Compare Brand24 and Sprinklr Social 
At a Glance
Market Segments
Small-Business (66.6% of reviews)
Enterprise (49.8% of reviews)
Entry-Level Pricing
$199.00 Per Month
$299.00 1 Seat/Per month (billed annually)
Brand24
Star Rating
(294)4.6 out of 5
Market Segments
Small-Business (66.6% of reviews)
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansSprinklr Social
Star Rating
(1,008)4.0 out of 5
Market Segments
Enterprise (49.8% of reviews)
Entry-Level Pricing
$299.00 1 Seat/Per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprinklr Social excels in its Content Calendar feature, scoring 8.6, which allows for effective planning and scheduling of social media posts. In contrast, Brand24's content management features are less robust, with no specific score provided for a similar feature.
- Reviewers mention that Brand24 shines in Quality of Support, achieving a score of 9.5, indicating a high level of customer satisfaction. Sprinklr Social, while decent at 7.8, does not match the level of support provided by Brand24.
- G2 users highlight that Brand24's Sentiment Analysis feature is particularly strong, scoring 8.6, which helps in understanding audience perception. Sprinklr Social, with a score of 7.3, falls short in this area, making Brand24 a better choice for sentiment tracking.
- Users on G2 report that Sprinklr Social's Social Publishing capabilities are rated at 8.5, which facilitates seamless content distribution across various platforms. Brand24 does not have a comparable feature, indicating a gap in its social management capabilities.
- Reviewers say that Brand24's Report Exporting feature is highly customizable, scoring 9.0, which allows users to tailor reports to their needs. In comparison, Sprinklr Social's score of 8.0 suggests less flexibility in report generation.
- Users report that Brand24's Keyword Tracking feature is rated at 8.9, providing detailed insights into brand mentions and trends. Sprinklr Social's score of 8.3 indicates it is effective but not as comprehensive as Brand24 in this critical area.
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Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Sprinklr Social
SMM and Customer Service Solution Self Serve (Annual)
$299.00
1 Seat/Per month (billed annually)
Combines the best of social media management & customer service for growing teams. Monthly billing only via credit card.
- Offer customer care on 15+ channels
- AI-powered chatbots and Digital Twin
- Omnichannel inbox
Free Trial
Brand24
Free Trial is available
Sprinklr Social
Free Trial is available
Ratings
Meets Requirements
8.9
272
8.1
814
Ease of Use
9.2
277
7.5
829
Ease of Setup
8.8
152
6.9
446
Ease of Admin
8.9
148
7.3
366
Quality of Support
9.5
255
7.8
767
Has the product been a good partner in doing business?
9.3
140
8.1
355
Product Direction (% positive)
9.1
275
7.9
798
Features by Category
Social Analytics
8.8(won by 1.7)
106
7.1
286
8.7(won by default)
106
Feature Not Available
8.9(won by 0.7)
110
8.2
359
Feature Not Available
Feature Not Available
8.4(won by default)
96
Feature Not Available
9.0(won by 1.7)
38
7.3
148
8.6(won by 1.2)
36
7.4
153
Reports & Dashboards
8.4(won by 0.2)
107
8.2
363
9.0(won by 1.0)
110
8.0
364
9.0(won by 0.7)
47
8.3
358
8.5(won by default)
36
Feature Not Available
Content & Collaboration
Not enough data
8.6
257
Not enough data
8.2
247
Not enough data
7.7
230
Not enough data
8.0
250
Not enough data
8.1
263
Not enough data
7.4
156
Social Management
Not enough data
8.2
465
Not enough data
8.5
448
Not enough data
Feature Not Available
Not enough data
8.4
474
Not enough data
7.4
333
Not enough data
7.6
159
Not enough data
7.0
118
Media Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.1
72
Not enough data
Geographic Coverage
8.3
67
Not enough data
8.7
68
Not enough data
8.9
63
Not enough data
Reporting
8.7
71
Not enough data
8.7
72
Not enough data
8.8
64
Not enough data
9.2
69
Not enough data
Generative AI
Feature Not Available
Not enough data
8.3
38
Not enough data
Collection
Not enough data
Feature Not Available
Not enough data
7.6
33
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
41
|
Verified
Not enough data
Feature Not Available
Moderation
Not enough data
7.9
35
|
Verified
Not enough data
Feature Not Available
Not enough data
8.2
34
|
Verified
Use Cases
Not enough data
7.6
34
|
Verified
Not enough data
7.6
33
|
Verified
Not enough data
8.2
38
|
Verified
Administration
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
39
|
Verified
Not enough data
8.5
41
|
Verified
Not enough data
7.4
33
|
Verified
Display Options
Not enough data
7.2
32
|
Verified
Not enough data
Feature Not Available
Not enough data
7.3
38
|
Verified
Not enough data
Feature Not Available
Generative AI
Not enough data
Feature Not Available
Content Sharing
Not enough data
7.5
22
Not enough data
7.9
21
Not enough data
7.1
21
Not enough data
Feature Not Available
Content Dashboard
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
7.5
21
Not enough data
Feature Not Available
Not enough data
6.6
20
Not enough data
Feature Not Available
Platform
Not enough data
6.7
19
Not enough data
6.7
20
Not enough data
7.1
20
Not enough data
7.1
19
Monitoring & Listening
8.7
200
8.3
351
8.4
197
7.1
283
9.3
63
8.5
106
8.9
64
8.3
107
8.6
60
7.8
106
8.5
58
7.6
97
Data Management & Analysis
7.9
199
7.0
313
8.7
197
8.3
354
9.0
59
8.0
106
8.5
54
7.7
100
Content
Not enough data
7.8
46
Not enough data
7.5
44
Not enough data
8.3
45
Not enough data
7.4
43
Engagement
Not enough data
6.7
43
Not enough data
7.1
43
Not enough data
7.8
43
Not enough data
6.9
40
Not enough data
7.8
43
Social Shopping
Not enough data
Feature Not Available
Not enough data
6.7
41
Not enough data
Feature Not Available
Not enough data
7.3
42
Analytics
Not enough data
Feature Not Available
Not enough data
8.2
43
Not enough data
7.7
42
Generative AI
Not enough data
6.8
80
Not enough data
Feature Not Available
Process
Not enough data
8.3
205
Not enough data
7.7
182
Not enough data
8.2
188
Channels
Not enough data
7.6
139
Not enough data
8.8
221
Not enough data
7.7
132
Not enough data
6.9
123
Not enough data
7.5
132
Insight
Not enough data
7.5
143
Not enough data
8.4
218
Not enough data
7.9
168
Not enough data
7.7
178
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Brand24 and Sprinklr Social are categorized as Social Media Analytics and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Media Monitoring
Sprinklr Social is categorized as Social Commerce Platforms, SAP Store, Social Customer Service, Social Media Suites, Social Media Management, Review Management, and Employee Advocacy
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprinklr Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.2%
Information Technology and Services
8.9%
Internet
8.2%
Computer Software
7.5%
Public Relations and Communications
3.8%
Other
48.5%
Marketing and Advertising
16.0%
Information Technology and Services
6.1%
Consumer Goods
4.6%
Computer Software
4.4%
Financial Services
4.3%
Other
64.6%
Most Helpful Reviews
Brand24
Most Helpful Favorable Review
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Most Helpful Critical Review
Verified User in Entertainment
Some posts not relevant that's the only dislike
Sprinklr Social
Most Helpful Favorable Review
Ericka K.
Verified User in Entertainment
Sprinklr. Is. A. Beast. I have never experienced a tool that is as robust and customizable. If you think you're familiar with social listening and social customer care management, I can attest that Sprinklr is likely bigger, badder and deeper. I have both...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The primary issue I had with Sprinklr was my inability to trust much of the channel specific data provided within the "reporting dashboards." Having used it for pieces of ongoing monthly reports for over a year and a half, each month was a challenge as...
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Ericka K.
Verified User in Entertainment
Sprinklr. Is. A. Beast. I have never experienced a tool that is as robust and customizable. If you think you're familiar with social listening and social customer care management, I can attest that Sprinklr is likely bigger, badder and deeper. I have both...
Verified User in Entertainment
Some posts not relevant that's the only dislike
Verified User in Marketing and Advertising
The primary issue I had with Sprinklr was my inability to trust much of the channel specific data provided within the "reporting dashboards." Having used it for pieces of ongoing monthly reports for over a year and a half, each month was a challenge as...
Alternatives
Discussions
What is Brand24 tool used for?
1 comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
What is the best way to find hashtags that are getting traffic.
1 comment
TS
semrush.com is Great!
You pay for what ya get if ya get meRead more
Sprinklr Social has no more discussions with answers
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