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Pinned by G2 as a common question
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Is Salesforce an ESP?

Is Salesforce an ESP?
3 comments
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SUBHRA M.
SM
Freelancer
0
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce Marketing Cloud offers various tools for email marketing, customer engagement, automation, and analytics, allowing businesses to create, manage, and optimize their email campaigns. It provides features such as audience segmentation, personalized content, and performance tracking, making it a comprehensive platform for email marketing.
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Genna M.
GM
Senior Technical Architect, SFMC | Co-Founder HowToSFMC.com | 3x SFMC Marketing Champion | Denver Trailblazer Community Group Co-Lead | 3x SFMC Certified | 2021 Salesforce MVP
0
Salesforce Marketing Cloud can be considered an Email Service Provider, yes, but Salesforce the Cloud Computing company cannot. Technically SFMC is a Marketing Automation Platform (MAP) which goes beyond what a traditional ESP offers.
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Cassandra M.
CM
Pod Leader
0
Yes
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