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- Brandwatch Consumer Intelligence-vs-DataEQ
Compare Brandwatch Consumer Intelligence and DataEQ 
At a Glance
Market Segments
Enterprise (35.8% of reviews)
Small-Business (57.9% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Brandwatch Consumer Intelligence
Star Rating
(622)4.4 out of 5
Market Segments
Enterprise (35.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Brandwatch Consumer IntelligenceDataEQ
Star Rating
(19)4.7 out of 5
Market Segments
Small-Business (57.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about DataEQSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Brandwatch Consumer Intelligence excels in Quality of Support with a score of 8.6, while DataEQ impresses with a perfect score of 10.0, indicating that users find DataEQ's support to be exceptionally responsive and helpful.
- Reviewers mention that Brandwatch's Social Analytics features, particularly Competitor Analysis and Post Performance, score 8.5 and 7.7 respectively, but DataEQ outperforms with scores of 9.3 and 9.5, suggesting that users find DataEQ's analytics more insightful and actionable.
- G2 users highlight that Brandwatch's Report Customizability is rated at 8.0, while DataEQ shines with a score of 9.3, indicating that users appreciate the flexibility and depth of reporting options available in DataEQ.
- Users on G2 report that Brandwatch's Audience Insights score is 8.4, but DataEQ's Follower Analysis and Influencer Identification features score significantly higher at 9.4 and 9.7, respectively, showcasing DataEQ's strength in understanding audience dynamics.
- Reviewers mention that Brandwatch's Ease of Use is rated at 8.2, while DataEQ's score of 7.9 suggests that Brandwatch may offer a more user-friendly interface, making it easier for new users to navigate the platform.
- Users say that Brandwatch's Sentiment Analysis feature scores 7.1, which is notably lower than DataEQ's impressive score of 9.0, indicating that users find DataEQ's sentiment analysis to be more accurate and reliable for their needs.
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Pricing
Entry-Level Pricing
Brandwatch Consumer Intelligence
No pricing availableDataEQ
No pricing availableFree Trial
Brandwatch Consumer Intelligence
No trial information availableDataEQ
No trial information availableRatings
Meets Requirements
8.5
500
9.3
16
Ease of Use
8.2
502
7.9
15
Ease of Setup
7.9
309
8.1
6
Ease of Admin
8.3
293
8.1
6
Quality of Support
8.6
476
10.0
15
Has the product been a good partner in doing business?
8.8
290
9.7
6
Product Direction (% positive)
9.1
477
9.2
15
Features by Category
Social Analytics
8.5
213
9.3(won by 0.8)
5
7.6
200
9.4(won by 1.8)
6
7.7
208
9.5(won by 1.8)
7
6.7(won by default)
128
Feature Not Available
6.9
147
8.0(won by 1.1)
5
8.0(won by default)
124
Not enough data
7.3(won by default)
136
Not enough data
Reports & Dashboards
8.0
212
9.3(won by 1.3)
7
8.1
216
8.6(won by 0.5)
7
8.3
193
9.4(won by 1.1)
6
7.2(won by default)
81
Not enough data
Media Channels
6.9
80
Not enough data
6.6
78
Not enough data
8.6
107
Not enough data
Geographic Coverage
7.8
93
Not enough data
8.2
98
Not enough data
8.3
92
Not enough data
Reporting
8.5
110
Not enough data
8.3
102
Not enough data
7.8
97
Not enough data
8.9
110
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Audiences
8.4
102
Not enough data
7.8
89
Not enough data
6.7
71
Not enough data
7.7
84
Not enough data
Data Analysis
7.8
78
Not enough data
8.9
104
Not enough data
8.7
100
Not enough data
8.8
100
Not enough data
Administration
7.3
62
Not enough data
6.8
58
Not enough data
8.3
88
Not enough data
Monitoring & Listening
8.5
321
9.3
12
7.6
301
9.7
10
8.7
151
Not enough data
8.6
149
Not enough data
8.6
152
Not enough data
8.4
144
Not enough data
Data Management & Analysis
7.1
323
9.0
12
8.2
316
9.2
10
8.1
123
Not enough data
8.3
138
Not enough data
Brand Signals
8.2
67
Not enough data
7.1
66
Not enough data
8.5
69
Not enough data
Brand Analytics
8.4
77
Not enough data
8.3
75
Not enough data
Lead Intelligence
8.8
72
Not enough data
8.3
64
Not enough data
7.9
61
Not enough data
Lead Management
8.4
62
Not enough data
7.5
52
Not enough data
7.9
53
Not enough data
Marketing Campaigns
7.6
54
Not enough data
6.9
43
Not enough data
7.6
50
Not enough data
7.7
48
Not enough data
8.3
57
Not enough data
Data Availability - Marketing Account Intelligence
Not enough data
Not enough data
Data Accuracy - Marketing Account Intelligence
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brandwatch Consumer Intelligence and DataEQ are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brandwatch Consumer Intelligence is categorized as Audience Intelligence Platforms, Marketing Account Intelligence, Media Monitoring, and Brand Intelligence
DataEQ has no unique categories
Reviews
Reviewers' Company Size
Brandwatch Consumer Intelligence
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
DataEQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.9%
Public Relations and Communications
7.8%
Market Research
7.2%
Information Technology and Services
5.7%
Management Consulting
2.7%
Other
45.8%
Marketing and Advertising
21.1%
Public Relations and Communications
15.8%
Information Technology and Services
10.5%
Hospital & Health Care
10.5%
Telecommunications
5.3%
Other
36.8%
Most Helpful Reviews
Brandwatch Consumer Intelligence
Most Helpful Favorable Review
Benjamin D.
Verified User in Marketing and Advertising
As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Navigating, not easy to use, not intuitive, glitchy
DataEQ
Most Helpful Favorable Review
Wouter K.
Verified User in Information Services
By far the best feature is the ease of use and the intuitive nature of the BrandsEye platform. It is very easy to create reports and then export sections, raw data or even individual graphs.
Most Helpful Critical Review
Verified User in Public Relations and Communications
It would be wise to incorporate a tool to messure SnapChat since some brands are moving towards that specific social media platform.
Benjamin D.
Verified User in Marketing and Advertising
As a strategist, the ability to "train" the tool to recognize sentiment and filter out spam makes Forsight an automatic leader in the social listening category. Another thing that Crimson Hexagon does well is present conversations in a very visually...
Wouter K.
Verified User in Information Services
By far the best feature is the ease of use and the intuitive nature of the BrandsEye platform. It is very easy to create reports and then export sections, raw data or even individual graphs.
Verified User in Marketing and Advertising
Navigating, not easy to use, not intuitive, glitchy
Verified User in Public Relations and Communications
It would be wise to incorporate a tool to messure SnapChat since some brands are moving towards that specific social media platform.
Discussions
What is the difference between a mention and a query that is referenced in the Brandwatch pricing?
4 comments
DV
a mention is a single tweet, comment, retweet and so in any site.
a query is a string of keywords that you can use to search for mentions.
In...Read more
Is there any possibility for Brandwatch to gather data from the number of likes?
3 comments
ZH
Thank you for your help it helped me a lot in solving my issue
https://thenewsaddicts.com/15-best-universities-in-europe/Read more
What is brandwatch used for?
2 comments
R
Brandwatch is primarily used for Social Listening & Analytics with the help of brand, competitors and industry specific keywords.Read more
DataEQ has no discussions with answers
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