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Compare Attentive and Braze 
Featured Products
At a Glance
Market Segments
Small-Business (59.5% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Attentive
Star Rating
(1,273)4.5 out of 5
Market Segments
Small-Business (59.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about AttentiveBraze
Star Rating
(1,485)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about BrazeSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Braze excels in email marketing capabilities, particularly with its segmentation features. Users appreciate how it allows for targeted communication, ensuring the right messages reach the right audience, which has significantly boosted their marketing results.
- Users say that Attentive shines in SMS marketing, with many highlighting the platform's effectiveness in increasing customer engagement and recovering lost sales. One user noted that since launching with Attentive, they have seen incremental growth, making it a highly recommended choice for SMS campaigns.
- Reviewers mention that Braze's integration capabilities are a standout feature, particularly the RestApi, which allows users to pull and post data seamlessly from various sources. This flexibility has been described as a "lifesaver" for many users needing to manage data across platforms.
- According to verified reviews, Attentive's onboarding process is highly praised, with users commending the migration team's support in making the transition smooth and efficient. This level of personalized assistance has been a significant factor in user satisfaction during implementation.
- G2 reviewers report that while Braze has strong overall performance, some users find its ease of use to be a bit challenging compared to Attentive. Users have noted that Attentive's interface is more intuitive, making it easier for teams to manage their marketing efforts without extensive training.
- Users say that both platforms have their strengths, but Attentive's AI Pro feature stands out for its time optimization capabilities, helping users manage their sends more effectively and supporting higher conversion rates. This feature has been particularly appreciated for its impact on daily operations.
Pricing
Entry-Level Pricing
Attentive
No pricing availableBraze
No pricing availableFree Trial
Attentive
Free Trial is available
Braze
Free Trial is available
Ratings
Meets Requirements
8.8
1,050
8.5
968
Ease of Use
9.1
1,059
8.3
1,176
Ease of Setup
8.8
785
7.6
655
Ease of Admin
8.9
414
8.5
359
Quality of Support
9.2
1,041
8.5
918
Has the product been a good partner in doing business?
9.2
419
8.9
367
Product Direction (% positive)
9.0
1,001
9.2
931
Features by Category
Email Marketing
7.2
69
8.8
566
7.9
66
8.8
536
7.5
60
8.4
538
7.7
59
8.3
449
Online Marketing
7.6
62
6.9
355
7.5
61
8.4
478
8.4
68
8.7
520
8.1
60
8.4
492
7.6
55
7.3
370
Lead Management
8.1
53
7.5
390
7.7
51
7.4
396
7.8
77
8.6
535
7.1
46
6.8
323
7.3
48
7.4
352
7.4
49
7.5
380
7.3
48
Feature Not Available
7.2
52
7.8
382
Campaign Management
7.9
61
Feature Not Available
7.3
45
Feature Not Available
7.4
48
Feature Not Available
6.9
48
Feature Not Available
Social
6.6
44
Feature Not Available
6.7
45
6.7
325
6.7
45
Feature Not Available
6.6
43
Feature Not Available
6.6
44
6.6
329
Reporting & Analytics
7.7
75
7.7
532
7.7
46
Feature Not Available
7.9
52
Feature Not Available
7.7
46
6.6
398
6.8
44
Feature Not Available
Platform
7.7
68
8.3
448
8.1
71
Feature Not Available
8.5
61
8.5
444
7.9
57
7.7
349
7.2
56
7.7
400
9.0
70
8.5
430
7.6
55
Feature Not Available
Agentic AI - Marketing Automation
6.7
40
6.5
39
6.9
42
6.6
37
7.0
44
6.7
37
7.0
42
6.5
37
7.2
46
6.4
37
7.0
42
6.4
36
Integration
7.7
67
7.9
450
7.8
66
8.1
432
7.5
65
7.9
392
Campaigns
Not enough data
8.6
447
Not enough data
9.0
483
Not enough data
8.6
442
Not enough data
8.8
491
Not enough data
8.9
468
Analytics
Not enough data
8.2
489
Not enough data
7.7
451
Optimization
Not enough data
8.7
471
Not enough data
8.8
481
Not enough data
8.3
392
Not enough data
8.1
390
Agentic AI - Push Notification
Not enough data
6.4
39
Not enough data
6.5
38
Not enough data
6.3
37
Segmentation
Not enough data
8.8
210
Not enough data
8.5
198
Targeting
Not enough data
8.6
192
Not enough data
8.5
177
Triggered Content
Not enough data
7.7
116
Not enough data
9.1
199
Not enough data
9.1
195
Personalized Content
Not enough data
7.4
116
Not enough data
7.1
110
Not enough data
7.0
107
Agentic AI - Personalization Engines
Not enough data
7.0
9
Not enough data
6.9
9
Not enough data
7.5
10
Not enough data
6.7
9
Not enough data
6.9
9
Not enough data
6.5
9
Templates
Not enough data
7.7
128
Not enough data
Feature Not Available
Not enough data
7.4
124
Not enough data
7.9
130
Edit
Not enough data
7.1
124
Not enough data
8.3
128
Not enough data
7.9
127
Logistics
Not enough data
7.3
127
Not enough data
7.0
122
Not enough data
7.6
122
Not enough data
Feature Not Available
Generative AI
Not enough data
6.7
85
Not enough data
Feature Not Available
Agentic AI - Email Template Builder
Not enough data
5.5
30
Not enough data
5.5
30
Text Messaging
9.2
775
8.6
67
7.8
718
8.0
66
9.2
776
8.7
67
8.2
741
8.2
64
9.0
778
8.1
63
8.6
752
8.1
65
8.4
754
8.7
66
8.3
687
8.3
66
SMS Platform
8.1
768
7.9
64
8.6
761
8.5
63
7.8
618
Feature Not Available
6.6
536
Feature Not Available
8.0
662
8.4
63
8.2
687
7.9
63
Agentic AI - SMS Marketing
6.9
355
6.3
16
7.1
353
6.5
16
7.1
355
6.5
16
7.0
352
6.8
16
7.0
344
6.6
16
7.1
346
6.4
16
Platform Basics
Not enough data
8.3
110
Not enough data
8.5
106
Platform Data
Not enough data
7.6
109
Not enough data
7.4
103
Not enough data
7.6
109
Not enough data
7.5
107
Platform Additional Functionality
Not enough data
7.7
105
Not enough data
7.6
104
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
6.5
31
Not enough data
6.6
31
Not enough data
6.7
30
Not enough data
6.6
30
WhatsApp Messaging - WhatsApp Marketing
Not enough data
8.5
14
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
8.9
12
Not enough data
8.6
12
Not enough data
8.3
12
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.5
12
Not enough data
8.2
13
Not enough data
Feature Not Available
Not enough data
8.2
13
Agentic AI - Personalization
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.4
32
Not enough data
6.2
32
Not enough data
6.2
32
Not enough data
6.2
32
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.0
344
7.5
384
8.5
393
|
Verified
7.7
474
|
Verified
7.7
299
7.0
342
|
Verified
7.7
335
6.9
370
|
Verified
Campaigns
7.8
320
7.5
329
|
Verified
8.1
312
9.0
464
|
Verified
8.8
379
|
Verified
7.6
311
8.2
350
6.6
232
7.4
282
8.9
443
|
Verified
8.3
377
8.7
459
|
Verified
Engagement
8.6
371
7.4
266
Platform
8.7
370
8.3
390
8.2
344
|
Verified
8.2
365
|
Verified
8.0
293
7.9
322
Agentic AI - Mobile Marketing
6.8
144
6.5
40
6.7
141
6.7
42
6.8
141
6.7
40
6.8
140
6.6
40
6.9
141
6.5
40
7.0
141
6.5
41
Categories
Categories
Shared Categories
Attentive and Braze are categorized as Mobile Marketing, SMS Marketing, Marketing Automation, and RCS Business Messaging
Unique Categories
Attentive has no unique categories
Braze is categorized as Email Template Builder, Personalization, Personalization Engines, Push Notification, Customer Journey Analytics, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Attentive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Braze
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
23.3%
Apparel & Fashion
16.3%
Consumer Goods
11.6%
Marketing and Advertising
8.6%
Health, Wellness and Fitness
8.0%
Other
32.2%
Financial Services
12.0%
Marketing and Advertising
7.3%
Information Technology and Services
6.3%
Health, Wellness and Fitness
6.2%
Food & Beverages
5.7%
Other
62.5%
Discussions
What is the best way to reduce subscribers opting out of text messages
6 Comments
JT
Relevant and segmented messages. Limit the number of 'site wide' offers - communicate based on the customer persona or past site/purchase behavior.Read more
Will there be full email options for Attentive soon?
3 Comments
Official Response from Attentive
Hi Live Fabulously team, we've flagged this question to your CSM and they'll be reaching out directly to you. Thanks!Read more
Conversion rate has slowed in Q1, any tips or advice?
1 Comment
Official Response from Attentive
Hi Ceata, there are a few strategies that can optimize CVR. It's best if your CSM gives recommendations more specific to your business, so we'll have them...Read more
Reporting gaps and clunky dashboards are turning campaign reviews into manual spreadsheet work
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">You might find it easier to build a few reusable “Dashboard Builder” views for each region or KPI set instead of...Read more
How do you deal with Braze’s pricing complexity and the surprise costs that come with growth?
1 Comment
AB
<p><span style="color: rgb(0, 0, 0);">Something that helped us avoid surprise invoices was setting internal alerts for campaign send volumes and monitoring...Read more
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