--- title: Contentful Reviews meta_title: 'Contentful Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 326 reviews by the users' company size, role or industry to find out how Contentful works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 326 scale: '5' date_modified: '2026-06-17' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Contentful Reviews **Vendor:** Contentful **Category:** [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) **Average Rating:** 4.3/5.0 **Total Reviews:** 326 ## About Contentful Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content. Contentful empowers teams to adapt, reuse, personalize, and publish modular content and design components without reliance on developers, enabling rapid iteration and real-time targeting, experimentation, and optimization at the component level. Complemented by a robust ecosystem, and built on an infinitely-extensible, API-first platform, Contentful gives teams the freedom to easily build or deploy new experiences and integrations quickly to meet the ever-evolving needs of their brand. Trusted by global market leaders, Contentful is engineered for enterprise reliability, extensibility, and future-proof growth—helping organizations maximize ROI and outperform in today’s competitive digital landscape. ## Contentful Pros & Cons **What users like:** - Users find Contentful's **ease of use** remarkable, facilitating quick learning and seamless content management across platforms. (14 reviews) - Users value the **flexibility and centralized content management** of Contentful, enhancing collaboration and customer experience. (10 reviews) - Users find the **ease of creation** in Contentful remarkable, streamlining their content management and enhancing productivity. (8 reviews) - Users appreciate the **easy creation** process on Contentful, making content management and publishing seamless and efficient. (8 reviews) - Users appreciate the **flexibility and ease of use** of Contentful, making website updates seamless and efficient. (8 reviews) - Users appreciate the **seamless integrations** of Contentful, enhancing content management across multiple platforms effortlessly. (7 reviews) - Users love the **ease of content creation** with Contentful, enabling smooth updates across various channels and platforms. (6 reviews) - Productivity Improvement (6 reviews) - Scalability (6 reviews) - Users value the **custom content modeling** of Contentful, enabling seamless management of complex data structures. (5 reviews) **What users dislike:** - Users find Contentful's pricing **too expensive** , presenting challenges for small teams and beginners. (6 reviews) - Users find that the **complexity** of Contentful, especially for non-technical teams, can hinder their overall experience. (5 reviews) - Users find the **learning curve steep** , especially for non-technical users and during initial setup and content modeling. (5 reviews) - Users find the **limited features** of Contentful hinder their workflow, affecting content management and affordability. (5 reviews) - Users find the **steep learning curve** challenging, especially for non-technical users and initial setup. (5 reviews) - Users are frustrated by the **requirement to publish all language entries simultaneously** , complicating content management and workflow. (3 reviews) - Difficult Usability (3 reviews) - Users find that **Contentful's pricing model** is a barrier for smaller teams, leading to discouragement and hesitance. (3 reviews) - Time-consuming (3 reviews) - Complex Features (2 reviews) ## Contentful Reviews ### 1. Great experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Contentful?** For me personally, it's the ease of the content modeling. I can easily model my content type and I can create whatever I want inside of it. I can also add validation on an individual field level which is really awesome **What do you dislike about Contentful?** Limits of the APIs. Like no nested queries in graphql and the query complexity constantly give me restrictions. This is not so big of an issue if you ask me at least. **What problems is Contentful solving and how is that benefiting you?** As I mentioned already it's content modeling. Also, something that I appreciate is the user permissions part. I can easily enable/disable anything for any user group which is just awesome! ### 2. Flexibility and scalability of your content management **Rating:** 4.0/5.0 stars **Reviewed by:** Gael R. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Contentful?** The solution is completely integrated with our headless e-commerce and allows us to handle content with a lot of flexibility. **What do you dislike about Contentful?** Onboarding could be improved so we can be completely autonomous and handle our content models better. **What problems is Contentful solving and how is that benefiting you?** Handle a seamless front for our web and native solution **Official Response from Ruchika Sharma:** > Hello Gael, Thanks for writing this review for us. Such feedbacks from customers motivates the team to make Contentful even better. Allow me share this with the team. Have a great day! Best, Ruchika ### 3. We had a flawless experience using Contentful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Contentful?** We enjoyed the customizability of content modules of Contentful to meet our needs to serve text, video and audio content. **What do you dislike about Contentful?** The platform is straightforward to use, even for non-technical with a minimal amount of training. **What problems is Contentful solving and how is that benefiting you?** Creating content to be updated dynamically in a mobile application. ### 4. Reliable headless CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Jason Y. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** The content models and UI are intuitive and easy to figure out **What do you dislike about Contentful?** No dedicated non-product spaces (staging, etc) **What problems is Contentful solving and how is that benefiting you?** Contentful allows for us to have flexible models and nested models of content so we can spin up new content pages fast and without engineering support ### 5. Great Flexibility for D2Cs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2022 **What do you like best about Contentful?** Contentful has unlocked ultimate flexibility for our website, enabling us to fully showcase our products and brand story for our customers. **What do you dislike about Contentful?** The cache refresh delay can make things slow for updates. **What problems is Contentful solving and how is that benefiting you?** Combining a Headless set up with Contentful has allowed us to think beyond standard Shopify theme limitations and speeds. ### 6. A painless route for marketing websites **Rating:** 3.5/5.0 stars **Reviewed by:** James C. | Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Contentful?** Contentful has to offer a proven interface that is intuitive and user-friendly for every user even for those who are not having a background in developing websites. It does not require any sort of coding. It allows multiple teams to collaborate on a particular project/task. **What do you dislike about Contentful?** Contentful is a good CMS but it needs to improve in many aspects for maintaining its place. First of all, it would be for good to include more options for training. Secondly, more functionalities could be integrated for it to make the overall experience of users worthwhile. An update in a while will make the users more faithful. As far as filters are concerned, it does not offer satisfactory filters. It is expensive for introducing functionalities. More updates need to be made to meet the competitors. Moreover, a public roadmap should be aired for upcoming features in the releases that are to be made in near future. **Recommendations to others considering Contentful:** The ability to manage all content on the cloud assists in saving a great deal of time. The customer support is commendable and makes the overall operation much easier and more joyful. **What problems is Contentful solving and how is that benefiting you?** Contentful ensures that beginners do not have to worry about managing and customizing content. It is user-friendly and flexible. Replicating the forms has never been a hassle with Contentful. It is a cloud-based CMS and has a healthy text editor. ### 7. The intro to headless cms we needed **Rating:** 4.0/5.0 stars **Reviewed by:** Vincent L. | Ecommerce Specialist & Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** Getting custom content on our front-end. Pretty robust feature set. **What do you dislike about Contentful?** Developer required. Extensive knowledge needed to build out initially. **What problems is Contentful solving and how is that benefiting you?** Allos us to add tons of custom templated content to our front-end. Saves editing time. ### 8. Great way to manage large sets of all kinds of web content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Contentful?** It fills a specific gap in any digital ecosystem and makes it easy to maintain or insert vast sets of content. **What do you dislike about Contentful?** At scale it becomes too expensive and the business case to integrate/build it yourself becomes more healthy. **What problems is Contentful solving and how is that benefiting you?** Fast, easy and most of all integrated content information. ### 9. ALMOST PERFECT - lacking A/B testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Contentful?** Great UI, easy to set up, comprehensive features, fantastic API, great documentation **What do you dislike about Contentful?** A/B tests are critical. Buying a separate tool for this is a big disadvantage / gap. Hopefully, a native A/B framework is in the works. **What problems is Contentful solving and how is that benefiting you?** Ability to define & publish custom data types and schedule those to go live. We've also used this to schedule thematic / branding changes during seasonal campaigns (ex: color, images, gradients, etc.) ### 10. Davids review **Rating:** 4.5/5.0 stars **Reviewed by:** David R. | Senior Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 12, 2022 **What do you like best about Contentful?** I really like the developer experience, on the community slack channel especially, anyone who get's stuck can ask for help. **What do you dislike about Contentful?** Lack of documentation in certain areas like the app framework in the past **What problems is Contentful solving and how is that benefiting you?** Providing an excellent platform as a headless CMS solution, A lot of our clients are seeing it as a great alternative to Drupal. For example: Powering things like digital touch screen displays and advertisting boards inside gyms. **Official Response from Ruchika Sharma:** > Hello David, thanks for taking out the time and sharing your thoughts about Contentful. I'll share this with the relevant team. Have a good day! :) ### 11. The perfect tool to empower marketing teams **Rating:** 4.5/5.0 stars **Reviewed by:** Maxime B. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** October 05, 2022 **What do you like best about Contentful?** Contentfull makes landing page creation quick and easy. Anyone on a marketing team can build a beautiful page in minutes **What do you dislike about Contentful?** The only thing that can be a problem with Contentfull is that a modification on a block can lead to changes on other pages. So you have to be very careful! **What problems is Contentful solving and how is that benefiting you?** My team is autonomous in building web pages. No one needs technical knowledge ### 12. Good CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Blue D. | Content Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Contentful?** Very robust and modular CMS. Easy to reuse content blocks. **What do you dislike about Contentful?** Limit on content models can be an issue. **What problems is Contentful solving and how is that benefiting you?** Robust CMS that lets us easily create content. ### 13. Solid platform! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** It has an intuitive user interface, quite possibly the easiest to use I have seen from a headless CMS. Engineers that are new to it seem to take to it quickly because of the comprehensive documentation. **What do you dislike about Contentful?** Pricing is a bit high at the lowest non-free tier, especially for early stage companies that want the robustness of the platform but can't afford several hundred dollars per month. **What problems is Contentful solving and how is that benefiting you?** It gives us a flexible place to manage a diverse array of content - and easy ways of tagging, classifying, and cataloging it. It saves a lot of time when making changes on-the-fly. ### 14. Pretty solid product **Rating:** 4.0/5.0 stars **Reviewed by:** Marcelo B. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** Customization. You can create your own custom models and attributes. It will pretty much meet all your requirements out of the box. **What do you dislike about Contentful?** It would be nice if there was a powerful WYSWYG editor that could be enabled by default/ **What problems is Contentful solving and how is that benefiting you?** We moved away from shopify and contentful helped us with all what's related to our content (pages / posts / pdps). ### 15. Simple to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** The flexibility of creating different models for specific content sections and linking accordingly to content requirements **What do you dislike about Contentful?** It would be great if it is possible to duplicate content over different environments without the need to re-create finalised content in a staging environment **What problems is Contentful solving and how is that benefiting you?** Contentful has helped in managing content publishing on the app, and scheduling of content provides different timezone ### 16. Great Tool, great service, happy customers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Contentful?** Never ever in almost two years did we have any technical hick-ups – Contentful works ALL THE TIME! And when we reached our API limit, the customer service was very helpful! **What do you dislike about Contentful?** If there were one wish I could make: I would love to talk to the great customer service on the phone, I mean the online service is great, but sometimes a word in person is even quicker. **What problems is Contentful solving and how is that benefiting you?** The world is full of bad news – we at Good News work hard to find the best good news of the day and publish them via contentful to our 45k+ readers! Thanks to contentful, people hear about solutions to problems on our website and in our app. ### 17. Uncomplicated and full of opportunities **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Industrial Automation | Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2022 **What do you like best about Contentful?** easy to use numerous possibilities easy to keep an overview of what is published and what not fast from different places in the world **What do you dislike about Contentful?** you need your developers to program all features that you need no tree structure **What problems is Contentful solving and how is that benefiting you?** easy to access for our global team - cloud hosting re-use content in multiple pages ### 18. Robust CMS but needs a lot of resources **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** October 02, 2022 **What do you like best about Contentful?** Contentful is a very robust CMS that can accomplish a lot. We were looking into it for multi-country translations. **What do you dislike about Contentful?** We were hoping for a simipler solution. However, the build was more intensive then our ROI. **What problems is Contentful solving and how is that benefiting you?** A content management system. For us it didn't meet our needs since it was too advanced. **Official Response from Ruchika Sharma:** > Hello, thanks for taking out the time to share your review. Have a good day! ### 19. Modular Headless CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 30, 2022 **What do you like best about Contentful?** The modularity of Contentful is fantastic. If a single entry gets changed, any references to that entry will also be updated, saving the editor loads of time. **What do you dislike about Contentful?** The modularity has its downsides -- if we want to copy pages in the CMS, we can not use the native "Duplicate" feature because all modules on Page B are references to page A. **What problems is Contentful solving and how is that benefiting you?** We needed a headless CMS that would be easy to stand up for our developers and easy for content editors to use. Contentful's UI feels really intuitive. **Official Response from Ruchika Sharma:** > Hi There! Glad to read your review and know that you able to overcome your business problems with Contentful. I'll make sure to share this with the relevant team, I'm sure this will motivate them even more. Thanks again! ### 20. Easy way to manage content on the cloud but little costly **Rating:** 4.0/5.0 stars **Reviewed by:** Vasanthi S. | Application Programmer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2021 **What do you like best about Contentful?** It has different environments support to use for QA, DEV, MASTER. The platform lets you make, manage, and distribute content to any platform. Asset Management **What do you dislike about Contentful?** Migration the environments is the toughest job here It's hard to integrate Apps with app framework. You need to maintain the server of the app you create. Entries with many fields are somewhat tiresome to scroll through. The continous update makes our packages older you have to update it in order to get the latest features. **Recommendations to others considering Contentful:** As you can see, Contentful lends itself to a very wide range of applications. It's the CMS that lets you build a user-friendly, high-quality experience while being easy for a non-technical editor to use. Because Contentful is platform-agnostic and omnichannel, it has the tools needed to satisfy every content-management need. Based on our experience with Contentful, we can say it’s one of the best, most efficient ways to ensure that your content hits the target. **What problems is Contentful solving and how is that benefiting you?** We have solved Deployment slots problem. Content distribution infrastructure,Managing content models,Contentful offers a simple and thoroughly tested user interface that is intuitive for everyone, even those with no software development background.Contentful’s UI allows even people with no technical background to seamlessly operate the platform. Because you do not have to code to use Contentful, you can add and edit content types as well as manage the content within the platform itself. ### 21. Fast site but difficult to authir **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** The performance of it is nice and quick and our devs like the simplicity of building out modules **What do you dislike about Contentful?** As an author on the marketing side, I find the nested content structures difficult to navigate **What problems is Contentful solving and how is that benefiting you?** We were on wordpress before and this is MUCH better in terms of speed and performance ### 22. Contentful Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2022 **What do you like best about Contentful?** Contentful looks good and is simple to use. Our team can build content and drafts and manage our work effectively. There are good features that make it easy to use. **What do you dislike about Contentful?** Contentful is a bit simple and there could be more custom features for content building. Image formatting could be better and the option to add in-body elements could be improved. **What problems is Contentful solving and how is that benefiting you?** Contentful works as a CMS for our team and we use it to build content collaboratively. It is easy to train and understand. The software looks good and is competent. ### 23. I've been using Contentful since the day I was hired from my company and it's very easy to use. **Rating:** 5.0/5.0 stars **Reviewed by:** Christine Faith Angelou H. | Content Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Contentful?** What I like best is managing content and customizing it. Also, how the teams can collaborate on a particular project is a plus. The platform gives a very user-friendly approach to beginners. I was able to familiarize the Contentful with minimal supervision. **What do you dislike about Contentful?** I dislike not being able to duplicate the content types created in a different environment. I worked on a specific project where we needed to deploy changes to production, and I kept getting errors whenever I duplicated the entry. It turned out to be there's no content type there. I can't proceed with the duplicating of entries. **Recommendations to others considering Contentful:** I recommend using it when they have a big commerce site they are handling. The convenience and content management this platform provides are fantastic. **What problems is Contentful solving and how is that benefiting you?** The benefit I realized using Contentful is the convenience it gives to manage every commerce site with colossal content. The content has a significant impact on our business, and this platform helps us connect with our clients. ### 24. Could Be More Intuitive To Use **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 23, 2022 **What do you like best about Contentful?** I like the layers that give an easy overview of the different page sections. I like how you can use assets in more than one place. **What do you dislike about Contentful?** It can be a bit tricky with sizing and specs. Also, I wish there was more variation with the placement of content and assets. **What problems is Contentful solving and how is that benefiting you?** An good way to build web pages that all look consistent and on brand. ### 25. Contentful Review **Rating:** 4.5/5.0 stars **Reviewed by:** Brayden H. | Co-Founder, Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Contentful?** - Easy to Use Software - Adaptability - User Friendly - Ability to duplicate forms instantly, which saves time rather than needing to recreate every document each time **What do you dislike about Contentful?** - More training could be provided - More updates - There could be more functionalities added to the software to improve the overall end to end experience for users **Recommendations to others considering Contentful:** I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. I would recommend for other users looking to create replicable forms and other web pages. **What problems is Contentful solving and how is that benefiting you?** - Form builder has been great for creating forms and duplicating rather than starting from scratch - For replicating, Contentful has made the process much more easy than previous ### 26. Contentful's scalable locale support was a clear win for our organization! **Rating:** 4.5/5.0 stars **Reviewed by:** Luyen D. | Technical Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2022 **What do you like best about Contentful?** The ability to support multiple locales in a modern framework, without impacting performance, and just as importantly streamlining our translators' workflow. **What do you dislike about Contentful?** We haven't come across any dislikes yet. **What problems is Contentful solving and how is that benefiting you?** Contentful is helping us to separate the data from the presentation layer, and scaling locale support our museum exhibits, and user stories without sacrificing performance or ease of use. ### 27. Solid and robust CMS **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** Content model editing. Able to re-use content models is very useful. **What do you dislike about Contentful?** Difficult to get previews to work properly. Cap on number of content models can be frustrating. **What problems is Contentful solving and how is that benefiting you?** Solid and robust CMS with an easily understandable GUI. ### 28. Great CMS if you have a dedicated implementation team to support Content Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Contentful?** Flexibility coming from components structure. **What do you dislike about Contentful?** Too much dependencies from Product Team/Dev team. **What problems is Contentful solving and how is that benefiting you?** Components helps out to create new pages reusing already existing structures, without asking Dev team to create every team a. new dedicated template. ### 29. Great headless CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 27, 2022 **What do you like best about Contentful?** The admin editor interface and content type system is clear to use and works well. Easy on boarding of non technical users. The headless CMS concept in general is great. **What do you dislike about Contentful?** Quite a lot of of feature requests for new admin editor features which seem to be slow to progress. **What problems is Contentful solving and how is that benefiting you?** Content management systems - migrating especially from wordpress which was a nightmare to maintain and customise. ### 30. Easy to manage, quick to set up **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Contentful?** Simple but powerful CMS that empowers our marketing team to load fast, dynamic content across our digital presence. **What do you dislike about Contentful?** There isn't much to dislike. Clean UI for users who prefer it, great API for devs. **What problems is Contentful solving and how is that benefiting you?** Enabling content teams to dynamically switch up content across our digital presence without engineering time. ### 31. good user experience **Rating:** 2.5/5.0 stars **Reviewed by:** Caroline S. | consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Contentful?** the user experience is very smooth and convenient **What do you dislike about Contentful?** the design of the website is somehow not user friendly **What problems is Contentful solving and how is that benefiting you?** content could be edited from a single source, saving a lot of time ### 32. Super exited to work with Contentful CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Maksym P. | Senior Frontend Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2022 **What do you like best about Contentful?** Contentful is an Easy, fast, and perfect scalable headless CMS. I've used it multiple times, and it was a pleasure to work with it. **What do you dislike about Contentful?** Maybeybe some build-in content types would be helpful. **What problems is Contentful solving and how is that benefiting you?** Content Management System for websites and web apps. ### 33. Contentful allows for both a basic and super complex setup with relative ease. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Contentful?** Contentful as a CMS is pretty great, but the best feature was the ability to integrate into so many things easily. There's a plugin for Contentful everywhere we needed. **What do you dislike about Contentful?** When data gets stale, updating thousands of localized pieces of content can be challenging. **What problems is Contentful solving and how is that benefiting you?** Contentful let us localize and organize content. ### 34. Easy to maintain cloud based CMS platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Contentful?** Best cloud-based content management system. Easier maintaining of contents with kind of deployment slots environments. Compose makes our life easier by displaying all the pages in a single table view **What do you dislike about Contentful?** Hierarchy display of fields when you want to dive into the last child field.No privilege on updating the elements in the rich text editor. Building the app takes a while to make the schema and bootstrapping the info. Unavailability of filter functionality to filter out the unused assets. Needs a lot of examples of the best practices on how to use Contentful with gatsby. **Recommendations to others considering Contentful:** Maintaining all the contents in the cloud helps save time and hassle to create. Good customer support and Slack community support also help much. **What problems is Contentful solving and how is that benefiting you?** We are maintaining the contents on the cloud. Easy preview of the changes. Provides marketing team good flexibility. Good data structuring format with the Richtext editor. Maintaining all the assets in the cloud. ### 35. Beginner Friendly Content Management System **Rating:** 4.5/5.0 stars **Reviewed by:** Sivaji T. | Programmer, Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Contentful?** Compose functionality Releases Page View SEO implementation Rich Text Editor Avif/Webp Image Support **What do you dislike about Contentful?** Poor filtering More expensive for composing functionality Not many best practices code examples provided Limited support for deploying the App framework Unable to update their UI components from Storybook **Recommendations to others considering Contentful:** Based on your company requirements, you can use whichever headless CMS you want. If you're looking for a combination with Gatsby, then I would suggest trying Contentful. **What problems is Contentful solving and how is that benefiting you?** I was managing all the contents in the cloud. Build faster. Handle SEO. Manage assets without worrying about the underlying storage. Use deployment slots. ### 36. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2022 **What do you like best about Contentful?** It’s a great software to track error codes and how they translate to other systems. Easy to use. **What do you dislike about Contentful?** I'm not sure that I dislike anything - It's quite an easy system to use for mapping these kinds of error codes. We use this to map multiple systems to one another **What problems is Contentful solving and how is that benefiting you?** Mapping error codes from one API to the backend system. It allows our UI to read errors ### 37. Excellent CMS. Very intuitive! Glad we make the switch. **Rating:** 5.0/5.0 stars **Reviewed by:** John K. | Director of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Contentful?** The Contentful UI and the customization is the best part of Contentful. We have many more options than we had before, and even people who are not tech savvy find it easy to use and understand. We changed from Expression Engine to Contentful and it's been a wonderful move. **What do you dislike about Contentful?** It would be nice to get more updates on future releases. **Recommendations to others considering Contentful:** I would recommend it. It is very intuitive and a lot of different employee roles can use it. **What problems is Contentful solving and how is that benefiting you?** We were finding our past CMS to be very clunky and not easy to understand. Filtering and passing information along to our other systems and internal teams was difficult. We found it much easier to make custom updates as well. Development was able to make updates and custom fields much quicker. ### 38. A slick interface designed for a media company in a changing media landscape **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Contentful?** Ability to track the analytics in real-time, and the speed of the media uploads. It's extremely important during active weather. **What do you dislike about Contentful?** the tags are a little clunky to use, and the interface could use a little work. **What problems is Contentful solving and how is that benefiting you?** A way to see engagement across the myriad of our platforms. **Official Response from Ruchika Sharma:** > Hello! Thank you for taking out the time to share your feedback. I'll make sure it reaches the right team. Have a wonderful day! ### 39. A very powerful tool that I use daily in my work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Contentful?** I like being able to control, manage and play with the display of the menu and its different sub-categories. The integration with Shopify and Algolia makes it possible to work with a common database and simplifies the work process. **What do you dislike about Contentful?** It's hard to think of a flaw in the tool. If there's one thing I can think of, it's that as a precautionary measure, in my team, we avoid logging into the platform and making changes at the same time to prevent version errors. **Recommendations to others considering Contentful:** Try it, you'll love it ! **What problems is Contentful solving and how is that benefiting you?** It's mainly about aesthetics and menu design. It is adding banners here and there on the site. It allows us to gain fluidity and the immediacy of changes, and the ability to see the different versions that have been created as changes are made makes it a very reliable tool. ### 40. Awesome back-endless / painless solution for a marketing website **Rating:** 5.0/5.0 stars **Reviewed by:** Ilia K. | Frontend Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Contentful?** Contentful already has an ecosystem and tooling. Some standard solutions/plugins are already implemented, and you can focus on the frontend part. Contentful Live Status webpage like every big guy has **What do you dislike about Contentful?** You still need to learn "contentful" way of cooking graphQL The entry threshold is relatively high Dependancy from AWS: when half of the internet is down, some parts of the system are inaccessible. The concern is about fragility: some data is broken - everything is broken ( **What problems is Contentful solving and how is that benefiting you?** Marketing website for a big customer It is incredibly flexible and front-end developer-friendly. We don't have any backend guy on our team. ### 41. It's Awesome Contentful CMS. **Rating:** 4.5/5.0 stars **Reviewed by:** Balasubramani K. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 11, 2021 **What do you like best about Contentful?** I like Contentful very much to integrate with React. It saves a lot of time to create multiple pages on gatsby js. Rich text rendering with references, fetching data in graphql way, Locales. **What do you dislike about Contentful?** 1. Unable to fetch the field data in graphql, without adding the placeholder in contentful. 2. We can see the last updated user name, but are unable to see what they updated the data. 3. We need the filter like this, Assume after selecting the page type, there is a field contententries. we can add multiple component types in contententries. _Page: Basic -> contententries -> Element: CTA. We need the filter like all the CTA entry available inside the contententries of Basic page. 4. When creating Locales, It is showing more text boxes for each locale. It is a little awkward to see. you can put a filter option to see the particular locale. **Recommendations to others considering Contentful:** My advice for those looking at contentful. Yes, you can go for it. **What problems is Contentful solving and how is that benefiting you?** 1.Rich text references helped so much. Content authors can easily add the different types of content types in rich text. Developers also easily extract the content type and render the component. 2. component created in gatsby js against each contentful content type and re-used the component with different data from contentful ### 42. So far tbe best headless CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.) **Reviewed Date:** December 11, 2021 **What do you like best about Contentful?** What I like the most thing here is the content management in the cloud. It makes life easier by not starting any app to update content. We can do this in the web itself **What do you dislike about Contentful?** Contentful is still evolving, example u cant add your own typography in contentful rich text editor. You can only use the elements they have provided. Its actually a drawback **Recommendations to others considering Contentful:** If your good with gatsby , u can start using contentful, but make sure you are following the best practices otherwise u can face challenges in the build time **What problems is Contentful solving and how is that benefiting you?** Managing the content with localization. Less time to update the content. ### 43. Better than Wordpress and one of the best way to manage modular base websites **Rating:** 5.0/5.0 stars **Reviewed by:** Hank L. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 07, 2021 **What do you like best about Contentful?** Contentful is very easy to use and easy to push any update from testing to staging and to production. By setting up multiple templates, it's very scalable for any company to use Contentful as the CMS. **What do you dislike about Contentful?** The only possible issue is if you want to go off the template-based landing pages, there will need development on the backend to setup additional templates. Having too heavy pages will also impact the load time on contentful drstically. **Recommendations to others considering Contentful:** Contentful is one of the best headless CMS system out there and if you are looking for something that has a very good UI/UX, you won't be dissappointed. **What problems is Contentful solving and how is that benefiting you?** Having a good and stable CMS for the corporate website. ### 44. Works with some limitations **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Contentful?** Very easy to navigate and use. The interface is built to guide users step-by-step in regards to utilizing media. **What do you dislike about Contentful?** It would be better to include multiple asset uploading instead of uploading them one by one in individual entries. It takes some time to create collateral of imagery. It would also be better if archiving an asset took the link offline altogether, or redirect to a not available image. We have issues where customers have a link saved and we are unable to remove that asset from the internet. **What problems is Contentful solving and how is that benefiting you?** International distribution of marketing collateral. Sharing amongst our wider team to work more agile together. ### 45. Easy Headless CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Divya S. | Senior Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Contentful?** Rich Text Editor, Asset Management, Content Management, SASS product, Easy Preview, SEO support, Wen Ops Platform, SAP store **What do you dislike about Contentful?** Poor filtering in search bar. Environment merging, Improper image format selection, Not upgradable rich text editor **What problems is Contentful solving and how is that benefiting you?** Managing the contents in the cloud makes less work on the coding side. As well as asset management. Provides marketing team more flexible by localization support. ### 46. Wonderful CMS for an engineering-focused organization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about Contentful?** It's a great solution for any engineering organization looking for a modern CMS. Contentful provides features I would consider mandatory for anyone looking at this space. - Internationalization (i18n / Locale) Support - Sandbox Enviroments - Clean REST and GraphQL API - SDK in all major programming languages - Content versioning - Asset CDN with on the fly transformations - Webhook support **What do you dislike about Contentful?** In the CMS space, there are no perfect bullets but I wouldn't encorage non-technical organizations to use Contentful. - The content authoring UX can be painful for non-technical users - The CMS does not seem suited to handle general purpose marketing websites - Exceeding plan limits can be very expensive - No public roadmap for upcoming features - Internal culture of "build it yourself" (especially regarding UX fuctionality requests) **Recommendations to others considering Contentful:** Contentful provides an excellent service offering, but remember: - This is a headless CMS; implementation details are your responsibility. - Have you seriously trialed the product and drafted a comprehensive implementation plan? - Are you able to hire expierenced developers who can maintain this system? **What problems is Contentful solving and how is that benefiting you?** Marketing websites. Our sites are fast and very secure. ### 47. Amazing content manager **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 12, 2021 **What do you like best about Contentful?** Contentful is Amazing when handling and managing content; the API's are well defined and are easy to use, the API's it's what I like the most. **What do you dislike about Contentful?** The UI is not so intuitive; it's challenging to search for content; when searching, I have sometimes press `enter` and everything related to the search gets messed up, then I have to delete at least one letter, and I can continue my search. I think this is because Contentful's UI starts searching for every key pressed and not when we press the `enter` key. **Recommendations to others considering Contentful:** Please consider to use your own UI on top of the Contentful APIs if you have a dedicated content team, this is because the Contentful's UI search is sometimes challenging to use. **What problems is Contentful solving and how is that benefiting you?** We use it at Xoom to deliver all the client-side content, including email and SMS content. We have encountered that it's easy to handle translations using their APIs. ### 48. Flexible and Fully Capable CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Contentful?** The flexibility that Contentful provides was a key benefit for our team. It allowed us to build customized placements in our mobile app without overcomplicating the deployment process. Our marketing team can easily deploy messaging via our CRM/Automation platform to these custom placements throughout our app by simply building the content in Contentful using pre-built templates. It's reduced our team's dependency to secure engineering resources for simple changes or message deployments into the app. Contentful has been a great way to enable multiple teams across our business, from Operations to Care. **What do you dislike about Contentful?** The content customization options are lacking. The text editor sections only allow you to input text to a field but don't allow you to customize your text (bold/underline/colors/etc.). The customization is built into the template/placement by devs/engineering, which isn't ideal for marketers when we'd like to emphasize or draw attention to one part of your copy. This is where the "flexibility" begins to break down. **What problems is Contentful solving and how is that benefiting you?** The main problem we solved was enabling the marketing and other operational teams to quickly and efficiently deploy messaging into our mobile app with little effort. We've realized the tremendous benefit of freeing up dev and engineering resources to focus on other critical feature rollouts. We're also able to deploy messaging without an app update release which reduces the amount of time needed to complete projects. Having the ability to change and update content on the fly, even after deployment, has been beneficial—errors and mistakes are resolved at a much faster pace than before. ### 49. Best Cloud Based CMS **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Contentful?** It helps to solve the content management in the code with the support of localization—faster load of the preview. Connection extension app via App framework is an additional advantage **What do you dislike about Contentful?** Asset management, Not upgradable rich text editor. Slower build time with gatsby **Recommendations to others considering Contentful:** Good Headless CMS. But make sure you have used gatsby with correct best practices; otherwise, the build will take a lot of time to compile. **What problems is Contentful solving and how is that benefiting you?** It helps business people to effectively solve the content updates without the use of the developer to touch the code. ### 50. Good CMS, quite easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Cuong N. | Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Contentful?** It has clear user interface, with good and enough functionalities **What do you dislike about Contentful?** You should have better APIs documentation with more examples. **Recommendations to others considering Contentful:** It's a useful tool and will benefit your product. **What problems is Contentful solving and how is that benefiting you?** We are using it as content management system for our website, and it quite fullfil what we need ## Contentful Discussions - [Can you do dynamic input validation on dropdowns?](https://www.g2.com/discussions/can-you-do-dynamic-input-validation-on-dropdowns) - 1 comment, 1 upvote - [Is Contentful a headless CMS?](https://www.g2.com/discussions/is-contentful-a-headless-cms) - 1 comment - [Is Contentful a CMS?](https://www.g2.com/discussions/is-contentful-a-cms) - 1 comment - [What is Contentful used for?](https://www.g2.com/discussions/what-is-contentful-used-for) - 1 comment - [View Contentful pricing details and edition comparison](https://www.g2.com/products/contentful/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-06-21+12%3A00%3A12+-0500&secure%5Bsession_id%5D=d9dda432-1bb9-40e3-9b64-a3fbb79faf46&secure%5Btoken%5D=326bde7f81f9344b2bb059be762fca0a1b299e34031fc4dec1d054df6f9d27b7&format=llm_user) ## Contentful Integrations - [Azure Backup](https://www.g2.com/products/azure-backup/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Harness Platform](https://www.g2.com/products/harness-platform/reviews) - [PostHog](https://www.g2.com/products/posthog/reviews) ## Contentful Features **Content** - Content Authoring - Rich Text Editor - Versioning - Plug-ins/Widgets/Apps - Approval Process - Content Scheduling - Asset Management - Internal Search - Content Repository **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation **Functionality** - Developer Tools - Automation - Website Staging **Publishing** - Automated Publishing - Multi-language - AR/VR Capability **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Design** - Breadth of Pre-Built Templates - Mobile - Branding/Themes - Customization **Content Management** - Customizable Templated Workflows - Asset Management - Portals and Sites **Management** - Web Content Dedication - Website Hosting - Role-Based Permissions **Development** - Image Management - Reuseable Content - Unlimited Environments - Form Builder **Platform** - User Community - SEO - Flexible Navigation Structures - User, Role, and Access Management - Enterprise Scalability - Internationalization - Dashboards and Reports - API / Integrations **Design & Development** - No-Code App Development - Low-Code App Development - Self-Service Capabilities **Support** - Multi-CMS Support - Compliance **Analytics** - Personalization - Content Performance **Agentic AI - Web Content Management** - Cross-system Integration - Natural Language Interaction **Agentic AI - Headless CMS** - Cross-system Integration **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Contentful Alternatives - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (967 reviews) - [Sanity](https://www.g2.com/products/sanity/reviews) - 4.7/5.0 (901 reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - 4.5/5.0 (576 reviews)