# Sanity Reviews **Vendor:** Sanity.io **Category:** [Headless CMS Software](https://www.g2.com/categories/headless-cms) **Average Rating:** 4.7/5.0 **Total Reviews:** 915 ## About Sanity The Content Operating System—a fully customizable all-code backend for content-driven websites and apps. Power all your content operations from a single platform with a feature-rich content workspace, interactive visual editing, serverless functions, AI agent, and the database optimized for content. Learn more: https://www.sanity.io/ Try it out: https://www.sanity.io/get-started Join the community: https://snty.link/community Get work-ready: https://www.sanity.io/learn Questions? hello@sanity.io ## Sanity Pros & Cons **What users like:** - Users praise the **exceptional flexibility** of Sanity, making it ideal for various structured data needs and customization. (49 reviews) - Users love the **flexibility and customization** of Sanity, enabling a tailored, intuitive content management experience. (48 reviews) - Users admire the **flexible schema and powerful GROQ query language** of Sanity, enhancing custom content creation effortlessly. (48 reviews) - Users appreciate the **customizability** of Sanity, finding it flexible and adaptable to their specific needs. (42 reviews) - Users highlight the **ease of use** of Sanity, enjoying its flexible, customizable, and efficient content management experience. (37 reviews) - Integrations (37 reviews) - Content Management (33 reviews) - Easy Integrations (28 reviews) - Ease of Learning (25 reviews) - Intuitive (25 reviews) **What users dislike:** - Users face a **challenging learning curve** with Sanity, particularly during initial setup and documentation navigation. (32 reviews) - Users experience a **steep learning curve** with Sanity, making the initial setup time-consuming and complex. (28 reviews) - Difficult Usability (13 reviews) - Bug Issues (10 reviews) - Integration Issues (10 reviews) - Poor Customer Support (10 reviews) - Complexity (9 reviews) - Outdated Documentation (9 reviews) - Poor Usability Design (9 reviews) - Steep Learning Curve (9 reviews) ## Sanity Reviews ### 1. The CMS that finally made a government website feel modern **Rating:** 5.0/5.0 stars **Reviewed by:** Samet D. | IT Specialist, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2026 **What do you like best about Sanity?** The Studio is genuinely a pleasure to use, even for non-technical staff. Everything is editable in the way you’d expect from a WordPress-era CMS, but without the baggage. What really won me over is the webhook integration: I’ve got it wired up to Vercel so content changes trigger revalidation instantly. No manual deploys and no cache headaches. I also run separate dev and production datasets, which keeps my development workflow clean and lets me test schema changes without touching live content. The Vercel integration, in particular, has matured a lot and now feels completely native. **What do you dislike about Sanity?** The learning curve at the beginning was steeper than I expected - not because Sanity is poorly designed, but because the documentation for more advanced use cases was pretty thin when I first got started. I ended up spending a fair amount of time piecing things together from community posts and examples. That said, the situation has improved noticeably since then: AI-ready resources, more complete skills documentation, and tighter Vercel integration have all arrived, and I think onboarding a project today would be meaningfully faster. **What problems is Sanity solving and how is that benefiting you?** I manage the official website for a municipal government built on Next.js, with Sanity serving as the content layer across the entire site. Previously, updating content required a developer to touch the code. Now, every page, announcement, and news item is fully manageable through Studio, so non-technical staff can publish and update content in real time without ever touching the codebase. The structured content model has also given us clear, consistent control over SEO metadata site-wide, which would have been painful to manage any other way. Overall, it’s turned what could have been a rigid, hard-to-maintain institutional site into something that actually stays current. ### 2. Flexible Collaboration, But Requires Coding Know-How **Rating:** 3.0/5.0 stars **Reviewed by:** Nayeem M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** December 26, 2025 **What do you like best about Sanity?** So, I have been using Sanity and is a nice Headless CMS, which allows me use the same text content both for my website as well as for my android app. The dashboard is flexible and thus can be customized as per the need. The best part is me along my team can work on a single project at the same time which makes the workflow smooth. **What do you dislike about Sanity?** To be honest, I don't think Sanity is suitable for everyone. When I compare Sanity to Wordpress, since both platforms share some similarities, I find that Sanity is less user-friendly. You really need to be a developer with coding experience to set it up properly. Unlike Wordpress, there are no ready-made themes available for website design, so I had to create the design myself, which ended up taking more time. **What problems is Sanity solving and how is that benefiting you?** In older systems, like Wordpress, my content was stick to the web design, so if I want to change the design or want to create an android app, I have to copy paste everything manually. Sanity solved this problem and I can now instantly launch an app without having to copy paste the code. Also, if on any project, I need hep of other developers, we can collaborate in real time, make changes and publish without having to wait for the other team member to finish. ### 3. Straightforward Publishing, but Double Authoring Hurts Content Strategy **Rating:** 2.0/5.0 stars **Reviewed by:** Amber K. | Director of Produ t, Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Sanity?** To publish basic content, the process is straightforward **What do you dislike about Sanity?** It doesn't work well with our overall content strategy, so it often requires double authoring. **What problems is Sanity solving and how is that benefiting you?** It's not solving many problems for us. It was implemented to replace our current content authoring and publication tools, but it could not do so. We use it for some basic functionality in the content publication process. ### 4. Highly customizable CMS in TypeScript **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2024 **What do you like best about Sanity?** Ease of implementation, customer support and a big community. TypeScript is a big plus also! What do you dislike about Sanity? Some very basic features are not provided out of the box and the limitation of not being able to host it somewhere else could be an improvement. **What do you dislike about Sanity?** Some very basic features are not provided out of the box and the limitation of not being able to host it somewhere else could be an improvement. **What problems is Sanity solving and how is that benefiting you?** Its has been a really interesting and refreshing developer experience. We want to build things fast and reliably and Sanity has helped us with that. ### 5. Fast, Easy Landing Pages—Design, Launch, and Edit in Minutes **Rating:** 5.0/5.0 stars **Reviewed by:** Noga M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2026 **What do you like best about Sanity?** Very quick to design, launch, and edit landing pages **What do you dislike about Sanity?** Nothing so far - we're really happy with it and we've used a few other tools in the past **What problems is Sanity solving and how is that benefiting you?** Editing and launching new landing pages quickly ### 6. Sanity Review **Rating:** 5.0/5.0 stars **Reviewed by:** Sourabh C. | Senior Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 27, 2025 **What do you like best about Sanity?** Sanity give me clean code structure and and clean code sturcture for my company's project also it has live preview that mean you can change anything instantly in your website. Sanity can fetch my content easily using their flexible API's. it very ease to integrate even my new juniors are using it. **What do you dislike about Sanity?** Sanity can handle images, cdn resizing and has a goog ecosystem for plugins and template like shopify. It provide best customer support and nothing to dislike about it. **What problems is Sanity solving and how is that benefiting you?** Sanity probide content that is reusable and you can use is across the app and fully customizable CMS. ### 7. The Easiest CMS I've Used in 20+ Years **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer & Network Security | Enterprise (> 1000 emp.) **Reviewed Date:** November 11, 2025 **What do you like best about Sanity?** Easiest CMS I have worked in over my 20+ year career! The team at Sanity is knowledgable and incredibly helpful. **What do you dislike about Sanity?** the search functionality where the images are stored is not great **What problems is Sanity solving and how is that benefiting you?** Sanity is allowing us to empower our marketing teams. They have greater autonomy to create, edit, and publish content without heavy reliance on web production, reducing bottlenecks and accelerating campaign launches. We can increase our speed to market with reusable content blocks and streamlined workflows for faster updates, quicker localization, and more agility in responding to market opportunities. It will improve our collaboration by having a unified content model. It fosters better alignment between marketing, product, and UX teams, ensuring consistency and efficiency across all touchpoints. And finally, Sanity will future-proof our digital strategy. Sanity integrates seamlessly with analytics and emerging technologies, positioning us for AI-driven content recommendations and other innovations. ### 8. Easy Setup, Perfect for Small Teams **Rating:** 5.0/5.0 stars **Reviewed by:** Kara H. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2026 **What do you like best about Sanity?** I really appreciate Sanity for its ease of use during the developer setup and editing process. It's also very convenient for the marketing team, allowing them to add content effortlessly. Additionally, the initial setup of Sanity was very easy, which made the transition from Webflow smooth as we heard it was easier to use. **What do you dislike about Sanity?** Nothing yet! **What problems is Sanity solving and how is that benefiting you?** Sanity helps with CMS management of our content, making developer setup easy and allowing our marketing team to effortlessly add content. ### 9. Flexible and Developer-Friendly Headless CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2025 **What do you like best about Sanity?** The Sanity Studio is customizable, the real-time collaboration feels like Google Docs for content, and the GROQ query language makes pulling content easy **What do you dislike about Sanity?** The learning curve can be a bit steep at first, especially for non-developers. Setting up schemas and mastering GROQ queries takes time **What problems is Sanity solving and how is that benefiting you?** We use Sanity as the content backbone for Assessfy. It solves the problem of managing dynamic assessment content—like questions, answers, instructions, and exam formats—in a structured way. Instead of hardcoding or storing everything in a rigid database, Sanity lets us define flexible schemas that match our assessment needs. It also makes collaboration easier: our content team can update questions and guidelines directly in Sanity Studio without depending on developers, while developers can query that content cleanly using GROQ/GraphQL. This separation saves us time and reduces errors. Most importantly, Sanity ensures that the assessments are consistent, reusable, and scalable across multiple platforms (web and mobile). We can roll out new question types, exams, or instructions quickly without disrupting the platform’s front-end. ### 10. Effortless Content Management with Real-Time Collaboration **Rating:** 4.0/5.0 stars **Reviewed by:** David . **Reviewed Date:** December 27, 2025 **What do you like best about Sanity?** I love the real-time collaboration and Sanity Studio. They save me a lot; with real-time collaboration, I don't have to wait for others to finish, we can work together without overwriting data. The initial setup was quite easy. **What do you dislike about Sanity?** The learning curve can be a bit steep at the beginning, especially for beginners who aren't familiar with schemas or APIs. It took me some time to fully understand how to set up the initial configuration, but it's worth the effort once you get the hang of it. **What problems is Sanity solving and how is that benefiting you?** I use Sanity to manage structured content, solving the problem of messy data. The real-time collaboration saves me time by allowing simultaneous work without overwriting data. ### 11. Effortless Content Management, Best for Complex Use Cases **Rating:** 4.5/5.0 stars **Reviewed by:** Ankush A. | Team Lead, Enterprise (> 1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about Sanity?** I like Sanity because it lets me create, manage, and deliver structured content efficiently. I appreciate how it allows me to treat content as a product rather than just a document, which makes reuse intentional instead of accidental. The initial setup was very easy, and this smooth experience makes working with Sanity enjoyable. **What do you dislike about Sanity?** Sanity feels like overkill for simple use cases and low change content, which should be improved. **What problems is Sanity solving and how is that benefiting you?** I use Sanity to create, manage, and deliver structured content. It solves issues where content doesn't fit neatly into pages, and makes reuse intentional instead of accidental. I like treating content like a product, which enhances our workflow. ### 12. The Best Headless CMS for Developers **Rating:** 5.0/5.0 stars **Reviewed by:** Denis L. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2025 **What do you like best about Sanity?** The best thing about Sanity is the complete control it gives developers. The ability to define content schemas as code and build a fully customized editing experience with React is a game-changer. The developer experience is second to none. **What do you dislike about Sanity?** The initial learning curve can be steep, especially for developers new to the headless CMS space. You need a good grasp of JavaScript and React to get the most out of the Studio customization, which can be a barrier for some teams. **What problems is Sanity solving and how is that benefiting you?** Problem: We were stuck with a monolithic, traditional CMS that was slow and restrictive for our developers. It was difficult to create custom content structures and the user experience was clunky. Benefit: Sanity decoupled our content from the presentation layer, allowing us to build a fast, modern frontend with Next.js. Our developers can now create bespoke editing experiences in the Studio, which has dramatically improved the workflow for our content team and cut down on development time. ### 13. Seamless integration with our Next.js app **Rating:** 5.0/5.0 stars **Reviewed by:** Logan M. | Web Developer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2025 **What do you like best about Sanity?** I really like that Sanity is built with React and sits nicely alongside our Next.js app. It’s fast, developer-friendly, and incredibly customizable. The Studio gives you full control over how you manage and structure content, which is a big plus. **What do you dislike about Sanity?** That said, the flexibility can be a double-edged sword. Starting from a blank slate means there’s a fair amount of initial setup before your Studio is fully functional. They do offer starter templates, which help, but it would be nice to have a more opinionated base with core features out of the box. **What problems is Sanity solving and how is that benefiting you?** We're currently exploring Sanity as a solution to move away from a monolithic CMS (Adobe Experience Manager), which has been slow, rigid, and difficult to maintain. Sanity’s headless, API-first approach fits well with our modern stack (React + Next.js) and offers the flexibility and developer control that AEM lacks. Even in early testing, we’re seeing how it could streamline content workflows, simplify development, and provide a much more scalable and maintainable setup. ### 14. The Best CMS for Structured Content and Developer Control **Rating:** 5.0/5.0 stars **Reviewed by:** Mark S. | Developer, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** May 05, 2025 **What do you like best about Sanity?** We use Sanity as the content backend for HackDB.com, a directory of offensive security resources. After evaluating several headless CMS options, Sanity stood out for its developer-first experience, flexible schema definitions, and powerful GROQ querying. Sanity made it easy to structure HackDB’s content, categories, tags, and AI-enriched metadata. The studio is fast, customizable, and intuitive for both developers making changes and editors using it frequently. Highly recommended for anyone building dynamic content-driven apps where flexibility and performance matter. **What do you dislike about Sanity?** Deleting documents in Sanity isn’t always straightforward. When I needed to bulk-delete certain records, there wasn’t a built-in way to do it from the Studio. I had to write a custom script using the Sanity client and GROQ to handle the deletions manually. It works, but for occasional tasks like this, it would be nice if the Studio supported easier multi-select or admin actions for document cleanup. **What problems is Sanity solving and how is that benefiting you?** Sanity solves several key problems for HackDB.com. It allows us to manage a large, structured dataset of categorized and tagged security resources with full control over content types, relationships, and AI-enriched metadata. Unlike traditional CMS platforms, Sanity keeps the content backend decoupled from the frontend, which improves security by reducing surface area and eliminating the need to expose a database or admin interface publicly. This setup is ideal for a security-focused project like HackDB because it minimizes CMS attack vectors, enables custom workflows, and ensures content remains consistent and scalable. ### 15. Excellent Developer Headless CMS **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel M. | Sr. Creative Technologist, Enterprise (> 1000 emp.) **Reviewed Date:** April 14, 2025 **What do you like best about Sanity?** Very easy for a developer to understand. Most things can be done using the built-in data models or integrations meaning it only rarely requires custom coding. The fact that if you do want to do something custom you can is nice as well. I have implemented Sanity for several companies/projects now and if you do the data modeling work well then its excellent. **What do you dislike about Sanity?** Because of its developer focus it can lead to over-engineering at the cost of the content creators experience. Further the data modeling REQUIRES coding so this is not a no/low code tool. **What problems is Sanity solving and how is that benefiting you?** Sanity is incredibly effective at creating omni-channel content. Compared to pure website solutions this offer you a much more robust opportunity to use the same marketing content wherever you meet your user. Further since you can add custom code so easily you can almost always integrate with even obscure third-party or internal tools. ### 16. Simple yet very powerful CMS **Rating:** 5.0/5.0 stars **Reviewed by:** Mahendra R. | Student, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Sanity?** It acts as a backend database for my project and really helps me a lot. To hook it up with any regular project is really easy and with a few simple concise lines of schema, you make yourself a mighty CMS (Content Management System). Where updating and managing the content is really easy. I used it in my portfolio: https://reddymahendra52.netlify.app/ **What do you dislike about Sanity?** Regularly I am using Sanity to update the content on my site, I don't know if what I telling is even some hindrance or if there is some way around I don't get to update the content of my site directly from the main Sanity website. I always have to open my dev server and update the content. Other than this I love Sanity. NOTE: ( In the latest upgrades this issue has been fixed, leaving the old one to know what was the difference between previous and new ones) **What problems is Sanity solving and how is that benefiting you?** Being a Computer Science student myself I feel a portfolio to showcase an individual's skill is important and doing so using a portfolio is the best way. But one headache is always updating the content on the portfolio for regular websites but using Sanity as your CMS reduces all the clutter and saves valuable time. ### 17. Good headless CMS **Rating:** 3.5/5.0 stars **Reviewed by:** Christopher D. | Website Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Sanity?** The user interface of Sanity Studio is straightforward and user-friendly, making it easy to navigate. Implementing it is also relatively simple. I appreciate the clear separation of concerns within the platform. **What do you dislike about Sanity?** For the client who was using it, the overall legacy stack I inherited ended up being more complex than necessary and as a cost saving exercise it was changed to another system. However, for larger-scale projects, I would still consider using Sanity CMS. **What problems is Sanity solving and how is that benefiting you?** We used it as a data store and CMS for our React driven website. ### 18. After working with multiple content management systems, Sanity was a much needed breath of fresh air **Rating:** 4.5/5.0 stars **Reviewed by:** Piotr G. | Front-end Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Sanity?** It is extremely easy to create and maintain content schemas, as well as share them between multiple projects. Also, the GROQ query language is the best thing I have ever worked with! And probably the most important part: The support staff on Slack is the nicest bunch of people, but getting to a solution, especially on the not-so-obvious issues does require a bit of patience as of late. **What do you dislike about Sanity?** There are a few somewhat basic patterns that Sanity doesn't seem to have a good solution for out of the box. An example would be nested page structures - as much as it can definitely be achieved, thanks to how flexible Sanity Studio is with custom input components and actions, I found that it requires quite a bit of extra planning and development to implement it in a way that is both performant in querying and editor-friendly. **What problems is Sanity solving and how is that benefiting you?** Sanity makes our work easier and faster. The development and prototyping costs are non existent due to very generous free quotas. Our clients editorial experience has improved drastically, since Sanity allows us to fine tune the editor in almost every aspect. ### 19. Amazing developer experience and an unparalleled level of customization. **Rating:** 5.0/5.0 stars **Reviewed by:** Milovan G. | Web developer, Design, Small-Business (50 or fewer emp.) **Reviewed Date:** June 17, 2023 **What do you like best about Sanity?** The ease of customization of your schema. Plus I really love how easy it is to query the data using GROQ. It makes my work as a developer so much easier. Another great thing is the level of extensibility of the studio through the use of plugins. Thanks to the vision plugin I can test out any query before actually using it in my production applications. And since the release of visual editing an the studio internationalisation plugin the user experience is much better and not limited to english speaking customers. **What do you dislike about Sanity?** One of the downsides of it is that it's not really easy to implement singleton documents. It would be great if Sanity let you specify that a document should be treated as a singleton directly when defining the schema for it instead of having to disable actions through the structure builder api. Another downside is the friction created when trying to deploy the studio on a subdomain and implement visual editing. There's room for improvement there. **What problems is Sanity solving and how is that benefiting you?** Sanity is taking away most, if not all, of the complexity associated with managing content for a website. I have used it for my personal website as the source of most of the data present on it and for multiple client websites as well. ### 20. Sanity keep pushing the edge and are best in class for content management **Rating:** 5.0/5.0 stars **Reviewed by:** Brett G. | Full Stack Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Sanity?** I love everything Sanity. From ease of use when integrating with my favorite framework (Next.js) to the anticipation of what they are working on next. The concept of 'Content as Data' and now 'Content Operating Systems' are pushing the edge in terms of bringing content to the forefront of marketing but the Sanity platform allows a developer with unique use cases to take full advantage of how easy it is to structure 'data' with easy ways to manifest it on the platform of your choice. As a developer, I have watched Sanity improve their developer experience with their offerings (live preview etc.) working out of the box. I love seeing posts from Knut and Simeon and enjoy how much they enjoy presenting Sanity to the developer community. Working for Sanity, for me would be a dream come true. **What do you dislike about Sanity?** Sanity have worked hard to constantly improve their product out of the box. I would like to see some limited exposure to things that they hide away for Enterprise customers, such as access and authentication. But, I do also understand why this is available on paid plans (just would like to play with stuff that I don't get to). **Recommendations to others considering Sanity:** If you are looking for a headless CMS then Sanoty is a great solution. It is complemented by their own in house query language (GROQ) which is easy to learn and use. Integrating with Next.js is very easy and seamless. **What problems is Sanity solving and how is that benefiting you?** I used Sanity to store historical job descriptions for people looking for tech jobs. It was easy to do this and powerful in that I was able to see historical listings for the same company. I am currently looking at Sanity to build a 'data work card' to store cost of business / jobs data for understanding yields for work orders for gold refining from e-waste. Stay tuned. ### 21. Sanity is my go to when it comes to adding a CMS to my project. **Rating:** 4.0/5.0 stars **Reviewed by:** James S. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 03, 2022 **What do you like best about Sanity?** Integrating this into my Next.js apps has been a breeze to do. Also building a custom side structure has been pretty easy and the customization that Sanity allows is pretty nice! **What do you dislike about Sanity?** I understand that they have to make money, but sometimes some of the features they release aren't associated with a pricing tier until you go to use it. Furthermore, having features out of the box linked to via navigation that require payment has been a little frustrating. I have had editors in my studio clicking on things like scheduling because it was just there. However, that costs money but it's in the top nav by default. I believe I can remove this and I understand it's to upsell but still annoying. I would also like to see more complex/complete example projects as well as better plugins for block text. For example, their table plugin comes nowhere near that of Contentful's. **What problems is Sanity solving and how is that benefiting you?** It allows for a single location that all my writers can contribute to. This allows me to have a streamlined workflow for getting articles on our site. ### 22. My go to CMS (that's not just a CMS) for almost all of my websites and application. **Rating:** 5.0/5.0 stars **Reviewed by:** Brent R. | Web Designer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Sanity?** There are so many features of Sanity I like it's hard to summarize it, but here goes. The overall developer experince is great, it's a very "developer centric" service. They offer a place to spin up a quick example site. Sanity's Studio (CMS) is extendable, so you can tweak it to meet your needs. There's also a nice number of plugins created by community members you can use. Sanity has a generous free tier. They have a slack channel where they offer support and it also has a large active community of very talented delopers and members that are willing to help. They offer a place to promote their community members and contributions and projects. I also enjoy how they host open houses and meetups where they debut new features and highlight community member's work and expereinces with Sanity. It's also been exciting to see how much the company has grown over the years with funding, new team members and expanding offices into the States. I highly recommend checking out Sanity! **What do you dislike about Sanity?** Sanity’s Growth tier plan costs $15 per seat per month, and I’m not a fan of the per-seat pricing model. A flat-rate option—say, $15–$35 per month for up to 50 users—would be far more appealing. Per-seat pricing adds up quickly, often leading teams to share logins to cut costs, which isn’t great for security. While the Growth plan offers a lot of valuable features, the pricing structure feels restrictive for teams that need multiple users but don’t necessarily scale revenue at the same rate. **Recommendations to others considering Sanity:** I would highly recommend Sanity to any developer. **What problems is Sanity solving and how is that benefiting you?** I needed a CMS for my decoupled websites and applications. I’ve used several other CMS platforms, but they always fell short in areas where Sanity excels—flexibility, real-time collaboration, and a developer-friendly experience. Sanity’s structured content approach and powerful API make it easy to build and scale projects efficiently. ### 23. Outstanding Product, Great Community **Rating:** 5.0/5.0 stars **Reviewed by:** Rob B. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Sanity?** Sanity is an incredible combination of technical innovation, flexibility and community. Portable text and the GROQ query language are both fantastic innovations. The ability to describe a content model as a schema allows total flexibility. The responsive and friendly user community is always on hand to help should the need arise. All of the above, combined with a very generous pricing model, makes Sanity stand out head and shoulders from the rest of the field. Sanity particularly shines as an alternative for people coming from traditional, monolithic systems such as WordPress. It even features a robust media library and CDN. Recent additions like the visual editor just take it all to the next level. **What do you dislike about Sanity?** I don't 'dislike' this, but a learning curve needs climbing at first. The community makes this process fun and engaging. I have found the Sanity Slack to be really very helpful. **Recommendations to others considering Sanity:** Give Sanity a try before making your choice. **What problems is Sanity solving and how is that benefiting you?** I use Sanity for managing content. Portable text allows us to do things that are just not possible in traditional 'content management systems'. The great thing is that non-technical people find Sanity a breeze to use. This ease of use allows us to hand off projects to clients with confidence. We have become far more efficient since we moved away from WordPress. All in Sanity is simply fantastic. ### 24. A perfect balance of structure and flexibility for creating digital content for the modern web. **Rating:** 5.0/5.0 stars **Reviewed by:** Andy F. | Structured Content Design & Development, Small-Business (50 or fewer emp.) **Reviewed Date:** December 29, 2021 **What do you like best about Sanity?** Sanity's approach to supporting the design, creation, use, and reuse of structured content strikes an ideal balance between supporting known tasks and needs (like references, workflow management, user roles, editor experience, flexible content APIs, etc.) and leaving the doors open to build efficient tools and workflows for highly specific use cases. I've used a number of other headless/decoupled systems in the past (as well as content APIs on traditional tightly coupled CMSs), and each time have eventually run into weird system constraints that have forced me to mold my structured content design to the limitations of their systems. Not so with Sanity: anything I can think of, it can do. Update 2024-03-02: After working with Sanity with an enterprise client for going on three years now, I can also confidently report that the Sanity team's dedication to supporting and improving the product and service is outstanding. They regularly make improvements to the core set of tools that make them more reliable, more robust, and more adaptable. They are also actively engaged in offering new features, including those built around emerging technologies like LLMs. Mercifully, these are all "opt-in"—some fit my clients' use cases; some do not. They also, from the looks of things, appear to be moving into new spaces thoughtfully and deliberately. **What do you dislike about Sanity?** Honestly, there's nothing I "dislike" about Sanity. They've gotten to the beating heart of the difference between "content as pages" and "content as data" and have built a tool that allows the rest of us to get on with the work of building a better web. I have found, however, some challenges in my experience so far: Getting clients to understand the mind shift. Setting up and integrating Sanity looks different to stakeholders and collaborators than standing up a Drupal or WordPress site. They worry that structured content is a fad. That decoupled architectures are unnecessary (and therefore a waste of resources). That they're getting locked into a monolithic system that will end up weighing them down like all the others have. I've found that there is some preparation and change management here that is unique among content-oriented projects. It can be managed, but it's worth being prepared for. Learning the technology. As other reviewers have no doubt noted, Sanity can be deployed and integrated by a team with bare-bones development skills, but to realize its full potential requires at least a working knowledge of React. (I say this having used Sanity both before and after learning React myself.) **Recommendations to others considering Sanity:** Be prepared to do the content design work. Sanity gives you the tools to build efficient, effective, future-friendly content, but you'll only get that if you also do the research and design work to define that for your content and your use case. The Sanity docs provide good guidance to get you started. **What problems is Sanity solving and how is that benefiting you?** Oh, so many! Content Quality Improvement: I recently helped a client move a crucial subset of their content from ad hoc markdown editing to structured content editing in Sanity. By structuring and providing guidance on what constitutes quality in different parts of the content model, content editors were able to produce higher quality content in less time and with less effort. A structured model helped them focus on communicating their expertise, instead of re-inventing a document structure and style guide every time they opened the editor. Linked Data Publication: On a separate project, we built linked data (think OpenGraph meta tags and Schema.org) into the editor experience, sometimes without even adding additional fields, and made them available on the front systematically via page templates. Instead of editors needing to remember to fill in meta-tags, it's been built into their workflow for every resource. Knowledge Graph Integration: For the moment, the most visible use cases for Sanity are for managing content intended for web pages. The Sanity API is good at this, but since it is fully decoupled, it is also capable of a lot more (see note on the "mind shift" above): in this instance, we're using a GROQ query to return a set of content data that we then pipe to an RDF serializer to convert it into semantic web triples. These triples are then sent to a graph database that houses a taxonomy and other content data from the same broad project. By then querying this graph database as the UI is being built, we're able to use Sanity as a content source, and the graph database as a dynamic source of business logic. This allows us to prioritize and recommend content based on context, popularity, and the ever-evolving collection of content in which an individual resource is situated. Also: Sanity's support of webhooks means this process is fully automated: all the content creator has to do is author a new resource and hit "Publish." ### 25. Retaining my sanity with SanityCMS **Rating:** 5.0/5.0 stars **Reviewed by:** Eric P. | Web Developer and Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Sanity?** Ten years using Sanity, I still appreciate that Sanity can be very lightweight and very robust. The versatility is so helpful to me and my clients. Great for SPAs and informational websites and easily scales for multi-language websites, e-commerce and much more. Now using Sanity with Vue 3 and I'm even happier. **What do you dislike about Sanity?** I work with small businesses and organizations. Most of them struggle to understand how to use Sanity - I find it takes repeated reminders about how to use the CMS. This could be at least in part just me - that I need better CMS organization, but videos for how to use Sanity designed for content managers, copywriters, editors, bloggers, etc. would be pretty cool to see. **What problems is Sanity solving and how is that benefiting you?** Netlify is my preferred host service, so I appreciate that I can use Sanity as a CMS and still host my studio in a subdomain through a single-page web application. ### 26. Seriously effective at getting you up and running quickly **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler C. | Senior Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2022 **What do you like best about Sanity?** Sanity has a number of templates that you can use to get you started instantly with everything you need for a fully functional site. But you are never locked into anything because you can customise EVERYTHING that you need to. And on top of all of that, the generous free tier means you can easily start any hobby projects at no cost at all. You'd be silly not to give it a go! **What do you dislike about Sanity?** While you can host the editor (Sanity Studio) yourself, there is no option for hosting the backend yourself. So you do need to consider how your project may grow to determine if the paid-tier is viable for you. **What problems is Sanity solving and how is that benefiting you?** Sanity lets me back my personal website with a powerful CMS which I can customise to fit my needs exactly. The one-click starter got me a repo on GitHub and the frontend hosted on Netlify in no time at all. ### 27. Unmatched flexibility and development speed with Sanity **Rating:** 5.0/5.0 stars **Reviewed by:** Martins D. | Product Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2025 **What do you like best about Sanity?** What we like best about Sanity is the unmatched flexibility and development speed it offers. It’s a crucial building block in our tech stack, seamlessly fitting into our composable architecture approach. By combining Sanity with other cutting-edge tools, we’re able to build sophisticated digital experiences faster and with greater ease. This flexibility empowers us to push creative boundaries while maintaining efficiency and scalability. **What do you dislike about Sanity?** One downside of using Sanity, and the headless approach in general, is the cost involved. While Sanity offers great flexibility and there’s a vibrant community with many extensions available, each new feature still needs to be developed from scratch. This makes the process more resource-intensive compared to using all-in-one platforms that come with built-in functionalities. As a result, the cost of building and maintaining products with Sanity can be higher, which may not be ideal for startups or smaller companies with limited budgets. **What problems is Sanity solving and how is that benefiting you?** Sanity enables us to build complex web applications easily and more quickly. One of its key advantages is the speed and simplicity of backend configuration and development, which allows us to focus more on crafting exceptional user experiences. This efficiency not only accelerates our development timelines but also empowers us to deliver sophisticated digital solutions that meet our clients’ unique needs. ### 28. the best CMS Space. A little programming, a lot of fun and a great content organizing solution **Rating:** 5.0/5.0 stars **Reviewed by:** Sachin S. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2021 **What do you like best about Sanity?** The features are great and have enough, and more options with the best in class react as the base for developing a CMS. With the new plans, there are options on how to publish content sequentially and better control of access/writing controls when working with a team. I love the plugins created officially and by the community. They are so useful and do exactly what they are expected to do. Most of these are now up to date and meet the needs of any developer. The script is much easier to handle than before and the documents online are very easy and helpful. With the dashboard and structure being customizable, this makes it very user friendly for the final user to systematically work on the designed arrangement of tabs making it feel like folders and subfolders. All my users have thanked me for organizing their data. With the new 'perspective' feature, one can decide to use 'draft' content or the 'published' content based on their development or production environment. This helps in checking the content draft visual feel on the frontend site before it gets published. GROQ as a languages is very easy to learn and definitely the documentation to support it is massive. The APIs too have versioning available so that one can decide which version can be used in the query language. There is a whole community of people on Slack who are just willing to help people get around the code, showcase their works and make things happen. The most useful channel to me the 'i-made-this' channel. It shows how vibrant the community is and what are the possibilities of using Sanity as your preferred Content Management Database/Tool. **What do you dislike about Sanity?** Sanity as a CMS builder still needs you to learn how to code. There was a little learning curve for me as a non-developer. Like any other new system, it took me some time. Thankfully, in about 1-2 hours to settle in but it eventually happened. Nothing to dislike about Sanity frankly. **Recommendations to others considering Sanity:** If you are considering Sanity, do sign up, check it out and read the documentation while you walk through your process. I definitely would recommend Sanity as a preferred customized headless CMS solution that will support your business and personal needs **What problems is Sanity solving and how is that benefiting you?** I run a few JAMstack websites for work and for personal needs. All these websites need a base for data from real world users. Sanity solves the problem of me entering good quality data, accurately, to the business logic. ### 29. Sanity is a great solution for headless CMS. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeremy L. | Creative Director, Small-Business (50 or fewer emp.) **Reviewed Date:** January 07, 2022 **What do you like best about Sanity?** I like the amount of control given to developers to design and edit the content structure and user interface. The GROK format for parsing data is similar to GraphQL but slightly more efficient when working with Sanity. I work with a few non-profits, and I love that Sanity has a payment tier specific to non-profits. I also like that there is some image editing directly within the content editing interface. **What do you dislike about Sanity?** I can't think of too many things that I dislike about it. The setup is pretty straightforward. I guess one thing that I had difficulty with at first was understanding how to setup the rich text system which they call "Portable Text". I got it eventually but it seemed sort of finicky at first. At times the documentation can be confusing but they are actively updating that part of their site and it seems to be getting better. **What problems is Sanity solving and how is that benefiting you?** I use sanity for all of my projects that require a headless CMS. I almost exclusively build sites in NextJS, and when I have a client that requires content management, I always reach for Sanity first. ### 30. Nice way to query **Rating:** 5.0/5.0 stars **Reviewed by:** Artem K. | Front-end developer, Small-Business (50 or fewer emp.) **Reviewed Date:** November 13, 2023 **What do you like best about Sanity?** Pretty much a perfect solution to admin your data. Having ability to tweak and customize studio without any issue is a huge plus. Most importantly is a groq language which is so convinient and ease to use that I hardly want to go back to my old setup. Using Sanity with Next JS and so far so good. Update: It's just incredible to see how sanity supports their code. New features and perks comes almost every week. And it makes the product more useful then ever. **What do you dislike about Sanity?** Not good performance of the studio. It's understandable that studio data loads all content every time you open it page, but it takes 2-3 seconds each transition which can be anoing. And the most frustrating thing is manual dereferincing each asset and document. You requested a data? You probably need a data right? No, we have somthing better! Here is a reference to what you need :( **What problems is Sanity solving and how is that benefiting you?** Remove worrying about setuping custom server and content management ### 31. Great combination of developer and author experience. **Rating:** 4.5/5.0 stars **Reviewed by:** Andrew G. | Freelance Web Designer & Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 29, 2023 **What do you like best about Sanity?** The generous free-tier is an excellent starting point for building a headless website or application. The documentation and available libraries made integrating into my tech stack extremely easy. The developer experience is excellent, but the dashboard can also be customized to have an amazing 'author experience' for non-developers to maintain and publish content. I am confident that the investment in learning and building with Sanity will continue to be worth it for years, because I see the company continuing to add features, build community, and win a large enterprise customer base. **What do you dislike about Sanity?** For simple projects that I want to just launch quickly, I would love to see some kind of UI-based schema builder. **What problems is Sanity solving and how is that benefiting you?** Sanity is solving our need for a headless CMS that is quick to get up and running, and easy to build a web development system around. I can focus on building websites and the supporting data structure without spending time on managing servers and any other traditional CMS overhead. ### 32. CMS meets versatility while staying high quality **Rating:** 4.5/5.0 stars **Reviewed by:** Alvaro A. | Front End Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Sanity?** Sanity is easily the most structured, flexible and well-documented content model out there. Workflows are streamlined while keeping updates under control. The customizable studio and first-class support makes it easy to use in modern tech stacks. It's real-time editing and strong developer experience makes the collaboration between content teams and devs seamless. **What do you dislike about Sanity?** Sanity is incredibly powerful but has a steep learning curve if you are unfamiliar with GraphQL. If you are looking for something to use heavily, pricing can also become a concern. Once it's set up it's amazing but the set-up requires more work compared to traditional CMS solutions which might be a drawback for a team looking for an out-of-the-box experience. **What problems is Sanity solving and how is that benefiting you?** Sanity solves the problem of having unflexible CMS structures by providing a fully customizable, API-first approach to content management. On my team I've seen improved collaboration, faster development times and it has helped us build more dynamic, scalable solutions while improving efficiency across teams. ### 33. Sweet sweet Sanity, it's a delight to work with 🥰 **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron B. | Senior Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2022 **What do you like best about Sanity?** Sanity has superb documentation & an engaged Slack community. Being able to create data schemas as simple JSON objects is particularly awesome. The customisation potential within the Studio is excellent, custom workflows, custom content templates, fully brandable, and my favourite part, custom components for fields means you can produce an excellent content authoring experience whatever the schema/data may be. **What do you dislike about Sanity?** The only negative is how quickly the pricing tiers jump in price, it would be nice to have a tier in between Team & Business tiers. The recent addition of the "Growth" product tier provides a better option for smaller agencies/teams - although the restrictions on available roles is a little lacklustre. **What problems is Sanity solving and how is that benefiting you?** Creating best-in-class authoring experiences by embracing the JAMstack, powering component-based front ends, which in turn improves the visitor experience. It almost feels like using Sanity is a cheat code for managing content data, and removes the burden of a typical database for handling these concerns. ### 34. Everyone should try Sanity! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel M. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2021 **What do you like best about Sanity?** I've been using Sanity for about 4 years now, and what I love most about it is the flexibility and developer-friendly approach. Sanity allows me to structure content exactly how I need it. And the latest features added with live content, typegen and visual editing is superb! We are a small agency building websites, e-commerce sites and internal systems for B2B customers, and Sanity if our go-to platform every time. It's quick and easy to implement, and takes only a couple of hours if we have a good predefined structure in mind. Performance-wise, Sanity is super fast and everyone gotta love the GROQ query language. I think Sanity is overall the best headless CMS, but also the best option for other content heavy projects. **What do you dislike about Sanity?** While I love Sanity, one thing that can be frustrating is that the Portable Text editor sometimes feels a little buggy. Pasting content into it can be tricky, and getting the formatting right isn’t always smooth. It occasionally requires extra tweaking to make things look the way I want. Other than that, it’s a fantastic platform! **What problems is Sanity solving and how is that benefiting you?** We use Sanity for most of our website and e-commerce projects, but lately we have experimented a bit with it as a content backend for app projects too. Works very well for that too! ### 35. Best CMS around hands down **Rating:** 5.0/5.0 stars **Reviewed by:** Curtis C. | W, Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2021 **What do you like best about Sanity?** Sanity.io has a brilliant balance, catering to both the content creator and the developer. Allowing ease of use in both areas while allowing an extraordinary level of customization for your datasets. Any issues I had while learning the ropes have been quickly solved on the Sanity.io Slack page by both the Sanity.io Development team and the large and supportive community. Sanity has continued to grow and improve over the years and I am even more likely to reccomend it's use now than I ever have. **What do you dislike about Sanity?** More advanced personalization and customization are pretty daunting to those unfamiliar with the suite. At the same time, there are some quality resources and documentation on their site. I would appreciate more step-by-step tutorials on more advanced and varied concepts and use cases. **Recommendations to others considering Sanity:** Make sure you join the Slack community; there are lovely and helpful people who will help make the beginning of your journey painless. **What problems is Sanity solving and how is that benefiting you?** Sanity has helped me launch a large enterprise site, creating a personal CMS that perfectly compliments the website and excites and inspires our communication team. It has allowed our small development team to become more agile with our approach to creating new features and components for the website, quickly giving content creators access to these new features. ### 36. Clean UI, no bugs, very easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Beybin E. | Managing Partner & Director of Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2025 **What do you like best about Sanity?** I just started using Sanity as a marketing person and moving all of our content to Sanity structure. The UI is great, soo understandable from a marketer perspective. Also, there are no bugs at all while entering content, it's so easy. **What do you dislike about Sanity?** I wish there was a way to scrape content from the website and then edit, add new visuals etc but I know it's a lot to ask :) **What problems is Sanity solving and how is that benefiting you?** Now I don't have to book a time with product team to add new features to our website. ### 37. You name it, Sanity can do it. **Rating:** 5.0/5.0 stars **Reviewed by:** David F. | Web Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Sanity?** It makes presenting different types of data a breeze. It helps empower clients to update their content while the changes appear seamlessly. You can build products confidently without fearing that dreaded email reminding you of limits or holding restrictions over your head. It works seamlessly with NextJS which has been a huge plus for me. I use it daily. **What do you dislike about Sanity?** I think there is a learning curve. That said, Sanity's Youtube content and docs help to make Sanity click, and the effort is worth it. **What problems is Sanity solving and how is that benefiting you?** I don't have to worry about exposing my database externally. A good GROQ query inside the studio provides a beautiful HTTPS endpoint that works as a nice API. Sanity gives you the freedom to experiment and not worry about things not working. It's easy to troubleshoot once you get up and running. ### 38. The Headless CMS You've been looking for **Rating:** 5.0/5.0 stars **Reviewed by:** Ted S. | Principal, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2023 **What do you like best about Sanity?** As a developer, I don't want to use anything else. Sanity has the best DX in the business, and it's not close. It can handle both modeling and presenting data in any way you like. They are definitely pushing the boundary of what headless CMS's are capable of, continuing to innovate, and continuing to improve an already excellent product. **What do you dislike about Sanity?** I wish that they offered an organization / user based license for outside developers so that we could pay for our access instead of requiring each client to pay for a seat. Otherwise, the product is as near-as-makes-no-difference to perfect as anything I've ever used in this space. **What problems is Sanity solving and how is that benefiting you?** The ability to define content architecture in code saves me a considerable amount of time. A clean and refined editorial experience also reduces the training and support that we have to do. ### 39. Best developer experience **Rating:** 5.0/5.0 stars **Reviewed by:** Haukur Már B. | Engineering Manager, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** November 07, 2022 **What do you like best about Sanity?** Sanity offers an outstanding developer experience with a modern, flexible approach to content management. The ability to define schemas in code is a game-changer—it keeps everything in source control and makes collaboration seamless. The real-time collaboration, structured content approach, and powerful APIs make it a joy to work with. **What do you dislike about Sanity?** The learning curve for GROQ can be a bit steep initially, but it’s a powerful query language once you get the hang of it. Definitely not a deal-breaker. **What problems is Sanity solving and how is that benefiting you?** Sanity allows us to build custom solutions tailored to our product owners’ needs. Its flexible schema system makes it easy to adapt our CMS to evolving product requirements without friction. As a bank, we manage a variety of content, including loan forms and standard informational pages—Sanity’s structured content approach ensures everything remains scalable, secure, and easy to maintain. ### 40. Sanity is my go to! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark T. | Principal Software Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** April 10, 2025 **What do you like best about Sanity?** I like how I can tailor the experience for the user. Every time I demo the set up in sanity I am met with very happy clients. The ability to configure the structure and layout of the inputs and documents makes it so easy to design a system that fits the mental model for the project. That along with the ability to create custom inputs quite easily allows us to create a custom experience for the client that makes it way more intuitive. The ease of use and ease of implementation has made me always go to this as a solution first. **What do you dislike about Sanity?** I wish it was easier to get the referenced content when running a groq query. It would be nice to have a way to say when I'm querying something like say the block element that might have references to other documents within it to not have to dig into the query to get the reference but instead just say always give me everything recursively. **What problems is Sanity solving and how is that benefiting you?** It's solving my need for a good system to manage content that will be used in various different contexts. I often work across web and mobile in having something that is very data eccentric makes it much easier to do that. ### 41. Great Solution that keeps getting better! **Rating:** 5.0/5.0 stars **Reviewed by:** Karan S. | Co-founder, CEO, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2022 **What do you like best about Sanity?** Sanity is stable, scalable, and has been continuously improving for the last 4 years since we've adopted the same. We have used Sanity and tons of integrations, including with Mux, SEO plugins, and more. As an agency, we've deployed Sanity in multiple installations with our clients across media, e-commerce, and more. Even their pricing model has improved and has upto 20 seats included in their free tier now. **What do you dislike about Sanity?** I feel that their SAML SSO addon pricing is on the higher end of what my clients would love to typically shell out :) **What problems is Sanity solving and how is that benefiting you?** Instead of designing, developing, maintaining, and even deploying our own systems - our customers can get started with Sanity in a jiffy. Also, the more products we develop with sanity, the quicker it becomes for us to work on the next project ### 42. Really really good BUT..... **Rating:** 4.0/5.0 stars **Reviewed by:** Gareth T. | Police Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** April 10, 2023 **What do you like best about Sanity?** I love how you can customise and get the data you want in the structure you decide. It's amazing having contol over everyting in your own config. So many possibilities going forward! **What do you dislike about Sanity?** For a beginner, it's still tough. The desk tool is excellent but very difficult to customise to display the correct information in the right way for your content creators. I see that there are some new tutorials which ( I will admit I have not completed) have helped somewhat in understanding how to customise from a learners perspective. This is an excellent move forward to help build amazing pages. **What problems is Sanity solving and how is that benefiting you?** Using Sanity will allow us to build our own product which is not a constrained when using other products. ### 43. Sanity rules! **Rating:** 5.0/5.0 stars **Reviewed by:** Salvatore D. | Senior Web Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Sanity?** I like the flexibility of the platform, and how critical data concerns are handled by Sanity's team while less critical aspects - such as the frontend for your data lake - are self-hosted and subject to version control, and easily extendable with an awesome plugin ecosystem. **What do you dislike about Sanity?** The documentation around usng the renderStudio function, as opposed to a standalone app, could be better (had to dig to find the hash routing feature) **Recommendations to others considering Sanity:** If you have access to a devteam of any level, using Sanity will be a breeze and will enhance your potential feature-set **What problems is Sanity solving and how is that benefiting you?** Decoupling data from presentation is one of the main benefits of going headless with Sanity, and while most platforms have some level of graphql integration which makes accessing that data relatively trivial, GROQ is an incredibly powerful query language that supports most of my data transformation needs, making callback requests mostly unnecessary and serving me exactly the data I need, when I need it, fast. ### 44. Tailored Client Experiences Made Easy with Sanity **Rating:** 5.0/5.0 stars **Reviewed by:** Christian F. | Founder/CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2024 **What do you like best about Sanity?** The best thing about Sanity is the ease in creating a tailored experience for your clients. Sanity's flexibility and customization options make it incredibly helpful in building a content management experience that perfectly fits the needs of each of my projects. Creating custom input components has been so helpful—provide an intuitive, streamlined interface for me clients. I love being able to fine-tune every aspect of Sanity to my exact specifications. This level of control and customization is invaluable in delivering an exceptional experience for my clients. **What do you dislike about Sanity?** The main downside of Sanity isn't about the platform itself but rather the perception many clients have. Unfortunately WordPress is still such a dominant name in the CMS world. So, it can be challenging to convince certain clients that Sanity is a better fit for their needs. This doesn't reflect poorly on Sanity, but it’s an annoyance when working with clients unfamiliar with its capabilities. Haha. Another minor downside is that Sanity lacks a multi-select feature for array fields. Additionally, the absence of a built-in sorting selection for array fields can be a little confusing to users. These are relatively small issues in the grand scheme of things, though, and don’t detract significantly from how powerful and flexible the platform is overall. **What problems is Sanity solving and how is that benefiting you?** My clients need robust, customizable content management systems that seamlessly connect to their websites. Sanity solves this for me by allowing clients to manage their content effortlessly without needing to understand design or complex technical details. It streamlines their workflow and ensures they can focus on their content, while I maintain full control over the design and functionality. This flexibility leads to better client satisfaction and more efficient project execution. ### 45. An incredibly helpful and beginner friendly product **Rating:** 5.0/5.0 stars **Reviewed by:** Thomas S. | Freelance website developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 23, 2024 **What do you like best about Sanity?** I started freelance website development in 2021 and had no idea about CMS's or how to use them. Sanity was the clear outstander for me and made it incredibly easy to setup and get going with content management with NextJS (and react previously). Since then I have used Sanity for all my clients and, with the easy customisation, have had compliments on how easy the studio is to use, even if the person isn't that tech orientated. **What do you dislike about Sanity?** While the guidance and docs for simple tasks like setup and schema creation is simple and easy to use, I think they could be improved for more complicated tasks, like studio customisation or live preview. For these things, I normally would have to use a forum or 3rd party instructions. **What problems is Sanity solving and how is that benefiting you?** As a freelancer, I don't want to be managing the content on my websites. So I chose for a more dynamic content approach and Sanity was the clear outstander in that field. I've tried alternatives like Strapi but just none of them compare on how easy to use Sanity is, especially with hosting. ### 46. Fantastic Headless CMS for Astro **Rating:** 4.5/5.0 stars **Reviewed by:** Gisli N. | Full-stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 12, 2023 **What do you like best about Sanity?** Sanity is easy to set up, configure and customize to your needs. It supports most features out of the box and you can even expand on it with custom plugins. There is a great community creating custom plugins. It was super easy to integrate with Astro. Never had to contact customer support for help. We use Sanity frequently for client projects and they always think its easy to administer. **What do you dislike about Sanity?** User interface is a bit bland. Should be able to customize the theme more **What problems is Sanity solving and how is that benefiting you?** Sanity is providing an easy way to administer most of my backend needs for storing data. It allows our team of developers to create custom websites for clients with an easy to use headless CMS ### 47. Great customizability without sacrificing on content editing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** March 04, 2025 **What do you like best about Sanity?** We love how we can have a truly custom data model and still have non-developers easily write their content. The fact that the entire studio structure can be customized is also a big plus, which eases the use for content writers and lets us organize documents however we want. It is also great to integrate with NextJS with documentation often written with NextJS in mind. **What do you dislike about Sanity?** There's a bit of a learning curve when it comes to complex schemas that go beyond just primitives, especially for content blocks. While content blocks allow us to implement our own custom nodes (which is very nice), it can sometimes feel a bit scary/unstable to add our custom definitions and query them appropriately. GROQ querying is also something that can be scary, especially for type-safe environments. Though Sanity has recently started working on automatic type inference from GROQ queries, I think it still has some work to be done. In the meantime, we're using groqd to make type-safe queries. **What problems is Sanity solving and how is that benefiting you?** Versatile content modelling for different kind of pages (blog posts, interactive onboardings or just small pieces of content in larger dynamic pages). ### 48. Absolutely Game-Changing **Rating:** 5.0/5.0 stars **Reviewed by:** Gaurav B. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Sanity?** Coming from a traditional CMS like sitecore, sanity absolutely blew my mind. The content-driven approach was a completely different perspective for me. Sanity is super easy to integrate and implement into your application. There are a plethora of features and plugins to customize your experience. Sanity's community and team are super prompt, be assured you can always find a solution to your problem. I am using Sanity studio almost everyday now to manage content for our agency website and its just made life so much easier! **What do you dislike about Sanity?** Some features of sanity can have a learning curve for content-authors but I believe that will be resolved once Sanity Create is integrated into the studio **What problems is Sanity solving and how is that benefiting you?** Sanity is playing a major role in our website's marketing pipeline as of now, allowing our content-authors to have full access over the content. We are also building multiple POCs with the help of Sanity which we believe would be an absolute game-changer in the world of front-end development. ### 49. The best CMS for Headless **Rating:** 5.0/5.0 stars **Reviewed by:** Jamie W. | Head of Engineering, Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Sanity?** Visual editing, live preview and click-to-edit are game changing. As the Head of Engineering for a digital agency, I've worked with tens of CMS' over the past 16 years, and nothing comes close to the feeling of clicking things on your website and changing them. Sanity gives you this super power as a table stake, and then so much more. I also love the flexibility to change the CMS as needed. I can add entirely new field types, change the UI of existing field types, and even replace entire sections of the CMS with my own code. It gives me a turnkey CMS with amazing feature that gets out of the way when I need it to. **What do you dislike about Sanity?** The media library is lacking compared to other CMS. It needs a better integration into the core product, as picking media and setting meta data is quite clunky. It also doesn't have folders, relying only on tags. And you can't set tags on an image when adding it to a document easily. It could really do with improvement **What problems is Sanity solving and how is that benefiting you?** Sanity helps us manage content for our clients, across brochure websites, web and mobile applications, e-commerce, dynamic dashboards, IoT displays, TV broadcasts, and more. Managing all content for multiple channels in one place is amazing ### 50. Flexible headless solution with lightning fast API **Rating:** 5.0/5.0 stars **Reviewed by:** Elian K. | CTO, Mid-Market (51-1000 emp.) **Reviewed Date:** December 15, 2024 **What do you like best about Sanity?** The Sanity API is lightning fast, which makes it a perfect choice for many use cases. The relatively standardised interface allows it to focus on the end-user functionality instead of the authoring experience. Implementation definitely requires a developer, but is straight-forward. The flexible structure allowed us to use Sanity not only for web content, but also for product data mangement (with a relatively complex product/variant model), store management, etc. The combination of webhooks and GROQ (the query language) allows it to be integrated super easily to other systems (e.g. using Zapier or any other tool). **What do you dislike about Sanity?** There is a plan between Growth and Enterprise missing. Some features (e.g. roles) are only available for enterprise plans. **What problems is Sanity solving and how is that benefiting you?** All our content (product data, store data, web content) is managed in a centralised Sanity instance, which allows us to reuse the same content across all our platform. We use Sanity both as product master system as well as for normal use cases like web content. ## Sanity Discussions - [Would it be possible to add to ability to create "Singles" and "Global variables"?](https://www.g2.com/discussions/would-it-be-possible-to-add-to-ability-to-create-singles-and-global-variables) - 1 comment, 1 upvote - [What’s the best to create localized content using sanity and gatsby?](https://www.g2.com/discussions/what-s-the-best-to-create-localized-content-using-sanity-and-gatsby) - 1 comment, 1 upvote - [Can I expect some changes to the HTTP api to be inegrated to the Sanity JS sdk?](https://www.g2.com/discussions/can-i-expect-some-changes-to-the-http-api-to-be-inegrated-to-the-sanity-js-sdk) - 1 comment, 1 upvote - [What is sanity IO used for?](https://www.g2.com/discussions/what-is-sanity-io-used-for) - 4 comments - [What is sanity software?](https://www.g2.com/discussions/what-is-sanity-software) - 3 comments - [View Sanity pricing details and edition comparison](https://www.g2.com/products/sanity/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-02+10%3A46%3A16+-0500&secure%5Bsession_id%5D=75e20716-bd2a-467e-8a25-721f60cbd550&secure%5Btoken%5D=b3e89f801d24f823b615ca886c3372bf1fcb6072f2f452cbeffe641e9f272fe7&format=llm_user) ## Sanity Integrations - [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) - [Airtable](https://www.g2.com/products/airtable/reviews) - [Easyling](https://www.g2.com/products/easyling/reviews) - [Next.js](https://www.g2.com/products/next-js/reviews) - [Semantic UI React](https://www.g2.com/products/semantic-ui-react/reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) - [Vercel](https://www.g2.com/products/vercel/reviews) ## Sanity Features **Content** - Content Authoring - Rich Text Editor - Versioning - Plug-ins/Widgets/Apps - Approval Process - Content Scheduling - Asset Management - Internal Search - Content Repository **Analytics** - Web Analytics - Campaign Tracking - Audience Insights - Reports & Dashboards - Personalization - Marketing Automation **Functionality** - Developer Tools - Automation - Website Staging **Publishing** - Automated Publishing - Multi-language - AR/VR Capability **Agentic AI - Enterprise Content Management (ECM)** - Autonomous Task Execution - Natural Language Interaction - Decision Making **Design** - Breadth of Pre-Built Templates - Mobile - Branding/Themes - Customization **Content Management** - Customizable Templated Workflows - Asset Management - Portals and Sites **Management** - Web Content Dedication - Website Hosting - Role-Based Permissions **Development** - Image Management - Reuseable Content - Unlimited Environments - Form Builder **Platform** - User Community - SEO - Flexible Navigation Structures - User, Role, and Access Management - Enterprise Scalability - Internationalization - Dashboards and Reports - API / Integrations **Design & Development** - Self-Service Capabilities **Support** - CMS Variety - Multi-CMS Support - Compliance **Analytics** - Personalization - Content Performance **Agentic AI - Web Content Management** - Cross-system Integration - Natural Language Interaction **Agentic AI - Headless CMS** - Cross-system Integration **Agentic AI - Digital Experience Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **File Management** - File Type Support - Metadata - OCR Scanning - Versioning - Collaboration - Document Assembly - Form Creation - Portals and Sites - Disposition - Search - Web Interface - Mobile Apps **Workflow** - Process Automation - Conditions - Activities - Records Management - Case Management **Platform** - Internationalization - Performance and Reliability - Reporting and Auditing - System of Record Integration - APIs ## Top Sanity Alternatives - [Storyblok](https://www.g2.com/products/storyblok/reviews) - 4.5/5.0 (563 reviews) - [Contentstack](https://www.g2.com/products/contentstack/reviews) - 4.4/5.0 (300 reviews) - [Umbraco](https://www.g2.com/products/umbraco/reviews) - 4.5/5.0 (931 reviews)