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Bynder Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Bynder Integrations

(120)
Verified by Bynder

Bynder Media

Bynder Demo - Bynder Digital Asset Management
Bynder's Digital Asset Management (DAM) module is the perfect tool to centralize, organize and share all your digital media files. Because working with digital files has become the standard for marketing operations, we have made usability Bynder's most stand-apart feature.
Bynder Demo - Bynder Digital Asset Management - Asset Detail View/Metadata
The Bynder Digital Asset Management solution is easy-to-use, yet rich on functionality, enabling you to save time and hassle when working with media and collaborating with colleagues.
Bynder Demo - Bynder Content Workflow
With Bynder's Content Workflow module, you can easily collaborate and communicate with both internal departments and external agencies in one place, making new media creation more efficient.
Bynder Demo - Bynder Brand Guidelines
Consistency is the key to a strong brand. Provide your employees and partners with an interactive style guide to keep them updated on your brand's corporate identity guidelines. Easily create and edit a customizable set of brand guidelines describing your brand story, and make important elements ...
Bynder Demo - Bynder Asset Workflow - Review, Approval and Annotations
With Bynder's Asset Workflow module, stressful review and approval rounds are now a thing of the past. Streamline processes and workflows by indicating which co-worker is responsible for which projects, and which tasks are pending.
Bynder Demo - Bynder Studio
Studio is the ultimate platform to empower your teams to create on-brand content in the form of images, videos and GIFs in minutes.
What is Digital Asset Management?
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What is Digital Asset Management?
Bynder x AI - For a DAM good search experience
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Bynder x AI - For a DAM good search experience
Exceptional content experiences across every digital touchpoint
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Exceptional content experiences across every digital touchpoint
Bynder’s impact on customers ROI
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Bynder’s impact on customers ROI
Bynder Connect - Listen to our customers sharing their experiences and insights
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Bynder Connect - Listen to our customers sharing their experiences and insights
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Bynder Reviews (1,115)

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Reviews

Bynder Reviews (1,115)

View 2 Video Reviews
4.5
1,115 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise Bynder for its ease of use and powerful AI search capabilities, which streamline asset management and enhance productivity. The intuitive interface and effective onboarding support contribute to a smooth user experience, making it accessible for teams of all technical levels. However, some users note a learning curve during initial setup, particularly with advanced features.

Pros & Cons

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Lisa C.
LC
Studio Manager
Mid-Market (51-1000 emp.)
"Bynder Brought New Life to Our Asset Library—Fantastic Onboarding and Collections"
What do you like best about Bynder?

Bynder has given a whole new life into our asset collection. Coming from a folder system, filters felt overwhelming but our incredible on-boarding team, Francine Rodriguez Irizarry and Rachel Jang, held our hands and helped us transition smoothly. I'm most excited about collections - they're going to be incredibly helpful to our campus community especially with assets that are requested frequently. I love the safety of the portal and that collections can be shared with those not in Bynder.

Francine and Rachel brought kindness and knowledge to every meeting. They were consistent with their optimism and generous with their time. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

We had one instance when the migration hit a snag - the migrated assets were picking up meta properties to assets that we hadn't applied them to but we worked through it with Francine Rodriguez Irizarry and Rachel Jang and came up with a solution. They were gracious and invested in fixing the issue. Review collected by and hosted on G2.com.

Thalía R.
TR
Communications Project Manager
Enterprise (> 1000 emp.)
"Excellent onboarding, Intuitive Platform, Transformative for Decentralized Teams"
What do you like best about Bynder?

The onboarding experience was excellent. Bynder's team helped us configure the DAM to fit our specific workflows and metadata needs. The ability to create custom user guides within the system has been a huge plus for driving adoption. Because the interface is intuitive, staff training was easier than expected. Whether someone uses the platform every day or just once a month, they can navigate it confidently without a steep learning curve. That ease of use had a ripple effect we didn't fully anticipate. Internal asset sharing increased significantly, reducing back-and-forth emails and messages that used to slow teams down. The platform also integrates smoothly into our existing systems, making the transition far less disruptive than we expected. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

At first, the asset bank can feel overwhelming because there is so much content. This is really a challenge of scale, not a problem with the platform itself. We solved it by focusing on search and filters during staff training, and once people get used to it, managing the content becomes easier. The bigger issue is that there is no synonym support for tags. In every other DAM I have used, you can connect synonyms so that searching for "fall" also brings up assets tagged "autumn." Without this feature, managing tags takes a lot more work, and users might miss important assets just because they searched for a different word. Review collected by and hosted on G2.com.

CR
Manager, Content Strategy
Mid-Market (51-1000 emp.)
"Bynder Onboarding Made Our Migration Clear, Organized, and Confident"
What do you like best about Bynder?

Working with the Bynder onboarding team made a significant difference in the success of our migration. Rachel and Melissa were consistently helpful, collaborative, and approachable throughout the process. They helped turn what initially felt like a very large and overwhelming project into something that was clear, organized, and manageable.

Their ability to explain complex steps in a straightforward way, stay organized, and respond thoughtfully to questions gave our team confidence as we moved through each phase of the migration. We really appreciated their professionalism and steady partnership from start to finish. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

No major issues to note related to the onboarding and migration experience. Review collected by and hosted on G2.com.

Catherine J.
CJ
DAM Coordinator
Mid-Market (51-1000 emp.)
"Easy to Use with Powerful AI Search"
What do you like best about Bynder?

Ease of use. AI search functionality. Upload for approval. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Too much clicking. Not able to automatically register users (unless you have SSO). Review collected by and hosted on G2.com.

Crysta P.
CP
Mid-Market (51-1000 emp.)
"Central Hub with AI Search and Clean UI"
What do you like best about Bynder?

I like Bynder's AI search feature, which makes it easier for me to find the right images and people in them when I search. The ability to create a homepage and targeted pages is really helpful for providing a centralized hub where other users can easily access and download resources. I'm also a fan of the taxonomy and clean user interface that Bynder offers. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

A big problem is I would like to download multiple items at a certain size and I haven't found a way to do that- let's say I wanted to resize 36 images at 1200x1000 but I would have to do this for each asset first. In our Brandfolder there were options for downloading a large, medium, and small or custom sizes. It's helpful since we upload the largest size into the platform and usually, I'm not downloading that. It was a lot of work uploading all of our assets piecemeal during initial setup. Review collected by and hosted on G2.com.

Joe A.
JA
Lead Creative Manager (Image Studio)
Mid-Market (51-1000 emp.)
"Streamlined Brand Management with Exceptional Support"
What do you like best about Bynder?

I really appreciate the world-class support and onboarding team at Bynder. They're truly second to none and made the setup process incredibly easy, providing clear instructions, milestones, and expectations. I love the intuitive and user-friendly UI, as well as the AI-powered 'smart' search. The powerful analytics and reporting features are also standout elements for me. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

I would improve the Assessment/Vetting stage a bit. When we first started testing to see what we could do with the tool, we were kinda left to our own devices. Meaning, if we ran into a snag, we were unaware if it was a glitch with the tooling OR a gap in our knowledge in how the tool worked. It's a small thing but could be impactful, for future suitors to do a quick training (as opposed to an overview) on the major functions. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market (51-1000 emp.)
"Easy-to-Use, Robust DAM with Thoughtful Onboarding"
What do you like best about Bynder?

The platform is easy to use, and I have found my knowledge transferable from other DAMs I have used in the past. The onboarding experience has been a breeze and so well thought out. It's truly appreciated. The AI functions on the platform help our users search however they can for what they need and still come up with relevant assets. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

There really hasn't been anything negative I have found. The platform is robust, and it does take some getting used to all the different features to use it to its fullest. Review collected by and hosted on G2.com.

HM
Marketing Specialist
Mid-Market (51-1000 emp.)
"Bynder Makes Asset Management Effortless"
What do you like best about Bynder?

We have reviewed a few different digital assets management systems while we heard that Webdam was being sunset and ended up choosing Bynder. I'm very please with how the process is going and choosing this dam.

While onboarding to Bynder, Rachel Jang was a huge help to make this process so easy for our team. We were able to use the migration tool to transition all of our assets from Webdam to Bynder. This was a huge help in saving our team time and make the whole process smooth. All of our Bynder reps were able to answer all questions for us during this time and were very knowledgeable.

Bynder is able to store all of our assets and make them available for download to our internal and external teams. We also will use the public links to add assets on our website. This will allow for an even better brand alignment across all teams and external groups. We are able to have fast access to all assets stored in one place. It's also very helpful to have the Adobe connector to be able to use since most of the users who will be uploading assets to Bynder will utilize that tool on a daily basis. We no longer have to store assets on our company server, which we did in the past.

Bynder is very intuitive for first time users. This will lead to a quick team adoption to the dam, and help reduce the training time. It's very easy to search, filter, and find what you are looking for in Bynder. I also find the duplicate option to be very helpful our team can explore assets that we have multiples of. Ultimately, I am confident in Bynder and the opportunities it will be able to offer our team the more time we explore the system. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

There are not too many things that I have found challenging with Bynder. However, there are some times where it lags and I will have to refresh my page. One feature I think will be very helpful to add is to be able to print right on the system instead of having to download an asset and print that way. It can also take a lot of time to add all metadata to the assets. Overall, there are not many things that I have found I dislike. Review collected by and hosted on G2.com.

Angie D.
AD
Content & Distribution
Mid-Market (51-1000 emp.)
"Seamless Asset Management with AI Efficiency"
What do you like best about Bynder?

I definitely love the AI facial recognition feature in Bynder. It makes research so much easier, especially when dealing with loads of photos from events across various locations. I can just search a face or name instead of remembering specific event details. I also really like the option to customize the home page and create multiple landing pages, which ensures easy navigation and makes it very user-friendly for our team members. The initial setup was very easy, thanks in large part to the support and weekly onboarding meetings. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

There is nothing yet! Still in early use. Review collected by and hosted on G2.com.

Miriam L.
ML
Data Manager
Mid-Market (51-1000 emp.)
"Exceptional Support and Seamless Bynder Implementation"
What do you like best about Bynder?

Moe’s Home Collection implemented the Bynder DAM platform in 2025, and the experience was highly successful. The Bynder team was extremely responsive and supportive, helping us meet a very tight implementation timeline while maintaining a collaborative and professional approach. Throughout the transition from our previous DAM to Bynder, the team demonstrated a strong understanding of the platform’s capabilities and worked closely with us to understand our specific needs. Review collected by and hosted on G2.com.

What do you dislike about Bynder?

Any issues that we had were minimal. Any larger issues they addressed or provided a possible solution. There was never a “no”—only thoughtful, solution-driven recommendations, including the implementation of Activo Connect, which further enhanced our overall capabilities. Review collected by and hosted on G2.com.

Questions about Bynder? Ask real users or explore answers from the community

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GU
Guest User

What is GatherContent used for?

FM
Finch Marcus
Last activity almost 6 years ago

How soon should we expect new features?

Pricing Insights

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

12 months

Average Discount

12%

Perceived Cost

$$$$$

How much does Bynder cost?

Data powered by BetterCloud.

Estimated Price

$$k - $$k

Per Year

Based on data from 5 purchases.

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Bynder Features
Import/Export
Organizational Interface
Search
File Types
Metadata
File Transformation
Video
Images
Workflow Management
User, Role, and Access Management
Brand Portal
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Bynder