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Compare Braze and Salesforce Marketing Cloud 
At a Glance
Market Segments
Mid-Market (56.6% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
No pricing available
Starting at $1,250.00 Per Month
Braze
Star Rating
(1,491)4.5 out of 5
Market Segments
Mid-Market (56.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSalesforce Marketing Cloud
Star Rating
(4,442)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in user experience, with many users praising its intuitive interface and ease of use. Reviewers specifically highlight the segmentation capabilities that allow for targeted email communication, ensuring the right messages reach the right audience.
- Users say Salesforce Marketing Cloud offers robust automation features, particularly through its Journey Builder. This tool enables the creation of complex, multi-step customer journeys across various channels, which many users find invaluable for personalized marketing efforts.
- According to verified reviews, Braze has a significant edge in customer support, with users frequently mentioning the quality and responsiveness of their support team. This has made a positive impact on user satisfaction, especially for those needing quick assistance.
- Reviewers mention that Salesforce Marketing Cloud provides a comprehensive view of customer data, which is crucial for crafting personalized marketing strategies. Users appreciate the AI-driven insights that help in understanding customer behavior and preferences.
- G2 reviewers highlight that while Salesforce Marketing Cloud has a strong feature set, some users experience challenges with setup and configuration, which can be a barrier for new users. In contrast, Braze's implementation process is often described as straightforward and user-friendly.
- Users report that Braze's API capabilities are a standout feature, allowing for seamless data integration and management. This flexibility has been a game-changer for many users, enabling them to pull and push data efficiently across platforms.
Pricing
Entry-Level Pricing
Braze
No pricing availableSalesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Braze
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.5
971
8.2
3,279
Ease of Use
8.3
1,179
7.6
3,456
Ease of Setup
7.6
658
7.3
1,944
Ease of Admin
8.5
362
7.8
1,715
Quality of Support
8.5
921
7.7
3,093
Has the product been a good partner in doing business?
8.9
370
8.0
1,680
Product Direction (% positive)
9.2
934
7.5
3,172
Features by Category
Email Marketing
8.8
567
7.9
1174
8.8
537
8.4
1171
8.4
539
8.1
1150
8.3
450
8.2
1069
Online Marketing
6.9
356
7.4
1064
8.4
479
7.4
890
8.7
521
7.5
842
8.4
493
7.2
918
7.2
371
7.3
854
Lead Management
7.5
391
8.0
1033
7.5
397
7.6
995
8.6
536
8.0
1044
6.8
324
7.9
1025
7.4
353
8.1
1025
7.5
381
7.8
965
Feature Not Available
7.9
923
7.8
383
8.3
1034
Campaign Management
Feature Not Available
7.6
875
Feature Not Available
7.6
771
Feature Not Available
7.1
669
Feature Not Available
6.7
201
Social
Feature Not Available
6.3
376
6.7
326
6.6
566
Feature Not Available
6.9
216
Feature Not Available
7.0
203
6.6
330
6.9
177
Reporting & Analytics
7.7
533
7.4
1068
Feature Not Available
6.9
892
Feature Not Available
6.5
770
6.6
399
6.5
716
Feature Not Available
6.5
703
Platform
8.3
449
7.0
632
Feature Not Available
7.8
190
8.5
445
8.0
678
7.7
350
7.4
168
7.7
401
7.4
129
8.5
431
8.0
670
Feature Not Available
7.8
139
Agentic AI - Marketing Automation
6.5
39
7.2
9
6.6
37
6.5
9
6.7
37
7.2
10
6.5
37
6.9
9
6.4
37
5.8
8
6.4
36
7.1
8
Integration
7.9
451
8.0
668
8.1
433
7.7
534
7.9
393
7.4
496
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.6
448
9.3
29
9.0
484
9.2
28
8.6
443
9.1
29
8.8
492
9.2
28
8.9
469
9.2
30
Analytics
8.2
490
9.2
28
7.7
452
9.3
27
Optimization
8.7
472
9.0
27
8.8
482
9.5
28
8.3
393
9.4
27
8.1
391
8.9
28
Agentic AI - Push Notification
6.4
40
8.6
6
6.5
38
9.3
5
6.3
37
9.0
5
Segmentation
8.8
211
9.0
37
8.5
199
8.5
40
Targeting
8.6
193
9.2
41
8.5
178
9.0
40
Triggered Content
7.7
117
8.5
26
9.1
200
8.2
21
9.1
196
8.9
32
Personalized Content
7.4
117
8.7
31
7.1
111
8.9
24
7.0
108
8.9
39
Agentic AI - Personalization Engines
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Not enough data
Templates
7.8
129
Not enough data
Feature Not Available
Not enough data
7.4
125
Not enough data
7.9
131
Not enough data
Edit
7.1
125
Not enough data
8.3
129
Not enough data
7.9
128
Not enough data
Logistics
7.3
128
Not enough data
7.0
123
Not enough data
7.6
123
Not enough data
Feature Not Available
Not enough data
Generative AI
6.7
86
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Template Builder
5.5
30
Not enough data
5.5
30
Not enough data
Text Messaging
8.6
68
9.1
30
7.9
67
8.8
28
8.7
68
8.8
27
8.2
65
8.6
28
8.1
64
8.9
28
8.1
65
8.6
29
8.7
67
9.1
30
8.3
66
8.9
29
SMS Platform
7.9
64
9.0
27
8.5
63
9.2
28
Feature Not Available
8.4
29
Feature Not Available
7.8
29
8.4
63
8.4
26
7.9
63
8.6
29
Agentic AI - SMS Marketing
6.3
16
Not enough data
6.5
16
Not enough data
6.5
16
Not enough data
6.8
16
Not enough data
6.6
16
Not enough data
6.4
16
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
8.3
110
7.9
42
8.5
106
8.0
44
Platform Data
7.6
109
7.7
49
7.4
103
7.4
45
7.6
109
7.8
47
7.5
107
7.9
44
Platform Additional Functionality
7.7
105
8.7
47
7.6
104
8.0
41
Feature Not Available
8.5
43
Agentic AI - Customer Journey Analytics
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Not enough data
Agentic AI - Personalization
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
7.5
385
8.7
46
7.7
475
|
Verified
9.1
46
7.1
343
|
Verified
8.3
39
6.9
371
|
Verified
9.1
37
Campaigns
7.6
330
|
Verified
8.7
44
9.0
465
|
Verified
9.0
43
7.6
312
8.8
44
6.6
233
8.8
42
8.9
444
|
Verified
9.4
37
8.7
461
|
Verified
9.1
37
Engagement
7.4
267
8.4
42
Platform
8.2
391
8.9
42
8.2
367
|
Verified
8.8
43
7.9
323
8.6
43
Agentic AI - Mobile Marketing
6.5
41
8.1
6
6.7
42
8.1
6
6.7
40
8.1
6
6.6
40
7.8
6
6.5
40
8.1
6
6.5
41
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Braze and Salesforce Marketing Cloud are categorized as Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
Salesforce Marketing Cloud is categorized as A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Landing Page Builders, Lead Capture, Loyalty Management, and Marketing Analytics
Reviews
Reviewers' Company Size
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.2%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.6%
Other
62.4%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.4%
Alternatives
Discussions
What is Braze used for?
4 Comments
NR
Marketing automation across various channels Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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