Compare Hootsuite and Tailwind

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At a Glance
Hootsuite
Hootsuite
Star Rating
(5,770)4.2 out of 5
Market Segments
Small-Business (59.8% of reviews)
Information
Entry-Level Pricing
$99.00 1 user Per Month
Free Trial is available
Browse all 3 pricing plans
Tailwind
Tailwind
Star Rating
(139)4.3 out of 5
Market Segments
Small-Business (91.1% of reviews)
Information
Entry-Level Pricing
9.99 per month
Learn more about Tailwind
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for effective scheduling and planning of social media posts, while Tailwind's score of 8.4 indicates it may not be as robust in this area.
  • Reviewers mention that Tailwind offers superior Follower Analysis with a score of 8.5 compared to Hootsuite's 7.9, highlighting Tailwind's ability to provide deeper insights into audience demographics and engagement.
  • G2 users note that Hootsuite's Social Engagement capabilities are strong, with a score of 8.5, allowing for effective interaction with followers, whereas Tailwind's score of 8.0 suggests it may not facilitate engagement as effectively.
  • Reviewers say that Hootsuite's Report Customizability is a standout feature with a score of 8.0, enabling users to tailor reports to their specific needs, while Tailwind's lower score of 6.4 indicates limitations in this area.
  • Users on G2 highlight that Tailwind's Social Measurement feature is impressive, scoring 8.8, which allows for comprehensive tracking of social media performance, compared to Hootsuite's score of 8.1.
  • Reviewers mention that Hootsuite's Quality of Support is rated at 8.1, which is lower than Tailwind's 8.6, suggesting that users may find Tailwind's customer service more responsive and helpful.
Featured Products
Pricing
Entry-Level Pricing
Hootsuite
Standard
$99.00
1 user Per Month
Browse all 3 pricing plans
Tailwind
Plus
9.99
per month
Learn more about Tailwind
Free Trial
Hootsuite
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.4
5,180
8.7
114
Ease of Use
8.6
5,225
8.7
115
Ease of Setup
8.6
3,070
8.8
27
Ease of Admin
8.6
2,241
9.0
27
Quality of Support
8.1
3,837
8.6
87
Has the product been a good partner in doing business?
8.5
2,020
9.6
21
Product Direction (% positive)
7.8
5,080
8.1
111
Features by Category
Social Media AnalyticsHide 11 FeaturesShow 11 Features
7.8
2,285
8.3
58
Social Analytics
7.5
1730
Feature Not Available
7.9
1939
Feature Not Available
8.6
2052
8.8
53
7.5
1418
Feature Not Available
7.5
1649
8.1
41
7.7
1095
Not enough data
7.5
1057
Not enough data
Reports & Dashboards
8.1
1937
Feature Not Available
8.3
1921
7.7
36
8.4
1895
8.4
43
7.3
986
Not enough data
Social Media ManagementHide 13 FeaturesShow 13 Features
8.2
4,410
7.6
83
Content & Collaboration
9.0
2076
8.4
23
8.1
1923
7.8
20
8.0
1866
6.7
14
7.8
1757
7.0
14
8.2
1880
6.8
13
8.2
1859
7.4
12
Social Management
8.0
3716
8.1
68
8.9
4194
8.8
75
8.2
3740
Feature Not Available
8.4
4044
8.0
68
7.2
2792
Feature Not Available
8.0
1811
6.5
12
8.0
1446
Not enough data
Social Media AdvertisingHide 28 FeaturesShow 28 Features
8.1
451
Not enough data
Platform Interoperability
7.6
379
Not enough data
Social Functionality
8.3
440
Not enough data
Campaign Management
8.4
444
Not enough data
8.1
437
Not enough data
8.2
435
Not enough data
7.8
439
Not enough data
8.0
434
Not enough data
8.3
429
Not enough data
8.1
429
Not enough data
7.7
425
Not enough data
7.7
426
Not enough data
8.0
422
Not enough data
7.9
421
Not enough data
7.3
417
Not enough data
7.6
416
Not enough data
Targeting
8.0
418
Not enough data
7.8
414
Not enough data
7.8
413
Not enough data
7.8
410
Not enough data
Platform
7.6
402
Not enough data
8.2
415
Not enough data
8.5
413
Not enough data
8.6
414
Not enough data
8.3
405
Not enough data
8.2
402
Not enough data
8.3
403
Not enough data
7.9
396
Not enough data
8.0
398
Not enough data
Social Media Listening ToolsHide 10 FeaturesShow 10 Features
7.8
2,084
8.8
52
Monitoring & Listening
8.1
1745
8.8
39
7.1
1355
Feature Not Available
8.1
541
Not enough data
7.9
521
Not enough data
7.8
513
Not enough data
7.6
494
Not enough data
Data Management & Analysis
7.4
1202
Feature Not Available
8.0
1707
Feature Not Available
8.2
565
Not enough data
7.8
498
Not enough data
Categories
Categories
Shared Categories
Hootsuite
Hootsuite
Tailwind
Tailwind
Unique Categories
Hootsuite
Hootsuite is categorized as Social Media Advertising
Tailwind
Tailwind has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Hootsuite
Small-Business(50 or fewer emp.)
59.8%
Mid-Market(51-1000 emp.)
27.9%
Enterprise(> 1000 emp.)
12.2%
Tailwind
Tailwind
Small-Business(50 or fewer emp.)
91.1%
Mid-Market(51-1000 emp.)
5.9%
Enterprise(> 1000 emp.)
3.0%
Reviewers' Industry
Hootsuite
Hootsuite
Marketing and Advertising
15.2%
Non-Profit Organization Management
7.7%
Higher Education
4.4%
Computer Software
3.9%
Information Technology and Services
3.7%
Other
65.2%
Tailwind
Tailwind
Marketing and Advertising
17.0%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.7%
Online Media
4.4%
Information Technology and Services
4.4%
Other
57.8%
Most Helpful Reviews
Hootsuite
Hootsuite
Most Helpful Favorable Review
KH
Kristin H.
Verified User in Higher Education

Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...

Most Helpful Critical Review
Verified User in Insurance
GI
Verified User in Computer Software

I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.

Tailwind
Tailwind
Most Helpful Favorable Review
Verified User in Design
GD
Verified User in Design

The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your...

Most Helpful Critical Review
DR
Diana M. R.
Verified User in Health, Wellness and Fitness

I really feel the only drawback is the price. I would probably still be using it, but my small company can't justify the cost when Social Report will post to Pinterest as a part of my regular subscription.

Alternatives
Hootsuite
Hootsuite Alternatives
Sprout Social
Sprout Social
Add Sprout Social
Semrush
Semrush
Add Semrush
Meltwater
Meltwater
Add Meltwater
Sprinklr Social
Sprinklr Social
Add Sprinklr Social
Tailwind
Tailwind Alternatives
Sprout Social
Sprout Social
Add Sprout Social
Later Social
Later Social
Add Later Social
Zoho Social
Zoho Social
Add Zoho Social
Loomly
Loomly
Add Loomly
Discussions
Hootsuite
Hootsuite Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
Tailwind
Tailwind Discussions
Can I use this for Pinterest and
4 comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Monty the Mongoose crying
Tailwind has no more discussions with answers