Best Software for 2025 is now live!
View the Winners
  1. Home
  2. ...
  3. Local SEO Software
  4. BrightLocal
  5. Yext
  6. BrightLocal-vs-Yext

Compare BrightLocal and Yext

Save
    Log in to your account
    to save comparisons,
    products and more.
Add Product
BrightLocal
BrightLocal
(222)
4.6 out of 5
BrightLocal
By BrightLocal
Yext
Yext
(472)
4.4 out of 5
Yext
By Yext
Optimized for quick response
At a Glance
BrightLocal
BrightLocal
Star Rating
(222)4.6 out of 5
Market Segments
Small-Business (86.3% of reviews)
Information
Entry-Level Pricing
Starting at $39.00 Per Month
Browse all 4 pricing plans
Yext
Yext
Star Rating
(472)4.4 out of 5
Market Segments
Enterprise (41.9% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Yext
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that BrightLocal excels in "Quality of Support" with a score of 9.2, indicating that users find the support team responsive and helpful, while Yext's support quality is rated lower at 8.6, suggesting potential delays or less effective assistance.
  • Reviewers mention that BrightLocal's "Local Search Optimization" features, particularly "Rank Tracking" and "Reputation Management," are highly rated at 9.3 and 9.1 respectively, making it a preferred choice for small businesses focused on local SEO, whereas Yext's similar features score lower, with "Rank Tracking" at 8.4.
  • G2 users highlight BrightLocal's "Content Management" capabilities, especially in "Content Scheduling" and "Asset Management," which received scores of 8.5 and 8.6, respectively. In contrast, Yext's content management features are perceived as less robust, with lower scores in similar areas.
  • Users on G2 report that BrightLocal's "Analytics" features, particularly "Trackable Analytics" and "Update Notifications," are rated highly at 8.8 and 9.1, respectively, providing users with valuable insights and timely updates, while Yext's analytics features lag behind with lower ratings.
  • Reviewers mention that BrightLocal's "Ease of Setup" is rated at 8.7, making it user-friendly for new customers, while Yext's setup process is rated lower at 8.3, indicating that users may face more challenges during initial implementation.
  • Users say that BrightLocal's "Database Management" is rated at 9.0, showcasing its effectiveness in handling large volumes of data, while Yext's similar functionality is rated lower at 8.6, suggesting it may not be as efficient for users with extensive data needs.
Featured Products
Kontent.ai
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Kontent.ai
(148)
Customer Self-Service
Visit WebsiteVisit Website
Squirro
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Squirro
(8)
Customer Self-Service
Visit WebsiteVisit Website
Cloud Campaign
Sponsored
You’re seeing this ad based on the product’s relevance to your search. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Cloud Campaign
(131)
Customer Self-Service
Visit WebsiteVisit Website
Pricing
Entry-Level Pricing
BrightLocal
Track
Starting at $39.00
Per Month
Browse all 4 pricing plans
Yext
No pricing available
Free Trial
BrightLocal
Free Trial is available
Yext
Free Trial is available
Ratings
Meets Requirements
8.9
165
8.9
335
Ease of Use
8.7
166
8.6
342
Ease of Setup
8.7
119
8.3
212
Ease of Admin
8.8
115
8.5
212
Quality of Support
9.2
160
8.6
339
Has the product been a good partner in doing business?
9.1
112
8.7
214
Product Direction (% positive)
8.9
147
8.3
310
Features by Category
Web Content ManagementHide 21 FeaturesShow 21 Features
Not enough data
8.4
581
Content
Not enough data
8.4
28
Not enough data
8.0
28
Not enough data
7.7
22
Not enough data
7.8
20
Not enough data
8.4
22
Not enough data
8.5
24
Not enough data
8.6
31
Not enough data
8.8
29
Not enough data
8.5
24
Design
Not enough data
8.0
24
Not enough data
7.7
21
Not enough data
8.5
23
Not enough data
8.1
27
Platform
Not enough data
8.4
28
Not enough data
8.6
35
Not enough data
8.4
31
Not enough data
9.0
39
Not enough data
9.0
35
Not enough data
8.6
23
Not enough data
8.3
40
Not enough data
8.7
27
Digital Experience Platforms (DXP)Hide 12 FeaturesShow 12 Features
Not enough data
7.8
131
Analytics
Not enough data
8.5
14
Not enough data
7.1
11
Not enough data
7.6
12
Not enough data
8.2
14
Not enough data
7.1
12
Not enough data
7.6
9
Content Management
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.2
10
Design & Development
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
13
Insight EnginesHide 11 FeaturesShow 11 Features
Not enough data
9.6
38
Content Management
Not enough data
9.7
6
Not enough data
8.9
6
Not enough data
9.5
7
Content Discovery
Not enough data
10.0
8
Not enough data
10.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.7
6
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Contact Center Knowledge BaseHide 21 FeaturesShow 21 Features
Not enough data
9.1
343
Administration
Not enough data
9.0
20
Not enough data
9.1
17
Not enough data
8.6
20
Knowledge Management
Not enough data
9.6
26
Not enough data
8.9
17
Not enough data
8.7
26
Compliance
Not enough data
9.3
17
Not enough data
9.2
15
Not enough data
9.2
16
Not enough data
9.3
15
Customer Support
Not enough data
8.9
16
Not enough data
8.8
15
Not enough data
8.8
8
Data Security
Not enough data
9.3
12
Not enough data
9.2
13
Not enough data
9.5
17
Not enough data
9.2
11
Administration
Not enough data
8.7
17
Not enough data
9.3
23
Not enough data
9.3
22
Generative AI
Not enough data
Not enough data
Store LocatorHide 9 FeaturesShow 9 Features
Not enough data
9.1
383
Business Tools
Not enough data
9.3
55
Not enough data
9.4
27
Not enough data
8.7
25
Not enough data
8.8
45
Not enough data
8.7
30
Customer Tools
Not enough data
9.5
64
Not enough data
9.4
50
Not enough data
9.3
39
Not enough data
8.8
48
Personalization EnginesHide 10 FeaturesShow 10 Features
Not enough data
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Listing ManagementHide 6 FeaturesShow 6 Features
8.8
267
9.0
734
Listing Management
9.0
43
|
Verified
9.3
122
|
Verified
8.8
46
|
Verified
9.2
105
|
Verified
8.8
47
|
Verified
8.9
126
|
Verified
8.7
39
9.0
124
|
Verified
Performance
8.5
44
|
Verified
8.9
130
|
Verified
8.7
48
|
Verified
8.9
127
|
Verified
Knowledge BaseHide 16 FeaturesShow 16 Features
Not enough data
8.9
464
Knowledge Pages
Not enough data
8.9
35
Not enough data
9.0
27
Not enough data
9.0
26
Not enough data
8.6
22
Not enough data
8.9
18
Not enough data
8.9
31
Not enough data
8.9
28
Knowledge Dissemination
Not enough data
9.0
37
Not enough data
9.4
34
Not enough data
9.1
38
Not enough data
9.1
35
Not enough data
8.5
31
Not enough data
9.1
15
Not enough data
8.8
30
Not enough data
8.9
26
Not enough data
8.8
31
Local SEOHide 6 FeaturesShow 6 Features
9.0
291
8.6
432
Local Search Optimization
9.3
55
|
Verified
8.4
64
9.3
54
9.3
80
|
Verified
9.3
47
9.1
83
|
Verified
9.1
46
|
Verified
8.8
70
|
Verified
8.0
33
7.3
50
|
Verified
9.2
56
|
Verified
8.7
85
|
Verified
Headless CMSHide 9 FeaturesShow 9 Features
Not enough data
7.7
5
Publishing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Social Media ManagementHide 13 FeaturesShow 13 Features
Not enough data
7.2
33
Content & Collaboration
Not enough data
5.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
7
Not enough data
Not enough data
Social Management
Not enough data
7.1
7
Not enough data
7.5
8
Not enough data
Not enough data
Not enough data
7.8
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Enterprise Search SoftwareHide 11 FeaturesShow 11 Features
Not enough data
8.8
101
Compatibility
Not enough data
9.0
10
Not enough data
8.9
9
Not enough data
8.5
8
Search Queries
Not enough data
8.7
10
Not enough data
9.4
9
Not enough data
9.1
9
Not enough data
9.0
5
Not enough data
9.3
10
Functionality
Not enough data
8.0
9
Not enough data
8.9
12
Not enough data
8.2
10
E-Commerce SearchHide 12 FeaturesShow 12 Features
Not enough data
8.7
125
Landing Page BuildersHide 12 FeaturesShow 12 Features
Not enough data
8.4
144
Page Customization
Not enough data
8.6
17
Not enough data
8.2
14
Not enough data
8.8
16
Not enough data
8.7
15
Page Optimization
Not enough data
7.4
9
Not enough data
8.7
14
Not enough data
8.8
16
Not enough data
8.6
16
Integrations
Not enough data
8.1
9
Not enough data
7.9
7
Not enough data
8.6
11
Generative AI
Not enough data
Feature Not Available
Customer Self-ServiceHide 10 FeaturesShow 10 Features
Not enough data
8.6
142
Generative AI
Not enough data
Not enough data
Self-Service Experience
Not enough data
8.8
22
Not enough data
8.6
16
Not enough data
8.5
14
Not enough data
7.8
13
Not enough data
8.7
13
Self-Service Platform
Not enough data
8.8
20
Not enough data
9.1
17
Not enough data
8.5
12
Not enough data
8.8
15
Online Reputation ManagementHide 12 FeaturesShow 12 Features
8.8
178
8.0
666
Consumer Intelligence
9.6
21
|
Verified
8.6
81
9.5
25
|
Verified
7.7
79
|
Verified
9.3
20
|
Verified
8.0
81
|
Verified
Reporting
7.1
13
|
Verified
7.3
34
7.9
20
|
Verified
8.3
61
|
Verified
9.3
32
|
Verified
8.8
99
|
Verified
Media Monitoring
8.6
20
7.8
62
8.7
14
7.6
46
9.0
13
8.0
47
In-House Management
Feature Not Available
7.3
31
Feature Not Available
8.3
45
|
Verified
Generative AI
Feature Not Available
Not enough data
Knowledge ManagementHide 14 FeaturesShow 14 Features
Not enough data
Not enough data
Knowledge Base
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local MarketingHide 5 FeaturesShow 5 Features
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
BrightLocal
BrightLocal
Yext
Yext
Unique Categories
BrightLocal
BrightLocal has no unique categories
Yext
Reviews
Reviewers' Company Size
BrightLocal
BrightLocal
Small-Business(50 or fewer emp.)
86.3%
Mid-Market(51-1000 emp.)
11.4%
Enterprise(> 1000 emp.)
2.4%
Yext
Yext
Small-Business(50 or fewer emp.)
22.4%
Mid-Market(51-1000 emp.)
35.7%
Enterprise(> 1000 emp.)
41.9%
Reviewers' Industry
BrightLocal
BrightLocal
Marketing and Advertising
55.0%
Internet
5.7%
Health, Wellness and Fitness
2.8%
Consumer Services
2.8%
Construction
2.4%
Other
31.3%
Yext
Yext
Hospital & Health Care
14.3%
Marketing and Advertising
11.4%
Financial Services
9.9%
Retail
9.2%
Restaurants
6.1%
Other
49.1%
Most Helpful Reviews
BrightLocal
BrightLocal
Most Helpful Favorable Review
Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising

I love the flexibility of Bright Local. My agency deals with several different clients, and no two are the same. Even two clients of the same industry don't have the same local listing issues. With Bright Local, you can identify which listings your business...

Most Helpful Critical Review
JM
John M.
Verified User in Facilities Services

ok. i changed my review after them responding to my first review

Yext
Yext
Most Helpful Favorable Review
Verified User in Education Management
GE
Verified User in Education Management

Yext makes it easy to disseminate business info out to many different platforms at once.

Most Helpful Critical Review
Verified User
G
Verified User in Marketing and Advertising

SOCIAL SITE MANAGEMENT: If you are a manager of a Facebook business page, you can't connect to the business management profile. Instead, it tries to connect through your personal profile to your privately owned pages. CANCELLATION POLICY, NO GRACE PERIOD,...

Alternatives
BrightLocal
BrightLocal Alternatives
Birdeye
Birdeye
Add Birdeye
Synup
Synup
Add Synup
Vendasta
Vendasta
Add Vendasta
Reputation
Reputation
Add Reputation
Yext
Yext Alternatives
SOCi
SOCi
Add SOCi
Chatmeter
Chatmeter
Add Chatmeter
Synup
Synup
Add Synup
Birdeye
Birdeye
Add Birdeye
Discussions
BrightLocal
BrightLocal Discussions
How soon will the Review Widget be available to show reviews on websites?
2 comments
Roger L. G.
RG
Thank You Myles. I appreciate your development to date. I am excited to have the Review Showcase feature. I know that you and your team will make the...Read more
How can more UK focused directories be added to Brightlocal?
1 comment
Myles A.
MA
Hi Mark. Thanks for your question. We have a team of citation researchers who constantly review the sites we work with, to ensure they are fully...Read more
Will you eventually offer or already have Sentiment feature under the Reputation Manager?
1 comment
Myles A.
MA
Hi Khara, thanks for your question. At this present time sentiment analysis is not something we offer in Reputation Manager, beyond the aggregation of...Read more
See all discussions
Yext
Yext Discussions
Is YEXT worth the cost?
4 comments
Dan M.
DM
Absolutely not. It's provided negative value to us. Worst product and customer support of any company I've ever worked with.Read more
What does Yext do?
3 comments
RM
Yext is a data management tool that is designed to keep track of your business’ location-related information on multiple directories. The software allows you...Read more
What is YEXT used for?
2 comments
TW
Yext is used for submitting your businesses' information to all of the most important publishers and directories online. Yext makes it easy to manage your...Read more
See all discussions
Ask BrightLocal a QuestionContact BrightLocal
Ask Yext a QuestionContact Yext

Spotlight Categories

Add Product
BrightLocal
BrightLocal
Yext
Yext
Optimized for quick response