Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Constant Contact 
At a Glance
Market Segments
Mid-Market (48.2% of reviews)
Small-Business (70.5% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Starting at $12.00 Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,441)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansConstant Contact
Star Rating
(7,261)4.1 out of 5
Market Segments
Small-Business (70.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Marketing Cloud excels in multi-channel campaign management, with users praising its ability to create coordinated activities across emails and social media. This makes it a powerful tool for businesses looking to implement complex marketing strategies.
- Users say that Constant Contact stands out for its user-friendly interface, making it easy for small businesses to navigate and manage their marketing efforts. Reviewers appreciate the organized layout, which simplifies reaching out to both new and existing clients.
- According to verified reviews, Salesforce Marketing Cloud offers advanced segmentation and personalization capabilities, which are highly valued by users who need to tailor their marketing messages. This feature is particularly beneficial for CRM-driven campaigns.
- Reviewers mention that Constant Contact's ease of setup is a significant advantage, with many users highlighting the straightforward template creation process. This allows businesses to quickly launch email campaigns without extensive technical knowledge.
- G2 reviewers indicate that while Salesforce Marketing Cloud has a higher overall rating for automation and reporting features, Constant Contact still provides essential tools that are effective for small businesses, such as easy email tracking and list management.
- Users report that Salesforce Marketing Cloud's pricing can be a barrier for smaller organizations, as it starts at $1,250, while Constant Contact offers a much more accessible entry-level price of $12, making it a more viable option for startups and small businesses.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Constant Contact
Lite
Starting at $12.00
Per Month
Start marketing today with a simple suite of email, social, and event management tools, all backed by marketing experts and legendary support.
- Basic email marketing with easy-to-use templates.
- Automated Welcome Email for new contacts
- Social Marketing
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableConstant Contact
Free Trial is available
Ratings
Meets Requirements
8.2
3,279
8.4
6,275
Ease of Use
7.6
3,456
8.5
6,313
Ease of Setup
7.3
1,944
8.6
3,481
Ease of Admin
7.8
1,715
8.6
3,024
Quality of Support
7.7
3,093
8.3
5,140
Has the product been a good partner in doing business?
8.0
1,680
8.6
2,899
Product Direction (% positive)
7.5
3,172
7.1
6,174
Features by Category
Email Marketing
Not enough data
8.6
4913
|
Verified
Not enough data
8.5
5022
|
Verified
Not enough data
8.9
4734
|
Verified
Not enough data
8.3
4990
|
Verified
Not enough data
8.9
4979
|
Verified
Not enough data
8.5
4845
|
Verified
Not enough data
8.3
3935
|
Verified
Not enough data
8.4
1780
|
Verified
Not enough data
7.9
1610
|
Verified
Reporting & Analytics
Not enough data
7.9
2385
|
Verified
Not enough data
8.4
4572
|
Verified
Generative AI
Not enough data
7.1
520
Not enough data
7.0
519
Agentic AI - Email Marketing
Not enough data
6.5
369
Not enough data
6.6
366
Not enough data
6.8
365
Not enough data
6.7
363
Not enough data
6.7
362
Integration
Not enough data
8.2
2733
|
Verified
Not enough data
7.5
1959
|
Verified
Not enough data
7.5
1937
|
Verified
Not enough data
7.3
1372
|
Verified
Not enough data
7.8
1527
|
Verified
Not enough data
7.2
1291
|
Verified
Email Marketing
7.9
1174
Not enough data
8.4
1171
Not enough data
8.1
1150
Not enough data
8.2
1069
Not enough data
Online Marketing
7.4
1064
Not enough data
7.4
890
Not enough data
7.5
842
Not enough data
7.2
918
Not enough data
7.3
854
Not enough data
Lead Management
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Not enough data
Campaign Management
7.6
875
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Not enough data
Social
6.3
376
Not enough data
6.6
566
Not enough data
6.9
216
Not enough data
7.0
203
Not enough data
6.9
177
Not enough data
Reporting & Analytics
7.4
1068
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Not enough data
Platform
7.0
632
Not enough data
7.8
190
Not enough data
8.0
678
Not enough data
7.4
168
Not enough data
7.4
129
Not enough data
8.0
670
Not enough data
7.8
139
Not enough data
Agentic AI - Marketing Automation
7.2
9
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Not enough data
Integration
8.0
668
Not enough data
7.7
534
Not enough data
7.4
496
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
7.9
768
Not enough data
8.1
762
Not enough data
8.5
942
Not enough data
8.4
851
Tracking
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.8
1072
Not enough data
Feature Not Available
Not enough data
8.5
920
Reporting
Not enough data
8.8
1057
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.0
830
Agentic AI - Email Deliverability
Not enough data
6.4
117
Not enough data
6.2
116
Not enough data
6.3
113
Not enough data
6.5
114
Not enough data
6.4
114
Campaigns
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Not enough data
Analytics
9.2
28
Not enough data
9.3
27
Not enough data
Optimization
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Not enough data
Agentic AI - Push Notification
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Grammar
Not enough data
8.5
77
Not enough data
8.3
70
Not enough data
8.5
72
Formatting
Not enough data
8.2
66
Not enough data
8.1
70
Not enough data
7.7
66
Content
Not enough data
8.1
68
Not enough data
8.3
71
Not enough data
8.2
67
Product Type
Not enough data
8.7
69
Not enough data
7.9
65
Generative AI
Not enough data
8.5
24
Not enough data
8.7
24
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.1
1055
|
Verified
Not enough data
7.2
916
|
Verified
Not enough data
7.9
969
|
Verified
Not enough data
8.3
592
Edit
Not enough data
8.2
949
|
Verified
Not enough data
8.4
1037
|
Verified
Not enough data
7.9
838
|
Verified
Logistics
Not enough data
8.6
1021
|
Verified
Not enough data
7.7
878
|
Verified
Not enough data
7.9
810
|
Verified
Not enough data
8.8
597
Generative AI
Not enough data
7.3
158
Not enough data
7.3
154
Agentic AI - Email Template Builder
Not enough data
6.9
94
Not enough data
6.8
93
Marketing and Communications
Not enough data
8.2
597
Not enough data
8.1
623
Not enough data
7.9
559
Not enough data
8.7
757
Not enough data
8.9
770
Attendee Engagement
Not enough data
8.0
618
Not enough data
7.8
550
Not enough data
7.9
559
Registration
Not enough data
8.1
614
Not enough data
8.1
602
Not enough data
7.7
490
Generative AI
Not enough data
7.2
137
Agentic AI - Event Marketing
Not enough data
6.5
104
Not enough data
6.5
105
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.5
106
Not enough data
6.6
109
Text Messaging
9.1
30
8.6
75
8.8
28
7.8
64
8.8
27
8.4
68
8.6
28
8.4
70
8.9
28
8.4
67
8.6
29
8.1
67
9.1
30
8.5
74
8.9
29
7.8
64
SMS Platform
9.0
27
8.7
75
9.2
28
8.8
69
8.4
29
7.7
66
7.8
29
6.7
62
8.4
26
7.2
62
8.6
29
7.4
63
Agentic AI - SMS Marketing
Not enough data
6.4
12
Not enough data
7.5
12
Not enough data
6.8
12
Not enough data
7.4
12
Not enough data
7.1
12
Not enough data
7.2
12
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Content & Collaboration
Not enough data
8.8(won by default)
178
Not enough data
8.7(won by default)
185
Not enough data
8.3(won by default)
161
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
182
Social Management
Not enough data
8.6(won by default)
200
Not enough data
8.8(won by default)
202
Not enough data
Feature Not Available
Not enough data
8.7(won by default)
195
Not enough data
8.1(won by default)
183
Not enough data
8.8(won by default)
185
Not enough data
8.4(won by default)
148
Agentic AI - Social Media Management
Not enough data
6.8(won by default)
59
Not enough data
6.9(won by default)
59
Not enough data
6.8(won by default)
58
Not enough data
7.0(won by default)
58
Not enough data
7.0(won by default)
57
Not enough data
6.9(won by default)
56
Not enough data
6.8(won by default)
56
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Feature Not Available
Agentic AI - Social Media Advertising
Not enough data
6.6
38
Not enough data
6.8
38
Not enough data
6.6
38
Not enough data
7.3
39
Not enough data
7.3
37
Not enough data
7.3
37
Social Functionality
Not enough data
8.8
301
Campaign Management
Not enough data
9.0
307
Not enough data
8.9
290
Not enough data
8.9
287
Not enough data
8.4
247
Not enough data
8.6
251
Not enough data
8.9
255
Not enough data
9.0
241
Not enough data
8.4
223
Not enough data
8.4
233
Not enough data
8.7
257
Not enough data
8.3
244
Not enough data
8.0
211
Not enough data
8.3
224
Targeting
Not enough data
8.8
270
Not enough data
8.7
252
Not enough data
8.2
222
Not enough data
8.5
224
Platform
Not enough data
8.2
231
Not enough data
8.5
265
Not enough data
8.7
274
Not enough data
9.0
303
Not enough data
8.5
243
Not enough data
8.6
296
Not enough data
8.7
257
Not enough data
8.4
228
Not enough data
8.7
277
Page Customization
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Not enough data
Page Optimization
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Not enough data
Integrations
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Not enough data
Generative AI
7.9
11
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Survey Management
Not enough data
8.3
264
Not enough data
8.4
254
Not enough data
Feature Not Available
Not enough data
8.6
252
Survey Customization
Not enough data
Feature Not Available
Not enough data
8.5
249
Not enough data
8.2
234
Not enough data
Feature Not Available
Survey Insights
Not enough data
8.5
261
Not enough data
Feature Not Available
Not enough data
8.6
250
Not enough data
Feature Not Available
Agentic AI - Survey
Not enough data
6.9
50
Not enough data
6.7
50
Not enough data
6.9
50
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Customizations
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Growth
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Support
Not enough data
9.2
45
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Constant Contact are categorized as SMS Marketing
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Constant Contact is categorized as Event Marketing, Email Template Builder, AI Writing Assistant, Email Deliverability, Website Builder, Social Media Advertising, Social Media Management, Email Marketing, and Survey
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Constant Contact
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Non-Profit Organization Management
12.4%
Marketing and Advertising
9.7%
Real Estate
4.5%
Education Management
4.0%
Religious Institutions
3.3%
Other
66.1%
Alternatives
Discussions
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
if i buy a email list of 10,000 can i send to all of those people at one time off your site?
10 Comments
BF
You can't buy and e-mail list and loaded it into Constant Contact. They will only send to people who have signed up to receive your e-blasts. You can have...Read more
What is constant contact software?
6 Comments
CO
Constant Contact software is an email program that allows user to design/create emails with pictures, graphics and text to be sent to customers and...Read more
Does a busy small business owner have time to market their company on Constant Contact? (Nope)
5 Comments
MR
You say no, but perhaps if you allow Constant Contact to do some of the work for you, you might have a bit more time to spend on all those other important...Read more
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