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Tailwind Reviews & Product Details

Tailwind Overview

What is Tailwind?

The Tool That Feels Like a Marketing Team Tailwind automates the most difficult parts of your social media marketing so you can grow smarter and faster. Save time with content creation, scheduling, and publishing for Instagram, Pinterest and Facebook. Official Facebook, Instagram, and Pinterest partner. 1 million + users.

Tailwind Details
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Product Description

Pinterest Analytics, Management and Marketing Tools at your fingertips.


Seller Details
Seller
Tailwind
Year Founded
2012
HQ Location
Oklahoma City, OK
Twitter
@TailwindApp
10,736 Twitter followers
LinkedIn® Page
www.linkedin.com
65 employees on LinkedIn®

Susan M.
SM
Overview Provided by:

Recent Tailwind Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"A Powerful Tool for Social Media Scheduling and Engagement"
Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impress...
Kate G.
KG
Kate G.Small-Business (50 or fewer emp.)
0.0 out of 5
"Deceptive subscription model - steals your money"
I hate absolutely everything about Tailwind.
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"It is a great software"
It works well, saves time. It helps me get more views on Pinterest.
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Tailwind Media

Tailwind Demo - Instagram Visual Planner
Effortlessly plan a week of Instagram-perfect posts and arrange them into a beautiful, must-follow feed, in minutes.
Tailwind Demo - Schedule Instagram Stories
Boost your engagement by scheduling ALL of your Instagram content including multiple-image posts and Stories.
Tailwind Demo - Instagram SmartSchedule
Automatically schedule Instagram posts at the times when your audience is most likely to engage with them.
Tailwind Demo - Create Pinterest Pins
Instantly preview a stream of personalized Pin designs to find the right one for your business. Each one is expertly designed and optimized for Pinterest engagement.
Tailwind Demo - Publish Pins
Visually plan and schedule Pins at the best times with our award-winning Pinterest scheduler.
Tailwind Demo - Insights
Guide your Pinterest strategy by understanding how your audience responds to the content you share. Instantly spot your top-performing posts so you can reproduce what’s working.
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Have you used Tailwind before?
Yes

Video Reviews

139 Tailwind Reviews

4.3 out of 5
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139 Tailwind Reviews
4.3 out of 5
139 Tailwind Reviews
4.3 out of 5

Tailwind Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for TailwindQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Financial Services
UF
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Tailwind?

Tailwind excels in streamlining content scheduling across platforms like Pinterest and Instagram. The SmartSchedule feature is particularly impressive, automatically selecting the best times to post based on audience engagement. I also appreciate Tailwind Create, which simplifies the process of generating visually appealing posts, saving me time on design tasks. Tailwind's Tribes offer a unique way to connect with like-minded users and expand reach through community-driven content sharing Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

One downside is that Tailwind currently supports only a limited number of platforms—primarily Pinterest and Instagram—which might not be sufficient for users managing a diverse set of social media accounts. Additionally, the pricing can be a bit steep for smaller businesses, especially given that some features, like native carousel scheduling or social listening tools, are missing​ Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Tailwind solves the challenge of maintaining a consistent social media presence by automating the scheduling process. For instance, I can batch-schedule Instagram and Pinterest posts, ensuring my audience sees regular, optimized content without needing to be online constantly. The SmartLoop feature is great for recirculating high-performing content, which increases visibility and engagement effortlessly. This saves me time and allows me to focus on creating quality content rather than worrying about manual posting​ Review collected by and hosted on G2.com.

Kate G.
KG
Strength & Fitness Coach
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Tailwind?

I hate absolutely everything about Tailwind. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

They make it nearly impossible to cancel your account. You cannot remove your billing info, nor can you downgrade off of a plan that has a payment attached to it. Other than cancel my credit card entirely, I see no way to stop handing over money to these criminals. Do not use this company. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Tailwind does not solve my problem at all when the point of the product is to reach more potential customers, but then Tailwind takes the money I'd bring in anyways by refusing to allow me to cancel my account. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

Tailwind is best for generating content for your marketing automation. It is straightforward to use. The UI is intuitive, and the calendar feature is outstanding. Copilot is very smart and gives good suggestions. The tools for social media management are fantastic. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Tailwind has no such significant cons. But it lags behind features from other marketing automation or content tools. Sometimes it behaves miserably like if I signed in, why am I returning to landing pages? Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

We are using it as our social media management and marketing helper tool. Tailwind helps us manage our social handles and create and schedule marketing automation. Review collected by and hosted on G2.com.

Kate B.
KB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tailwind?

I actually don't really use Tailwind for its primary intended purpose. Instead, I make the most of its AI Labs tool. This feature has a wealth of AI copywriting tools for a wide range of purposes, such as Pinterest titles and descriptions, and Facebook and Instagram captions. These are a great jumping off point for writing excellent copy. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

It could be due to the API, but its Pinterest analytics are fairly limited, so I tend not to use these. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Its AI Labs tool is helping me increase my efficiency. As a SMB, this is hugely useful when posting at a high frequency. I have also seen greater impressions and saves on the Pins that have utilised the AI tool. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Tailwind?

It works well, saves time. It helps me get more views on Pinterest. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

If you are just starting out, it's expensive. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

It helps content creators post all at once in Facebook, Instagram, and Pinterest, which saves a lot of time. Review collected by and hosted on G2.com.

KH
Writing and Editing
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Tailwind?

It's still a great social media scheduling tool worth looking at. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Support is not so good. So they first need to improve the support system. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

i got huge benefit from it. as well as i have done email marketing with this tool Review collected by and hosted on G2.com.

Verified User in Entertainment
UE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Tailwind?

The pin designer did create some pretty pins for me. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

I thought I had cancelled the service because it was not positiviely impacting my views but then I found out they charged me for another year. Talked to customer service about my concern and they said I was out of luck even though I wasn't actively using their service. It's also very challenging and confusing to cancel their service which I believe they do on purpose to keep customers.

Besides the bad service, the product is on the poorer side. The communities are very clicky and generally only share pins with a few other people. When someone did share one of my pins I believe it had zero impact on my page. I could be wrong but I feel like Pinterest was actually penalizing my page because I was posting with Tailwind. My Pinterest views almost doubled 6 months after I STOPPED actively using Tailwind which makes me think they were actually hurting my page.

Based on my experience this service is mostly smoke and mirrors and doesn't provide substantial viewership results to support its high price. If you try to cancel then you may get suckered into paying for something you don't want. I recommend promoting your pins directly through Pinterest instead of spending money on this product. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Tailwind is looking to make Pinterest pinning easier and more effective. They make it easier to post pins but I do not believe they helped increase my page's viewership. For that reason alone, I don't recommend using the service. Review collected by and hosted on G2.com.

Vishal A.
VA
Front End Developer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Tailwind?

Almost All the Features are best as it provides a great interface for Designing and providing a great functionality to the product,..........!!!!!!!!!!!!!!!!!!!! Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Nothing to Dislike about the product as i am using it since a year now , but if i will find any problem related to software or any bug then i will surely going to let you know Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

It provides a great Interface as it creates a good environment for Designing amazing websites by providing various functionalities which is required to improve the functionality of your or The Website....!! Review collected by and hosted on G2.com.

Karrie B.
KB
Fractional COO | Burnout Consultant
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Tailwind?

I like that not only can I time my social media posts but I can also see my the display of the feed that will be displayed on IG. Easy to use and you can store lists of # for different types of posts. Smart bio link is very helpful to drive traffic off the platform. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

Seems like you frequently need to re-link the accounts and relink to FB and IG and it takes multiple times as I always seem to get a few errors before it will actually connect. Review collected by and hosted on G2.com.

Recommendations to others considering Tailwind:

Easy to use and link to FB and IG accounts so that you can schedule social media posts in advance and not worry. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

Pre-scheduling of post so that it can be done all at once vs having to go and do it each day. Saves lots of time and effort. You can also recycle posts of the graphics if needed/wanted for later dates once it is uploaded into the system. Review collected by and hosted on G2.com.

Verified User in Consumer Services
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Tailwind?

The best feature of Tailwind was the ability to batch schedule Pins to Pinterest. Additionally, the SmartSchedule feature was helpful to an extent. Their marketing materials around Pinterest were also useful when Pinterest was more popular for my business niche. Review collected by and hosted on G2.com.

What do you dislike about Tailwind?

The interface isn't exactly what I would call stimulating. It's basic and not very user-friendly if you're looking at it from an aesthetic perspective. Additionally -and this was really quite surprising considering how much users pay-dragging and dropping posts using the "smart shuffle" feature always had some sort of glitch. For a time, I used Tailwind Create for Pinterest Pins. The colors always looked dull and the designs were dated. Review collected by and hosted on G2.com.

What problems is Tailwind solving and how is that benefiting you?

With Tailwind I was able to batch schedule pre-made Pinterest Pins so as to not have to manually post every single day. This allowed me to be able to plan my content calendar well in advance. Review collected by and hosted on G2.com.