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- Birdeye-vs-HubSpot Marketing Hub
Compare Birdeye and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (55.3% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
No pricing available
$0.00
Birdeye
Star Rating
(3,148)4.7 out of 5
Market Segments
Small-Business (55.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BirdeyeHubSpot Marketing Hub
Star Rating
(12,352)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing features, particularly in "Automated Email Responses" with a score of 8.8, while Birdeye shines in "Live Chat" functionality, scoring 8.8, which reviewers mention enhances real-time customer engagement.
- Reviewers mention that HubSpot's "Landing Pages and Forms" feature scores 8.5, making it a strong choice for creating lead capture forms, whereas Birdeye's "Online Listings" feature scores 9.1, indicating superior management of business listings across various platforms.
- G2 users highlight that HubSpot's "Quality of Support" is rated at 8.7, which is commendable, but Birdeye outperforms with a score of 9.4, suggesting that users find Birdeye's customer service more responsive and helpful.
- Users on G2 report that HubSpot's "Dynamic Content" feature scores 8.3, which allows for personalized marketing, but Birdeye's "Text Messaging" capabilities, particularly "Two-Way Text Messaging" at 9.1, are noted for enhancing customer communication significantly.
- Reviewers mention that HubSpot's "A/B Testing" feature scores 8.1, which is useful for optimizing campaigns, while Birdeye's "Social Media Management" features, particularly "Social Publishing" at 8.9, are praised for their effectiveness in managing social media presence.
- Users say that HubSpot's "Content Calendar" feature scores 8.4, which aids in planning marketing efforts, but Birdeye's "Feedback Management" capabilities, especially "Online Reviews" at 9.5, are highlighted as crucial for reputation management and customer insights.
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Pricing
Entry-Level Pricing
Birdeye
No pricing availableHubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Birdeye
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
9.3
2,660
8.5
8,649
Ease of Use
9.3
2,709
8.6
9,476
Ease of Setup
9.1
1,837
8.1
5,364
Ease of Admin
9.3
1,655
8.5
4,506
Quality of Support
9.4
2,563
8.7
8,195
Has the product been a good partner in doing business?
9.5
1,660
8.8
4,427
Product Direction (% positive)
9.4
2,622
8.8
8,308
Features by Category
Email Marketing
Not enough data
8.8
4898
|
Verified
Not enough data
8.9
4768
|
Verified
Not enough data
8.6
4771
|
Verified
Not enough data
8.8
4481
|
Verified
Online Marketing
Not enough data
8.5
4637
|
Verified
Not enough data
8.3
3982
|
Verified
Not enough data
8.1
3702
|
Verified
Not enough data
8.2
4235
|
Verified
Not enough data
8.1
3895
|
Verified
Lead Management
Not enough data
8.6
4423
|
Verified
Not enough data
8.2
4170
|
Verified
Not enough data
8.4
4274
|
Verified
Not enough data
8.0
3789
|
Verified
Not enough data
8.5
4215
|
Verified
Not enough data
8.3
3959
|
Verified
Not enough data
8.4
3938
|
Verified
Not enough data
8.4
3940
|
Verified
Campaign Management
Not enough data
8.2
3548
|
Verified
Not enough data
8.0
3147
|
Verified
Not enough data
8.0
3105
|
Verified
Not enough data
7.3
2263
|
Verified
Social
Not enough data
7.8
3221
|
Verified
Not enough data
8.3
3621
|
Verified
Not enough data
8.2
3590
|
Verified
Not enough data
8.1
3468
|
Verified
Not enough data
7.8
2698
|
Verified
Reporting & Analytics
Not enough data
8.3
4600
|
Verified
Not enough data
8.1
4280
|
Verified
Not enough data
7.6
3445
|
Verified
Not enough data
7.6
3130
|
Verified
Not enough data
7.7
3562
|
Verified
Platform
Not enough data
8.0
2928
|
Verified
Not enough data
8.5
2962
|
Verified
Not enough data
8.7
2928
|
Verified
Not enough data
8.0
1939
|
Verified
Not enough data
7.5
1832
|
Verified
Not enough data
8.6
2766
|
Verified
Not enough data
8.0
2013
|
Verified
Integration
Not enough data
8.4
2939
|
Verified
Not enough data
8.1
2636
|
Verified
Not enough data
8.1
2427
|
Verified
Lead Intelligence
Not enough data
7.8
944
|
Verified
Not enough data
8.0
978
Not enough data
8.1
1024
Lead Management
Not enough data
8.3
1112
Not enough data
7.5
942
Not enough data
8.1
1002
Marketing Campaigns
Not enough data
7.9
962
Not enough data
7.4
853
Not enough data
7.6
908
Not enough data
7.9
900
|
Verified
Not enough data
8.2
1058
Campaign Execution
Not enough data
7.9
947
Not enough data
7.9
882
Not enough data
7.7
829
Not enough data
8.8
1195
Messenger
8.8
348
|
Verified
8.1
1069
|
Verified
8.5
347
|
Verified
7.5
897
|
Verified
8.8
351
|
Verified
8.0
1111
|
Verified
8.8
348
|
Verified
7.8
1036
|
Verified
Channels
8.9
365
|
Verified
8.1
1297
|
Verified
9.0
356
|
Verified
8.2
1276
|
Verified
9.0
366
|
Verified
7.2
700
|
Verified
8.1
290
|
Verified
7.0
600
|
Verified
8.4
281
|
Verified
7.6
662
|
Verified
Customers
8.9
355
|
Verified
8.2
1341
|
Verified
8.7
345
8.3
1326
|
Verified
9.0
354
|
Verified
8.3
1474
|
Verified
8.7
339
|
Verified
8.4
1423
|
Verified
8.6
321
8.2
1331
|
Verified
Text Messaging
9.0
225
Not enough data
9.1
223
Not enough data
8.8
203
Not enough data
9.1
235
Not enough data
Feature Not Available
Not enough data
8.9
202
Not enough data
8.9
211
Not enough data
Feature Not Available
Not enough data
SMS Platform
9.0
220
Not enough data
9.1
218
Not enough data
8.6
163
Not enough data
8.5
166
Not enough data
8.3
149
Not enough data
8.7
163
Not enough data
Listing Management
8.8
343
|
Verified
Not enough data
8.8
318
|
Verified
Not enough data
8.4
274
Not enough data
8.7
340
|
Verified
Not enough data
Performance
8.9
388
|
Verified
Not enough data
9.0
388
|
Verified
Not enough data
Payment Processing
8.9
37
Not enough data
9.1
37
Not enough data
9.4
37
Not enough data
8.7
33
Not enough data
Administration
8.8
35
Not enough data
8.5
33
Not enough data
8.1
36
Not enough data
7.8
31
Not enough data
8.5
32
Not enough data
8.5
32
Not enough data
8.4
32
Not enough data
Payment Options
7.4
32
Not enough data
9.0
36
Not enough data
Security
8.3
31
Not enough data
Platform
8.4
32
Not enough data
8.4
33
Not enough data
Local Search Optimization
8.6
139
Not enough data
9.1
291
|
Verified
Not enough data
9.2
306
|
Verified
Not enough data
9.4
311
|
Verified
Not enough data
8.9
281
Not enough data
9.1
312
|
Verified
Not enough data
Design and Customization
Not enough data
6.7
20
Not enough data
8.2
19
Not enough data
7.6
19
Not enough data
7.9
20
Campaigns
Not enough data
8.1
18
Not enough data
8.0
18
Not enough data
7.6
17
Not enough data
7.7
17
Integrations
Not enough data
8.3
18
Not enough data
7.3
16
Not enough data
7.1
14
Not enough data
7.2
17
Generative AI
Not enough data
6.5
19
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
471
Not enough data
8.6
554
Platform Reporting
Not enough data
8.5
570
Not enough data
8.7
613
Content & Collaboration
8.6(won by 0.2)
277
8.4
1127
8.3
274
8.4(won by 0.1)
1182
8.6(won by 0.4)
283
8.2
876
8.4(tied score)
269
8.4(tied score)
949
8.7
278
8.8(won by 0.1)
1254
8.4(won by 0.1)
274
8.3
816
Social Management
8.8(won by 0.6)
309
8.2
2022
9.0(won by 0.3)
307
8.7
2198
8.5(won by 0.1)
301
8.4
1939
8.8(won by 0.4)
303
8.4
2086
8.0
287
8.1(won by 0.1)
1512
8.5(won by 0.2)
282
8.3
788
8.5(won by 1.1)
236
7.4
162
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Analytics
8.7
415
Not enough data
8.9
410
Not enough data
8.7
392
Not enough data
8.0
342
Not enough data
Customization
8.5
351
Not enough data
8.2
336
Not enough data
8.6
360
Not enough data
8.4
342
Not enough data
Generative AI
8.6
282
Not enough data
8.6
283
Not enough data
Platform Interoperability
Not enough data
8.1
481
Social Functionality
Not enough data
8.2
1172
Campaign Management
Not enough data
8.4
1186
Not enough data
8.2
1127
Not enough data
8.2
1054
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
948
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
982
Not enough data
8.1
931
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1059
Not enough data
8.2
976
Not enough data
8.0
874
Not enough data
8.0
852
Platform
Not enough data
8.4
1031
Not enough data
8.2
1177
Not enough data
8.8
1201
Not enough data
8.8
1227
Not enough data
8.6
1051
Not enough data
8.4
1172
Not enough data
8.7
1216
Not enough data
8.5
928
Not enough data
8.4
1120
Patient-Centered Functions
9.1
164
Not enough data
9.2
160
Not enough data
7.8
147
Not enough data
8.8
157
Not enough data
7.6
143
Not enough data
Operations
8.8
162
Not enough data
8.7
153
Not enough data
8.0
161
Not enough data
8.8
153
Not enough data
8.9
154
Not enough data
7.9
147
Not enough data
7.9
144
Not enough data
Generative AI
Feature Not Available
Not enough data
Responses
8.8
203
Not enough data
8.7
203
Not enough data
8.7
194
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
9.0
209
Not enough data
8.8
197
Not enough data
8.8
205
Not enough data
8.8
198
Not enough data
Feature Not Available
Not enough data
8.8
192
Not enough data
8.9
208
Not enough data
Generative AI
8.6
127
Not enough data
8.7
124
Not enough data
Page Customization
Not enough data
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Page Optimization
Not enough data
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Integrations
Not enough data
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Generative AI
Not enough data
Feature Not Available
Feedback Management
8.7
410
Not enough data
8.6
402
Not enough data
9.1
485
Not enough data
Feedback Analysis
8.7
413
Not enough data
8.8
416
Not enough data
8.7
409
Not enough data
Feedback Sources
9.5
548
Not enough data
9.1
468
Not enough data
Feature Not Available
Not enough data
9.0
439
Not enough data
Generative AI
8.7
309
Not enough data
8.7
303
Not enough data
Conversational Platform
8.8
332
Not enough data
Feature Not Available
Not enough data
8.8
287
Not enough data
8.9
258
Not enough data
Support Automation
8.7
281
Not enough data
8.7
287
Not enough data
8.8
280
Not enough data
8.8
245
Not enough data
Generative AI
8.4
183
Not enough data
8.4
180
Not enough data
Generative AI
8.8
135
Not enough data
8.7
131
Not enough data
8.2
124
Not enough data
Communication
9.1
300
|
Verified
Not enough data
9.0
325
|
Verified
Not enough data
8.7
214
Not enough data
9.1
299
|
Verified
Not enough data
8.5
193
Not enough data
Internal Use
8.9
356
|
Verified
Not enough data
9.0
295
|
Verified
Not enough data
8.7
214
Not enough data
8.8
218
Not enough data
9.1
278
|
Verified
Not enough data
8.6
218
Not enough data
Lead Intelligence
Not enough data
8.0
637
Not enough data
8.3
668
Not enough data
8.4
686
Lead Management
Not enough data
8.5
752
Not enough data
7.8
630
Not enough data
8.3
701
Marketing Campaigns
Not enough data
8.1
656
Not enough data
7.7
568
Not enough data
8.0
628
Not enough data
8.1
627
Not enough data
8.3
734
Not enough data
8.2
679
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
9.2
1431
|
Verified
Not enough data
8.7
1046
|
Verified
Not enough data
8.8
1233
|
Verified
Not enough data
Reporting
Feature Not Available
Not enough data
8.8
1217
|
Verified
Not enough data
9.2
1470
|
Verified
Not enough data
Media Monitoring
8.8
1259
|
Verified
Not enough data
8.8
1076
|
Verified
Not enough data
8.5
916
Not enough data
In-House Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
Feature Not Available
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Birdeye and HubSpot Marketing Hub are categorized as Conversational Marketing and Social Media Management
Unique Categories
Birdeye is categorized as Feedback Analytics, Experience Management, Payment Processing, Conversational Support, SMS Marketing, Patient Engagement, Customer Advocacy, Local Listing Management, Chatbots, Local SEO, Online Reputation Management, Social Media Suites, Live Chat, and Multi-Location Marketing Platforms
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, and Pop-Up Builder
Reviews
Reviewers' Company Size
Birdeye
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Hospital & Health Care
9.9%
Real Estate
9.6%
Construction
7.6%
Medical Practice
6.8%
Marketing and Advertising
6.1%
Other
60.0%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.8%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Birdeye
Most Helpful Favorable Review
Chris I.
Verified User in Financial Services
I really enjoy how easy their platform is to use. I can see the campaigns we are running currently and also view all responses we received through Birdeye. This tool has allowed our company to increase our review volume, pin point areas of improvement for...
Most Helpful Critical Review
Verified User in Legal Services
Birdeye lured us in with promises, but they didn't deliver. They are the master of the hard pitch but in the end they get you to pay a lot of money for almost no value added. Actually none in our case. For a review company it does not have the ability to...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Chris I.
Verified User in Financial Services
I really enjoy how easy their platform is to use. I can see the campaigns we are running currently and also view all responses we received through Birdeye. This tool has allowed our company to increase our review volume, pin point areas of improvement for...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Legal Services
Birdeye lured us in with promises, but they didn't deliver. They are the master of the hard pitch but in the end they get you to pay a lot of money for almost no value added. Actually none in our case. For a review company it does not have the ability to...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
How do you delete a review you post on this site?
7 comments
MP
I was at point of loosing everything I had, before a colleague told me about a great CREDIT HACKER called JEFFCLOUD. I spoke with him about the issues with...Read more
What is BirdEye?
4 comments
CF
Birdeye is an online reputation management platform that not only collects customer sentiments, but can help you connect with customers and generate leads.Read more
Adding stars to our Google Search
2 comments
Official Response from Birdeye
Hi Matthew, I am going to have your dedicated account manager reach out to you, but I also wanted to share this article with you:...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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