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At a Glance
Market Segments
Mid-Market (52.8% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
$75.00 Per Month
Free Trial
CleverTap
Star Rating
(632)4.6 out of 5
Market Segments
Mid-Market (52.8% of reviews)
Pros & Cons
Entry-Level Pricing
$75.00 Per Month
Free Trial is available
Browse all 3 pricing plansZoho Marketing Automation
Star Rating
(92)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that CleverTap excels in user segmentation, with a score of 9.2, allowing for highly targeted campaigns. In contrast, Zoho Marketing Automation scores 8.2 in this area, which may limit the granularity of audience targeting.
- Reviewers mention that CleverTap's automated email responses are rated at 8.8, providing a robust solution for engaging users promptly. Zoho's similar feature scores slightly lower at 8.5, indicating a less effective automation capability.
- G2 users highlight CleverTap's superior ease of use with a score of 8.9, making it more accessible for teams without extensive technical expertise. Zoho Marketing Automation, while still user-friendly, has a lower score of 8.2, which may pose challenges for some users.
- Users on G2 appreciate CleverTap's real-time insights feature, scoring 8.9, which allows for immediate adjustments to campaigns. Zoho's equivalent feature scores 8.0, suggesting a potential delay in data responsiveness.
- Reviewers say that CleverTap's A/B testing capabilities are highly rated at 9.1, enabling effective optimization of marketing strategies. Zoho's A/B testing feature, while functional, scores 8.1, indicating it may not be as comprehensive.
- Users report that CleverTap's quality of support is rated at 9.0, reflecting a strong commitment to customer service. In comparison, Zoho Marketing Automation's support is rated at 7.9, which may lead to longer resolution times for user issues.
Pricing
Entry-Level Pricing
CleverTap
Essentials
$75.00
Per Month
Get started with the fundamentals of engagement to drive meaningful customer interactions
- Craft Omni-Channel Experiences
- Curate Your Audience
- Experiment, Measure, and Optimize
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
CleverTap
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.8
529
8.1
71
Ease of Use
8.9
531
8.1
71
Ease of Setup
8.5
317
7.8
39
Ease of Admin
9.0
244
7.6
33
Quality of Support
9.0
521
8.1
65
Has the product been a good partner in doing business?
9.2
243
8.1
33
Product Direction (% positive)
9.5
513
8.6
69
Features by Category
Email Marketing
9.0
168
8.2
42
8.9
161
8.6
42
8.9
160
8.5
42
8.8
148
8.7
45
Online Marketing
8.1
129
8.2
44
8.7
155
7.8
43
9.1
163
8.0
38
9.1
155
8.1
40
8.2
133
7.9
44
Lead Management
8.9
139
8.6
46
8.6
138
Feature Not Available
9.2
169
8.3
46
8.4
123
8.2
46
8.6
136
8.5
47
8.6
147
8.2
46
8.6
139
8.2
46
8.7
136
8.6
45
Campaign Management
8.8
147
8.3
43
8.1
136
7.5
42
8.1
130
8.3
43
7.8
124
7.5
40
Social
Feature Not Available
8.0
42
7.9
130
8.0
41
7.9
135
8.5
40
7.7
128
8.0
42
8.0
134
7.9
42
Reporting & Analytics
8.9
162
8.4
47
8.4
150
8.2
44
8.4
147
7.8
43
8.5
141
7.8
44
7.3
122
7.3
41
Platform
8.7
154
7.7
35
8.7
136
8.5
37
9.2
152
8.5
35
8.3
122
7.4
34
8.6
128
7.8
31
8.8
142
8.4
35
8.5
121
Feature Not Available
Agentic AI - Marketing Automation
7.1
8
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
Integration
8.6
157
8.3
37
8.5
149
7.9
36
8.2
136
7.9
36
User Identification
8.6
196
Not enough data
9.1
211
Not enough data
8.6
183
Not enough data
Tracking & Reporting
9.2
203
Not enough data
9.0
199
Not enough data
8.6
179
Not enough data
8.8
208
Not enough data
8.8
185
Not enough data
9.1
190
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Campaigns
9.0
240
Not enough data
9.3
253
Not enough data
8.9
240
Not enough data
9.2
257
Not enough data
9.3
241
Not enough data
Analytics
8.9
250
Not enough data
8.8
237
Not enough data
Optimization
8.9
238
Not enough data
9.0
245
Not enough data
9.0
235
Not enough data
8.7
217
Not enough data
Agentic AI - Push Notification
6.7
7
Not enough data
7.4
7
Not enough data
6.9
7
Not enough data
Segmentation
9.4
70
Not enough data
9.5
67
Not enough data
Targeting
9.4
66
Not enough data
9.3
66
Not enough data
Triggered Content
9.3
59
Not enough data
9.3
65
Not enough data
9.4
66
Not enough data
Personalized Content
9.2
59
Not enough data
8.5
59
Not enough data
9.0
57
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.6
162
Not enough data
8.6
156
Not enough data
8.9
151
Not enough data
8.8
138
Not enough data
8.8
140
Not enough data
Agentic AI - Customer Journey Mapping
8.3
7
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
27
Not enough data
8.7
29
Not enough data
8.1
28
Not enough data
8.9
29
Not enough data
8.4
29
Not enough data
8.5
29
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.3
27
Not enough data
8.7
28
Not enough data
8.1
26
Not enough data
8.7
28
Not enough data
Analysis
8.6
193
Not enough data
8.9
229
|
Verified
Not enough data
8.7
178
Not enough data
8.9
177
Not enough data
Campaigns
8.5
190
|
Verified
Not enough data
9.3
237
|
Verified
Not enough data
8.8
188
Not enough data
8.2
152
Not enough data
9.1
178
Not enough data
9.3
192
Not enough data
Engagement
8.6
166
Not enough data
Platform
8.8
201
Not enough data
8.8
197
|
Verified
Not enough data
8.6
174
Not enough data
Agentic AI - Mobile Marketing
8.5
11
Not enough data
8.0
11
Not enough data
7.7
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
7.9
11
Not enough data
Marketing Operations
8.4
217
|
Verified
7.8
25
|
Verified
8.8
246
|
Verified
8.1
24
|
Verified
8.8
252
|
Verified
7.9
25
|
Verified
9.1
237
|
Verified
8.4
24
|
Verified
8.1
101
7.2
23
|
Verified
Feature Not Available
7.1
21
Campaign Activity
8.9
259
|
Verified
8.5
24
|
Verified
8.7
262
|
Verified
7.9
24
|
Verified
8.7
238
|
Verified
8.3
24
|
Verified
8.8
231
|
Verified
8.2
23
|
Verified
8.6
222
|
Verified
8.0
23
|
Verified
8.5
175
|
Verified
7.1
22
|
Verified
Agentic AI - Marketing Analytics
7.7
8
Not enough data
7.3
8
Not enough data
7.4
7
Not enough data
Metrics
9.1
163
Not enough data
9.0
93
Not enough data
8.9
155
Not enough data
9.0
140
Not enough data
9.1
160
Not enough data
Variation Testing
9.1
123
Not enough data
8.4
101
Not enough data
8.9
103
Not enough data
9.0
117
Not enough data
9.0
37
Not enough data
9.1
107
Not enough data
Reporting
9.2
139
Not enough data
9.0
137
Not enough data
Personalization
9.0
123
Not enough data
9.1
121
Not enough data
9.2
105
Not enough data
Administration
8.8
131
Not enough data
8.5
46
Not enough data
8.9
137
Not enough data
9.1
141
Not enough data
Categories
Categories
Shared Categories
CleverTap and Zoho Marketing Automation are categorized as Marketing Analytics, Marketing Automation, and WhatsApp Marketing
Unique Categories
CleverTap is categorized as Push Notification, Mobile App Analytics, Mobile App Optimization, Mobile Marketing, Personalization Engines, and Customer Journey Mapping
Zoho Marketing Automation is categorized as SMS Marketing
Reviews
Reviewers' Company Size
CleverTap
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
17.0%
Information Technology and Services
6.3%
Internet
5.6%
Entertainment
5.4%
Retail
5.3%
Other
60.4%
Marketing and Advertising
20.2%
Information Technology and Services
11.9%
Computer Software
8.3%
Retail
6.0%
Financial Services
4.8%
Other
48.8%
Alternatives
Discussions
What is the best way for the gaming industry to leverage pre-login and post-login funnels.
4 Comments
MH
I believe if you're planning to develop a good platform, it's necessary to work with reliable specialists. And I can say that it's not a problem to find them...Read more
How do I track uninstallers? Is there a way to find out exactly about my uninstaller base?
2 Comments
MB
You can check App uninstalled from the event under Find People (Segments) . You may have to switch on Uninstall Tracking from the Settings first.Read more
Which messaging channels does CleverTap support?
1 Comment
Official Response from CleverTap
CleverTap helps you send personalized marketing messages to users across more than 9 marketing channels, including: email, SMS, push notifications, in-app...Read more
How can I use this?
1 Comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 Comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 Comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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