Best Online Reputation Management Software in 2025
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Featured Online Reputation Management Software At A Glance
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Buyer's Guide: Online Reputation Management
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users value the helpful support team of Birdeye, enhancing their experience with quick assistance and effective tools.
Users laud the ease of use of Birdeye, highlighting its intuitive navigation and exceptional support throughout.
Users appreciate the convenient review management of Birdeye, enhancing customer connection and streamlining their feedback process.
Users desire more automated features in Birdeye to streamline social media management and enhance team collaboration.
Users note that the AI chatbot needs improvement as it struggles with complex queries, causing customer frustration.
Users find the dashboard challenging to navigate and experience confusion with the review dispute process.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find SOCi to be incredibly easy to use, allowing effective management of multiple businesses in one platform.
Users value the post scheduling feature of SOCi, finding it intuitive and effective for boosting engagement.
Users love the post scheduling feature of SOCi, making social media management efficient for multiple businesses.
Users express concerns over missing features like review management and social media tools, hindering their overall experience.
Users often face posting issues with SOCi, including limitations on media and confusion about scheduling posts.
Users find SOCi's limited features hinder effective asset management and social media integration, impacting overall usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find the ease of use in Reputation invaluable, enhancing job performance and improving their RepX scores effortlessly.
Users value the ease of use and effective review tracking of Reputation, enhancing their review management experience.
Users find the intuitive platform and excellent customer service of Reputation to be highly effective and convenient.
Users feel there is a need for improvement in reporting delays and user control over templates and features.
Users feel a lack of missing features such as robust tracking and stock image libraries hampers their experience.
Users find it frustrating that spam and misplaced reviews hinder their ability to manage reputations effectively.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Podium, streamlining communication and payment processes effectively for their businesses.
Users appreciate the ease of communication and review generation with Podium, enhancing customer engagement significantly.
Users love the efficient communication features of Podium, enhancing client interactions and streamlining project management.
Users face messaging issues that hinder quick responses and retrieval of past correspondence, affecting overall efficiency.
Users find the missing features in Podium frustrating, as essential functions are often difficult to access or unavailable.
Users find Podium has limited features, specifically lacking integration with Hubspot and reporting capabilities.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the extensive features of HighLevel, finding it essential for organizing their business efficiently.
Users value the helpful support of HighLevel, appreciating the responsive team and the ability to request features.
Users praise the excellent customer support of HighLevel, which enhances their overall experience and productivity.
Users find the steep learning curve challenging initially, but it becomes easier with continued use and experience.
Users note the missing features in HighLevel, particularly lacking advanced calling options and proper workflow capabilities.
Users face a steep learning curve with HighLevel, requiring dedication to master its continuous updates and features.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use with Yext, simplifying management of multiple location listings from a central dashboard.
Users appreciate the quick reporting and user-friendly features of Yext, streamlining review management effectively.
Users value the centralized management of Yext, simplifying updates for multiple store locations effortlessly.
Users struggle with the complexity of usability, facing challenges with navigation and account management.
Users note a noticeable learning curve with Yext, but they find support and documentation helpful in overcoming it.
Users experience a difficult learning curve with Yext, making navigation and edits frustrating at times.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise NiceJob for its ease of use, highlighting its straightforward setup and automation that saves time.
Users experience a significant increase in reviews and engagement with NiceJob, streamlining customer feedback effortlessly.
Users love the effortless review management NiceJob provides, automating follow-ups and significantly increasing their review count.
Users are frustrated by the missing features in NiceJob, seeking more versatile tools for customer engagement.
Users find NiceJob to be a bit expensive, especially for solo operators managing tight budgets.
Users experience communication delays and complications during onboarding, leading to frustration with the system's usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users love the ease of use of Right Choice, streamlining local marketing and reputation management effortlessly.
Users value the 24/7 expert customer support of Right Choice, ensuring seamless integration and assistance whenever needed.
Users value the ease of use and integration of Right Choice, simplifying local marketing and reputation management.
Users express disappointment over limited features and eagerly await updates for enhanced functionality and customization.
Users face some software bugs, but the team addresses these issues promptly, ensuring a smoother experience afterward.
Users experience minor software bugs, but appreciate the team's quick resolution and continuous improvements.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users commend Liftify for its responsive customer support, enhancing the overall user experience and satisfaction.
Users commend Liftify for its ease of use, making review collection and integration seamless and efficient.
Users commend Liftify for its great accuracy and responsive customer service, making the platform user-friendly and effective.
Users struggle with poor reporting, requiring assistance to understand data and improve usability for better engagement.
Users face access limitations with Liftify, finding some features restricted, complicating tasks like mass texting.
Users find that the AI tool's repetitive replies diminish its effectiveness and uniqueness in generating content.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Experience.com, highlighting its user-friendly design and seamless navigation.
Users appreciate the seamless setup and exceptional customer service of Experience.com, enhancing their overall experience and engagement.
Users appreciate the easy integration of review management that enhances legitimacy and boosts client engagement effectively.
Users find the linking issues frustrating, as connecting accounts and publishing images could be easier.
Users report that automating review distribution is challenging, requiring manual intervention and making the process cumbersome.
Users find the missing features frustrating, particularly in tracking and publishing, impacting their overall experience.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Thryv, enabling smooth management of business processes and excellent support.
Users value the automation features of Thryv, simplifying task management and ensuring consistent follow-ups with leads.
Users praise the phenomenal customer support from Thryv, enhancing their overall experience and confidence in the software.
Users find the missing features in Thryv, like robust reporting and AI tools, quite frustrating and limiting.
Users note a significant learning curve with Thryv, making it challenging to utilize the platform effectively.
Users desire more robust reporting and greater customization for templates, advocating for improved AI and SEO tools.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users find Edge incredibly helpful, enabling them to monitor employee performance and motivate teams effectively.
Users commend the exceptional customer support of Edge, highlighting their professionalism and quick, efficient responses.
Users rave about the ease of use of Edge, finding it user-friendly and helpful for their needs.
Users find the customer support inadequate, experiencing delays and complications with login and password reset processes.
Users find the learning curve steep, as the dashboard can be initially confusing and requires adjustment.
Users experience missing features like data transfer limitations and account recognition issues, hindering overall usability.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users highlight the responsive customer support of Reviews.io, praising immediate assistance and helpful representatives like Jenson.
Users commend the quick and helpful customer service from Reviews.io, ensuring efficient resolutions to any issues.
Users find Reviews.io to be easy to use, with excellent support and seamless integration with other systems.
Users find the pricing to be expensive, especially for additional features that enhance the product experience.
Users experience poor customer support, facing inconsistent response times and a lack of thorough communication on solutions.
Users find difficult navigation challenging, making it hard to locate where to write reviews efficiently.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users appreciate the ease of use of Synup, finding the platform streamlined and user-friendly for managing online reputation.
Users find Synup incredibly helpful for automating processes and providing valuable insights for better decision-making.
Users commend Synup's exceptional customer support, praising their responsiveness and assistance in navigating business challenges effectively.
Users find the learning curve steep due to the overwhelming features and complicated user interface of Synup.
Users notice feature limitations in Synup, finding it challenging to fully utilize its extensive capabilities effectively.
Users find the difficult learning curve of Synup challenging, needing more intuitive navigation to utilize its features effectively.
This description is provided by the seller.
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Users praise YouScan's exceptional customer support, enabling them to effectively utilize advanced social listening features.
Users find YouScan to have a user-friendly interface, making it easy to navigate and utilize effectively.
Users value the access to diverse data sources and excellent customer support provided by YouScan.
Users find the learning curve steep for YouScan, particularly for those less tech-savvy, but support is available.
Users find the difficult learning curve in YouScan challenging, despite helpful documentation and consultant support.
Users notice slow performance in YouScan, with delays in alerts and data collection affecting their experience.
Learn More About Online Reputation Management Software
What is Online Reputation Management Software?
Online reputation management software, also known as review management software, is designed to help businesses monitor their online reviews across many review platforms. These solutions help companies identify and respond to negative reviews, promote positive customer experiences, and solicit new reviews from their customer base. Most products also contain functionality for monitoring brand mentions across social media channels.
In addition to aggregating reviews, online reputation management platforms interpret and analyze review data to provide an overall picture of a brand’s reputation. These tools use sentiment analysis to determine positive, negative, or neutral emotion, enabling users to quickly discover unsatisfied customers and remedy the situation if necessary. Businesses also use online reputation management software to capture positive customer experiences and leverage them as social proof.
What Types of Online Reputation Management Software Exist?
Online reputation management software can take a proactive or reactive approach to customer reviews. Reactive platforms exclusively provide review monitoring tools to either identify positive reviews or send alerts in case of negative reviews. Proactive products, on the other hand, provide tools such as review request forms, surveys, SMS marketing, and other mechanisms for review generation. Depending on a company’s strategies for review generation and customer experience, certain proactive, reactive, and hybrid response products can provide great overall benefit.
What are the Common Features of Online Reputation Management Software?
Online reputation management platforms offer a range of features that enable businesses to gather, monitor, analyze, and distribute customer reviews.
Customer feedback: Online reputation management products are designed to scrape reviews from a variety of review platforms and store them as historical records. This allows users to view all their online reviews from one centralized platform, rather than manually checking individual review sites. In addition to collecting reviews, online reputation management tools use feedback data to help businesses analyze their brand reputation, customer sentiment, and customer demographics.
Review generation: Most online reputation management platforms provide one or more methods for generating new customer reviews. Common tools for review generation include web forms and invitations to fill out surveys via email, SMS, or messaging platforms. As a result, many products integrate with or offer features from other popular software solutions, such as email marketing software, live chat software, and SMS marketing software.
Competitive intelligence: Companies may wish to benchmark their reputation performance against their competitors’ to see how they stack up. Online reputation management platforms offer competitive intelligence features that enable users to monitor their competitors’ reputations and customer sentiment in real time. Competitive intelligence data can help a business identify gaps in their competitors’ offerings and leverage this knowledge to improve their products or marketing strategies.
Sentiment analysis: Many online reputation management products incorporate natural language processing (NLP) software algorithms to analyze the text of a review or social media message and assign it a positive, negative, or neutral sentiment. Sentiment analysis gives users greater visibility into how customers are feeling and makes it easier to identify the most common issues or frustrations customers are raising.
Social media marketing: In online reputation management platforms, social media marketing tools help businesses engage in social listening and respond to customers on social networks. As a growing number of consumers share their experiences online, businesses need to be aware of what customers are saying about them on social media. These tools enable companies to respond quickly to customer complaints as well as promote positive customer experiences.
Other Features of Online Reputation Management Software: Digital Media Monitoring Capabilities, Employee Performance Capabilities, Revenue Reporting Capabilities, Social Media Management Capabilities, Team Workflow Capabilities
What are the Benefits of Online Reputation Management Software?
Online reputation management software can be beneficial across many different areas of business. While the main function of online reputation management platforms is to gather and interpret customer reviews, these products also provide capabilities for turning bad reviews into positive customer experiences, generating new reviews, and improving a company’s website ranking on search engines.
Review management: Most online reputation management software comes with tools for users to monitor keywords and brand mentions. Different alerts can be automated to signify positive and negative reviews as well as customer inquiries. Since it’s nearly impossible to delete or hide reviews, online reputation management products allow teams to identify users who expressed negative experiences. Instead of reporting the review or complaining to the reviewer days, weeks, or months later, companies can quickly ask about the problems and remedy the issues. If a business can fix or alleviate the complaint, customers are more likely to recommend a product or edit their review. Additionally, when businesses respond publicly to negative reviews, it demonstrates to potential customers that the company cares about providing a positive experience.
Review automation: It can be difficult for businesses to gather positive, verified feedback from real customers, but online reputation management software makes the process easier with capabilities for collecting reviews from a business’ customer base. These products come equipped with customizable surveys and forms that can be sent to customers, usually via email or SMS. Advanced solutions offer workflows to automate review generation. For example, a review request may be sent to a customer after they make a purchase or finish a conversation with customer support. Most products will enable businesses to collect customer reviews for a variety of review sites, social media platforms, and search engines, although some may focus on only one channel.
Reputation monitoring: With so many channels available for consumers to share their experiences with a product or business, it can be difficult for companies to gain an overall view of their brand’s reputation. Online reputation management platforms monitor multiple outlets where consumers may be leaving feedback about a business, so marketers and business owners don’t have to worry about tracking a dozen different review sites, directories, and social media channels. Review management software allows them to see all their brand’s reviews and ratings from a single dashboard. These solutions also enable businesses to view historical performance, which can be useful for understanding how a brand’s reputation has changed over time.
Search engine optimization (SEO): Online reputation management software can help businesses improve their website’s ranking on search engines. In local searches, search engine algorithms favor businesses with more reviews and higher ratings. Testimonials and customer reviews are also a great source of user-generated content, which businesses can post on social media as part of their SEO strategy.
Who Uses Online Reputation Management Software?
Online reputation management software provides numerous benefits and features for both internal and customer-facing teams.
Customer service: Customer service teams use online reputation management software to monitor review sites for new customer feedback. Users can be alerted when a negative review is posted, so customer service reps can respond immediately. If a rep can resolve the complaint, the customer may feel inclined to edit their review and give the business a more favorable rating.
Marketing teams: Marketers use online reputation management platforms to source marketing materials. Positive customer reviews and testimonials are a valuable form of social proof and can be leveraged in digital advertising, social media marketing, and other promotions. Online reputation management products also provide important customer demographic data, which marketers can use to assess their marketing campaigns and create targeted campaigns that align with the customers’ demographics.
Product managers: While product managers may not interact with online reputation management software directly, they can greatly benefit from the data the platforms provide. If many customers write reviews complaining about the same product feature, online reputation management solutions can capture their feedback and identify the product feature as a common issue for customers. This information can help product managers understand pain points within their product and make improvements for future versions.
Software Related to Online Reputation Management Software
Related solutions that can be used together with online reputation management software include:
Social media monitoring software: Some online reputation management platforms offer features of social media monitoring software. These tools help companies listen for a specific brand or keyword mentions across social media channels like Twitter, Facebook, and Instagram. Businesses use social media monitoring software to analyze customer sentiment, respond to positive or negative mentions, identify social trends, track competitors, and discover influencers.
Enterprise feedback management software: While online reputation management software collects a business’s reviews from external sources, enterprise feedback management (EFM) allows businesses to gather and store customer feedback internally. Companies use EFM applications to build surveys, solicit feedback, and calculate net promoter scores (NPS). The data collected through enterprise feedback management platforms can be distributed and leveraged throughout many different departments in an organization.
Product reviews software: E-commerce businesses use product reviews software to host reviews of products on their websites. These reviews help brands measure customer satisfaction, identify unhappy customers, and improve their products and customer experience. Though there is little overlap, some product review solutions also provide features of online reputation management software.
Local listing management software: Online reputation is an important consideration for local businesses, which often rely on word of mouth, reviews, and online visibility to improve their foot traffic and sales. As a result, many online reputation management products contain features of local listing management. These solutions allow businesses to manage and update their online listings across directories, apps, and websites, ensuring a positive customer experience and improving local SEO.
Challenges with Online Reputation Management Software
Depending on a business’ specific requirements and capabilities, adopting an online reputation management software can pose a few challenges.
Compliance requirements: Some industries must comply with certain standards to protect sensitive data or consumer privacy. For example, businesses in the healthcare industry must ensure their patients’ data remains confidential by working with software vendors that comply with HIPAA. If this is the case for a business, they must seek out vendors that promote compliance and ask about their privacy and security safeguards.
Responding to negative feedback: Not all reviews are going to be positive. Some customers are simply looking for a place to vent their frustrations, while others have genuine concerns or constructive feedback. It’s important to always respond to negative reviews—users must not ignore, delete, or hide negative reviews, as this can further erode the customers’ trust. Before implementing an online reputation management solution, businesses must establish the dos and don’ts of responding to reviews and make sure their team understands these guidelines. There are many resources online that advise on how to respond to negative reviews.
Siloed information: Online reputation management tools should be adopted by all stakeholders for a business to realize the product’s full potential. Ownership of the software may lie with only one department, but customer service and marketing teams should both be involved in the process of review management. By working together, marketing and customer service teams can respond effectively to negative feedback, resolve issues, and promote brand advocacy through positive reviews. Product managers should be looped in as necessary when customers make suggestions for new features or mention a bug.
How to Buy Online Reputation Management Software
Requirements Gathering (RFI/RFP) for Online Reputation Management Software
Whether a company is purchasing an online reputation management solution for the first time or looking to replace their current system, G2.com can assist buyers with the selection process.
Generally, the most important considerations for this type of software are the feature set, pricing, integrations, and customer support. Businesses should create a list of requirements based on their desired outcomes for the product, for example:
- Does the company want to prioritize review generation or is reputation monitoring the primary objective?
- If review automation is necessary, then the considered tools must integrate well with the current technology stack of a company.
- Some software vendors provide 24/7 support or even a managed service to help their customers respond to reviews. If a business requires this type of service, they can ask vendors about the level of support they offer.
Compare Online Reputation Management Software Products
Create a long list
Using their unique list of requirements, buyers should create a long list of potentially viable online reputation management products. They can consult online review sites like G2.com to find out which solutions are the most popular or have the highest satisfaction ratings. Take this opportunity to learn how the vendor manages their online reputation.
Create a short list
After creating a long list, buyers should narrow down their selections by eliminating the products that won’t meet their business needs. Pricing, integrations, compliance, and support may be factors that contribute to a product’s suitability.
Conduct demos
All products on the buyer’s shortlist should be vetted by conducting demos. This is an opportunity to find out how a product works firsthand, so buyers must come prepared with questions guided by the requirements gathering conducted at the beginning of the selection process. If the product will be used by multiple teams within the company -- for example, marketing and customer service -- they can ask the vendor to walk through the product’s features for each persona.
Selection of Online Reputation Management Software
Choose a selection team
The organization should involve any relevant personas as early as possible in the selection process. With review management software, it will be necessary to consult both managers and individual contributors in marketing and customer service departments, as they will likely be the heaviest users of the platform. The selection team should also consist of a project manager to coordinate efforts and ensure the process runs smoothly.
Negotiation
Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, most will offer flexible pricing plans based on the exact features the business needs or the length of the contract.
Final decision
To conclude the selection process, and before going all in, it is suggested to run a pilot program with a small group of users. If the platform meets all the requirements and is well received, the buyer can be confident in rolling out the platform to the rest of the company. If not, it might be time to try another product from the short list.
Online Reputation Management Software Trends
Social media
While only a small percentage of customers will take the initiative to write a review for a business without being asked, many more are likely to mention a brand, product, or service on social media. As a result, businesses need to invest in social listening if they are serious about managing their online reputation. Many online reputation management products provide enhanced social media monitoring features that enable users to track brand mentions, engage with customers, search and filter discussions, and identify trending topics. These tools can even help businesses engage in social customer service.
Natural language processing
It is increasingly common for reputation management tools to have built-in natural language understanding (NLU) capabilities to assist with keyword tagging, topic clustering, and sentiment analysis. These features make it possible not only for businesses to monitor their reviews, but to make data-driven decisions based on emerging trends and customer sentiment. For products that leverage artificial intelligence to consolidate and analyze customer feedback from other channels and not just review sites, buyers can browse G2’s category for feedback analytics software.
