Compare Amazon DSP and The Trade Desk 
At a Glance
Market Segments
Mid-Market (61.1% of reviews)
Mid-Market (45.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Amazon DSP
Star Rating
(18)4.4 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Amazon DSPThe Trade Desk
Star Rating
(101)4.5 out of 5
Market Segments
Mid-Market (45.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that "The Trade Desk" excels in "Quality of Support" with a score of 8.9, while "Amazon DSP" falls short at 8.1, indicating that users find "The Trade Desk" more responsive and helpful when issues arise.
- Reviewers mention that "The Trade Desk" offers superior "Machine Learning Optimization" capabilities with a score of 8.4 compared to "Amazon DSP" at 7.6, suggesting that users benefit from more effective automated bidding strategies and campaign adjustments.
- G2 users highlight "The Trade Desk's" "Cross-Device Capabilities" scoring 8.8, which allows for seamless advertising across multiple devices, whereas "Amazon DSP" scores only 7.3, indicating a less robust cross-device experience.
- Users on G2 note that "The Trade Desk" provides better "Campaign Optimization" features with a score of 8.5, while "Amazon DSP" scores 7.7, suggesting that users find "The Trade Desk" more effective in enhancing campaign performance.
- Reviewers say that "The Trade Desk" shines in "Brand Safety" with a score of 8.7, compared to "Amazon DSP" at 8.0, indicating that users feel more secure about their brand's reputation when using "The Trade Desk".
- Users report that "The Trade Desk" has a more favorable "User, Role, and Access Management" feature with a score of 8.8, while "Amazon DSP" scores 8.1, suggesting that "The Trade Desk" offers more flexibility and control over user permissions and roles.
Pricing
Entry-Level Pricing
Amazon DSP
No pricing availableThe Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Amazon DSP
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.1
16
8.6
85
Ease of Use
7.8
17
8.2
82
Ease of Setup
8.3
7
8.3
50
Ease of Admin
8.3
7
8.3
40
Quality of Support
8.1
16
8.9
84
Has the product been a good partner in doing business?
7.6
7
8.9
43
Product Direction (% positive)
7.8
16
9.0
81
Features by Category
Channel Functionality
Not enough data
8.7
56
Platform Interoperability
Not enough data
7.9
29
Campaign Management
8.1
9
7.9
60
|
Verified
7.7
8
8.5
58
|
Verified
8.3
8
8.6
58
|
Verified
7.5
8
7.5
57
|
Verified
7.5
8
7.6
56
|
Verified
8.0
9
8.7
43
|
Verified
8.0
9
8.8
43
|
Verified
7.8
9
8.9
46
|
Verified
8.1
9
8.2
59
|
Verified
8.3
8
8.0
44
|
Verified
8.3
7
8.1
48
|
Verified
7.9
7
8.5
48
|
Verified
7.8
6
8.0
48
|
Verified
Targeting
8.7
10
8.8
59
|
Verified
8.0
9
8.9
57
|
Verified
8.2
10
8.8
57
|
Verified
8.0
10
8.8
46
|
Verified
Platform
6.3
10
8.1
43
|
Verified
8.1
9
7.4
57
|
Verified
8.1
9
8.8
56
7.8
10
8.5
58
|
Verified
7.2
10
8.6
53
|
Verified
7.5
10
8.1
53
|
Verified
7.0
10
7.8
44
|
Verified
7.5
8
8.0
48
|
Verified
8.1
8
7.9
51
|
Verified
Platform Interoperability
Not enough data
8.0
21
Mobile Functionality
Not enough data
8.9
40
Campaign Management
8.1
9
7.9
60
|
Verified
7.7
8
8.5
58
|
Verified
8.3
8
8.6
58
|
Verified
7.5
8
7.5
57
|
Verified
7.5
8
7.6
56
|
Verified
8.0
9
8.7
43
|
Verified
8.0
9
8.8
43
|
Verified
7.8
9
8.9
46
|
Verified
8.1
9
8.2
59
|
Verified
8.3
8
8.0
44
|
Verified
8.3
7
8.1
48
|
Verified
7.9
7
8.5
48
|
Verified
7.8
6
8.0
48
|
Verified
Targeting
8.7
10
8.8
59
|
Verified
8.0
9
8.9
57
|
Verified
8.2
10
8.8
57
|
Verified
8.0
10
8.8
46
|
Verified
Mobile
Not enough data
8.4
38
7.9
7
8.5
48
|
Verified
7.8
6
8.0
48
|
Verified
Platform
6.3
10
8.1
43
|
Verified
8.1
9
7.4
57
|
Verified
8.1
9
8.8
56
7.8
10
8.5
58
|
Verified
7.2
10
8.6
53
|
Verified
7.5
10
8.1
53
|
Verified
7.0
10
7.8
44
|
Verified
7.5
8
8.0
48
|
Verified
8.1
8
7.9
51
|
Verified
Platform Interoperability
Not enough data
8.1
24
Video Functionality
Not enough data
8.6
39
Campaign Management
8.1
9
7.9
60
|
Verified
7.7
8
8.5
58
|
Verified
8.3
8
8.6
58
|
Verified
7.5
8
7.5
57
|
Verified
7.5
8
7.6
56
|
Verified
8.0
9
8.7
43
|
Verified
8.0
9
8.8
43
|
Verified
7.8
9
8.9
46
|
Verified
8.1
9
8.2
59
|
Verified
8.3
8
8.0
44
|
Verified
8.3
7
8.1
48
|
Verified
7.9
7
8.5
48
|
Verified
7.8
6
8.0
48
|
Verified
Targeting
8.7
10
8.8
59
|
Verified
8.0
9
8.9
57
|
Verified
8.2
10
8.8
57
|
Verified
8.0
10
8.8
46
|
Verified
Platform
6.3
10
8.1
43
|
Verified
8.1
9
7.4
57
|
Verified
8.1
9
8.8
56
7.8
10
8.5
58
|
Verified
7.2
10
8.6
53
|
Verified
7.5
10
8.1
53
|
Verified
7.0
10
7.8
44
|
Verified
7.5
8
8.0
48
|
Verified
8.1
8
7.9
51
|
Verified
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.0
5
8.6
36
Campaign Management
8.1
9
7.9
60
|
Verified
7.7
8
8.5
58
|
Verified
8.3
8
8.6
58
|
Verified
7.5
8
7.5
57
|
Verified
7.5
8
7.6
56
|
Verified
8.0
9
8.7
43
|
Verified
8.0
9
8.8
43
|
Verified
7.8
9
8.9
46
|
Verified
8.1
9
8.2
59
|
Verified
8.3
8
8.0
44
|
Verified
8.3
7
8.1
48
|
Verified
7.9
7
8.5
48
|
Verified
7.8
6
8.0
48
|
Verified
Targeting
8.7
10
8.8
59
|
Verified
8.0
9
8.9
57
|
Verified
8.2
10
8.8
57
|
Verified
8.0
10
8.8
46
|
Verified
Demand Side Platforms
7.6
9
8.4
53
|
Verified
7.8
10
7.7
52
|
Verified
7.3
10
8.8
52
|
Verified
Platform
6.3
10
8.1
43
|
Verified
8.1
9
7.4
57
|
Verified
8.1
9
8.8
56
7.8
10
8.5
58
|
Verified
7.2
10
8.6
53
|
Verified
7.5
10
8.1
53
|
Verified
7.0
10
7.8
44
|
Verified
7.5
8
8.0
48
|
Verified
8.1
8
7.9
51
|
Verified
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Amazon DSP and The Trade Desk are categorized as Demand Side Platform (DSP)
Unique Categories
Amazon DSP has no unique categories
Reviews
Reviewers' Company Size
Amazon DSP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
33.3%
Telecommunications
5.6%
Pharmaceuticals
5.6%
Luxury Goods & Jewelry
5.6%
E-Learning
5.6%
Other
44.4%
Marketing and Advertising
68.4%
Retail
6.3%
Internet
4.2%
Consumer Goods
2.1%
Computer Software
2.1%
Other
16.8%
Most Helpful Reviews
Amazon DSP
Most Helpful Favorable Review
Stephen N.
Verified User in Education Management
Amazon DSP provides a unique platform for providing more specific audiences for your Amazon ASINS and external websites to pull customers to Amazon from.
Most Helpful Critical Review
Ankit P.
Verified User in Dairy
Some potential considerations with Amazon DSP include its complexity for newcomers, a learning period required for optimal campaign performance, higher budget requirements, limited control over ad placements, and the competitive advertising environment....
The Trade Desk
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Performance is a lot better when comparing it to other DSPs (DV360, MediaMath, amazon, etc). Specifically conversion campaigns.
Most Helpful Critical Review
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
Stephen N.
Verified User in Education Management
Amazon DSP provides a unique platform for providing more specific audiences for your Amazon ASINS and external websites to pull customers to Amazon from.
Verified User in Marketing and Advertising
Performance is a lot better when comparing it to other DSPs (DV360, MediaMath, amazon, etc). Specifically conversion campaigns.
Ankit P.
Verified User in Dairy
Some potential considerations with Amazon DSP include its complexity for newcomers, a learning period required for optimal campaign performance, higher budget requirements, limited control over ad placements, and the competitive advertising environment....
Verified User in Marketing and Advertising
Learning curve is steeper than I would like
Alternatives
Discussions
Amazon DSP has no discussions with answers
The Trade Desk has no discussions with answers
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