Compare Hootsuite and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (59.9% of reviews)
Small-Business (52.6% of reviews)
Entry-Level Pricing
$99.00 Per Month
$0.00
Hootsuite
Star Rating
(5,746)4.2 out of 5
Market Segments
Small-Business (59.9% of reviews)
Entry-Level Pricing
$99.00 Per Month
Free Trial is available
Browse all 3 pricing plansHubSpot Marketing Hub
Star Rating
(12,399)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Quality of Support, scoring 8.7 compared to Hootsuite's 8.1. Reviewers mention that HubSpot's customer service is responsive and helpful, making it easier for small businesses to navigate the platform.
- Reviewers mention that Hootsuite shines in its Content Calendar feature, scoring 9.0, which allows for seamless scheduling and management of social media posts. In contrast, HubSpot's Content Calendar scores 8.4, indicating that while it is effective, it may not be as user-friendly as Hootsuite's offering.
- Users on G2 highlight HubSpot's superior Users and Permissions functionality, scoring 8.8 versus Hootsuite's 8.2. Reviewers say that HubSpot provides more granular control over user roles, which is essential for teams managing multiple accounts.
- Reviewers mention that HubSpot Marketing Hub has a slight edge in Campaign Optimization with a score of 8.4 compared to Hootsuite's 8.2. Users report that HubSpot's tools for analyzing and optimizing campaigns are more robust, helping businesses achieve better results.
- G2 users report that both platforms are equally rated for Ease of Use at 8.6, but HubSpot's Ease of Setup is rated lower at 8.1 compared to Hootsuite's 8.6. Users say that Hootsuite's onboarding process is more straightforward, making it easier for new users to get started quickly.
- Users say that HubSpot Marketing Hub's Performance and Reliability score of 8.8 outshines Hootsuite's 8.6. Reviewers mention that HubSpot's platform is consistently reliable, which is crucial for businesses that depend on timely marketing efforts.
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Pricing
Entry-Level Pricing
Hootsuite
Professional
$99.00
Per Month
For entrepreneurs, small business owners and independent consultants that want to maximize their time on social
- Up to 10 social profiles included
- 1 user included
- Unlimited Message Scheduling
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Hootsuite
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
5,160
8.5
8,697
Ease of Use
8.6
5,203
8.6
9,524
Ease of Setup
8.6
3,050
8.1
5,404
Ease of Admin
8.6
2,233
8.5
4,530
Quality of Support
8.1
3,822
8.7
8,239
Has the product been a good partner in doing business?
8.5
2,012
8.8
4,451
Product Direction (% positive)
7.8
5,059
8.8
8,355
Features by Category
Email Marketing
Not enough data
8.8
4920
|
Verified
Not enough data
8.9
4790
|
Verified
Not enough data
8.6
4793
|
Verified
Not enough data
8.8
4502
|
Verified
Online Marketing
Not enough data
8.5
4657
|
Verified
Not enough data
8.3
4003
|
Verified
Not enough data
8.1
3721
|
Verified
Not enough data
8.2
4255
|
Verified
Not enough data
8.1
3914
|
Verified
Lead Management
Not enough data
8.6
4442
|
Verified
Not enough data
8.2
4190
|
Verified
Not enough data
8.4
4294
|
Verified
Not enough data
8.0
3809
|
Verified
Not enough data
8.5
4234
|
Verified
Not enough data
8.3
3978
|
Verified
Not enough data
8.4
3957
|
Verified
Not enough data
8.4
3959
|
Verified
Campaign Management
Not enough data
8.2
3566
|
Verified
Not enough data
8.0
3165
|
Verified
Not enough data
8.0
3124
|
Verified
Not enough data
7.3
2281
|
Verified
Social
Not enough data
7.8
3238
|
Verified
Not enough data
8.3
3639
|
Verified
Not enough data
8.2
3607
|
Verified
Not enough data
8.1
3485
|
Verified
Not enough data
7.7
2715
|
Verified
Reporting & Analytics
Not enough data
8.3
4619
|
Verified
Not enough data
8.1
4297
|
Verified
Not enough data
7.6
3463
|
Verified
Not enough data
7.6
3147
|
Verified
Not enough data
7.7
3579
|
Verified
Platform
Not enough data
8.0
2950
|
Verified
Not enough data
8.5
2983
|
Verified
Not enough data
8.7
2950
|
Verified
Not enough data
8.0
1959
|
Verified
Not enough data
7.5
1852
|
Verified
Not enough data
8.6
2787
|
Verified
Not enough data
8.0
2033
|
Verified
Integration
Not enough data
8.4
2961
|
Verified
Not enough data
8.1
2658
|
Verified
Not enough data
8.1
2449
|
Verified
Social Analytics
7.5(won by default)
1717
Not enough data
7.9(won by default)
1926
Not enough data
8.6(won by default)
2038
Not enough data
7.5(won by default)
1405
Not enough data
7.5(won by default)
1636
Not enough data
7.7(won by default)
1081
Not enough data
7.5(won by default)
1044
Not enough data
Reports & Dashboards
8.1(won by default)
1923
Not enough data
8.3(won by default)
1908
Not enough data
8.4(won by default)
1881
Not enough data
7.3(won by default)
973
Not enough data
Lead Intelligence
Not enough data
7.8
962
|
Verified
Not enough data
8.0
996
Not enough data
8.1
1042
Lead Management
Not enough data
8.3
1130
Not enough data
7.5
960
Not enough data
8.1
1020
Marketing Campaigns
Not enough data
7.9
980
Not enough data
7.4
871
Not enough data
7.6
926
Not enough data
7.9
917
|
Verified
Not enough data
8.2
1075
Campaign Execution
Not enough data
7.9
965
Not enough data
7.9
900
Not enough data
7.7
847
Not enough data
8.8
1212
Messenger
Not enough data
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Channels
Not enough data
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Customers
Not enough data
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Design and Customization
Not enough data
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Campaigns
Not enough data
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Integrations
Not enough data
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Generative AI
Not enough data
6.6
22
Attribution Modeling
Not enough data
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Marketing
Not enough data
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Reporting
Not enough data
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Platform Basics
Not enough data
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Platform Data
Not enough data
8.4
197
Not enough data
8.0
192
Platform Additional Functionality
Not enough data
8.5
217
Platform Basics
Not enough data
8.3
476
Not enough data
8.6
559
Platform Reporting
Not enough data
8.5
575
Not enough data
8.6
618
Content & Collaboration
9.0
2059
8.4
1135
8.0
1906
8.4
1190
8.0
1849
8.2
884
7.8
1741
8.4
957
8.2
1863
8.8
1262
8.2
1842
8.3
824
Social Management
8.0
3696
8.2
2031
8.9
4176
8.7
2207
8.2
3722
8.4
1949
8.4
4026
8.4
2095
7.2
2774
8.1
1521
8.0
1794
8.3
797
7.9
1429
7.3
171
Platform Basics
Not enough data
8.3
284
Not enough data
8.2
298
Platform Data
Not enough data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Platform Additional Functionality
Not enough data
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Platform Interoperability
7.6
374
8.0
485
Social Functionality
8.3
436
8.2
1177
Campaign Management
8.3
439
8.4
1191
8.1
432
8.2
1132
8.2
430
8.2
1059
7.8
434
Feature Not Available
8.0
429
Feature Not Available
8.3
424
8.4
953
8.1
424
Feature Not Available
7.7
420
Feature Not Available
7.6
421
Feature Not Available
8.0
417
8.2
987
7.9
416
8.1
936
7.3
412
Feature Not Available
7.6
411
Feature Not Available
Targeting
8.0
413
8.4
1064
7.8
409
8.2
981
7.7
408
8.0
878
7.7
405
8.0
856
Platform
7.6
397
8.4
1035
8.2
410
8.2
1181
8.5
408
8.8
1206
8.6
409
8.8
1231
8.3
400
8.6
1055
8.2
397
8.4
1176
8.2
398
8.7
1220
7.8
391
8.4
932
8.0
393
8.4
1124
Page Customization
Not enough data
8.5
1196
|
Verified
Not enough data
8.0
1235
|
Verified
Not enough data
7.9
1124
|
Verified
Not enough data
8.2
1165
|
Verified
Page Optimization
Not enough data
8.2
1029
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
8.2
1181
|
Verified
Not enough data
7.9
1068
|
Verified
Integrations
Not enough data
7.5
616
|
Verified
Not enough data
8.8
1100
|
Verified
Not enough data
8.6
1096
|
Verified
Generative AI
Not enough data
Feature Not Available
Monitoring & Listening
8.1
1737
Not enough data
7.1
1347
Not enough data
8.1
533
Not enough data
7.9
513
Not enough data
7.8
505
Not enough data
7.6
486
Not enough data
Data Management & Analysis
7.4
1194
Not enough data
8.0
1699
Not enough data
8.2
557
Not enough data
7.8
490
Not enough data
Lead Intelligence
Not enough data
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Lead Management
Not enough data
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Marketing Campaigns
Not enough data
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Hootsuite and HubSpot Marketing Hub are categorized as Social Media Management and Social Media Advertising
Unique Categories
Hootsuite is categorized as Social Media Suites, Social Media Listening Tools, and Social Media Analytics
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Marketing Automation, and Pop-Up Builder
Reviews
Reviewers' Company Size
Hootsuite
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.2%
Non-Profit Organization Management
7.7%
Higher Education
4.4%
Computer Software
3.9%
Information Technology and Services
3.7%
Other
65.1%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Hootsuite
Most Helpful Favorable Review
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Most Helpful Critical Review
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Kristin H.
Verified User in Higher Education
Hootsuite lets you control your Twitter, Facebook, LinkedIn, Google+, Foursquare, and more all from one dashboard. You can schedule posts, collaborate with team members by assigning messages to people, and you can run reports of your social media, all for...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Computer Software
I didn't like the analytics portion of HootSuite. Although it was somewhat easy to figure out, I wasn't getting the results that I was hoping for. Some of the "Streams" are limited in variety. I thought I was going to be able to monitor a lot more.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is the most popular feature of Hootsuite?
4 comments
HV
Scheduling in advance and recommend post timesRead more
What do you get with free Hootsuite?
4 comments
MW
Nothing. Hootsuite discontinued their free tier Read more
How can I use Hootsuite in Instagram?
3 comments
MY
You are able to publish to you Instagram account(s) using Hootsuite. This includes scheduling to post at a later time. However, you can only publish one...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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