---
title: Contentful Reviews
meta_title: 'Contentful Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 395 reviews by the users' company size, role or industry
  to find out how Contentful works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 395
  scale: '5'
date_modified: '2026-09-28'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---


# Contentful Reviews
**Vendor:** Contentful  
**Category:** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 395  
**AI Enabled:** This product embeds AI to enhance or extend its core functionality.
## About Contentful
Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape.



## Contentful Pros & Cons
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.

**What users like:**

- Users value the **ease of use** of Contentful, appreciating its straightforward learning curve and flexible content management. (14 reviews)
- Users appreciate the **flexibility of Contentful** , enabling seamless content management across websites and apps with ease. (10 reviews)
- Users appreciate the **ease of creation** in Contentful, facilitating quick content updates and module management seamlessly. (8 reviews)
- Users value the **easy creation** process in Contentful, simplifying team collaboration and enhancing content management efficiency. (8 reviews)
- Users commend Contentful for its **flexibility and robust features** , enabling efficient content management and seamless integration. (8 reviews)
- Users appreciate the **seamless integrations** of Contentful, enhancing content management across multiple platforms effortlessly. (7 reviews)
- Users love the **ease of content creation** with Contentful, enabling smooth updates across various channels and platforms. (6 reviews)
- Productivity Improvement (6 reviews)
- Scalability (6 reviews)
- Users value the **custom content modeling** of Contentful, enabling seamless management of complex data structures. (5 reviews)

**What users dislike:**

- Users find Contentful's pricing **expensive** , particularly challenging for small teams and beginners due to high costs. (6 reviews)
- Users find Contentful's **complexity a hurdle** , especially for non-technical users and small teams managing setup and features. (5 reviews)
- Users find the **learning curve challenging** , especially with initial setup and understanding content modeling for non-technical users. (5 reviews)
- Users find Contentful's **limited features** restrict their capabilities, impacting efficiency and increasing costs for integration. (5 reviews)
- Users find the **steep learning curve** of Contentful challenging, especially for non-technical team members during setup. (5 reviews)
- Users are frustrated by the **requirement to publish all language entries simultaneously** , complicating content management and workflow. (3 reviews)
- Difficult Usability (3 reviews)
- Users find that **Contentful's pricing model** is a barrier for smaller teams, leading to discouragement and hesitance. (3 reviews)
- Time-consuming (3 reviews)
- Complex Features (2 reviews)

## Contentful Reviews
  ### 1. 100% customizable and reliable

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adrià C. | Marketing Operations Manager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 07, 2022

**What do you like best about Contentful?**

The level of customization we got with it. Also, it's not simple, but all the team got to understand, and Marketing is now free to create content fast.

**What do you dislike about Contentful?**

The nested approach of components is what was more complex to explain to the team. And it has sometimes created problems, especially during the first weeks.

**What problems is Contentful solving and how is that benefiting you?**

Enabling all teams to create and modify our webpage, without needing any dev work.

  ### 2. Great way to experience headless

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kristina A. | Ecom Specialist, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** January 31, 2023

**What do you like best about Contentful?**

Drag and drop modules and integration with different apps

**What do you dislike about Contentful?**

Can be hard to customize widgets without help from developers, scheduling options

**What problems is Contentful solving and how is that benefiting you?**

Helping build pages faster for a website and gives options for mobile and desktop

  ### 3. the goal in our company was to do a revamp of our legacy websites, we decided to use contentful so

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Insurance | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** March 28, 2023

**What do you like best about Contentful?**

The possibility to have multiple spaces, and the potential to handle multiple languages

**What do you dislike about Contentful?**

The default contentful long text editor is very limited, it forces us too integrated some application like tinyMCE which is paid

**What problems is Contentful solving and how is that benefiting you?**

As we have many brands, Contentful lets us have a solid backend code, so we don't have to re-code each time we want to sort out a new brand; we can handle it on Contentful, much faster and less time consuming

  ### 4. Simple and easy to use CMS

**Rating:** 4.0/5.0 stars

**Reviewed by:** Rabia C. | Digital Production Manager, Telecommunications, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 17, 2022

**What do you like best about Contentful?**

Contentful is super easy to navigate and manage structurally. The blogs and developer docs are so easy to follow and use for build. 
The account management and support teams are so helpful in figuring out the issues and helping resolve them quickly and efficiently.

**What do you dislike about Contentful?**

The search functionality within COntentful can use some attention and care. It's too broad when it comes to search and, at times makes it difficult to find stuff with exact words.

**What problems is Contentful solving and how is that benefiting you?**

Contentful is mainly helping us deliver reusable and scalable components, making it less developer dependent and increasing the speed to market for any business outcome.

  ### 5. Contentful has been amazing to work with. 

**Rating:** 4.0/5.0 stars

**Reviewed by:** Moad R. | Software Developer, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** August 05, 2022

**What do you like best about Contentful?**

Contentful has been amazing to work with. I put it in a position to have the substance for my product advancement organization, and it has been a breeze to utilize and make articles to create inbound traffic. I've conversed with a couple of staff individuals for help and they're in every case really fast and well-disposed. fantastic organization to work with up until this point. It permits the formation of virtual gatherings in a computer-generated simulation or metaverse tool, permitting our workers and designers to expand their imaginations and study this innovation.

**What do you dislike about Contentful?**

The setup was not all that simple and having the option to speak with the technical team was also a difficult task. However, we were able to make it happen and start using it. A few clients are finding it a bit challenging to adapt to computer-generated reality. That is the reason we are involving it for the second time only in the creative division and with clients from that same office. Having a rapid web connection is key for the tool to work properly.

**What problems is Contentful solving and how is that benefiting you?**

Contentful makes my life a lot easier by allowing me to create and manage content for my page without changing the source code. I would edit these pages manually, and if a client wanted a change, I would have to go change the code to match their content. Contentful allows me to hand a sign-in to these clients so they can easily change it but also allows me to create one page that makes a common template for standard content. It's quite amazing. Within the tool, it allows the creation of avatars, which act as if they were interacting face-to-face, with the option to customize them according to the desired physical attributes. Even though we are using it for the second time in the creative division, we recommend this program to all organizations that need to innovate and take a step beyond their competitors, as it will make them stand out and attract many more clients to their services and products.

  ### 6. Contentful works great for us

**Rating:** 4.5/5.0 stars

**Reviewed by:** Konstantin T. | IT Projectmanager, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 29, 2022

**What do you like best about Contentful?**

We as an NGO have the problem to find great software to build our app and have it at an affordable price.

Contentful offers all functionalities we need for our basic application and is highly customizable.

**What do you dislike about Contentful?**

It is a little tougher in the beginning to learn everything you need to know about the tool.

But when you come from a little CMS experience, you will get along quite quickly

**What problems is Contentful solving and how is that benefiting you?**

Contentful offers the chance to build custom datamodels, so we can structure our content and sites in a way it is tailored for our need. That is the biggest upside.

**Official Response from Ruchika Sharma:**

> Hello Konstantin, 
Glad to know that Contentful is working great for you and you're able to structure the content as per your business needs. Thank you for sharing your thoughts. This is going to help us become better. :) 

Have a wonderful day!

  ### 7. Still in love with Contentful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jose Francisco H. | Content Author Lead, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 16, 2022

**What do you like best about Contentful?**

I love the authoring experience in Contentful; it's very flexible for composing structured content. It's easy to teach the platform when content types follow best practices, and learning it is effortless.

**What do you dislike about Contentful?**

I think that they need to address competitors more directly. Maybe the devs don't love it like before?

**What problems is Contentful solving and how is that benefiting you?**

They are continually improving the UI and Releases Workflows.

  ### 8. Clean user-friendly interface

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Contentful?**

Super clean and fast interface. Easy to build content types and content models. Fantastic community/free plan that helps get started.

**What do you dislike about Contentful?**

some internal search capabilities are a little clunky

**What problems is Contentful solving and how is that benefiting you?**

Headless cms which allows easy content editing and addition, super fast website and improvements in Core Vitals and Google rankings

  ### 9. Fast ramp up - but fast to reach the limitations too

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 28, 2022

**What do you like best about Contentful?**

The self-service is easily understandable and also the Schema definition. Setting it up for a small team is quick and easy, and the APIs, especially the Media APIs are very powerful.

**What do you dislike about Contentful?**

The limitations. The 48 content types are limited across all plans except enterprise. This is a hard limiter to modular design and requires thinking ahead and designing components in a generic way for them to work. The generic approach might impact the content editors' experience negatively.

**What problems is Contentful solving and how is that benefiting you?**

Multichannel Content Management. Since it is headless and we can access everything by API (Rest and GraphQL) we can access the data in the form we want (GraphQL) and reuse it across different channels (app and web).

  ### 10. Good for individual projects, not good for team or enterprise

**Rating:** 1.0/5.0 stars

**Reviewed by:** Jacqueline N. | Digital Consultant, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** April 28, 2022

**What do you like best about Contentful?**

It was good to have a free version. We benefited massively from going SaaS and headless - having struggled with the overheads of Episerver (Optimizely DXP) that was very expensive to upgrade and maintain etc. due the PaaS hosting.

**What do you dislike about Contentful?**

Very clunky. Almost zero support. And lacks the basic collaboration features that I expected. Pricing model is complex to the point that the reason we chose Contentful (Cheap and Easy) was no longer valid - as Contentful prices escalates quickly for multiple spaces (prod, uat) and usage. We actually moved to a more enterprise and transparent offering with Contentstack.

**Recommendations to others considering Contentful:**

Consider how you want to use Contentful in the long term. Pricing and features can be limiting if you have a team working on the CMS.

**What problems is Contentful solving and how is that benefiting you?**

Multi-channel content orchestration. The output of moving to a headless CMS from Episerver (Optimizely DXP) has been massive. No upgrades and lower overheads, with faster roll-out of content and campaigns.

  ### 11. Our choice for headless CMS

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 29, 2022

**What do you like best about Contentful?**

The ease of use is the best part. We have users from different teams with different experiences and tech skills using Contentful and everyone is able to quickly do all fixes and updates for the website.

**What do you dislike about Contentful?**

We are using Gatsby for our website and we have some issues with preview builds - we'd need to wait for 10-15 minutes to see the preview. We've fixed it now with a new Gatsby Cloud update.

**What problems is Contentful solving and how is that benefiting you?**

Our website is built on Gatsby and before Contentful only engineers could do changes to the website. Contentful enabled our marketing team to own a marketing website and be able to make all of the updates much faster.

  ### 12. A great headless CMS platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Clement L. | Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 25, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Contentful?**

What I liked best about Contentful was the ability to make changes throughout the entire website due to its headless format.

**What do you dislike about Contentful?**

The learning curve is a bit steep, and depending on what features you'd like, having a developer on the team is a must.

**What problems is Contentful solving and how is that benefiting you?**

Contentful allows us to optimize SEO with ease.

  ### 13. Awesome Website Builder

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karen M. | Director of Marketing, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 24, 2022

**What do you like best about Contentful?**

Contentful's free version is relatively easy to use and awesomely robust compared to the WordPress alternative I've been using. I like how sleek and streamlined the end result is, and the learning curve isn't too steep. Makes converting website platforms a fairly headache-free process.

**What do you dislike about Contentful?**

In some ways, the UI seems more geared toward developers and not average/generalist users and marketing folks. For example, it's not always easy to preview changes as they'd appear to the end user and sometimes I have to work on a hunch of what will look good in the end. But none of this would prevent me from using Contentful going forward.

**What problems is Contentful solving and how is that benefiting you?**

WordPress has fallen out of favor as our website builder because of its known performance issues, especially its slow load time. WordPress has become too cumbersome and clunky with all its plugins (which, ironically, were developed to streamline the UX and UI), leading me to seek out other options, which is how I found Contentful.

  ### 14. Contentful is the most interactive way to bring remote employees together

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dio F. | Managing Director, Digital Marketing, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** June 26, 2022

**What do you like best about Contentful?**

Allows the creation of virtual meetings in a virtual reality or metaverse platform, allowing our employees and developers to increase their creativity and learn more about this new technology. Within the platform, it allows the creation of avatars, which behave as if they were interacting in person, being able to customize them according to the physical characteristics desired. It also allows the creation of conferences, where the number of people that can enter is much higher, being able to dictate talks, meetings, courses, workshops, etc., in a different space than usual.

**What do you dislike about Contentful?**

The configuration was not so easy and being able to communicate with the technical team was also a difficult task, but we were able to do it and start using it. Some clients are finding it a bit difficult to adapt to virtual reality, that's why we are using it for the moment only in the creative department and with clients from that same department. Having a high speed internet connection is key for the platform to work properly.

**Recommendations to others considering Contentful:**

Although we use it for the moment in the creative department, we recommend this program to all companies that want to innovate and take a step beyond their competitors, because it will make them stand out and many more customers will approach their services and products.

**What problems is Contentful solving and how is that benefiting you?**

We started using this software in the creative department of the company with remote employees and clients who were out of town. We wanted to innovate by using a program where we could hold virtual meetings, conferences and seminars, all on a metaverse platform. The result was much more than we expected, as the clients noticed our ingenuity and creativity in using this type of program. Our employees feel much more motivated to develop all their creativity and ingenuity and it is giving us as a company, to know and experiment with this type of technology, leading us to be pioneers in our industry.

**Official Response from Ruchika Sharma:**

> Hi Dio, 
We are so grateful for your kind words! 
Thanks for sharing your review with us and the community. We are thrilled to hear that your creative department is making the most of Contentful and it's helping you to be the pioneer in your industry. It's good that you highlighted the initial configurations hiccup and will ensure that it's shared with the team.  It's always our pleasure to work with customers who take out the time to share their feedback. Thanks again, have a great day!

  ### 15. Good Platform for Growing Businesses

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 27, 2022

**What do you like best about Contentful?**

Contentful's platform has allowed us to easily create and modify content structures for our growing business. Contentful has been well received by our developers and content publishing teams alike. The addition of App Frameworks has been valuable for extending the default input fields and handling custom JSON data structures.

**What do you dislike about Contentful?**

Contentful's terminology can be confusing to new users. A guide that explains the relationships between Organizations, Spaces, Roles, etc would be helpful. Additionally, the platform could benefit from a better mobile content publishing experience.

**What problems is Contentful solving and how is that benefiting you?**

Publishing content through Contentful enables us to connect various digital products to a single content source. As our business grew, so did the platforms we needed to support. A headless product like Contentful allowed us to connect any instance to a single content source, and improved our publishing workflow.

  ### 16. An extremely incredible asset that I use in my work

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mariah A. | Senior Software Engineer, Enterprise (> 1000 emp.)

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** July 23, 2022

**What do you like best about Contentful?**

Best cloud-based content management framework. More straightforward keeping up with of items with sort of organization spaces conditions. Create straightforward by showing every one of the pages in a solitary table view

**What do you dislike about Contentful?**

Order show of fields when you need to plunge into the keep going kid field. No honor in refreshing the components in the rich word processor. Building the application requires a long time to make the blueprint and bootstrapping the data. Inaccessibility of channel usefulness to sift through the unused resources. Needs a ton of instances of the prescribed utilize Contentful with gatsby.

**What problems is Contentful solving and how is that benefiting you?**

We are keeping up with the items on the cloud. Simple see of the changes. Gives marketing team great flexibility. Great data organizing design with the Richtext editor. Keeping up with all the resources in the cloud.

**Official Response from Ruchika Sharma:**

> Hi Mariah, 

We are so grateful for your kind words!

It's always our pleasure to work with customers who take out the time to share their honest feedback. Words like these motivates us to be better. Thanks again, have a great day!

  ### 17. high quality software with great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 21, 2022

**What do you like best about Contentful?**

the software itself is very functional and user friendly. both customer support and documentation (learning materials etc.) are top notch.

**What do you dislike about Contentful?**

it is missing some basic functionality such as superscripts in text editor
there are no tools available to help editors collaborate on a given text itself (such as change tracking)

**What problems is Contentful solving and how is that benefiting you?**

Contentful is allowing us to structure our data in a way that allows us to service complex business requirements for our front-end digital solution

  ### 18. Good starter platform

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 29, 2022

**What do you like best about Contentful?**

Quick to get going, user-friendly UI, flexible content model.

**What do you dislike about Contentful?**

Less ideal for more serious or mid-sized startups, or plans seem tailored to a different type of business. Hard limit of 25 users is ridiculous as only option is to upgrade to enterprise which is way beyond our needs. CDN price is baked into the price, so not only are you overpaying if you want to use your own CDN, there's also no real built-in support for using your own asset library and/or CDN.

**What problems is Contentful solving and how is that benefiting you?**

Quick and flexible CMS to easily collaborate on content.

  ### 19. helps our teams do more

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 15, 2022

**What do you like best about Contentful?**

Lets our developers and product teams work seamlessly and efficiently together, which frees both up to do what they do best. Also help integrate our marketing efforts creating alignment across the organization

**What do you dislike about Contentful?**

no issues for us so far, would have to defer to our team leads to give ideas on what they would like to see in terms of new features or functionalities. Anything which creates more alignment and visibility on what each part of the org is doing is good

**What problems is Contentful solving and how is that benefiting you?**

Aligning engineering, product and marketing teams so don't need to duplicate efforts across organization and everyone knows where and how their pieces fits together

  ### 20. Great experience

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 23, 2022

**What do you like best about Contentful?**

For me personally, it's the ease of the content modeling. I can easily model my content type and I can create whatever I want inside of it. I can also add validation on an individual field level which is really awesome

**What do you dislike about Contentful?**

Limits of the APIs. Like no nested queries in graphql and the query complexity constantly give me restrictions. This is not so big of an issue if you ask me at least.

**What problems is Contentful solving and how is that benefiting you?**

As I mentioned already it's content modeling. Also, something that I appreciate is the user permissions part. I can easily enable/disable anything for any user group which is just awesome!

  ### 21. Flexibility and scalability of your content management

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gael R. | Senior Product Manager, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 29, 2022

**What do you like best about Contentful?**

The solution is completely integrated with our headless e-commerce and allows us to handle content with a lot of flexibility.

**What do you dislike about Contentful?**

Onboarding could be improved so we can be completely autonomous and handle our content models better.

**What problems is Contentful solving and how is that benefiting you?**

Handle a seamless front for our web and native solution

**Official Response from Ruchika Sharma:**

> Hello Gael, 

Thanks for writing this review for us. Such feedbacks from customers motivates the team to make Contentful even better. Allow me share this with the team. Have a great day!

Best, 
Ruchika 

  ### 22. We had a flawless experience using Contentful

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** December 13, 2022

**What do you like best about Contentful?**

We enjoyed the customizability of content modules of Contentful to meet our needs to serve text, video and audio content.

**What do you dislike about Contentful?**

The platform is straightforward to use, even for non-technical with a minimal amount of training.

**What problems is Contentful solving and how is that benefiting you?**

Creating content to be updated dynamically in a mobile application.

  ### 23. Reliable headless CMS

**Rating:** 4.0/5.0 stars

**Reviewed by:** Jason Y. | CTO, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

**What do you like best about Contentful?**

The content models and UI are intuitive and easy to figure out

**What do you dislike about Contentful?**

No dedicated non-product spaces (staging, etc)

**What problems is Contentful solving and how is that benefiting you?**

Contentful allows for us to have flexible models and nested models of content so we can spin up new content pages fast and without engineering support

  ### 24. Great Flexibility for D2Cs

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 15, 2022

**What do you like best about Contentful?**

Contentful has unlocked ultimate flexibility for our website, enabling us to fully showcase our products and brand story for our customers.

**What do you dislike about Contentful?**

The cache refresh delay can make things slow for updates.

**What problems is Contentful solving and how is that benefiting you?**

Combining a Headless set up with Contentful has allowed us to think beyond standard Shopify theme limitations and speeds.

  ### 25. A painless route for marketing websites

**Rating:** 3.5/5.0 stars

**Reviewed by:** James C. | Software Developer, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review.

**Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review.

**Reviewed Date:** April 22, 2022

**What do you like best about Contentful?**

Contentful has to offer a proven interface that is intuitive and user-friendly for every user even for those who are not having a background in developing websites. It does not require any sort of coding. It allows multiple teams to collaborate on a particular project/task.

**What do you dislike about Contentful?**

Contentful is a good CMS but it needs to improve in many aspects for maintaining its place. First of all, it would be for good to include more options for training. Secondly, more functionalities could be integrated for it to make the overall experience of users worthwhile. An update in a while will make the users more faithful. As far as filters are concerned, it does not offer satisfactory filters. It is expensive for introducing functionalities. More updates need to be made to meet the competitors. Moreover, a public roadmap should be aired for upcoming features in the releases that are to be made in near future.

**Recommendations to others considering Contentful:**

The ability to manage all content on the cloud assists in saving a great deal of time. The customer support is commendable and makes the overall operation much easier and more joyful.

**What problems is Contentful solving and how is that benefiting you?**

Contentful ensures that beginners do not have to worry about managing and customizing content. It is user-friendly and flexible. Replicating the forms has never been a hassle with Contentful. It is a cloud-based CMS and has a healthy text editor.

  ### 26. The intro to headless cms we needed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vincent L. | Ecommerce Specialist & Designer, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Contentful?**

Getting custom content on our front-end. Pretty robust feature set.

**What do you dislike about Contentful?**

Developer required. Extensive knowledge needed to build out initially.

**What problems is Contentful solving and how is that benefiting you?**

Allows us to add tons of custom templated content to our front-end. Saves editing time.

  ### 27. Great way to manage large sets of all kinds of web content

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 05, 2022

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Contentful?**

It fills a specific gap in any digital ecosystem and makes it easy to maintain or insert vast sets of content.

**What do you dislike about Contentful?**

At scale it becomes too expensive and the business case to integrate/build it yourself becomes more healthy.

**What problems is Contentful solving and how is that benefiting you?**

Fast, easy and most of all integrated content information.

  ### 28. ALMOST PERFECT - lacking A/B testing

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 29, 2022

**What do you like best about Contentful?**

Great UI, easy to set up, comprehensive features, fantastic API, great documentation

**What do you dislike about Contentful?**

A/B tests are critical. Buying a separate tool for this is a big disadvantage / gap. Hopefully, a native A/B framework is in the works.

**What problems is Contentful solving and how is that benefiting you?**

Ability to define & publish custom data types and schedule those to go live. We've also used this to schedule thematic / branding changes during seasonal campaigns (ex: color, images, gradients, etc.)

  ### 29. Davids review

**Rating:** 4.5/5.0 stars

**Reviewed by:** David R. | Senior Consultant, Mid-Market (51-1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 12, 2022

**What do you like best about Contentful?**

I really like the developer experience, on the community slack channel especially, anyone who get's stuck can ask for help.

**What do you dislike about Contentful?**

Lack of documentation in certain areas like the app framework in the past

**What problems is Contentful solving and how is that benefiting you?**

Providing an excellent platform as a headless CMS solution, A lot of our clients are seeing it as a great alternative to Drupal. For example: Powering things like digital touch screen displays and advertising boards inside gyms.

**Official Response from Ruchika Sharma:**

> Hello David, thanks for taking out the time and sharing your thoughts about Contentful. I'll share this with the relevant team. Have a good day! :)

  ### 30. The perfect tool to empower marketing teams

**Rating:** 4.5/5.0 stars

**Reviewed by:** Maxime B. | CMO, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 05, 2022

**What do you like best about Contentful?**

Contentfull makes landing page creation quick and easy. Anyone on a marketing team can build a beautiful page in minutes

**What do you dislike about Contentful?**

The only thing that can be a problem with Contentfull is that a modification on a block can lead to changes on other pages. So you have to be very careful!

**What problems is Contentful solving and how is that benefiting you?**

My team is autonomous in building web pages. No one needs technical knowledge

  ### 31. Good CMS

**Rating:** 4.0/5.0 stars

**Reviewed by:** Blue D. | Content Manager, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 29, 2022

**What do you like best about Contentful?**

Very robust and modular CMS. Easy to reuse content blocks.

**What do you dislike about Contentful?**

Limit on content models can be an issue.

**What problems is Contentful solving and how is that benefiting you?**

Robust CMS that lets us easily create content.

  ### 32. Solid platform!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

**What do you like best about Contentful?**

It has an intuitive user interface, quite possibly the easiest to use I have seen from a headless CMS. Engineers that are new to it seem to take to it quickly because of the comprehensive documentation.

**What do you dislike about Contentful?**

Pricing is a bit high at the lowest non-free tier, especially for early stage companies that want the robustness of the platform but can't afford several hundred dollars per month.

**What problems is Contentful solving and how is that benefiting you?**

It gives us a flexible place to manage a diverse array of content - and easy ways of tagging, classifying, and cataloging it. It saves a lot of time when making changes on-the-fly.

  ### 33. Pretty solid product

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marcelo B. | CTO, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

**What do you like best about Contentful?**

Customization. You can create your own custom models and attributes. It will pretty much meet all your requirements out of the box.

**What do you dislike about Contentful?**

It would be nice if there was a powerful WYSWYG editor that could be enabled by default/

**What problems is Contentful solving and how is that benefiting you?**

We moved away from shopify and contentful helped us with all what's related to our content (pages / posts / pdps).

  ### 34. Simple to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

**What do you like best about Contentful?**

The flexibility of creating different models for specific content sections and linking accordingly to content requirements

**What do you dislike about Contentful?**

It would be great if it is possible to duplicate content over different environments without the need to re-create finalised content in a staging environment

**What problems is Contentful solving and how is that benefiting you?**

Contentful has helped in managing content publishing on the app, and scheduling of content provides different timezone

  ### 35. Great Tool, great service, happy customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** May 25, 2022

**What do you like best about Contentful?**

Never ever in almost two years did we have any technical hick-ups – Contentful works ALL THE TIME! And when we reached our API limit, the customer service was very helpful!

**What do you dislike about Contentful?**

If there were one wish I could make: I would love to talk to the great customer service on the phone, I mean the online service is great, but sometimes a word in person is even quicker.

**What problems is Contentful solving and how is that benefiting you?**

The world is full of bad news – we at Good News work hard to find the best good news of the day and publish them via contentful to our 45k+ readers! Thanks to contentful, people hear about solutions to problems on our website and in our app.

  ### 36. Uncomplicated and full of opportunities

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 29, 2022

**What do you like best about Contentful?**

easy to use
numerous possibilities
easy to keep an overview of what is published and what not
fast from different places in the world

**What do you dislike about Contentful?**

you need your developers to program all features that you need
no tree structure

**What problems is Contentful solving and how is that benefiting you?**

easy to access for our global team - cloud hosting
re-use content in multiple pages

  ### 37. Robust CMS but needs a lot of resources

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** October 02, 2022

**What do you like best about Contentful?**

Contentful is a very robust CMS that can accomplish a lot. We were looking into it for multi-country translations.

**What do you dislike about Contentful?**

We were hoping for a simipler solution. However, the build was more intensive then our ROI.

**What problems is Contentful solving and how is that benefiting you?**

A content management system. For us it didn't meet our needs since it was too advanced.

**Official Response from Ruchika Sharma:**

> Hello, thanks for taking out the time to share your review. 

Have a good day! 



  ### 38. Modular Headless CMS

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 30, 2022

**What do you like best about Contentful?**

The modularity of Contentful is fantastic. If a single entry gets changed, any references to that entry will also be updated, saving the editor loads of time.

**What do you dislike about Contentful?**

The modularity has its downsides -- if we want to copy pages in the CMS, we can not use the native "Duplicate" feature because all modules on Page B are references to page A.

**What problems is Contentful solving and how is that benefiting you?**

We needed a headless CMS that would be easy to stand up for our developers and easy for content editors to use. Contentful's UI feels really intuitive.

**Official Response from Ruchika Sharma:**

> Hi There!
Glad to read your review and know that you able to overcome your business problems with Contentful. I'll make sure to share this with the relevant team, I'm sure this will motivate them even more.

Thanks again!

  ### 39. Easy way to manage content on the cloud but little costly

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vasanthi S. | Application Programmer, Small-Business (50 or fewer emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 15, 2021

At G2, we prefer fresh reviews and we like to follow up with reviewers. They may not have updated their review text, but have updated their review.

**What do you like best about Contentful?**

It has different environments support to use for QA, DEV, MASTER. The platform lets you make, manage, and distribute content to any platform. Asset Management

**What do you dislike about Contentful?**

Migration the environments is the toughest job here It's hard to integrate Apps with app framework. You need to maintain the server of the app you create. Entries with many fields are somewhat tiresome to scroll through. The continuous update makes our packages older you have to update it in order to get the latest features.

**Recommendations to others considering Contentful:**

As you can see, Contentful lends itself to a very wide range of applications. It's the CMS that lets you build a user-friendly, high-quality experience while being easy for a non-technical editor to use. Because Contentful is platform-agnostic and omnichannel, it has the tools needed to satisfy every content-management need. Based on our experience with Contentful, we can say it’s one of the best, most efficient ways to ensure that your content hits the target.

**What problems is Contentful solving and how is that benefiting you?**

We have solved Deployment slots problem. Content distribution infrastructure, Managing content models, Contentful offers a simple and thoroughly tested user interface that is intuitive for everyone, even those with no software development background. Contentful’s UI allows even people with no technical background to seamlessly operate the platform. Because you do not have to code to use Contentful, you can add and edit content types as well as manage the content within the platform itself.

  ### 40. Fast site but difficult to authir

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

**What do you like best about Contentful?**

The performance of it is nice and quick and our devs like the simplicity of building out modules

**What do you dislike about Contentful?**

As an author on the marketing side, I find the nested content structures difficult to navigate

**What problems is Contentful solving and how is that benefiting you?**

We were on wordpress before and this is MUCH better in terms of speed and performance

  ### 41. Contentful Review

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** September 20, 2022

**What do you like best about Contentful?**

Contentful looks good and is simple to use. Our team can build content and drafts and manage our work effectively. There are good features that make it easy to use.

**What do you dislike about Contentful?**

Contentful is a bit simple and there could be more custom features for content building. Image formatting could be better and the option to add in-body elements could be improved.

**What problems is Contentful solving and how is that benefiting you?**

Contentful works as a CMS for our team and we use it to build content collaboratively. It is easy to train and understand. The software looks good and is competent.

  ### 42. I've been using Contentful since the day I was hired from my company and it's very easy to use.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christine Faith Angelou H. | Content Manager, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 16, 2021

**What do you like best about Contentful?**

What I like best is managing content and customizing it. Also, how the teams can collaborate on a particular project is a plus. The platform gives a very user-friendly approach to beginners. I was able to familiarize the Contentful with minimal supervision.

**What do you dislike about Contentful?**

I dislike not being able to duplicate the content types created in a different environment. I worked on a specific project where we needed to deploy changes to production, and I kept getting errors whenever I duplicated the entry. It turned out to be there's no content type there. I can't proceed with the duplicating of entries.

**Recommendations to others considering Contentful:**

I recommend using it when they have a big commerce site they are handling. The convenience and content management this platform provides are fantastic.

**What problems is Contentful solving and how is that benefiting you?**

The benefit I realized using Contentful is the convenience it gives to manage every commerce site with colossal content. The content has a significant impact on our business, and this platform helps us connect with our clients.

  ### 43. Could Be More Intuitive To Use

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** August 23, 2022

**What do you like best about Contentful?**

I like the layers that give an easy overview of the different page sections. I like how you can use assets in more than one place.

**What do you dislike about Contentful?**

It can be a bit tricky with sizing and specs. Also, I wish there was more variation with the placement of content and assets.

**What problems is Contentful solving and how is that benefiting you?**

An good way to build web pages that all look consistent and on brand.

  ### 44. Contentful Review

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brayden H. | Co-Founder, Enterprise (> 1000 emp.)

**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through LinkedIn

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 07, 2021

**What do you like best about Contentful?**

- Easy to Use Software
- Adaptability
- User Friendly
- Ability to duplicate forms instantly, which saves time rather than needing to recreate every document each time

**What do you dislike about Contentful?**

- More training could be provided
- More updates
- There could be more functionalities added to the software to improve the overall end to end experience for users

**Recommendations to others considering Contentful:**

I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages.

**What problems is Contentful solving and how is that benefiting you?**

- Form builder has been great for creating forms and duplicating rather than starting from scratch
- For replicating, Contentful has made the process much more easy than previous

  ### 45. Contentful's scalable locale support was a clear win for our organization!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Luyen D. | Technical Director, Small-Business (50 or fewer emp.)

**Validated Reviewer:** Validated through Google One Tap using a business email account

**Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate.

**Reviewed Date:** August 19, 2022

**What do you like best about Contentful?**

The ability to support multiple locales in a modern framework, without impacting performance, and just as importantly streamlining our translators' workflow.

**What do you dislike about Contentful?**

We haven't come across any dislikes yet.

**What problems is Contentful solving and how is that benefiting you?**

Contentful is helping us to separate the data from the presentation layer, and scaling locale support our museum exhibits, and user stories without sacrificing performance or ease of use.

  ### 46. Solid and robust CMS

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

**What do you like best about Contentful?**

Content model editing. Able to re-use content models is very useful.

**What do you dislike about Contentful?**

Difficult to get previews to work properly. Cap on number of content models can be frustrating.

**What problems is Contentful solving and how is that benefiting you?**

Solid and robust CMS with an easily understandable GUI.

  ### 47. Great CMS if you have a dedicated implementation team to support Content Creation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: Seller invite:** Invitation from a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** December 13, 2022

**What do you like best about Contentful?**

Flexibility coming from components structure.

**What do you dislike about Contentful?**

Too much dependencies from Product Team/Dev team.

**What problems is Contentful solving and how is that benefiting you?**

Components helps out to create new pages reusing already existing structures, without asking Dev team to create every team a. new dedicated template.

  ### 48. Great headless CMS

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user.

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** July 27, 2022

**What do you like best about Contentful?**

The admin editor interface and content type system is clear to use and works well. Easy on boarding of non technical users. The headless CMS concept in general is great.

**What do you dislike about Contentful?**

Quite a lot of feature requests for new admin editor features which seem to be slow to progress.

**What problems is Contentful solving and how is that benefiting you?**

Content management systems - migrating especially from WordPress which was a nightmare to maintain and customise.

  ### 49. Easy to manage, quick to set up

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.)

This reviewer's identity has been verified by our review moderation team. They have asked not to show their 
name, job title, or picture.


**Validated Reviewer:** Validated through a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** November 09, 2022

**What do you like best about Contentful?**

Simple but powerful CMS that empowers our marketing team to load fast, dynamic content across our digital presence.

**What do you dislike about Contentful?**

There isn't much to dislike. Clean UI for users who prefer it, great API for devs.

**What problems is Contentful solving and how is that benefiting you?**

Enabling content teams to dynamically switch up content across our digital presence without engineering time.

  ### 50. good user experience

**Rating:** 2.5/5.0 stars

**Reviewed by:** Caroline S. | consultant, Mid-Market (51-1000 emp.)

**Validated Reviewer:** Validated through Google using a business email account

**Incentivized:** This reviewer was offered a nominal incentive as thanks for completing this review.

**Source: G2 invite on behalf of seller:** Invitation from G2 on behalf of a seller or affiliate. This reviewer was offered a nominal incentive as thanks for completing this review.

**Reviewed Date:** September 27, 2022

**What do you like best about Contentful?**

the user experience is very smooth and convenient

**What do you dislike about Contentful?**

the design of the website is somehow not user friendly

**What problems is Contentful solving and how is that benefiting you?**

content could be edited from a single source, saving a lot of time


## Contentful Discussions
  - [Can you do dynamic input validation on dropdowns?](https://www.g2.com/discussions/can-you-do-dynamic-input-validation-on-dropdowns) - 1 comment, 1 upvote
  - [Is Contentful a headless CMS?](https://www.g2.com/discussions/is-contentful-a-headless-cms) - 1 comment
  - [Is Contentful a CMS?](https://www.g2.com/discussions/is-contentful-a-cms) - 1 comment
  - [What is Contentful used for?](https://www.g2.com/discussions/what-is-contentful-used-for) - 1 comment

- [View Contentful pricing details and edition comparison](https://www.g2.com/products/contentful/reviews?_conv_s=si%3A1*sh%3A1636984681932-0.3698280917115886*pv%3A1&locale=es&page=4&qs=pros-and-cons&section=pricing&secure%5Bexpires_at%5D=2026-09-29+17%3A13%3A15+-0500&secure%5Bsession_id%5D=09046d5e-23e8-43d1-a89a-1784c79e5249&secure%5Btoken%5D=64eeb5e55f3d70e43fea37b949feb12a49dd69cd43bc6009695a7f944ccfbd69&format=llm_user)

## Contentful Features
**Content**
- Content Authoring
- Rich Text Editor
- Versioning
- Plug-ins/Widgets/Apps
- Approval Process
- Content Scheduling
- Asset Management
- Internal Search
- Content Repository
- SEO Management
- eCommerce Management
- Forms Management
- Campaign Management
- Media Management
- Drag & Drop Editor
- Audio Editor

**Analytics**
- Web Analytics
- Campaign Tracking
- Audience Insights
- Reports & Dashboards
- Personalization
- Marketing Automation
- Activity Tracking
- Reporting/Analytics

**Functionality**
- Developer Tools
- Automation
- Website Staging

**Publishing**
- Automated Publishing
- Multi-language
- AR/VR Capability

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Design**
- Breadth of Pre-Built Templates
- Mobile
- Branding/Themes
- Customization

**Content Management**
- Customizable Templated Workflows
- Asset Management
- Portals and Sites
- SEO Management
- Campaign Management
- Metadata Management
- Calendar Management
- Audio File Management
- Asset Lifecycle Management
- Content Management
- Brand Management
- Document Management
- Template Management

**Management**
- Web Content Dedication
- Website Hosting
- Role-Based Permissions

**Development**
- Image Management
- Reuseable Content
- Unlimited Environments
- Form Builder
- Web Forms
- Customizable Forms
- User Management
- Workflow Management
- Template Management
- Compliance Management
- Asset Lifecycle Management
- Website Management
- Document Management
- SEO Management
- Content Management
- Multi-Channel Management
- Integrated Development Environment
- File Management

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

**Additional Functionality**
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

**Platform**
- User Community
- SEO
- Flexible Navigation Structures
- User, Role, and Access Management
- Enterprise Scalability
- Internationalization
- Dashboards and Reports
- API

**Design & Development**
- No-Code App Development
- Low-Code App Development
- Self-Service Capabilities

**Support**
- Multi-CMS Support
- Compliance

**Analytics**
- Personalization
- Content Performance
- Interactive Content

**Agentic AI - Web Content Management**
- Cross-system Integration
- Natural Language Interaction
- Social Media Integration

**Agentic AI - Headless CMS**
- Cross-system Integration
- Third-Party Integrations

**Agentic AI - Digital Experience Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integration

**Additional Functionality**
- AI/Machine Learning
- Reporting/Analytics
- Collaboration Tools
- Image Editing
- Website Publishing Options
- Chatbot
- Content Publishing Options
- Text Editing
- Access Control
- Website Accessibility Tools
- Content Delivery
- Content Personalization
- Configurable Workflow
- Generative AI
- Alerts/Notifications
- Video Editing
- AI Copilot
- Performance Testing
- Activity Monitoring
- Multi-Channel Distribution

**Additional Functionality**
- Search/Filter
- AI Copilot
- Commenting/Notes
- Content Publishing Options
- Reporting & Statistics
- Content Library
- Document Classification
- Drag & Drop
- API
- Multi-Channel Distribution
- Customizable Templates
- Customizable Forms
- Alerts/Notifications
- A/B Testing
- Generative AI

**Additional Functionality**
- A/B Testing
- Full Text Search
- Two-Factor Authentication
- SDKs
- Content Publishing Options
- Multi-Channel Marketing
- Image Editing
- API
- Content Library
- Mobile Access
- Reporting/Analytics
- AI Copilot
- De-Coupled Front & Back Ends
- Collaboration Tools
- Activity Dashboard
- Generative AI
- Customizable Templates
- Text Editing
- Drag & Drop
- Rich Text Editor
- Scheduling
- Tagging
- Single Sign On
- Configurable Workflow
- Categorization/Grouping
- Preview Functionality
- Multi-Channel Distribution
- For Marketers
- Version Control
- Approval Process Control
- Filtering
- For Developers
- Website Analytics
- Role-Based Permissions
- Historical Reporting
- Access Controls/Permissions
- Email Marketing
- Loyalty Program
- Customer Touchpoints
- Customer Segmentation
- Web/Mobile App Development
- Product Catalog
- Inventory Optimization
- Multi-Location
- Data Synchronization
- Inventory Tracking
- Customer Database
- Activity Tracking
- Multi-Currency
- Shopping Cart
- Reporting & Statistics
- Customer Accounts
- Conversion Tracking
- CRM
- Search/Filter
- Barcode/Ticket Scanning
- SSL Security
- Alerts/Notifications
- Secure Login
- Document Review
- Content Delivery
- Customizable Branding
- Secure Data Storage
- Document Storage
- Mobile Capture
- Offline Access
- Templates
- File Sharing
- Data Capture and Transfer

## Top Contentful Alternatives
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