I really like the ease of implementation.
The ad server does not appear to be gaining much market share, so finding other publishers that use it can be difficult.
I really enjoy how thorough you can be when setting up your account and listing your inventory for buyers to access. You can segment and dice things up in a number of ways - which is best to attract potential buyers. Also, the fact that you can speak...
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...
I really like the ease of implementation.
I really enjoy how thorough you can be when setting up your account and listing your inventory for buyers to access. You can segment and dice things up in a number of ways - which is best to attract potential buyers. Also, the fact that you can speak...
The ad server does not appear to be gaining much market share, so finding other publishers that use it can be difficult.
I think that the Mediamath platform is designed for Agency Trading Desks rather than Advertisers directly. A lot of the features that are released are futures that would benefit an Agency Trading Desk. A lot of the custom features that you would want as an...