Compare Brand24 and Critical Mention 
At a Glance
Market Segments
Small-Business (66.6% of reviews)
Small-Business (46.9% of reviews)
Entry-Level Pricing
$199.00 Per Month
No pricing available
Brand24
Star Rating
(294)4.6 out of 5
Market Segments
Small-Business (66.6% of reviews)
Entry-Level Pricing
$199.00 Per Month
Free Trial is available
Browse all 4 pricing plansCritical Mention
Star Rating
(214)4.3 out of 5
Market Segments
Small-Business (46.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Critical MentionSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Critical Mention excels in Broadcast Media monitoring with a score of 9.0, while Brand24 follows closely with 8.9. Reviewers mention that Critical Mention's comprehensive coverage of broadcast channels is a significant advantage for businesses focused on traditional media.
- Reviewers mention that Brand24 shines in Online Media analysis, scoring 9.1 compared to Critical Mention's 8.8. Users on G2 appreciate Brand24's robust tools for tracking online mentions and engagement, making it a preferred choice for digital-first strategies.
- Users say that Critical Mention offers superior Brand Monitoring capabilities with a score of 9.0, while Brand24 scores 9.3. However, reviewers mention that Brand24's sentiment analysis, despite being lower at 7.9, provides more nuanced insights into audience perceptions.
- G2 users report that Critical Mention's Alerts and Notifications feature is highly effective, scoring 9.4, which is higher than Brand24's 9.0. Reviewers mention that the timely alerts help them stay ahead of potential PR crises.
- Users report that Brand24's Ease of Use is a standout feature, scoring 9.2 compared to Critical Mention's 8.0. Reviewers mention that the intuitive interface and user-friendly design make it easier for teams to adopt and utilize the software effectively.
- Reviewers mention that Critical Mention's Quality of Support is exceptional, with a score of 8.5, while Brand24 outperforms with a score of 9.5. Users on G2 appreciate Brand24's responsive customer service and extensive resources for troubleshooting and guidance.
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Social Media Listening Tools
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Pricing
Entry-Level Pricing
Brand24
Individual
$199.00
Per Month
For tracking a small brand.
- 3 keywords, 1 user
- 2K mentions / mo
- Basic AI features
Critical Mention
No pricing availableFree Trial
Brand24
Free Trial is available
Critical Mention
No trial information availableRatings
Meets Requirements
8.9
272
8.4
175
Ease of Use
9.2
277
8.0
174
Ease of Setup
8.8
152
8.5
57
Ease of Admin
8.9
148
8.6
59
Quality of Support
9.5
255
8.5
156
Has the product been a good partner in doing business?
9.3
140
8.9
61
Product Direction (% positive)
9.1
275
8.0
165
Features by Category
Social Analytics
8.8(won by default)
106
Not enough data
8.7(won by default)
106
Not enough data
8.9(won by default)
110
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
96
Not enough data
9.0(won by default)
38
Not enough data
8.6(won by default)
36
Not enough data
Reports & Dashboards
8.4(won by default)
107
Not enough data
9.0(won by default)
110
Not enough data
9.0(won by default)
47
Not enough data
8.5(won by default)
36
Not enough data
Media Channels
Feature Not Available
9.0
54
Feature Not Available
8.7
46
9.1
72
8.8
52
Geographic Coverage
8.3
67
9.1
55
8.7
68
9.2
49
8.9
63
8.4
29
Reporting
8.7
71
9.1
53
8.7
72
8.9
49
8.8
64
9.3
51
9.2
69
9.1
48
Generative AI
Feature Not Available
Feature Not Available
8.3
38
Feature Not Available
Monitoring & Listening
8.7
200
8.0
19
8.4
197
7.1
12
9.3
63
9.0
13
8.9
64
9.0
14
8.6
60
7.8
10
8.5
58
8.5
9
Data Management & Analysis
7.9
199
8.3
19
8.7
197
8.1
17
9.0
59
9.4
13
8.5
54
9.3
10
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Database
Not enough data
8.3
9
Not enough data
8.7
9
Not enough data
Feature Not Available
Outreach
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Reporting
Not enough data
9.6
12
Not enough data
Feature Not Available
Not enough data
9.4
11
User Rights/Roles
Not enough data
Feature Not Available
Not enough data
9.8
7
Categories
Categories
Shared Categories
Brand24 and Critical Mention are categorized as Media Monitoring and Social Media Listening Tools
Unique Categories
Brand24 is categorized as Social Media Analytics
Critical Mention is categorized as PR Analytics and Media and Influencer Targeting
Reviews
Reviewers' Company Size
Brand24
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Critical Mention
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.2%
Information Technology and Services
8.9%
Internet
8.2%
Computer Software
7.5%
Public Relations and Communications
3.8%
Other
48.5%
Public Relations and Communications
50.7%
Marketing and Advertising
5.7%
Non-Profit Organization Management
4.7%
Government Administration
3.8%
Hospital & Health Care
2.8%
Other
32.2%
Most Helpful Reviews
Brand24
Most Helpful Favorable Review
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Most Helpful Critical Review
Verified User in Entertainment
Some posts not relevant that's the only dislike
Critical Mention
Most Helpful Favorable Review
Verified User in Public Relations and Communications
The ability to track my client's press coverage is a quick, streamlined manner.
Most Helpful Critical Review
Verified User in Public Relations and Communications
Sometimes it pulls too much info and for more broad clients, you will have to dig a little harder.
Jakub R.
Verified User in E-Learning
Ease of use It improves our other activities - e.g. controlling the reach of our campaigns
Verified User in Public Relations and Communications
The ability to track my client's press coverage is a quick, streamlined manner.
Verified User in Entertainment
Some posts not relevant that's the only dislike
Verified User in Public Relations and Communications
Sometimes it pulls too much info and for more broad clients, you will have to dig a little harder.
Alternatives
Discussions
What is Brand24 tool used for?
1 comment
Official Response from Brand24
Keep your online reputation safe — Follow positive comments from brand ambassadors and reply to dissatisfied customers before the story overtakes...Read more
Who will benefit from using Brand24 tool?
1 comment
Official Response from Brand24
Brand24's dashboard was designed to be usable both for small business owners and large enterprises. There is no such a thing as too small business for...Read more
What are the key differentiators of Brand24 from the competition?
1 comment
Official Response from Brand24
Brand24 is more user-friendly and is much more cost-effective. Most of monitoring tools are have outdated interface, designed for analysts rather than...Read more
Can the bandwidth insights be captured for real time motion?
1 comment
DR
Hi Anuj - Yes, Critical Mention captures content and users receive alerts for their searches in real-time.Read more
How well does Critical Mention work in monitoring podcasts and Youtube channels?
1 comment
EL
Thanks for your question! We have extremely sophisticated speech to text for both YouTube and podcasts. Our accuracy rates are on par with the best in the...Read more
Critical Mention has no more discussions with answers
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