Compare Adobe Experience Manager and Episerver CMS 
At a Glance
Market Segments
Enterprise (49.2% of reviews)
Mid-Market (49.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Adobe Experience Manager
Star Rating
(399)4.1 out of 5
Market Segments
Enterprise (49.2% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Adobe Experience ManagerOptimizely Content Management System
Star Rating
(162)4.0 out of 5
Market Segments
Mid-Market (49.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimizely Content Management System excels in its Content Creation Tools with a score of 8.6, making it easier for teams to generate engaging content quickly, while Adobe Experience Manager, although strong, has a slightly lower score of 8.3 in this area.
- Reviewers mention that Adobe Experience Manager shines in Asset Management, scoring 8.1 compared to Optimizely's 7.4, indicating that users find Adobe's capabilities for managing digital assets more robust and user-friendly.
- G2 users highlight that Optimizely's Import/Export functionality is rated at 8.4, which is significantly higher than Adobe's capabilities in this area, suggesting that users find it easier to transfer content in and out of the system.
- Users on G2 report that Adobe Experience Manager offers a more comprehensive Approval Process with a score of 7.8, compared to Optimizely's 7.3, indicating that Adobe provides better tools for managing content approvals and workflows.
- Reviewers say that both platforms have similar scores in Quality of Support at 7.6, but users mention that Adobe Experience Manager has a slight edge in providing timely and effective support, which is crucial for enterprise-level clients.
- Users report that Optimizely's Content Scheduling feature, scoring 7.9, is user-friendly and effective, while Adobe's score of 8.0 indicates a marginally better experience, but users appreciate the intuitive interface of Optimizely for scheduling content.
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Pricing
Entry-Level Pricing
Adobe Experience Manager
Adobe Experience Manager Sites
Contact Us
- Editable templates
- Intuitive WISYWIG interface
- Style system
Optimizely Content Management System
No pricing availableFree Trial
Adobe Experience Manager
No trial information availableOptimizely Content Management System
No trial information availableRatings
Meets Requirements
8.4
286
8.1
134
Ease of Use
7.8
339
7.9
136
Ease of Setup
7.5
174
7.2
93
Ease of Admin
7.6
97
7.4
84
Quality of Support
7.7
255
7.7
116
Has the product been a good partner in doing business?
8.2
94
8.0
74
Product Direction (% positive)
8.2
286
7.6
124
Features by Category
Interface and Performance
8.4
45
Not enough data
8.1
45
Not enough data
7.8
46
Not enough data
8.2
44
Not enough data
8.3
46
Not enough data
Asset Management
8.5
50
Not enough data
8.8
43
Not enough data
8.5
42
Not enough data
8.2
43
Not enough data
8.5
42
Not enough data
7.8
41
Not enough data
8.6
42
Not enough data
8.6
46
Not enough data
Media Types
8.3
44
Not enough data
8.3
41
Not enough data
8.9
46
Not enough data
Administration
8.3
52
Not enough data
8.3
49
Not enough data
7.9
46
Not enough data
7.9
42
Not enough data
8.1
51
Not enough data
Content
8.2
162
|
Verified
8.2
113
|
Verified
8.0
154
|
Verified
7.8
113
|
Verified
7.8
141
|
Verified
7.9
107
|
Verified
7.6
135
7.1
105
|
Verified
7.9
135
|
Verified
7.6
97
|
Verified
8.0
139
|
Verified
8.0
105
|
Verified
8.1
155
|
Verified
7.5
106
|
Verified
7.3
147
|
Verified
6.8
109
|
Verified
8.1
151
|
Verified
7.8
104
|
Verified
Design
7.3
138
|
Verified
6.4
90
|
Verified
7.5
132
7.2
93
|
Verified
7.6
142
|
Verified
7.5
90
|
Verified
7.9
152
|
Verified
7.6
100
|
Verified
Platform
7.5
117
|
Verified
7.2
96
7.5
125
|
Verified
7.7
101
7.7
136
|
Verified
7.7
103
|
Verified
8.0
146
|
Verified
7.9
107
|
Verified
8.2
129
8.1
88
|
Verified
8.1
124
|
Verified
8.1
90
|
Verified
7.7
124
|
Verified
6.9
95
|
Verified
7.5
117
|
Verified
7.7
95
|
Verified
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring
8.6
13
|
Verified
Not enough data
8.5
13
|
Verified
Not enough data
Feature Not Available
Not enough data
Administration
8.5
13
|
Verified
Not enough data
8.7
13
|
Verified
Not enough data
9.0
13
|
Verified
Not enough data
7.9
12
|
Verified
Not enough data
Standards
8.8
12
|
Verified
Not enough data
8.6
11
|
Verified
Not enough data
Feature Not Available
Not enough data
9.3
12
|
Verified
Not enough data
Analytics
8.3
26
Not enough data
8.1
24
Not enough data
8.0
24
Not enough data
7.9
26
Not enough data
8.5
13
Not enough data
8.2
12
Not enough data
Content Management
8.7
29
Not enough data
9.0
28
Not enough data
8.7
26
Not enough data
Design & Development
7.1
22
Not enough data
7.1
21
Not enough data
8.3
27
Not enough data
Channels
8.4
32
Not enough data
8.3
32
Not enough data
8.2
30
Not enough data
Design
8.4
32
Not enough data
8.6
33
Not enough data
8.8
32
Not enough data
8.1
31
Not enough data
8.9
33
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Functionality
Not enough data
7.5
8
Not enough data
6.9
7
Not enough data
7.9
8
Management
Not enough data
7.6
9
Not enough data
8.9
9
Not enough data
7.5
8
Support
Not enough data
7.6
9
Not enough data
8.1
7
Not enough data
7.3
8
Publishing
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
6.3
5
Development
Not enough data
7.5
6
Not enough data
7.0
5
Not enough data
7.8
6
Not enough data
7.5
6
Analytics
Not enough data
8.1
6
Not enough data
8.1
6
Content Creation
8.8
64
|
Verified
Not enough data
Optimization
8.0
57
|
Verified
Not enough data
Visual UGC
8.0
18
Not enough data
8.1
19
Not enough data
7.9
19
Not enough data
8.6
19
Not enough data
Integrations
8.4
18
Not enough data
8.8
20
Not enough data
8.4
19
Not enough data
8.6
18
Not enough data
Support
8.4
17
Not enough data
8.3
19
Not enough data
Performance
7.9
17
Not enough data
8.0
16
Not enough data
Categories
Categories
Shared Categories
Adobe Experience Manager and Optimizely Content Management System are categorized as Web Content Management
Unique Categories
Adobe Experience Manager is categorized as Customer Communications Management, Content Experience Platforms, Digital Experience Platforms (DXP), User-Generated Content, Digital Governance, and Digital Asset Management
Optimizely Content Management System is categorized as Headless CMS and WebOps Platforms
Reviews
Reviewers' Company Size
Adobe Experience Manager
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
10.4%
Marketing and Advertising
7.7%
Financial Services
7.2%
Computer Software
7.2%
Retail
3.7%
Other
63.8%
Information Technology and Services
15.8%
Computer Software
9.6%
Financial Services
6.8%
Marketing and Advertising
6.2%
Higher Education
6.2%
Other
55.5%
Most Helpful Reviews
Adobe Experience Manager
Most Helpful Favorable Review
Michele B.
Verified User in Food & Beverages
The functionality and capabilities of AEM are great for a diverse audience with complicated and varying access levels. Components are easy to add and configure, and meet all of our content needs. It is simple to add resources from the Digital Asset Manager...
Most Helpful Critical Review
Josh S.
Verified User in Automotive
I dislike how overly complex it is to build an easily maintainable CMS. What takes a week in WordPress or Drupal, takes months in AEM. Developers have to build the text boxes, submit buttons and edit screens for users. This adds additional time and...
Optimizely Content Management System
Most Helpful Favorable Review
Marija J.
Verified User in Information Technology and Services
What I love about the platform is that it does not reinvent the wheel - as a developer, you are free to leverage any of the newest and coolest frameworks and packages without much hassle. Yet, you have a support of a reliable system underneath.
Most Helpful Critical Review
Nicholas H.
Verified User in Marketing and Advertising
This CMS absolutely requires an in-house .NET resource. Deploying aesthetic changes and creating new pages types is impossible without an employee that fully understands the .NET framework. Our company hired an agency to build our website using EPiServer....
Michele B.
Verified User in Food & Beverages
The functionality and capabilities of AEM are great for a diverse audience with complicated and varying access levels. Components are easy to add and configure, and meet all of our content needs. It is simple to add resources from the Digital Asset Manager...
Marija J.
Verified User in Information Technology and Services
What I love about the platform is that it does not reinvent the wheel - as a developer, you are free to leverage any of the newest and coolest frameworks and packages without much hassle. Yet, you have a support of a reliable system underneath.
Josh S.
Verified User in Automotive
I dislike how overly complex it is to build an easily maintainable CMS. What takes a week in WordPress or Drupal, takes months in AEM. Developers have to build the text boxes, submit buttons and edit screens for users. This adds additional time and...
Nicholas H.
Verified User in Marketing and Advertising
This CMS absolutely requires an in-house .NET resource. Deploying aesthetic changes and creating new pages types is impossible without an employee that fully understands the .NET framework. Our company hired an agency to build our website using EPiServer....
Alternatives
Discussions
Do you have any plan to improve it's scalability?
3 comments
JL
A couple of years ago Adobe was excited about AEM in the cloud SaaS, but this offering seems to have quietly gone away. We use AEM at Rackspace where we have...Read more
What is the best way to use
1 comment
MR
Adobe Experience Manager as a Cloud Service is the best way to use, which makes AEM SaaS.Read more
How to reduce the reindex time for large index
1 comment
MR
We can reduce the indexing time by creating Lucene Index.Read more
Does Episerver offer product education?
2 comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
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