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- Adobe Journey Optimizer-vs-Salesforce Marketing Cloud Account Engagement
Compare Adobe Journey Optimizer and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Small-Business (38.7% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
Contact Us
$1,250.00 Per Month
Adobe Journey Optimizer
Star Rating
(33)4.3 out of 5
Market Segments
Small-Business (38.7% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,385)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in CRM Integration with a score of 9.0, allowing seamless data flow between marketing and sales teams, while Adobe Journey Optimizer, although strong, scores slightly lower at 8.1 in this area.
- Reviewers mention that Adobe Journey Optimizer shines in Journey Mapping with a score of 8.9, providing a more intuitive interface for visualizing customer journeys compared to Salesforce's 8.3, which some users find less user-friendly.
- G2 users highlight that Salesforce Marketing Cloud's Automated Email Responses feature scores 8.2, making it easier to set up automated workflows, while Adobe Journey Optimizer's equivalent feature is rated lower, indicating a potential gap in automation capabilities.
- Users on G2 note that Adobe Journey Optimizer offers superior Customer Profiles management with a score of 9.0, allowing for more personalized marketing efforts, whereas Salesforce's score of 8.0 suggests it may not be as robust in this area.
- Reviewers mention that Salesforce's Lead Intelligence features, particularly Market Insights at 8.4, provide valuable data for targeting, while Adobe Journey Optimizer's Market Insights score of 8.1 indicates it may not deliver the same depth of analysis.
- Users say that Adobe Journey Optimizer's Reporting capabilities, particularly Journey Reporting at 8.3, are more comprehensive than Salesforce's 7.9, suggesting that users may find better insights into their marketing performance with Adobe.
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Pricing
Entry-Level Pricing
Adobe Journey Optimizer
Select
Contact Us
The essential tools for orchestrating and delivering connected customer journeys — including one-to-one moments — across channels, apps, devices, or screens.
- Unified Customer Profile and Audience Orchestration
- Journey Orchestration Canvas
- Campaigns (Batch and API)
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Adobe Journey Optimizer
No trial information availableSalesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.4
23
8.0
1,710
Ease of Use
7.6
24
7.6
1,750
Ease of Setup
7.2
16
7.3
1,054
Ease of Admin
7.3
11
7.9
1,048
Quality of Support
8.5
24
7.4
1,609
Has the product been a good partner in doing business?
8.5
10
7.9
1,023
Product Direction (% positive)
8.4
22
7.4
1,665
Features by Category
Email Marketing
9.6
8
Not enough data
8.8
8
Not enough data
9.4
8
Not enough data
10.0
8
Not enough data
10.0
8
Not enough data
9.4
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
8.1
8
Not enough data
Reporting & Analytics
9.6
8
Not enough data
8.5
8
Not enough data
Platform
9.2
8
Not enough data
7.7
8
Not enough data
8.5
8
Not enough data
Generative AI
7.3
8
Not enough data
7.3
8
Not enough data
Integration
8.8
8
Not enough data
8.1
7
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.8
8
Not enough data
Email Marketing
Not enough data
8.0
1206
|
Verified
Not enough data
8.4
1202
|
Verified
Not enough data
8.1
1190
|
Verified
Not enough data
8.2
1102
|
Verified
Online Marketing
Not enough data
7.4
1098
|
Verified
Not enough data
7.4
922
|
Verified
Not enough data
7.5
875
|
Verified
Not enough data
7.3
950
|
Verified
Not enough data
7.3
888
|
Verified
Lead Management
Not enough data
8.0
1068
|
Verified
Not enough data
7.6
1033
|
Verified
Not enough data
8.0
1074
|
Verified
Not enough data
8.0
1063
|
Verified
Not enough data
8.1
1060
|
Verified
Not enough data
7.8
992
|
Verified
Not enough data
7.9
960
|
Verified
Not enough data
8.3
1064
|
Verified
Campaign Management
Not enough data
7.6
906
|
Verified
Not enough data
7.7
799
|
Verified
Not enough data
7.2
694
|
Verified
Not enough data
6.8
198
Social
Not enough data
6.4
390
Not enough data
6.6
585
|
Verified
Not enough data
7.0
214
|
Verified
Not enough data
7.2
204
|
Verified
Not enough data
7.0
176
Reporting & Analytics
Not enough data
7.4
1103
|
Verified
Not enough data
6.9
926
|
Verified
Not enough data
6.6
798
|
Verified
Not enough data
6.5
744
|
Verified
Not enough data
6.5
730
|
Verified
Platform
Not enough data
7.0
640
|
Verified
Not enough data
7.9
180
Not enough data
8.0
689
|
Verified
Not enough data
7.5
162
|
Verified
Not enough data
7.6
121
Not enough data
8.1
681
|
Verified
Not enough data
8.1
133
Integration
Not enough data
8.0
678
|
Verified
Not enough data
7.7
540
|
Verified
Not enough data
7.4
503
|
Verified
Lead Intelligence
Not enough data
8.4
46
Not enough data
8.3
46
Not enough data
8.6
46
Lead Management
Not enough data
8.4
47
Not enough data
8.1
47
Not enough data
8.6
47
Marketing Campaigns
Not enough data
8.6
46
Not enough data
8.4
44
Not enough data
8.4
45
Not enough data
8.5
47
Not enough data
8.7
47
Campaign Execution
Not enough data
8.6
43
Not enough data
8.6
44
Not enough data
8.6
44
Not enough data
9.0
44
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
8.5
10
Not enough data
9.2
10
Not enough data
Targeting
8.8
10
Not enough data
8.6
6
Not enough data
Triggered Content
8.9
6
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
Personalized Content
8.5
9
Not enough data
8.1
6
Not enough data
8.3
10
Not enough data
Templates
Not enough data
7.6
34
Not enough data
7.0
34
Not enough data
7.4
34
Not enough data
7.4
34
Edit
Not enough data
7.4
33
Not enough data
7.6
33
Not enough data
8.0
32
Logistics
Not enough data
8.3
32
Not enough data
6.9
31
Not enough data
7.8
32
Not enough data
7.6
33
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.3
48
Not enough data
8.1
49
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.4
28
Platform Basics
Not enough data
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Platform Data
Not enough data
8.6
7
Not enough data
8.8
7
Platform Additional Functionality
Not enough data
8.6
7
Platform Basics
8.4
15
8.1
46
7.7
17
8.3
48
Platform Data
8.3
17
7.9
51
8.1
17
7.8
48
8.4
17
8.1
51
8.0
17
8.2
47
Platform Additional Functionality
Feature Not Available
8.8
49
7.9
17
8.4
43
8.0
17
8.8
46
Page Customization
Not enough data
8.0
48
Not enough data
8.2
49
Not enough data
8.1
48
Not enough data
8.3
44
Page Optimization
Not enough data
8.4
44
Not enough data
8.0
41
Not enough data
8.2
46
Not enough data
7.8
35
Integrations
Not enough data
8.1
34
Not enough data
8.3
48
Not enough data
8.3
39
Generative AI
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.4
46
Not enough data
8.2
47
Not enough data
8.1
45
Data Capture
Not enough data
7.7
45
Not enough data
8.0
46
Not enough data
7.5
42
Not enough data
7.8
46
Analytics
Not enough data
7.9
45
Not enough data
7.7
47
Customization
Not enough data
7.9
48
Not enough data
8.2
47
Not enough data
8.0
45
Not enough data
8.3
44
Lead Intelligence
Not enough data
8.0
28
Not enough data
8.3
27
Not enough data
8.5
27
Lead Management
Not enough data
8.0
27
Not enough data
8.2
27
Not enough data
8.1
27
Marketing Campaigns
Not enough data
8.3
27
Not enough data
7.7
27
Not enough data
8.3
27
Not enough data
8.4
27
Not enough data
8.5
27
Not enough data
7.9
27
Analysis
8.6
6
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
6.9
6
Not enough data
Campaigns
8.7
5
Not enough data
8.3
6
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
10.0
5
Not enough data
9.4
6
Not enough data
Engagement
9.2
6
Not enough data
Platform
9.7
6
Not enough data
8.9
6
Not enough data
8.0
5
Not enough data
Attribution
Not enough data
8.6
35
Not enough data
8.7
36
Not enough data
8.2
32
Discovery
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.5
33
Management
Not enough data
8.0
34
Not enough data
8.6
34
Platform
Not enough data
8.6
36
Not enough data
8.4
34
Marketing Operations
Not enough data
8.1
63
Not enough data
8.4
68
Not enough data
8.2
62
Not enough data
8.8
66
Not enough data
7.7
59
Not enough data
8.0
52
Campaign Activity
Not enough data
8.6
64
Not enough data
8.4
72
Not enough data
8.4
60
Not enough data
8.3
64
Not enough data
8.1
62
Not enough data
8.1
60
Categories
Categories
Shared Categories
Adobe Journey Optimizer and Salesforce Marketing Cloud Account Engagement are categorized as Email Template Builder and Customer Journey Analytics
Unique Categories
Adobe Journey Optimizer is categorized as SMS Marketing, Personalization Engines, Push Notification, Mobile Marketing, and Email Marketing
Salesforce Marketing Cloud Account Engagement is categorized as Landing Page Builders, Marketing Analytics, Lead Scoring, Lead Capture, Marketing Automation, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Adobe Journey Optimizer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.1%
Airlines/Aviation
9.7%
Retail
6.5%
Legal Services
6.5%
Insurance
6.5%
Other
54.8%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.7%
Internet
4.1%
Financial Services
4.0%
Other
48.7%
Most Helpful Reviews
Adobe Journey Optimizer
Most Helpful Favorable Review
Mike O.
Verified User in Legal Services
- Friendly User Interface - You don't really need to install it - everything may be done in a cloud. - Good solution for midmarket and up when your goals can't be met with free analytical software while maintaining data privacy. Adobe takes care of the...
Most Helpful Critical Review
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Mike O.
Verified User in Legal Services
- Friendly User Interface - You don't really need to install it - everything may be done in a cloud. - Good solution for midmarket and up when your goals can't be met with free analytical software while maintaining data privacy. Adobe takes care of the...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Verified User in Marketing and Advertising
I think it is a bit overpriced for beginners. If you are the established professional it won't be an issue for you. I think there are multiple stages to take care and that is bit over whelming for me.
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Discussions
Adobe Journey Optimizer has no discussions with answers
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
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