial information availableRatings
Meets Requirements
8.2
3,279
8.5
618
Ease of Use
7.6
3,456
8.4
631
Ease of Setup
7.3
1,944
7.7
318
Ease of Admin
7.8
1,715
8.4
232
Quality of Support
7.7
3,093
8.8
601
Has the product been a good partner in doing business?
8.0
1,680
9.0
234
Product Direction (% positive)
7.5
3,172
9.0
611
Features by Category
Email Marketing
7.9
1174
9.0
470
|
Verified
8.4
1171
9.0
460
|
Verified
8.1
1150
8.2
445
|
Verified
8.2
1069
8.4
396
|
Verified
Online Marketing
7.4
1064
6.2
267
|
Verified
7.4
890
8.3
401
|
Verified
7.5
842
8.4
441
|
Verified
7.2
918
8.1
399
|
Verified
7.3
854
6.9
271
|
Verified
Lead Management
8.0
1033
7.3
303
|
Verified
7.6
995
7.4
334
|
Verified
8.0
1044
8.6
434
|
Verified
7.9
1025
6.8
273
|
Verified
8.1
1025
7.7
297
|
Verified
7.8
965
7.1
289
|
Verified
7.9
923
7.3
278
|
Verified
8.3
1034
7.4
279
|
Verified
Campaign Management
7.6
875
7.7
295
7.6
771
6.9
266
|
Verified
7.1
669
6.6
243
6.7
201
6.0
224
Social
6.3
376
5.7
206
6.6
566
6.1
212
6.9
216
5.8
212
7.0
203
5.7
212
6.9
177
5.9
223
Reporting & Analytics
7.4
1068
7.6
433
|
Verified
6.9
892
6.6
288
|
Verified
6.5
770
6.6
277
|
Verified
6.5
716
6.5
275
|
Verified
6.5
703
5.8
227
|
Verified
Platform
7.0
632
8.1
331
|
Verified
7.8
190
8.4
332
|
Verified
8.0
678
8.5
336
|
Verified
7.4
168
7.4
224
7.4
129
8.0
310
|
Verified
8.0
670
8.3
337
|
Verified
7.8
139
7.1
241
|
Verified
Agentic AI - Marketing Automation
7.2
9
6.9
24
6.5
9
7.0
23
7.2
10
7.3
25
6.9
9
7.5
24
5.8
8
7.3
25
7.1
8
7.5
25
Integration
8.0
668
7.8
340
|
Verified
7.7
534
8.1
338
|
Verified
7.4
496
7.6
281
|
Verified
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
8.3
158
9.2
28
8.7
159
9.1
29
8.1
144
9.2
28
8.7
167
9.2
30
8.5
165
Analytics
9.2
28
7.8
169
9.3
27
7.5
160
Optimization
9.0
27
8.3
165
9.5
28
8.5
166
9.4
27
7.7
133
8.9
28
7.8
148
Agentic AI - Push Notification
8.6
6
7.4
11
9.3
5
8.0
11
9.0
5
6.8
12
Segmentation
9.0
37
8.8
43
8.5
40
8.5
42
Targeting
9.2
41
8.1
44
9.0
40
8.1
38
Triggered Content
8.5
26
6.9
32
8.2
21
9.1
43
8.9
32
9.2
41
Personalized Content
8.7
31
7.8
34
8.9
24
7.3
31
8.9
39
6.3
28
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.8
16
Not enough data
5.6
14
Not enough data
8.1
15
Not enough data
8.7
15
Edit
Not enough data
7.3
15
Not enough data
8.8
17
Not enough data
8.8
16
Logistics
Not enough data
8.6
16
Not enough data
7.8
13
Not enough data
8.5
13
Not enough data
7.6
14
Generative AI
Not enough data
8.1
12
Not enough data
7.5
12
Agentic AI - Email Template Builder
Not enough data
8.0
10
Not enough data
7.7
10
Text Messaging
9.1
30
8.6
30
8.8
28
6.9
27
8.8
27
8.7
29
8.6
28
6.9
26
8.9
28
8.3
26
8.6
29
6.7
25
9.1
30
8.5
27
8.9
29
8.5
26
SMS Platform
9.0
27
7.9
29
9.2
28
8.2
29
8.4
29
7.4
22
7.8
29
6.2
21
8.4
26
7.2
24
8.6
29
8.6
25
Agentic AI - SMS Marketing
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
7.6
7
Data Sourcing
Not enough data
8.1
9
Not enough data
8.3
10
Not enough data
8.3
8
Not enough data
8.5
9
Intelligence
Not enough data
8.8
8
Not enough data
8.1
8
Not enough data
7.9
8
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
8.1
38
8.0
44
8.2
38
Platform Data
7.7
49
7.4
39
7.4
45
7.1
38
7.8
47
6.8
38
7.9
44
7.1
37
Platform Additional Functionality
8.7
47
7.3
35
8.0
41
7.4
33
8.5
43
6.9
35
Agentic AI - Customer Journey Analytics
Not enough data
7.8
9
Not enough data
7.2
9
Not enough data
7.6
9
Not enough data
8.0
9
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
7.4
15
Not enough data
7.2
16
Not enough data
7.4
15
Not enough data
7.5
14
Not enough data
7.3
14
Not enough data
7.3
14
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
7.3
124
|
Verified
9.1
46
7.7
169
|
Verified
8.3
39
6.5
111
|
Verified
9.1
37
6.9
138
|
Verified
Campaigns
8.7
44
7.0
113
9.0
43
8.3
145
|
Verified
8.8
44
7.7
123
|
Verified
8.8
42
6.0
101
|
Verified
9.4
37
9.2
165
|
Verified
9.1
37
9.1
162
|
Verified
Engagement
8.4
42
7.1
108
|
Verified
Platform
8.9
42
8.2
140
|
Verified
8.8
43
7.7
125
8.6
43
7.2
112
|
Verified
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Iterable are categorized as Mobile Marketing, SMS Marketing, Push Notification, Customer Journey Analytics, Marketing Automation, Personalization, and Personalization Engines
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Marketing Analytics
Iterable is categorized as WhatsApp Marketing, Email Template Builder, and Customer Data Platform (CDP)
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.5%
Financial Services
7.6%
Information Technology and Services
5.6%
Computer Software
4.5%
Other
62.7%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
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