Compare HubSpot Marketing Hub and Iterable 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (54.8% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,345)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansIterable
Star Rating
(640)4.4 out of 5
Market Segments
Mid-Market (54.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about IterableSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its email marketing capabilities, particularly in building and personalizing emails with a score of 8.8, while Iterable shines in sending outbound emails with a higher score of 9.0, indicating a stronger performance in email delivery.
- Reviewers mention that HubSpot's landing pages and forms feature is rated at 8.5, which is significantly higher than Iterable's score of 6.2, suggesting that HubSpot provides a more robust solution for creating effective landing pages.
- G2 users highlight that Iterable's automated email responses feature is rated at 8.3, which is slightly lower than HubSpot's 8.8, but reviewers appreciate Iterable's overall email deliverability management with a score of 8.3, indicating a balanced approach to email automation.
- Users on G2 report that HubSpot's lead management features, particularly lead nurturing and lead scoring, are rated at 8.5 and 8.0 respectively, while Iterable's scores of 7.7 and 6.7 suggest that HubSpot offers a more comprehensive lead management system.
- Reviewers mention that HubSpot's quality of support is rated at 8.7, which is slightly lower than Iterable's 8.9, indicating that users find Iterable's support to be more responsive and helpful.
- Users say that HubSpot's campaign customization features, such as segmentation and triggered notifications, score 8.6 and 8.5 respectively, while Iterable's scores of 7.8 and 7.6 suggest that HubSpot provides a more flexible and user-friendly campaign management experience.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Iterable
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
Iterable
No trial information availableRatings
Meets Requirements
8.5
8,637
8.5
524
Ease of Use
8.6
9,463
8.4
535
Ease of Setup
8.1
5,352
7.7
245
Ease of Admin
8.5
4,500
8.4
202
Quality of Support
8.7
8,184
8.9
510
Has the product been a good partner in doing business?
8.8
4,421
9.1
204
Product Direction (% positive)
8.8
8,296
9.0
515
Features by Category
Email Marketing
8.8
4894
|
Verified
9.0
397
|
Verified
8.9
4764
|
Verified
9.0
388
|
Verified
8.6
4767
|
Verified
8.3
376
|
Verified
8.8
4477
|
Verified
8.3
332
|
Verified
Online Marketing
8.5
4633
|
Verified
6.2
212
|
Verified
8.3
3978
|
Verified
8.3
339
|
Verified
8.1
3698
|
Verified
8.4
370
|
Verified
8.2
4231
|
Verified
8.0
336
|
Verified
8.1
3891
|
Verified
6.9
214
|
Verified
Lead Management
8.6
4419
|
Verified
7.4
249
|
Verified
8.2
4166
|
Verified
7.4
278
|
Verified
8.4
4270
|
Verified
8.6
367
|
Verified
8.0
3785
|
Verified
6.7
220
|
Verified
8.5
4211
|
Verified
7.7
246
|
Verified
8.3
3955
|
Verified
7.0
237
|
Verified
8.4
3934
|
Verified
7.3
227
|
Verified
8.4
3936
|
Verified
7.3
227
|
Verified
Campaign Management
8.2
3544
|
Verified
7.6
238
8.0
3143
|
Verified
7.0
218
|
Verified
8.0
3101
|
Verified
6.6
195
7.3
2259
|
Verified
6.0
180
Social
7.8
3217
|
Verified
5.8
161
8.3
3617
|
Verified
6.2
168
8.2
3586
|
Verified
5.9
169
8.1
3464
|
Verified
5.9
169
7.8
2694
|
Verified
6.1
179
Reporting & Analytics
8.3
4597
|
Verified
7.6
374
|
Verified
8.1
4276
|
Verified
6.6
244
|
Verified
7.6
3441
|
Verified
6.5
231
|
Verified
7.6
3126
|
Verified
6.5
231
|
Verified
7.7
3558
|
Verified
5.8
186
|
Verified
Platform
8.0
2923
|
Verified
8.0
274
|
Verified
8.5
2957
|
Verified
8.4
276
|
Verified
8.7
2923
|
Verified
8.5
283
|
Verified
8.0
1934
|
Verified
7.2
175
7.5
1827
|
Verified
8.0
257
|
Verified
8.6
2761
|
Verified
8.2
282
|
Verified
8.0
2008
|
Verified
6.9
191
|
Verified
Integration
8.4
2934
|
Verified
7.7
284
|
Verified
8.1
2631
|
Verified
8.0
278
|
Verified
8.1
2422
|
Verified
7.5
227
|
Verified
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Campaigns
Not enough data
8.2
133
Not enough data
8.6
134
Not enough data
7.9
120
Not enough data
8.6
143
Not enough data
8.5
141
Analytics
Not enough data
7.8
144
Not enough data
7.4
137
Optimization
Not enough data
8.2
140
Not enough data
8.4
142
Not enough data
7.6
113
Not enough data
7.8
127
Segmentation
Not enough data
8.8
37
Not enough data
8.6
36
Targeting
Not enough data
7.9
37
Not enough data
7.9
32
Triggered Content
Not enough data
7.0
28
Not enough data
9.1
37
Not enough data
9.1
36
Personalized Content
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
6.3
25
Text Messaging
Not enough data
8.9
11
Not enough data
7.0
10
Not enough data
8.7
10
Not enough data
7.0
10
Not enough data
8.5
9
Not enough data
6.9
9
Not enough data
9.1
9
Not enough data
9.3
9
SMS Platform
Not enough data
8.0
10
Not enough data
8.2
10
Not enough data
6.3
8
Not enough data
5.0
8
Not enough data
6.7
8
Not enough data
8.7
9
Data Sourcing
Not enough data
7.0
5
Not enough data
7.0
5
Not enough data
Not enough data
Not enough data
7.7
5
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
7.6
18
8.2
290
7.6
18
Platform Data
8.1
283
7.1
19
8.1
285
6.7
18
8.7
328
6.6
17
8.3
291
6.6
18
Platform Additional Functionality
8.2
275
6.5
18
8.4
295
6.2
17
8.4
290
5.8
18
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Not enough data
Page Optimization
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Not enough data
Integrations
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
7.3
112
|
Verified
Not enough data
7.7
156
|
Verified
Not enough data
6.4
99
|
Verified
Not enough data
6.9
127
|
Verified
Campaigns
Not enough data
7.0
104
Not enough data
8.2
132
|
Verified
Not enough data
7.6
113
|
Verified
Not enough data
5.9
91
|
Verified
Not enough data
9.2
152
|
Verified
Not enough data
9.1
150
|
Verified
Engagement
Not enough data
7.1
97
|
Verified
Platform
Not enough data
8.1
130
|
Verified
Not enough data
7.8
114
Not enough data
7.2
101
|
Verified
Marketing Operations
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Iterable are categorized as Customer Journey Analytics and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Iterable is categorized as Personalization, Personalization Engines, Push Notification, Mobile Marketing, Customer Data Platform (CDP), and SMS Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
11.4%
Health, Wellness and Fitness
8.3%
Financial Services
7.5%
Information Technology and Services
5.9%
Internet
4.6%
Other
62.3%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Iterable
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I love that I can setup drip campaigns in Iterable. This helps me set an email and then I can not worry about the follow-ups.
Most Helpful Critical Review
Verified User in Health, Wellness and Fitness
Native reports are terrible; very hard to extract insights and meaningful data. Wish you could filter by client ID and grab engagement data by client, by other measures etc.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Marketing and Advertising
I love that I can setup drip campaigns in Iterable. This helps me set an email and then I can not worry about the follow-ups.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Health, Wellness and Fitness
Native reports are terrible; very hard to extract insights and meaningful data. Wish you could filter by client ID and grab engagement data by client, by other measures etc.
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How did you learn to use handlebars?
3 comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Does Iterable support mobile?
1 comment
CR
It seems like you provided a response in English. Could you please provide the text in the Unknown Language that you would like translated?Read more
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