# AppMetrica Reviews **Vendor:** Yandex Ads **Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 46 ## About AppMetrica AppMetrica is an affordable and reliable (yes, it is possible) all-in-one mobile app analytics tool that provides a comprehensive analysis of your mobile app user behavior, in-app revenue, mobile acquisition campaigns and crashlytics. Launched in 2013, it enables over 60 000 mobile apps like Azur Games, METRO, Burger King, Brave Stars worldwide to find actionable insights and maximize their app revenue. AppMetrica is used by user acquisition teams, product managers, revenue managers and analytics experts across multiple industries. Why switch to AppMetrica: - You need more functionality from your current product analytics tool, i.e. funnels, segmentation, and user-level data. - You are expanding your user acquisition campaigns beyond Google Ads and need an MMP. - Your current product analytics or MMP is too expensive. - You are overwhelmed with data and want to get an easy way to find insights for your app’s growth. - You value high-quality support 24/7. After all, no need to switch, you could use AppMetrica as an alternative source of truth. Simply create a free account. For more information visit: https://appmetrica.yandex.com/about ## AppMetrica Pros & Cons **What users like:** - Users find AppMetrica's **ease of use** refreshing, with its intuitive interface and straightforward integration process. (10 reviews) - Users appreciate the **easy integrations** with AppMetrica, enabling seamless tracking and excellent data visualization. (9 reviews) - Users love the **easy setup** of AppMetrica, making integration and event tracking quick and hassle-free. (8 reviews) - Users appreciate the **easy API integrations** in AppMetrica, enhancing user tracking and performance monitoring effortlessly. (6 reviews) - Users value the **powerful insights** provided by AppMetrica, appreciating its user-friendly design and real-time analytics. (5 reviews) - Intuitive (5 reviews) - Customer Support (4 reviews) - Tracking (4 reviews) - User Interface (4 reviews) - Data Management (3 reviews) **What users dislike:** - Users note **missing features** in the mobile app compared to desktop, limiting functionality and usability. (6 reviews) - Users report **issues with reporting** , including empty reports, difficulties in setup, and lack of customization options. (5 reviews) - Users face challenges with **inadequate reporting** , including empty reports and limited customization options for data analysis. (4 reviews) - Users find the **search difficulty** challenging, often struggling to locate specific settings without guidance. (4 reviews) - Users experience **inadequate tracking** capabilities, including limited event tracking and lack of ad network integrations. (3 reviews) - Users find the **limited features** of AppMetrica inadequate, often feeling frustrated by its lack of essential capabilities. (3 reviews) - Users face challenges with **poor reporting** , including empty reports and limited customization options in AppMetrica. (3 reviews) - Tracking Issues (3 reviews) - Data Inaccuracy (2 reviews) - Data Management Issues (2 reviews) ## AppMetrica Reviews ### 1. Powerful and User-Friendly Mobile Analytics Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Rojan S. | Founder, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2025 **What do you like best about AppMetrica?** I’ve been using AppMetrica to track user engagement and app performance, and what I love most is how simple it is to get meaningful insights. Setting up events and monitoring user behavior feels straightforward, even without a dedicated analytics team. **What do you dislike about AppMetrica?** The main downside I’ve noticed is that the mobile app doesn’t have all the features of the desktop version, so sometimes I have to wait to access my computer. Also, the free plan limits the number of events you can track, which can feel restrictive if your app grows quickly. **What problems is AppMetrica solving and how is that benefiting you?** AppMetrica solves the problem of understanding how users interact with mobile apps in a clear, real-time way. Before using it, I had limited insight into which features were popular, where users were dropping off, or when crashes were occurring. With AppMetrica, I can track events, monitor app performance, and analyze user behavior all in one place. ### 2. Poor Experience and Lack of Trust **Reviewed by:** Heather J. **Reviewed Date:** October 12, 2025 **What do you like best about AppMetrica?** Nothing **What do you dislike about AppMetrica?** I found the app setup to be very difficult and felt that I was scammed out of $56. I didn't find any benefits from using the app and described the company as horrible due to losing money. There are no features or capabilities that I found useful, and I felt like I was just getting robbed. I have not used AppMetrica with any other software, and there is absolutely nothing about it that would make me consider purchasing it again. The only change I would suggest is to get my money back. **What problems is AppMetrica solving and how is that benefiting you?** n/a ### 3. Great product! **Rating:** 4.5/5.0 stars **Reviewed by:** Inna K. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** AppMetrica is a powerful and user-friendly analytics tool that covers all essential metrics for mobile apps. The dashboards are well-structured, visually clear, and provide deep insights without unnecessary complexity. One of the standout features is how easy it is to integrate via API. Setting up event tracking is straightforward, making it simple to monitor user behavior and app performance. The platform offers real-time data updates, which is crucial for making fast, data-driven decisions. Overall, AppMetrica is a solid choice for product managers and marketers who need a reliable, all-in-one analytics solution without excessive setup effort. **What do you dislike about AppMetrica?** it’s not entirely free—after a certain number of events, you have to pay))) **What problems is AppMetrica solving and how is that benefiting you?** Problems AppMetrica Solves: Tracks user actions and behavior in the app. Shows real-time data to react quickly. Makes event tracking and API setup easy. Helps analyze user retention and marketing performance. Monitors crashes and app stability. How It Benefits Me: Saves time on setup and tracking. Helps improve user experience and retention. Provides clear insights for better decisions. Optimizes marketing spend. Keeps the app running smoothly. ### 4. My experience using AppMetrica for a small application **Rating:** 4.5/5.0 stars **Reviewed by:** Игорь . | QA, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** I use appmetrica for my small project and am completely satisfied with it. We use it to analyze data every day. With its help, we collect errors, look for problems with users by creating funnels. Not long ago, we discovered a major problem related to language settings in a region whose language was not tested. One of the big advantages is that it is completely free and solves 95% of our project needs. There is a convenient data export for research. Convenient intuitive interface. Easy implementation. The integration did not cause any difficulties. Support is able to quickly resolve emerging issues. **What do you dislike about AppMetrica?** There is no integration with some ad networks for tracking. **What problems is AppMetrica solving and how is that benefiting you?** Analytics and error collection in the application ### 5. Analyze **Rating:** 5.0/5.0 stars **Reviewed by:** Pauliane F. | Freelancer, Food Production, Small-Business (50 or fewer emp.) **Reviewed Date:** October 09, 2025 **What do you like best about AppMetrica?** Combine product analysis, marketing (attribution), stability monitoring, and push notifications in one place. **What do you dislike about AppMetrica?** It is free up to a certain point, then you have to pay. **What problems is AppMetrica solving and how is that benefiting you?** Analysis of revenue (in-app purchases, subscriptions, etc.) and monetization metrics ### 6. Cry of the soul **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** So far the best available on the domestic market, but inferior to global competitors. **What do you dislike about AppMetrica?** Reports that live their own lives! 1. User Acquisition event data differs from Events. 2. The "TOTAL" data differs from the sum of the individual numbers, which is misleading. 3. The downloaded export does not have the structure assembled in the report, but has an arbitrary form. 4. Takes a long time to load data. 5. Agencies do not have the ability to receive traffic data via API. 6. Events are not available to agents by default, there is more event data in it, and advertisers summarize based on the User Acquisition report, which is a direct shave. 7. There is no third level of access rights "Advertiser>Agency>Partner". 8. Sampling - a button harmful to health, causing the most frequent disputes over reconciliations - where the numbers are higher, they demand to report. 9. You are "Yandex"! Why such a crude and not user-friendly interface? 10. Agencies do not have the ability to block their traffic by IP/DEVICE/GEO, etc., with a redirect to a stub. 11. There are no AI reports with optimization recommendations or anomaly or pattern detections! My Target has long implemented this, and your Alice is not attached to anything... **What problems is AppMetrica solving and how is that benefiting you?** Just a counter ### 7. The most accessible way to analyze users in a mobile app **Rating:** 4.5/5.0 stars **Reviewed by:** Danila C. | Head of product (loyalty program & e-com), Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** 1. Easy connection and detailed technical documentation, which allows you to quickly connect the service to the application using ready-made drawings. 2. Intuitive interface. Employees have no difficulty in studying it, generating reports and building funnels. 3. Insights. The platform itself says what you should pay attention to and promptly compare the version difference. 4. Additional information. Yandex provides information that it collects from its services (gender, region, and more), and this allows you not to annoy the user by offering to provide information about yourself. **What do you dislike about AppMetrica?** 1. It is not possible to send notifications to uploaded audiences by push_id. There is often a need to use internal analytical resources (separately in the retail area) to form an audience, for example, who took advantage of a certain promotion in an offline store. To send them a push, I had to configure my interface using push_api. It would be wonderful if it were possible to download push_ids from the database and send a notification to them, and not just guided by the application data. **What problems is AppMetrica solving and how is that benefiting you?** information about the user's internal activity. ### 8. Convenient data representation, there is nothing superfluous **Rating:** 4.0/5.0 stars **Reviewed by:** Victor S. | CEO and developer software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** Since a beautiful and convenient presentation of data is important to me, I liked AppMetrica. I decided to connect and try it. And now I've been using it for more than six months. What I like most is that the interface is not overloaded and there are no overly complex features. Only the essentials. I can also mention a fairly easy connection. **What do you dislike about AppMetrica?** Of course, there are disadvantages. For example: click-through and installation schedules do not load periodically. User retention is also not considered accurate, which does not provide a complete and, most importantly, accurate picture of what is happening. **What problems is AppMetrica solving and how is that benefiting you?** Helps you keep track of sales funnel metrics and conversions. ### 9. Product manager experience **Rating:** 4.5/5.0 stars **Reviewed by:** Anna L. | Senior Product Manager (head of product division), Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2025 **What do you like best about AppMetrica?** I personally like the ease of filtration and A/B test functionality, which are crucial in comparison of different user behaviour while implementing new features. I use it daily for error analytics and usage statistics. It was easy to implement and integrate to our daily work. Customer support is reliable and react to questions fast. **What do you dislike about AppMetrica?** It would be better to always have a search bar at the top of each page to smoothly find what needed. **What problems is AppMetrica solving and how is that benefiting you?** Analytics of usage - mobile app Errors analytics A/B tests Helps to better understand clients' needs, popularity of features, client activity dynamics ### 10. Good product for app analytic **Rating:** 4.5/5.0 stars **Reviewed by:** Vyacheslav P. | Product Marketing Manager (Discovery), Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about AppMetrica?** An easy way to manage and create different trackers and partners. **What do you dislike about AppMetrica?** Poor report management comparing to Yandex.Metrica. No way to create report based on UTM, you can use only first level of utm, e.g. utm_source. But classical utm_source={}&utm_medium={}&utm_campaign={} won't work. **What problems is AppMetrica solving and how is that benefiting you?** AppMetrica helps you get information about your users: platfroms, OS etc. Also it's a good way to see whether you trafic source bring installs or not. ### 11. Good to track trends **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** Very easy to understand. You dont have to take efforts to learn how to use the service **What do you dislike about AppMetrica?** You cant fully trust the data. Sometimes AppMetrica shows "random data" that does not match the statistics from the app stores. The tool is fine to check the trends if you have same service on different platforms (Android + iOS) in many stores **What problems is AppMetrica solving and how is that benefiting you?** Track if nothing got wrong with the app cjm. Because users dont provide feedback very fast, but you can get fast the idea that something is wrong as installs drop and deinstall raises ### 12. Good analytics for viewing reports and a cool UI **Rating:** 4.5/5.0 stars **Reviewed by:** Murat S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2025 **What do you like best about AppMetrica?** Everything is quite simple for obtaining basic data from analytics, very cool UI/UX, and it's clear what to do. **What do you dislike about AppMetrica?** There is nothing I don't understand yet, and I consider there are no drawbacks yet. **What problems is AppMetrica solving and how is that benefiting you?** I look at where my users are from and who they are, how to interact with them, and what kind of advertising I should do. ### 13. After about a year of active use **Rating:** 4.5/5.0 stars **Reviewed by:** Александр . | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2025 **What do you like best about AppMetrica?** It was really quite easy to integrate AppMetrica into our mobile application. AppMetrica tracks the user, not the specific installation. Even if the user has reinstalled our application, we will see it. **What do you dislike about AppMetrica?** Some of our reports are empty, for example, for Ecommerce and PUSH. It's quite difficult to figure out how to set them up step by step. **What problems is AppMetrica solving and how is that benefiting you?** Helps to track technical errors. It helps to monitor the main metrics of the mobile application and find out about problems. ### 14. A review for Yandex App metria **Rating:** 4.0/5.0 stars **Reviewed by:** Mani M. | Backend Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 09, 2025 **What do you like best about AppMetrica?** Yandex App metria is a free Real Time Analstic tool having cross-platformSupport very helpfull for Mobile app developers **What do you dislike about AppMetrica?** Being a developer and App metrica provides limited customization in reports and also in ad tracking limitations **What problems is AppMetrica solving and how is that benefiting you?** App metrica is solving me to identify the difficulty in measuring marketing effectiness and also it is used for App crashes and finding the Bugs on the app ### 15. Easy A/B testing and other in-product analytics options **Rating:** 4.5/5.0 stars **Reviewed by:** Hoang N. | Product Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2024 **What do you like best about AppMetrica?** I've just tried AppMetrica's A/B testing function and it's pretty cool. I've tested multiple variables and then implemented the winning one through flags configuration feature without updating the app in the stores. Also, I like that my app's data is kept in AppMetrica for a long time, and I can reference year-to-year statistics whenever I need to. **What do you dislike about AppMetrica?** Fast raw data export is available only in more premium subscription plans. Thinking it's worth it for companies with BI systems or just a lot of data to study. **What problems is AppMetrica solving and how is that benefiting you?** We use AppMetrica mainly to track our app's performance and see what users are interested in. A/B testing has been incredible, and we use crash and error reports to monitor any problems in real like. I like that AppMetrica has a mobile app, too, so I'm not tied to my desktop. All in all, it's an all-encompassing solution that meets our needs. ### 16. AppMetrica has been a robust mobile anlytics partner since 2017 **Rating:** 5.0/5.0 stars **Reviewed by:** Andrey D. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 26, 2024 **What do you like best about AppMetrica?** I’ve known about AppMetrica for years before we started using it for my startup’s app analytics. It turned out to be our go⁠-⁠to analytics solution. We enjoy its user-friendly interface and data visualization, it’s easy to read the stats and connect the dots between app activity and the numbers. **What do you dislike about AppMetrica?** As our app and business grew, we decided we needed more customization options so we integrated our own BI system in addition to AppMetrica. However, we still use AppMetrica for cross-checking/verifying the data. **What problems is AppMetrica solving and how is that benefiting you?** We use AppMetrica for three purposes: 1) Monitor live crash and error reports during feature releases, 2) Study revenue reports and optimize the most popular app features 3) Send personalized push notifications to our users. ### 17. A good analytical platform for mobile applications **Rating:** 4.0/5.0 stars **Reviewed by:** Павел . | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** Quick integration. Good API. Pleasant interface. **What do you dislike about AppMetrica?** Slow support. Poor documentation. **What problems is AppMetrica solving and how is that benefiting you?** Mobile application analytics ### 18. Great product analytics and MMP for apps **Rating:** 5.0/5.0 stars **Reviewed by:** Amir S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 13, 2024 **What do you like best about AppMetrica?** AppMetrica is our primary app analytics: we use it for traffic attribution and for user behavior. What I like about AppMetrica: 1. Really easy to use. I set it up quite fast and it was intuitive to learn how to use it. 2. There are many useful reports that I use daily: funnels, user acquisition, retention, audience, cohorts, etc. 3. I like the friednly and fast support from guys in AppMetrica, they also have a chat in Telegram with other users and support team - I sometimes ask questions there and get answers quite quickly. 4. Deep user segmentation is helpful when I need to analyze user-level data. 5. Seems like data is stored for good - it helps me understand our product dynamics yearly – for example, this week, I've been searching our data for 2021 in AppMetrica. This helped me observe our growth and pinpoint some historical moments worth going back to in terms of business decisions. All good, thank you for the great product! **What do you dislike about AppMetrica?** Setting up some of the workspaces (dashboards) can get repetitive - you need to switch between different screens and repeat the same set up multiple times before getting it to show what you need. **What problems is AppMetrica solving and how is that benefiting you?** AppMetrica helps us understand our product dynamics and marketing efforts yearly – for example, this week, I've been searching our data for 2021 in AppMetrica. This helped me observe our growth and pinpoint some historical moments worth going back to in terms of business decisions. Basically, it saves us time and money. ### 19. AppMetrica to a friend or colleague? Extremely likely (10/10) **Rating:** 5.0/5.0 stars **Reviewed by:** Safaa H. | رئيس مجلس إدارة, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** he integration with other Yandex services is seamless, and the data visualization tools are excellent. I find the user interface to be generally clean and efficient. **What do you dislike about AppMetrica?** he reporting could be more customizable and the overall performance can be slow at times, especially when dealing with large datasets. **What problems is AppMetrica solving and how is that benefiting you?** no ### 20. Very helpful but needs improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2025 **What do you like best about AppMetrica?** You don't need MMP, you can track the install source **What do you dislike about AppMetrica?** It doesn't have partnerships with ad networks so we can use custom-created tracker links, it usually doesn't work when you try to pass data to the ad network **What problems is AppMetrica solving and how is that benefiting you?** Revenue tracking is so easy ### 21. Nice free option with large opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** It's free Able to use for apk Able to create links for non-authorized networks Lot's of networks integrated **What do you dislike about AppMetrica?** Sometimes, it is hard to find specific settings without using f.a.q. **What problems is AppMetrica solving and how is that benefiting you?** It's nice poduct with free service, perfect for small businesses or startups ### 22. Easy and quick to use **Rating:** 4.0/5.0 stars **Reviewed by:** Uriel C. | Flutter Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2025 **What do you like best about AppMetrica?** Complite solution than is easy to integrate **What do you dislike about AppMetrica?** Error title on ios has "missing" while works on Android. **What problems is AppMetrica solving and how is that benefiting you?** When a user report a problem thanks to AppMetrica we can identify what went wrong and what the user did. ### 23. I recommend their free trial **Rating:** 5.0/5.0 stars **Reviewed by:** Elena S. | UA Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about AppMetrica?** I started using Appmetrica with a free trial of LTV and churn predictions. I like that this platform is progressive and uses AI for an affordable price compared adjust or appsflyer. So far my experience has been good: I integrated SDK as instructed and my apps data began to load in the platform soon after. Then I used a running ad campaign and tried LTV predictions to find users with the best LTV. the optimization part was easy via postbacks. Overall a good experience so far. **What do you dislike about AppMetrica?** I haven't seen everything Appmetrica has to offer, but it looks like it will take some time to figure out which reports we'll need and how to set them up **What problems is AppMetrica solving and how is that benefiting you?** LTV predictions helped us identify high-quality audiences to market to. Looking forward to trying more features. ### 24. Detailed statistics and postback on every aspect for the application **Rating:** 5.0/5.0 stars **Reviewed by:** Emre . | App Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** With the tracking and postback feature, I collect detailed statistics while advertising my applications. **What do you dislike about AppMetrica?** To be free and user-friendly, with detailed statistics and more **What problems is AppMetrica solving and how is that benefiting you?** It solves my app's statistics tracking and postback tasks. ### 25. We optimize ad campaigns right in AppMetrica **Rating:** 4.5/5.0 stars **Reviewed by:** Kate K. | Marketing manager, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2024 **What do you like best about AppMetrica?** AppMetrica is our main marketing analytics platform, we use it to measure our app marketing campaigns and optimize them. I like that AppMetrica connects with the majority of marketing-related platforms and ad networks, so we can make changes to our campaigns directly from its dashboard. **What do you dislike about AppMetrica?** Something that i didn't like at first was no built-in antifraud option, so you need to connect another solution for that. But that opens up the opportunity to use Appmetrica's partner platforms with even more features (so many integration options!), so on a second thought, that's okay. **What problems is AppMetrica solving and how is that benefiting you?** The team likes postbacks for quick optimization on the spot. We can see campaign data and then optimize the best performing campaigns right from the dashboard, so I don't need to switch between platforms. ### 26. Appmetrica for mobile marketers **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2025 **What do you like best about AppMetrica?** - free - easy integration - fast customers support **What do you dislike about AppMetrica?** - not so intuitive UX - can't save reports - no installed antifraud **What problems is AppMetrica solving and how is that benefiting you?** Tracking campaigns that we set up for our clients ### 27. Many integrations for subscription apps **Rating:** 5.0/5.0 stars **Reviewed by:** Nadia N. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2024 **What do you like best about AppMetrica?** I was pleasantly surprised with how many partners and integrations this platform has, and some are tailored for very specific apps. For subscription-based ones there's integrations with subscription management platforms, and you get so much more stats with that. **What do you dislike about AppMetrica?** Also suprised to see that there's no reports on ROAS or ad spend, and we can't see how many people have unsubscribed in AppMetrica. But the last bit is covered by its partners at AppHud, which we also use **What problems is AppMetrica solving and how is that benefiting you?** We look at all the basic audience reports and ARPU/ARPPU reporting to get a glimpse of the revenue. at all the basic audience reports and ARPU/ARPPU reporting to get a glimpse of the revenue. ### 28. AppMetrica is our universal source of truth for app analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2024 **What do you like best about AppMetrica?** It is a cost-efficient way to organize comprehensive analytics for our apps. We find the UI really user-friendly. Many A1 team members use it for different purposes, it’s easy to navigate no matter what role you’re in. The team established most of our internal workflows around it. It’s now an integral part of our analytics. As a subscription-based service, we value Funnel reports a lot as they help us identify user drop-offs on the way to subscriptions. Crash analytics combined with user-level reporting has been incredible – having the ability to drill down to the profile level allowed us to see in parameters which sub feature user interacted with before the crash occurred. **What do you dislike about AppMetrica?** We’ve experienced a couple of technical glitches in the years that we’ve been using AppMetrica. The support team has fixed them. **What problems is AppMetrica solving and how is that benefiting you?** As most apps, we started with Google Firebase which was good for basic product data but as we grew and introduced subscriptions in our service, we needed a more sophisticated but affordable analytics tool. We began to use Appmetrica to cross-check our analytics against other platforms. We’ve found that this solution has the most accurate data, so the tables have turned and now it’s become our universal source of truth. ### 29. Ideal for Indie. **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeny S. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** May 17, 2024 **What do you like best about AppMetrica?** I have been using Appmetrica for more than 8 years. There is no more powerful free service on the market. Ideal for indie mobile game developers. The largest game publishers in the world (Azure Games, Say Games) have asked for reports from Appmetrica. It was very easy to get started. Good guides on SDK installation and Unity compatibility. **What do you dislike about AppMetrica?** Sometimes my analytics data in AppMetrica and Google ADS don't match. Google has more app installs. I haven't figured out which side is wrong yet. **What problems is AppMetrica solving and how is that benefiting you?** This service closes all issues with application analytics. It is more convenient and faster than even the built-in analytics in my development environment. ### 30. The interface dashboards are convenient and user-friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Hà . | CEO, Entertainment, Small-Business (50 or fewer emp.) **Reviewed Date:** March 03, 2024 **What do you like best about AppMetrica?** User data is visible almost in real-time and we can check new events in a few minutes. We also use it for product analytics like cohorts, funnels, retention, engagement. Product reports are easy to navigate through. Although there is a possibility to export raw data, we prefer to use interface dashboards as they are convenient and user-friendly. **What do you dislike about AppMetrica?** What do you dislike about AppMetrica? For our purposes, we choose to complement AppMetrica with analytics tools from other brands: we try to combine them and see an even broader picture. **What problems is AppMetrica solving and how is that benefiting you?** AppMetrica helps us track and optimize our apps across the entire user journey – from app discovery to retention. We know what channels bring us the best players, we can see their activity within the game and use that information to improve and grow our apps. It’s an invaluable tool. ### 31. Good for quick insights and hypothesis testing **Rating:** 5.0/5.0 stars **Reviewed by:** Eugene b. | Product Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about AppMetrica?** AppMetrica is great for quick reviews without the need to export and analyze data in your own BI system. While you can certainly do that and our analytics teams regularly export data for complex analysis, as product manager I value AppMetrica’s convenience and easy-to-use interface for quick insights. Also, the product has a great price and pay-as-you-go subscription plans. It was easy to integrate the SDK and 10/10 for customer support - thank you for being always at our disposal! **What do you dislike about AppMetrica?** I’ve been using AppMetrica for years and the interface design hasn’t changed :) **What problems is AppMetrica solving and how is that benefiting you?** We develop hypotheses, identify and segment users in AppMetrica, and understand how they behave — why they drop off or why certain things happen. In other words, I examine events and either confirm or disprove my hypotheses. This helps us determine what metrics affect the key ones. ### 32. Long term usage of AppMetrica **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Investment Management | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2024 **What do you like best about AppMetrica?** AppMetrica provides a full set of necessary tools for comfortable work. The most interesting point for us - ltv&churn predictions. I never saw it before and it's incredible to get full info in real time. AppMetrica knows that OUR user NOW has installed a specific version and informed us immediately **What do you dislike about AppMetrica?** Everything usually is okay, but sometimes it's take longer than usual get an answer from support team. I hope it's will be always fast in future, but now it's okay **What problems is AppMetrica solving and how is that benefiting you?** Displaying real-time data is a really powerful plus for our project. We can easily analyse data and make decisions without a large staff. The basic plan were especially valuable in the first time and good way to try ### 33. Good combination of marketing and product data for a full user journey **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about AppMetrica?** I like that AppMetrica combines marketing and product analytics together, because it's important to evaluate them today. I look at incoming traffic and its sources, and then how those users who converted behave in the app. That's helpful when evaluating the quality of our partners and the traffic they bring. Every once in a while AppMetrica releases new features that make the general user experience better. In my case, attribution import has been helpful: we were able to connect Adjust and AppMetrica and can now import very detailed marketing data from an MMP and see it side-by-side with our product data. **What do you dislike about AppMetrica?** I wish the basic plan had more options for customization, like custom dashboards (workspaces). You can get a free trial from support to try them out, but need to get a different subscription plan to keep working with them. It's fair and worth it when you know what data/reports you want to personalize. **What problems is AppMetrica solving and how is that benefiting you?** I use AppMetrica to track the customer journey from first touch to conversion, and then see user behavior in the app post-conversion. I look at user acquisition reports to see incoming traffic, and then look at user-level info/activity in the Engagement reports to see individual users' actvity in the app. We are also looking at retention. ### 34. We saved a fortune thanks to AppMetrica’s mobile app **Rating:** 4.5/5.0 stars **Reviewed by:** Inna K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2024 **What do you like best about AppMetrica?** We saved a fortune thanks to AppMetrica’s mobile app. I can check where the money goes realtime, no matter whether I am: in the bath or on a picnic. When it comes to managing User Acquisition, there are no days off, it’s like playing on the stock exchange. You either stay up to date 24/7 or lose money. Appmetrica literally is the fastest tracker in the wild west. It shows you the installs before the ad network withdraws money from the account. It is the fastest way to learn you’ve been featured: you simply see activity boost in reports. It is the best for dealing with ad networks spikes: you get to know about them immediately and put the daily spend down. Plus you can check crаsh & error reports in the same app. **What do you dislike about AppMetrica?** While the interface is easy to use, it’s also a bit outdated. That doesn’t affect any of the functions, though. **What problems is AppMetrica solving and how is that benefiting you?** AppMetrica is an important contributor to our business efficiency. It helps us tremendously to save marketing budgets as we can quickly turn off ad channels with negative ROAS or decrease bids. ### 35. Great budget saver for our team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2024 **What do you like best about AppMetrica?** The most popular function in my team is raw data export. We plug it into our our BI system and the analytics department uses it for custom reports. I like AppMetrica's user-friendly interface. It's easy to navigate and get all the information we need in a few clicks. **What do you dislike about AppMetrica?** Sometimes I notice bugs in the reports or custom dashboards, so I contact customer support to make sure they are fixed **What problems is AppMetrica solving and how is that benefiting you?** We track our traffic acquisition and app performance metrics (like MAU/DAU/WAU). Currently, that's as deep as we need to go, but with growth we will up our subscription plan. ### 36. Work made easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2024 **What do you like best about AppMetrica?** AppMetrica offers a good variety of plans for users. We started with a free one at first, but then we switched to the PRO plan. We have a lot of mobile games, so it is important for us to see data about users daily. The service offers a large number of reports and advanced analytics. **What do you dislike about AppMetrica?** Don't have reports on ROAS or ad spend. It's really important for us **What problems is AppMetrica solving and how is that benefiting you?** We have been able to significantly reduce the workload of our staff when using the service. It has become incredibly easy to look at many reports and details independently ### 37. extremely insightful, **Rating:** 5.0/5.0 stars **Reviewed by:** Muhammad Saddam A. | Team Lead / Production manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about AppMetrica?** there events visuilization, accuracy integration is easy and can support multiple formats without any limitation 10/10 goes to data visuilzation events brakedown is also stunning part which helps to quick analysis support team is super frendly **What do you dislike about AppMetrica?** MMP part is suck, bit confussing and difficult to adopt **What problems is AppMetrica solving and how is that benefiting you?** in game user behviour analysis ### 38. AppMetrica makes App tracking easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2024 **What do you like best about AppMetrica?** As a data analyst, I love AppMetrica. It provides real-time data, has an easy-to-use interface, and offers detailed reports on user behavior. Plus, it integrates well with other platforms. We really like the service a lot!!! **What do you dislike about AppMetrica?** The setup process can be a bit tricky for beginners. However, the support team is very helpful and always ready to assist, which makes things easier. **What problems is AppMetrica solving and how is that benefiting you?** AppMetrica solves the problem of tracking user behavior and app performance in real-time. This benefits us by providing instant insights that help us make quick, data-driven decisions. ### 39. Good analytical service with fair free tier **Rating:** 4.5/5.0 stars **Reviewed by:** Lev N. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 17, 2024 **What do you like best about AppMetrica?** Instant data upload and reports freshness, good functionality **What do you dislike about AppMetrica?** Data retrieval with API may be slow, and poor install sources integration (Meta sources usually not shown properly) **What problems is AppMetrica solving and how is that benefiting you?** Analyse user behavior and interaction with App ### 40. The service is convenient, stable **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2024 **What do you like best about AppMetrica?** Stability, reliability and accessibility even for beginners! Customer availability on all relevant platforms. **What do you dislike about AppMetrica?** I would like mirroring both in the Web interface and in mobile clients. **What problems is AppMetrica solving and how is that benefiting you?** Detecting errors at an early stage, before the problem becomes widespread. ### 41. It would be better if appmetrica could protect from fraud traffic **Rating:** 3.0/5.0 stars **Reviewed by:** Дмитрий . | Mid-Market (51-1000 emp.) **Reviewed Date:** April 04, 2024 **What do you like best about AppMetrica?** it is for free, it help us achive our advertise goals **What do you dislike about AppMetrica?** It would be better if appmetrica could protect from fraud traffic **What problems is AppMetrica solving and how is that benefiting you?** I can work with CPA networks ### 42. An awesome and complete tool to track your metrics and understand to your customers **Rating:** 4.0/5.0 stars **Reviewed by:** Javsy L. | Head Of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 23, 2021 **What do you like best about AppMetrica?** The data's organization. Is so simple to find anything you need about your leads, customers, users. The best part is discovering deep insights of them. Everything in one single place, this tool helps me to improve my marketing tracks and to decide the strategy to follow next. **What do you dislike about AppMetrica?** i don't have any complain about this tool, it works perfect for me. i complemented the Google analytics info and other apps with this platform to have a big panoram of my data. **Recommendations to others considering AppMetrica:** Use it everyday, and use another tools to track and have a big panoram of your data. **What problems is AppMetrica solving and how is that benefiting you?** the big problem i solve is that before to use this tool i can't understand the behavior of my users in my website and product. I had to do a lot of experimentation and now i continue doing experiments and A/B test but i have more information and data to work better and this tool helps me to save so much time, making smarter decisions. ### 43. Best free tool for game and app analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Oxana F. | Owner, Computer Games, Small-Business (50 or fewer emp.) **Reviewed Date:** October 22, 2018 **What do you like best about AppMetrica?** A single SDK for everything: app install attribution, behavior analytics, stability monitoring and push campaigns in a single marketing platform. A full-fledged tool for monitoring all traffic sources, including retargeting campaigns. Tracking of Facebook campaigns. The API allows to fetch aggregated and raw data and generate reports on your side. API-based access to raw data, in particular, can be used for linking – for getting a user path by a web/mobile product – as well as for forming audiences for retargeting and generation of custom reports. Control over sampling in reports. Push-campaigns supporting targeting for different types of report data: behavior, traffic sources, previous push campaigns. Behavioral cross-segmentation is available for all reports (including traffic sources, cohort analysis, push campaigns). No limitations on the amount of audience data and the number of events. Very good support service. Constant improvement of the service and adding new features and reports. **What do you dislike about AppMetrica?** There are no reports with funnels in the web solution. However, they can be generated on the basis of the data collected by the system. No churn reports. **Recommendations to others considering AppMetrica:** This is an excellent product to use, it is free and has ample opportunities for in-depth data analysis. Suitable for both novice analysts and advanced. **What problems is AppMetrica solving and how is that benefiting you?** Allows to do in-depth analysis of games and applications. You can freely collect any amount of data for analysis for free. ### 44. Good product and useful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 25, 2019 **What do you like best about AppMetrica?** It is a rather simple solution compared to other programs. As we run an app, it allows us to track the activity of our users. **What do you dislike about AppMetrica?** I was rather satisfied with the program, though I did hear feedback from others regarding some limited features. I believe it is a rather straightforward program but could use some further analytics. **What problems is AppMetrica solving and how is that benefiting you?** It is extremely important as a software solution to be able to see how our clients are using the app. Our programming team most ran the program, but the insights that were provided to the support and sales team was extremely important. ### 45. Best mobile analytics solution **Rating:** 5.0/5.0 stars **Reviewed by:** MURAT S. | Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2018 **What do you like best about AppMetrica?** The best feature is data export to use them as target audience in our digital campaigns. **What do you dislike about AppMetrica?** Push notifications and segmentation is still in early stage **Recommendations to others considering AppMetrica:** Do not hesitate **What problems is AppMetrica solving and how is that benefiting you?** Appmetrica provides mobile app attribution without any cost. Appmetrica provides user profiles as a timeline to inspect user behaviours and take action. Appmetrica provides in app events to track some valuable user actions. ### 46. Very Practical **Rating:** 4.5/5.0 stars **Reviewed by:** Marinos P. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2018 **What do you like best about AppMetrica?** Appmetrica is very easy to use and provides anything a digital marketeer needs to run his campaigns. **What do you dislike about AppMetrica?** If only the design was a little more fancy. **What problems is AppMetrica solving and how is that benefiting you?** Appmetrica has a very simple and effective documentation for both developers and marketeers. This made fixing things faster ## AppMetrica Discussions - [What is AppMetrica used for?](https://www.g2.com/discussions/what-is-appmetrica-used-for) - 1 comment - [View AppMetrica pricing details and edition comparison](https://www.g2.com/products/appmetrica/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-08+03%3A15%3A38+-0500&secure%5Bsession_id%5D=1234a688-6c5b-45ab-9e0f-d007a1fa14b2&secure%5Btoken%5D=55f3d5223a6991e5c475ce10d697cde78864e1c944bf07c8f9278dc554f1af86&format=llm_user) ## AppMetrica Features **User Identification** - Demographics - User Segmentation - Geolocation **Product Analytics** - Account-Level Analytics - User-Level Analytics - Segmentation - Funnels - Alerts - User Scoring - Integrations **Analytics** - Reports - Dashboard - Campaign Tracking - Customer Demographics - Predictive Analytics **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Custom Dashboards **Administration** - Data Storage - A/B Testing - Integrations **Platform Data** - Retention Metrics - Analytics Dashboard - Custom Dashboards - Data Segmentation **Agentic AI - Product Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Audience Segmentation **Behavioral Analytics - Product Analytics** - Multi-Product Analytics - User level Analytics - Account level Analytics - Segmentation - Funnels **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top AppMetrica Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (721 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (706 reviews) - [Mixpanel](https://www.g2.com/products/mixpanel/reviews) - 4.5/5.0 (1,324 reviews)