Compare Hootsuite and Planoly 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (87.7% of reviews)
Entry-Level Pricing
$99.00 Per Month
No pricing available
Hootsuite
Star Rating
(5,745)4.2 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansPlanoly
Star Rating
(66)4.3 out of 5
Market Segments
Small-Business (87.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about PlanolySummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Hootsuite excels in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and planning of posts across multiple platforms. In contrast, Planoly's content management capabilities are more focused on visual planning, which some users find limiting for broader social media strategies.
- Reviewers mention that Hootsuite's Quality of Support is rated at 8.1, which some users feel could be improved, especially in response times. Planoly, however, shines with a higher support rating of 9.0, indicating that users appreciate the responsiveness and helpfulness of their support team.
- G2 users highlight Hootsuite's Social Publishing capabilities, scoring 8.8, as a strong point, particularly for businesses that require robust publishing tools. Planoly, while effective for Instagram-focused content, does not offer the same level of versatility for other platforms, which some users find limiting.
- Users on G2 report that Hootsuite's Social Analytics features, with a score of 8.0, provide comprehensive insights into post performance and audience engagement. In comparison, Planoly's analytics are more basic, which some users feel does not meet their needs for in-depth analysis.
- Reviewers mention that Hootsuite's Campaign Optimization feature, rated at 8.3, allows for effective adjustments based on real-time data, making it a preferred choice for marketers. Planoly's optimization features are less robust, which some users find limits their ability to adapt campaigns quickly.
- Users say that Hootsuite's API / Integrations score of 7.6 indicates a decent level of interoperability with other tools, but some users wish for more seamless integrations. Planoly, while offering fewer integrations, is praised for its user-friendly interface, making it easier for users to manage their content without the need for extensive technical knowledge.
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
Planoly
No pricing availableFree Trial
Hootsuite
Free Trial is available
Planoly
No trial information availableRatings
Meets Requirements
8.4
5,160
8.6
46
Ease of Use
8.6
5,202
8.7
47
Ease of Setup
8.6
3,049
9.1
9
Ease of Admin
8.6
2,233
8.9
9
Quality of Support
8.1
3,822
9.0
27
Has the product been a good partner in doing business?
8.5
2,012
7.8
9
Product Direction (% positive)
7.8
5,058
8.1
43
Features by Category
Social Analytics
7.5(won by default)
1717
Not enough data
7.9(won by default)
1926
Not enough data
8.6(won by default)
2038
Not enough data
7.5(won by default)
1405
Not enough data
7.5(won by default)
1636
Not enough data
7.7(won by default)
1081
Not enough data
7.5(won by default)
1044
Not enough data
Reports & Dashboards
8.1(won by default)
1923
Not enough data
8.3(won by default)
1908
Not enough data
8.4(won by default)
1881
Not enough data
7.3(won by default)
973
Not enough data
Content & Collaboration
9.0
2059
Not enough data
8.0
1906
Not enough data
8.0
1849
Not enough data
7.8
1741
Not enough data
8.2
1863
Not enough data
8.2
1842
Not enough data
Social Management
8.0
3696
Not enough data
8.9
4176
Not enough data
8.2
3722
Not enough data
8.4
4026
Not enough data
7.2
2774
Not enough data
8.0
1794
Not enough data
7.9
1429
Not enough data
Platform Interoperability
7.6
374
Not enough data
Social Functionality
8.3
436
Not enough data
Campaign Management
8.3
439
Not enough data
8.1
432
Not enough data
8.2
430
Not enough data
7.8
434
Not enough data
8.0
429
Not enough data
8.3
424
Not enough data
8.1
424
Not enough data
7.7
420
Not enough data
7.6
421
Not enough data
8.0
417
Not enough data
7.9
416
Not enough data
7.3
412
Not enough data
7.6
411
Not enough data
Targeting
8.0
413
Not enough data
7.8
409
Not enough data
7.7
408
Not enough data
7.7
405
Not enough data
Platform
7.6
397
Not enough data
8.2
410
Not enough data
8.5
408
Not enough data
8.6
409
Not enough data
8.3
400
Not enough data
8.2
397
Not enough data
8.2
398
Not enough data
7.8
391
Not enough data
8.0
393
Not enough data
Monitoring & Listening
8.1
1737
8.1
31
7.1
1347
6.0
17
8.1
533
Not enough data
7.9
513
Not enough data
7.8
505
Not enough data
7.6
486
Not enough data
Data Management & Analysis
7.4
1194
6.3
17
8.0
1699
7.9
27
8.2
557
7.7
5
7.8
490
Not enough data
Categories
Categories
Shared Categories
Hootsuite and Planoly are categorized as Social Media Listening Tools
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Media Advertising
Planoly has no unique categories
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Planoly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.2%
Non-Profit Organization Management
7.8%
Higher Education
4.4%
Computer Software
3.9%
Information Technology and Services
3.7%
Other
65.1%
Marketing and Advertising
29.2%
Retail
6.2%
Apparel & Fashion
6.2%
Photography
4.6%
Online Media
4.6%
Other
49.2%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Planoly
Most Helpful Favorable Review
Angela S.
Verified User in Leisure, Travel & Tourism
I love that it's user-friendly and you can do a wide variety of things, whether you are on a desktop or on the app. They work together seamlessly!
Most Helpful Critical Review
Verified User in Marketing and Advertising
I don't like the metrics available to the user and I don't like how Planoly does not include Instagram Reels in the feed outlook.
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Angela S.
Verified User in Leisure, Travel & Tourism
I love that it's user-friendly and you can do a wide variety of things, whether you are on a desktop or on the app. They work together seamlessly!
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Verified User in Marketing and Advertising
I don't like the metrics available to the user and I don't like how Planoly does not include Instagram Reels in the feed outlook.
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
How can I post stories from videos taken on another device?
1 comment
SS
You should be able to upload the video on the Planoly website. Read more
Planoly has no more discussions with answers
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