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Compare Buffer and Emplifi 
Featured Products
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Mid-Market (43.1% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansEmplifi
Star Rating
(367)4.4 out of 5
Market Segments
Mid-Market (43.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about EmplifiSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Buffer excels in user experience, highlighting its user-friendly interface and the ability to customize posts for different platforms. Users appreciate the content calendar feature, which simplifies scheduling and managing posts across multiple social media accounts.
- Users say that Emplifi offers robust analytics capabilities, with features that allow for detailed post impact estimation and social media listening. This makes it a strong choice for those who prioritize data-driven insights in their social media strategy.
- Reviewers mention that Buffer's setup process is notably straightforward, with many users praising its seamless integration with platforms like Facebook, LinkedIn, and Instagram. This ease of setup contributes to a smoother workflow, especially for small businesses.
- According to verified reviews, Emplifi shines in its quality of support, receiving higher ratings in this area compared to Buffer. Users have noted that the support team is responsive and helpful, which can be crucial for businesses needing quick assistance.
- G2 reviewers highlight that Buffer's social publishing capabilities are particularly strong, with users enjoying the ability to schedule posts easily and manage content drafts effectively. This feature is especially beneficial for users who manage multiple accounts.
- Users report that while Emplifi has a solid feature set, it may not be as intuitive as Buffer for everyday tasks. Some users have expressed a desire for a more streamlined experience, particularly when it comes to content creation and management.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Emplifi
No pricing availableFree Trial
Buffer
Free Trial is available
Emplifi
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.6
322
Ease of Use
9.2
906
8.8
329
Ease of Setup
9.2
325
8.6
200
Ease of Admin
9.1
309
8.7
191
Quality of Support
8.5
644
8.9
319
Has the product been a good partner in doing business?
8.8
269
9.1
191
Product Direction (% positive)
8.2
880
9.1
317
Features by Category
Ticket and Case Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Help Desk
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
Not enough data
8.4(won by default)
139
Not enough data
8.3(won by default)
140
Not enough data
8.8(won by default)
143
Not enough data
7.4(won by default)
114
Not enough data
7.6(won by default)
86
Not enough data
7.7(won by default)
65
Not enough data
7.8(won by default)
73
Reports & Dashboards
Not enough data
8.1(won by default)
140
Not enough data
8.5(won by default)
145
Not enough data
8.1(won by default)
128
Not enough data
7.9(won by default)
65
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
142
8.7
79
8.6
125
7.9
74
8.2
105
7.9
74
8.6
106
8.2
77
8.8
115
8.5
84
8.5
99
7.9
70
Social Management
7.9
666
8.8
124
9.3
787
8.7
114
8.4
642
7.9
103
8.3
693
8.4
115
Feature Not Available
7.6
104
8.6
99
7.9
67
8.3
25
7.2
26
Agentic AI - Social Media Management
7.2
12
Not enough data
7.4
12
Not enough data
6.9
12
Not enough data
7.4
12
Not enough data
7.2
12
Not enough data
7.5
12
Not enough data
7.2
12
Not enough data
Analytics
Not enough data
9.0
10
Not enough data
8.9
9
Not enough data
8.1
6
Not enough data
Not enough data
Customization
Not enough data
8.5
10
Not enough data
8.1
6
Not enough data
8.0
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Use Cases
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Display Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Conversational Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.7
82
Not enough data
7.1
62
Not enough data
8.3
46
Not enough data
8.1
39
Not enough data
7.9
42
Not enough data
8.8
44
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.9
70
Not enough data
8.6
87
Not enough data
7.7
42
Not enough data
8.6
45
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Shopping
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Live selling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Visual UGC
Not enough data
7.2
10
Not enough data
8.2
11
Not enough data
7.4
11
Not enough data
8.0
10
Integrations
Not enough data
8.5
12
Not enough data
7.2
12
Not enough data
8.0
11
Not enough data
7.3
10
Support
Not enough data
8.2
10
Not enough data
7.2
10
Performance
Not enough data
7.4
9
Not enough data
7.4
9
Influencer Marketing
Not enough data
8.1
16
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
8.5
17
|
Verified
Not enough data
8.1
17
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.3
15
|
Verified
Not enough data
8.7
17
|
Verified
Not enough data
8.2
16
|
Verified
Not enough data
8.6
17
|
Verified
Not enough data
8.2
17
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.5
8
Not enough data
9.0
8
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Internal Use
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Self-Service Experience
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Self-Service Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Self-Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Buffer and Emplifi are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Emplifi is categorized as Live Commerce, Social Commerce Platforms, User-Generated Content, Influencer Marketing Platforms, Social Media Analytics, Social Media Suites, Social Media Listening Tools, Review Management, Customer Self-Service, Experience Management, Help Desk, Conversational Support, Live Chat, and Digital Customer Service Platforms
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Emplifi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
19.9%
Retail
14.0%
Food & Beverages
4.8%
Automotive
4.8%
Consumer Goods
4.2%
Other
52.4%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
is it possible to compare the performance and combine the result cross platform and brand ?
3 Comments
SB
1 . Yes, this can be done with Socialbakers' Dashboard widgets, plus export.
2. Yes, this can be done with Socialbakers' Dashboard widgets, plus...Read more
What mobile app support is available?
1 Comment
Official Response from Pixlee TurnTo
TurnTo provides SDKs for iOS and Android (Java) development. In addition, TurnTo supports SMS and push notification services for customers looking to notify...Read more
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