Compare Insider and Salesforce Marketing Cloud Suite 
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Mid-Market (48.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider
Star Rating
(1,072)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSalesforce Marketing Cloud Suite
Star Rating
(4,617)4.0 out of 5
Market Segments
Mid-Market (48.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Salesforce Marketing Cloud SuiteFeatured Products
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Marketing Automation
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Insider vs Salesforce Marketing Cloud Suite
When assessing the two solutions, reviewers found Insider easier to use, set up, and administer. Reviewers also preferred doing business with Insider overall.
- Reviewers felt that Insider meets the needs of their business better than Salesforce Marketing Cloud Suite.
- When comparing quality of ongoing product support, reviewers felt that Insider is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Insider over Salesforce Marketing Cloud Suite.
Pricing
Entry-Level Pricing
Insider
No pricing availableSalesforce Marketing Cloud Suite
No pricing availableFree Trial
Insider
Free Trial is available
Salesforce Marketing Cloud Suite
No trial information availableRatings
Meets Requirements
9.5
965
8.2
3,341
Ease of Use
9.5
968
7.6
3,553
Ease of Setup
9.1
427
7.3
1,969
Ease of Admin
9.2
242
7.8
1,745
Quality of Support
9.6
966
7.7
3,152
Has the product been a good partner in doing business?
9.5
243
8.0
1,710
Product Direction (% positive)
9.8
917
7.5
3,231
Features by Category
Email Marketing
9.7
426
Not enough data
9.7
404
Not enough data
9.7
406
Not enough data
9.7
349
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
441
Not enough data
9.6
455
Not enough data
9.6
445
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
423
Not enough data
9.5
423
Not enough data
9.6
455
Not enough data
Feature Not Available
Not enough data
9.6
398
Not enough data
9.6
362
Not enough data
9.6
406
Not enough data
9.6
394
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
365
Not enough data
9.5
374
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
448
Not enough data
9.5
448
Not enough data
9.5
441
Not enough data
9.5
440
Not enough data
9.3
347
Not enough data
Platform
9.6
435
Not enough data
Feature Not Available
Not enough data
9.6
420
Not enough data
9.6
360
Not enough data
9.5
369
Not enough data
9.6
403
Not enough data
9.5
345
Not enough data
Integration
9.4
405
Not enough data
9.4
405
Not enough data
9.5
378
Not enough data
Visitor Behavior
9.5
520
Not enough data
9.6
538
Not enough data
9.5
489
Not enough data
Templates
9.6
499
Not enough data
9.6
542
Not enough data
9.6
537
Not enough data
Personalization
9.6
525
Not enough data
9.6
515
Not enough data
9.6
528
Not enough data
9.5
464
Not enough data
9.6
512
Not enough data
9.6
511
Not enough data
9.6
540
Not enough data
9.6
528
Not enough data
Multichannel
9.7
530
Not enough data
9.5
468
Not enough data
9.6
531
Not enough data
Administration
9.6
529
Not enough data
9.4
544
Not enough data
9.5
523
Not enough data
9.5
523
Not enough data
Segmentation
9.7
562
Not enough data
9.6
540
Not enough data
Targeting
9.7
556
Not enough data
9.6
531
Not enough data
Triggered Content
9.5
470
Not enough data
9.6
465
Not enough data
9.7
518
Not enough data
Personalized Content
9.7
507
Not enough data
9.7
488
Not enough data
9.6
543
Not enough data
Text Messaging
9.8
41
Not enough data
9.6
40
Not enough data
9.7
39
Not enough data
9.6
39
Not enough data
9.7
40
Not enough data
9.6
40
Not enough data
9.8
39
Not enough data
9.5
40
Not enough data
SMS Platform
9.6
40
Not enough data
9.6
40
Not enough data
9.7
38
Not enough data
Feature Not Available
Not enough data
9.5
43
Not enough data
9.4
42
Not enough data
Data Sourcing
9.5
533
|
Verified
Not enough data
9.5
522
|
Verified
Not enough data
9.6
327
Not enough data
9.6
551
|
Verified
Not enough data
Intelligence
9.5
555
|
Verified
Not enough data
9.5
530
|
Verified
Not enough data
9.6
522
|
Verified
Not enough data
Platform Basics
9.5
582
|
Verified
Not enough data
9.5
582
|
Verified
Not enough data
Platform Data
9.5
567
|
Verified
Not enough data
9.5
550
|
Verified
Not enough data
9.4
583
|
Verified
Not enough data
9.4
553
Not enough data
Platform Additional Functionality
9.5
558
|
Verified
Not enough data
9.5
555
|
Verified
Not enough data
9.5
542
Not enough data
Search Setup
9.7
33
Not enough data
9.8
34
Not enough data
9.7
33
Not enough data
9.9
31
Not enough data
Product Discovery
9.8
36
Not enough data
9.8
35
Not enough data
9.7
35
Not enough data
9.8
30
Not enough data
9.8
33
Not enough data
Integration
9.7
35
Not enough data
9.8
31
Not enough data
9.7
33
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.3
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
9.5
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.7
10
Not enough data
Analysis
9.3
555
Not enough data
9.5
619
Not enough data
9.3
489
|
Verified
Not enough data
9.5
529
|
Verified
Not enough data
Campaigns
9.4
513
|
Verified
Not enough data
9.7
621
|
Verified
Not enough data
9.4
419
Not enough data
9.2
422
Not enough data
9.6
496
|
Verified
Not enough data
9.6
581
|
Verified
Not enough data
Engagement
9.6
558
Not enough data
Platform
9.6
601
Not enough data
9.5
555
|
Verified
Not enough data
9.5
475
Not enough data
Categories
Categories
Shared Categories
Insider and Salesforce Marketing Cloud Suite share no categories
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Suite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.7%
Apparel & Fashion
9.9%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Leisure, Travel & Tourism
3.8%
Other
51.7%
Computer Software
13.5%
Marketing and Advertising
13.0%
Information Technology and Services
10.4%
Financial Services
4.7%
Internet
3.5%
Other
55.0%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Dilan T.
Verified User in Retail
We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!
Salesforce Marketing Cloud Suite
Most Helpful Favorable Review
Avinash K.
Verified User in Information Technology and Services
Few of the features like auto updation, daywise track and comments to communicate and attach facilities.
Most Helpful Critical Review
Verified User in Logistics and Supply Chain
The complicated color pallet and complicated features.The complicated color pallet and complicated features.The complicated color pallet and complicated features. The complicated color pallet and complicated features
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Avinash K.
Verified User in Information Technology and Services
Few of the features like auto updation, daywise track and comments to communicate and attach facilities.
Dilan T.
Verified User in Retail
We’re highly impressed with the capabilities of Insider’s products. There’s absolutely nothing that we dislike about the platform. Truly an excellent platform!
Verified User in Logistics and Supply Chain
The complicated color pallet and complicated features.The complicated color pallet and complicated features.The complicated color pallet and complicated features. The complicated color pallet and complicated features
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How we can track real time website visitors through email automation?
1 comment
SJ
Integrate Pardot with Salesforce.Read more
Salesforce Marketing Cloud Suite has no more discussions with answers
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