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Compare Braze and Thryv 
Featured Products
At a Glance
Market Segments
Mid-Market (56.8% of reviews)
Small-Business (90.4% of reviews)
Entry-Level Pricing
No pricing available
Starting at $244.00 Per Month
Braze
Star Rating
(1,446)4.5 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeThryv
Star Rating
(1,990)4.3 out of 5
Market Segments
Small-Business (90.4% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $244.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, with many praising its ease of use and technical capabilities. Users appreciate the platform's ability to create complex audience paths and integrate external tools, making their marketing efforts more efficient.
- Users say that Thryv shines in customer support, highlighting the company's commitment to helping clients during the initial setup. Reviewers mention that the assistance provided made the onboarding process smoother, which is particularly beneficial for small businesses.
- According to verified reviews, Braze has a significantly higher G2 Score, indicating overall user satisfaction. Reviewers frequently commend its robust segmentation and event-based triggering features, which allow for highly personalized customer journeys.
- Reviewers mention that while Thryv offers solid features for lead capture and email marketing, it struggles with some advanced functionalities compared to Braze. Users noted that Thryv's email marketing capabilities are effective but may not match the depth and flexibility found in Braze.
- G2 reviewers highlight that Braze's documentation is of high quality, making it easy for users to understand and utilize the platform effectively. This contrasts with some feedback on Thryv, where users expressed a desire for more comprehensive resources to navigate its features.
- Users report that Thryv is a game-changer for small businesses, as it consolidates various functions like invoicing and client messaging into one platform. However, they also note that it may lack the advanced marketing automation features that larger teams might require, which is where Braze excels.
Pricing
Entry-Level Pricing
Braze
No pricing availableThryv
Thryv Marketing Center
Starting at $244.00
Per Month
For local marketing and ads.
- Social Media Management
- Enhanced Local Listings (64 key sites)
- Online Review Management
Free Trial
Braze
Free Trial is available
Thryv
No trial information availableRatings
Meets Requirements
8.5
952
8.4
1,555
Ease of Use
8.3
1,160
7.5
1,578
Ease of Setup
7.6
644
7.2
931
Ease of Admin
8.5
354
7.9
899
Quality of Support
8.5
905
8.5
1,537
Has the product been a good partner in doing business?
8.9
362
8.5
894
Product Direction (% positive)
9.2
917
7.9
1,519
Features by Category
Sales Force Automation
Not enough data
8.5
457
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
406
|
Verified
Not enough data
8.1
433
|
Verified
Not enough data
7.2
257
Not enough data
8.1
391
|
Verified
Not enough data
7.8
335
|
Verified
Not enough data
7.7
317
|
Verified
Not enough data
7.7
342
Marketing Automation
Not enough data
8.7
461
|
Verified
Not enough data
8.7
448
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.7
357
|
Verified
Customer Support
Not enough data
7.7
349
Not enough data
8.0
386
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
7.5
340
Not enough data
7.8
343
Reporting & Analytics
Not enough data
7.9
412
|
Verified
Not enough data
8.2
457
|
Verified
Not enough data
7.2
324
Mobile & Social
Not enough data
7.8
181
|
Verified
Not enough data
8.0
199
|
Verified
Not enough data
7.6
340
|
Verified
Platform
Not enough data
8.1
320
|
Verified
Not enough data
8.3
306
Not enough data
8.5
334
|
Verified
Not enough data
7.5
231
Not enough data
7.6
248
Not enough data
7.7
278
|
Verified
Not enough data
8.4
343
|
Verified
Not enough data
7.6
270
Integration
Not enough data
7.9
318
|
Verified
Not enough data
8.0
306
|
Verified
Not enough data
7.9
277
|
Verified
Generative AI
Not enough data
6.6
111
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Email Marketing
8.8
564
8.4
574
|
Verified
8.8
536
8.5
560
|
Verified
8.4
539
8.2
548
|
Verified
8.3
449
8.6
548
|
Verified
Online Marketing
6.9
356
7.9
516
|
Verified
8.4
478
7.9
463
|
Verified
8.7
519
7.2
365
|
Verified
8.4
493
7.6
481
|
Verified
7.3
371
7.6
379
Lead Management
7.5
390
8.3
492
|
Verified
7.5
397
8.1
471
|
Verified
8.6
533
8.4
478
|
Verified
6.8
324
7.9
403
|
Verified
7.4
352
8.4
479
|
Verified
7.5
380
7.7
411
|
Verified
Feature Not Available
8.3
477
|
Verified
7.8
381
8.3
480
|
Verified
Campaign Management
Feature Not Available
8.2
456
|
Verified
Feature Not Available
8.1
409
Feature Not Available
7.9
374
|
Verified
Feature Not Available
7.2
324
Social
Feature Not Available
7.1
309
|
Verified
6.7
325
7.6
346
|
Verified
Feature Not Available
7.6
338
|
Verified
Feature Not Available
7.4
332
|
Verified
6.6
329
7.3
319
|
Verified
Reporting & Analytics
7.8
530
8.0
518
|
Verified
Feature Not Available
7.5
404
|
Verified
Feature Not Available
7.3
372
|
Verified
6.7
399
7.5
363
|
Verified
Feature Not Available
6.9
330
Platform
8.3
445
7.9
391
|
Verified
Feature Not Available
8.0
356
|
Verified
8.5
442
8.2
383
|
Verified
7.7
349
7.3
265
|
Verified
7.7
400
7.5
270
|
Verified
8.5
430
8.2
380
|
Verified
Feature Not Available
7.4
299
|
Verified
Agentic AI - Marketing Automation
6.5
39
Not enough data
6.6
37
Not enough data
6.7
37
Not enough data
6.5
37
Not enough data
6.4
37
Not enough data
6.4
36
Not enough data
Integration
7.8
447
8.0
374
|
Verified
8.1
430
7.8
347
|
Verified
7.9
391
7.8
342
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
467
Not enough data
Analytics
8.2
489
Not enough data
7.7
451
Not enough data
Optimization
8.7
470
Not enough data
8.8
480
Not enough data
8.3
391
Not enough data
8.1
389
Not enough data
Agentic AI - Push Notification
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Not enough data
Segmentation
8.8
210
Not enough data
8.5
198
Not enough data
Targeting
8.6
192
Not enough data
8.5
177
Not enough data
Triggered Content
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Not enough data
Personalized Content
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Not enough data
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
7.6
104
Feature Not Available
6.4
87
7.4
124
6.8
87
7.9
130
7.4
95
Edit
7.1
124
7.4
93
8.3
128
7.9
102
7.8
126
7.5
88
Logistics
7.3
127
7.3
96
7.0
122
7.1
92
7.6
122
7.6
93
Feature Not Available
7.7
90
Generative AI
6.7
85
5.5
48
Feature Not Available
5.5
48
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
67
Not enough data
8.0
66
Not enough data
8.7
67
Not enough data
8.2
64
Not enough data
8.1
63
Not enough data
8.1
65
Not enough data
8.7
66
Not enough data
8.3
66
Not enough data
SMS Platform
7.9
64
Not enough data
8.5
63
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
63
Not enough data
7.9
63
Not enough data
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Listing Management
Not enough data
8.7
111
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.4
99
|
Verified
Not enough data
8.7
109
|
Verified
Performance
Not enough data
8.7
117
|
Verified
Not enough data
8.7
120
|
Verified
Payment Processing
Not enough data
8.9
55
Not enough data
9.2
64
Not enough data
9.3
60
Not enough data
8.8
53
Administration
Not enough data
8.9
55
Not enough data
8.8
46
Not enough data
8.1
61
Not enough data
Feature Not Available
Not enough data
8.5
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Payment Options
Not enough data
8.5
45
Not enough data
9.4
63
Security
Not enough data
Feature Not Available
Platform
Not enough data
8.5
50
Not enough data
8.6
44
Content & Collaboration
Not enough data
8.9(won by default)
141
Not enough data
8.3(won by default)
140
Not enough data
8.3(won by default)
124
Not enough data
8.0(won by default)
116
Not enough data
8.4(won by default)
127
Not enough data
8.7(won by default)
110
Social Management
Not enough data
8.8(won by default)
160
Not enough data
8.9(won by default)
171
Not enough data
8.8(won by default)
166
Not enough data
8.9(won by default)
163
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
110
Not enough data
8.6(won by default)
52
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.3
110
Not enough data
8.5
106
Not enough data
Platform Data
7.6
108
Not enough data
7.4
103
Not enough data
7.6
107
Not enough data
7.5
107
Not enough data
Platform Additional Functionality
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Not enough data
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.4
30
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Page Customization
Not enough data
8.0
63
Not enough data
7.7
67
Not enough data
7.3
61
Not enough data
7.4
61
Page Optimization
Not enough data
7.1
45
Not enough data
7.4
58
Not enough data
6.8
47
Not enough data
6.1
43
Integrations
Not enough data
7.2
55
Not enough data
8.4
61
Not enough data
7.6
54
Generative AI
Not enough data
6.6
18
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
98
Not enough data
8.0
93
Not enough data
7.1
81
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.4
84
Not enough data
7.9
90
Not enough data
6.4
70
Not enough data
7.4
85
Analytics
Not enough data
8.2
90
Not enough data
7.7
93
Customization
Not enough data
7.7
97
Not enough data
8.1
94
Not enough data
7.9
94
Not enough data
7.8
88
Notifications
Not enough data
8.9
79
Not enough data
8.9
79
Not enough data
9.0
77
Settings
Not enough data
8.6
71
Not enough data
8.9
78
Not enough data
8.9
79
Personalization
Not enough data
8.9
75
Not enough data
8.9
74
Integrations
Not enough data
8.6
68
Not enough data
9.1
74
Not enough data
8.7
74
Not enough data
8.1
61
Not enough data
8.6
74
Generative AI
Not enough data
7.5
36
Not enough data
7.3
31
Not enough data
7.4
30
Not enough data
7.4
30
Not enough data
7.3
30
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
7.5
27
Not enough data
7.5
26
Not enough data
7.2
26
Discovery
Not enough data
7.6
27
Not enough data
7.1
26
Not enough data
6.9
21
Management
Not enough data
6.8
21
Not enough data
7.6
22
Platform
Not enough data
6.9
22
Not enough data
6.9
25
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.6
136
|
Verified
Not enough data
8.4
136
|
Verified
Not enough data
8.2
132
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
110
|
Verified
Not enough data
8.8
147
|
Verified
Media Monitoring
Not enough data
8.9
152
|
Verified
Not enough data
8.8
153
|
Verified
Not enough data
8.6
142
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.2
41
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.5
383
Not enough data
7.7
472
|
Verified
Not enough data
7.1
341
|
Verified
Not enough data
6.9
369
|
Verified
Not enough data
Campaigns
7.6
328
|
Verified
Not enough data
9.0
461
|
Verified
Not enough data
7.6
310
Not enough data
6.6
231
Not enough data
8.9
440
|
Verified
Not enough data
8.7
453
|
Verified
Not enough data
Engagement
7.5
266
Not enough data
Platform
8.3
390
Not enough data
8.2
362
|
Verified
Not enough data
7.9
319
Not enough data
Agentic AI - Mobile Marketing
6.5
40
Not enough data
6.7
42
Not enough data
6.7
40
Not enough data
6.6
40
Not enough data
6.5
40
Not enough data
6.5
41
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Braze and Thryv are categorized as Email Template Builder and Marketing Automation
Unique Categories
Braze is categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, SMS Marketing, WhatsApp Marketing, and RCS Business Messaging
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thryv
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.1%
Marketing and Advertising
7.3%
Information Technology and Services
6.4%
Health, Wellness and Fitness
6.3%
Food & Beverages
5.7%
Other
62.3%
Marketing and Advertising
13.8%
Health, Wellness and Fitness
6.9%
Professional Training & Coaching
5.7%
Real Estate
5.1%
Construction
4.9%
Other
63.6%
Discussions
Braze has no more discussions with answers
What is Thryv software?
3 Comments
JM
A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!Read more
What else should I be using to fully benefit from the platform?
3 Comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
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