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- Amobee
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- Amobee-vs-Google Marketing Platform
Compare Amobee and Google Marketing Platform 
At a Glance
Market Segments
Enterprise (55.1% of reviews)
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amobee
Star Rating
(51)3.8 out of 5
Market Segments
Enterprise (55.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about AmobeeGoogle Marketing Platform
Star Rating
(295)4.1 out of 5
Market Segments
Mid-Market (48.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Google Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google Marketing Platform excels in Ad and Conversion Tracking with a score of 8.9, highlighting its robust capabilities in tracking user interactions and conversions effectively, while Amobee's score of 8.3 indicates a slightly less comprehensive tracking feature.
- Reviewers mention that Google Marketing Platform's Advanced Targeting Options are particularly strong, scoring 8.2, which allows for more precise audience segmentation compared to Amobee's score of 8.1, making it a preferred choice for marketers focused on targeted campaigns.
- G2 users note that Google Marketing Platform's Campaign Dashboard is user-friendly and effective, scoring 8.3, while Amobee's score of 8.1 suggests it may not be as intuitive, potentially impacting user experience during campaign management.
- Users on G2 highlight that Amobee offers better Quality of Support with a score of 7.9 compared to Google Marketing Platform's 6.9, indicating that users may find more responsive and helpful support when using Amobee.
- Reviewers mention that Google Marketing Platform shines in Budget Execution & Monitoring with a score of 8.0, which is crucial for managing ad spend effectively, while Amobee's score of 7.7 suggests it may not provide the same level of budget oversight.
- Users say that Google Marketing Platform's Product Direction is viewed positively with a score of 8.0, indicating a strong roadmap and future enhancements, whereas Amobee's lower score of 6.4 suggests some concerns about its future development and innovation.
Pricing
Entry-Level Pricing
Amobee
No pricing availableGoogle Marketing Platform
No pricing availableFree Trial
Amobee
No trial information availableGoogle Marketing Platform
No trial information availableRatings
Meets Requirements
8.0
47
8.5
247
Ease of Use
7.7
45
8.0
246
Ease of Setup
7.5
27
7.4
128
Ease of Admin
7.5
27
7.7
121
Quality of Support
7.9
47
6.9
226
Has the product been a good partner in doing business?
7.9
33
7.6
121
Product Direction (% positive)
6.4
45
8.0
243
Features by Category
Channel Functionality
8.2
26
8.5
165
Platform Interoperability
Not enough data
7.2
9
Campaign Management
8.1
26
|
Verified
8.3
179
|
Verified
7.9
32
|
Verified
8.1
174
|
Verified
7.7
24
8.3
155
|
Verified
7.1
23
|
Verified
7.7
149
|
Verified
6.9
20
|
Verified
7.9
153
|
Verified
7.2
26
7.7
140
|
Verified
7.2
32
|
Verified
7.6
128
|
Verified
7.5
26
8.4
72
7.7
33
|
Verified
8.1
68
7.5
27
|
Verified
7.7
148
|
Verified
7.3
22
|
Verified
7.9
140
|
Verified
6.8
11
7.0
38
7.2
13
7.6
93
|
Verified
Targeting
8.1
36
|
Verified
8.5
159
|
Verified
8.3
29
|
Verified
8.4
149
|
Verified
8.1
30
|
Verified
8.2
149
|
Verified
8.1
33
|
Verified
8.1
68
Platform
7.5
17
|
Verified
8.0
53
7.7
26
|
Verified
8.1
163
|
Verified
7.2
23
|
Verified
8.3
158
|
Verified
7.9
30
|
Verified
8.4
168
|
Verified
7.8
20
|
Verified
8.4
143
|
Verified
7.8
23
|
Verified
7.6
151
|
Verified
7.8
24
|
Verified
7.9
151
|
Verified
7.9
19
|
Verified
8.1
116
|
Verified
7.3
20
|
Verified
7.7
135
|
Verified
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management & Optimization
Not enough data
8.2
88
Not enough data
7.9
85
Not enough data
7.9
83
Not enough data
8.2
82
Not enough data
7.3
67
Not enough data
7.6
81
Not enough data
8.2
87
Not enough data
6.6
60
Not enough data
7.8
77
Not enough data
8.1
67
Not enough data
8.0
90
Analytics & Administration
Not enough data
8.9
96
Not enough data
8.3
92
Not enough data
8.5
97
Platform
Not enough data
8.1
71
Not enough data
8.1
82
Not enough data
8.0
84
Not enough data
8.5
89
Not enough data
8.6
96
Not enough data
8.6
86
Not enough data
8.4
84
Not enough data
8.3
67
Platform Interoperability
Not enough data
7.8
6
Mobile Functionality
7.8
22
7.7
119
Campaign Management
8.1
26
|
Verified
8.3
179
|
Verified
7.9
32
|
Verified
8.1
174
|
Verified
7.7
24
8.3
155
|
Verified
7.1
23
|
Verified
7.7
149
|
Verified
6.9
20
|
Verified
7.9
153
|
Verified
7.2
26
7.7
140
|
Verified
7.2
32
|
Verified
7.6
128
|
Verified
7.5
26
8.4
72
7.7
33
|
Verified
8.1
68
7.5
27
|
Verified
7.7
148
|
Verified
7.3
22
|
Verified
7.9
140
|
Verified
6.8
11
7.0
38
7.2
13
7.6
93
|
Verified
Targeting
8.1
36
|
Verified
8.5
159
|
Verified
8.3
29
|
Verified
8.4
149
|
Verified
8.1
30
|
Verified
8.2
149
|
Verified
8.1
33
|
Verified
8.1
68
Mobile
7.7
18
7.7
112
6.8
11
7.0
38
7.2
13
7.6
93
|
Verified
Platform
7.5
17
|
Verified
8.0
53
7.7
26
|
Verified
8.1
163
|
Verified
7.2
23
|
Verified
8.3
158
|
Verified
7.9
30
|
Verified
8.4
168
|
Verified
7.8
20
|
Verified
8.4
143
|
Verified
7.8
23
|
Verified
7.6
151
|
Verified
7.8
24
|
Verified
7.9
151
|
Verified
7.9
19
|
Verified
8.1
116
|
Verified
7.3
20
|
Verified
7.7
135
|
Verified
Platform Interoperability
9.3
5
7.7
5
Video Functionality
7.8
22
7.9
98
Campaign Management
8.1
26
|
Verified
8.3
179
|
Verified
7.9
32
|
Verified
8.1
174
|
Verified
7.7
24
8.3
155
|
Verified
7.1
23
|
Verified
7.7
149
|
Verified
6.9
20
|
Verified
7.9
153
|
Verified
7.2
26
7.7
140
|
Verified
7.2
32
|
Verified
7.6
128
|
Verified
7.5
26
8.4
72
7.7
33
|
Verified
8.1
68
7.5
27
|
Verified
7.7
148
|
Verified
7.3
22
|
Verified
7.9
140
|
Verified
6.8
11
7.0
38
7.2
13
7.6
93
|
Verified
Targeting
8.1
36
|
Verified
8.5
159
|
Verified
8.3
29
|
Verified
8.4
149
|
Verified
8.1
30
|
Verified
8.2
149
|
Verified
8.1
33
|
Verified
8.1
68
Platform
7.5
17
|
Verified
8.0
53
7.7
26
|
Verified
8.1
163
|
Verified
7.2
23
|
Verified
8.3
158
|
Verified
7.9
30
|
Verified
8.4
168
|
Verified
7.8
20
|
Verified
8.4
143
|
Verified
7.8
23
|
Verified
7.6
151
|
Verified
7.8
24
|
Verified
7.9
151
|
Verified
7.9
19
|
Verified
8.1
116
|
Verified
7.3
20
|
Verified
7.7
135
|
Verified
Platform Interoperability
Not enough data
Not enough data
Social Functionality
Feature Not Available
Not enough data
Campaign Management
8.1
26
|
Verified
8.3(won by 0.2)
179
|
Verified
7.9
32
|
Verified
8.1(won by 0.2)
174
|
Verified
7.7
24
8.3(won by 0.6)
155
|
Verified
7.1
23
|
Verified
7.7(won by 0.6)
149
|
Verified
6.9
20
|
Verified
7.9(won by 1.0)
153
|
Verified
7.2
26
7.7(won by 0.5)
140
|
Verified
7.2
32
|
Verified
7.6(won by 0.4)
128
|
Verified
7.5
26
8.4(won by 0.9)
72
7.7
33
|
Verified
8.1(won by 0.4)
68
7.5
27
|
Verified
7.7(won by 0.2)
148
|
Verified
7.3
22
|
Verified
7.9(won by 0.6)
140
|
Verified
6.8
11
7.0(won by 0.2)
38
7.2
13
7.6(won by 0.4)
93
|
Verified
Targeting
8.1
36
|
Verified
8.5(won by 0.4)
159
|
Verified
8.3
29
|
Verified
8.4(won by 0.1)
149
|
Verified
8.1
30
|
Verified
8.2(won by 0.1)
149
|
Verified
8.1(tied score)
33
|
Verified
8.1(tied score)
68
Platform
7.5
17
|
Verified
8.0(won by 0.5)
53
7.7
26
|
Verified
8.1(won by 0.4)
163
|
Verified
7.2
23
|
Verified
8.3(won by 1.1)
158
|
Verified
7.9
30
|
Verified
8.4(won by 0.5)
168
|
Verified
7.8
20
|
Verified
8.4(won by 0.6)
143
|
Verified
7.8(won by 0.2)
23
|
Verified
7.6
151
|
Verified
7.8
24
|
Verified
7.9(won by 0.1)
151
|
Verified
7.9
19
|
Verified
8.1(won by 0.2)
116
|
Verified
7.3
20
|
Verified
7.7(won by 0.4)
135
|
Verified
Demand Side Platforms
8.3
5
Not enough data
Campaign Management
8.1
26
|
Verified
8.3
179
|
Verified
7.9
32
|
Verified
8.1
174
|
Verified
7.7
24
8.3
155
|
Verified
7.1
23
|
Verified
7.7
149
|
Verified
6.9
20
|
Verified
7.9
153
|
Verified
7.2
26
7.7
140
|
Verified
7.2
32
|
Verified
7.6
128
|
Verified
7.5
26
8.4
72
7.7
33
|
Verified
8.1
68
7.5
27
|
Verified
7.7
148
|
Verified
7.3
22
|
Verified
7.9
140
|
Verified
6.8
11
7.0
38
7.2
13
7.6
93
|
Verified
Targeting
8.1
36
|
Verified
8.5
159
|
Verified
8.3
29
|
Verified
8.4
149
|
Verified
8.1
30
|
Verified
8.2
149
|
Verified
8.1
33
|
Verified
8.1
68
Demand Side Platforms
7.7
19
|
Verified
8.2
44
|
Verified
7.4
18
|
Verified
7.5
49
|
Verified
7.5
18
|
Verified
7.6
49
|
Verified
Platform
7.5
17
|
Verified
8.0
53
7.7
26
|
Verified
8.1
163
|
Verified
7.2
23
|
Verified
8.3
158
|
Verified
7.9
30
|
Verified
8.4
168
|
Verified
7.8
20
|
Verified
8.4
143
|
Verified
7.8
23
|
Verified
7.6
151
|
Verified
7.8
24
|
Verified
7.9
151
|
Verified
7.9
19
|
Verified
8.1
116
|
Verified
7.3
20
|
Verified
7.7
135
|
Verified
Categories
Categories
Shared Categories
Amobee and Google Marketing Platform are categorized as Cross-Channel Advertising, Demand Side Platform (DSP), Display Advertising, Mobile Advertising, and Video Advertising
Unique Categories
Amobee is categorized as Social Media Advertising and Data Management Platform (DMP)
Google Marketing Platform is categorized as Paid Search Advertising
Reviews
Reviewers' Company Size
Amobee
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Google Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
86.0%
Telecommunications
4.0%
Pharmaceuticals
2.0%
Online Media
2.0%
Newspapers
2.0%
Other
4.0%
Marketing and Advertising
54.8%
Internet
7.0%
Computer Software
5.1%
Retail
2.9%
Telecommunications
1.8%
Other
28.3%
Most Helpful Reviews
Amobee
Most Helpful Favorable Review
Verified User in Marketing and Advertising
I really like the ease of implementation.
Most Helpful Critical Review
Verified User in Marketing and Advertising
The ad server does not appear to be gaining much market share, so finding other publishers that use it can be difficult.
Google Marketing Platform
Most Helpful Favorable Review
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Most Helpful Critical Review
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Verified User in Marketing and Advertising
I really like the ease of implementation.
Eitan R.
Verified User in Marketing and Advertising
Bid Strategies - Doubleclick's bid strategies give you an easy to use option to have keywords optimized to budget pace, KPI, cost per KPIs, and position constraints (e,g. if you want to ensure certain terms, like your brand terms, stay in top...
Verified User in Marketing and Advertising
The ad server does not appear to be gaining much market share, so finding other publishers that use it can be difficult.
Verified User in Marketing and Advertising
In the past year or so our support team at DFA has essentially gone MIA and and the support team at DFA Studio has more or less been expunged. Additionally, we have found that there are other services, such as Sizmek, that are starting to roll out with...
Alternatives
Discussions
Amobee has no discussions with answers
prototyping ad tool
1 comment
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The text appears to be a URL for a website that offers a service to download videos from Pinterest.Read more
Google Marketing Platform has no more discussions with answers
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