Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

Optimizely Content Management System Reviews & Product Details

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
Product Website
Show LessShow More
Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
New York
Twitter
@Optimizely
29,409 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


ED
Overview Provided by:

Recent Optimizely Content Management System Reviews

Jesse F.
JF
Jesse F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Seamless website efficiency"
Optimizely CMS gives users a very easy on-ramp to content management operation in the web space. The widget-based drag and drop UX allows webpages ...
SK
Stelios K.Mid-Market (51-1000 emp.)
4.5 out of 5
"Very intuitive and easy to use! Make content updating a sinch!"
Very easy to use and allows for easy custom coding, as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Review of Optimizely content management."
To be honest,beginners may find Optimizely's interface to be a little confusing at first.It is quite strong,but it requires practice and commitment...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery
Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Optimizely Content Management System Demo - Users roles and permissions
User roles and permissions let you manage content governance while maximizing team efficiency.
Optimizely Content Management System Demo - DAMConnector
Connect Optimizely Digital Asset Management, a fully featured DAM, to Optimizely CMS to serve as the single source of truth for all your assets.
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image
Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience
Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish
The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Official Interactive Demo

Optimizely Content Management System demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

Answer a few questions to help the Optimizely Content Management System community
Have you used Optimizely Content Management System before?
Yes

146 Optimizely Content Management System Reviews

3.9 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Management SystemQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Jesse F.
JF
S
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Management System?

Optimizely CMS gives users a very easy on-ramp to content management operation in the web space. The widget-based drag and drop UX allows webpages and experiences to be constructed quickly and easy. It integrates with many different platforms via connectors and API. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It still requires a familiarity with web architecture and design fundamentals. It will give a lot of the tools, but users should have an appropriate background to build a functional website. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Time efficiency - we need to build webpages quickly and effectively. The user-driven UX is critical to that. Integration to other tools and libraries also necessary to feed the right content to the web. Review collected by and hosted on G2.com.

IU
Senior Optimizely Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly.

It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The licensing costs can be a hurdle for smaller projects or clients Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS is handling multilanguage content, allowing us to manage global sites seamlessly. The block-based content model is especially effective, as it lets us build reusable components, speeding up development and maintaining consistency across pages. Plus, Optimizely’s intuitive editorial experience reduces the learning curve for editors, making it easier for them to update content without needing technical support. Overall, it empowers our team to create, translate, and manage content efficiently across regions, keeping the user experience cohesive. Review collected by and hosted on G2.com.

Craig T.
CT
Director of Engineering
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Base on on the successful Microsoft .NET Core foundation. Integration is possible to common RESTful APIs in addition to highly complex systems. UI and UX makes learning, managing and authoring content easy. Active developers community and MPVs make it possible to learn from others. Creating new builds is quick and easy to setup and deploy to the hosted DXP. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Support knowledge and expertise between product developers and support with latest tools and builds could be stronger. Manual data import and export through the CMS is sometimes faulty. Upgrades to online services like GraphQL are fairly quick but documentation may be slow to appear. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

State of the art platform that can be satisify the needs for a traditional monolothic CMS but more modern headless needs. Composible architecture with flexible integrations to bring a focus to doing everything within one framework. Review collected by and hosted on G2.com.

KR
Content designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

This software provides all the best working and professional working features in it, that make the workflow amazing and transparent for all.

Easy structuring of workflow, roadmapping all the processes and to manage websites platforms content in it.

Optimizely Content Management System has a very easy to operate and smooth working interface. The dashboard does not at all has any kind of bugg or laggy workflow or process in it.

Its very easy with it to assign the tasks, process and schedule posts for publishing on social media and managing the content too.

Even there are many worthful and interesting features for creating and editing the content of posts for social media posting. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its interface consist of lot of tools and connectors, which sometimes make the users a little bit confused for selecting the preffered tool for there work from the bunch. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

The process efficiency and time management of the application has been amazing, it managed our projects and sites seamlessly. Review collected by and hosted on G2.com.

Darko M.
DM
Director of Ecommerce
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

Integrated with our ERP API and WIS easily. Allows us to change pages quickly with minimal knowledge of code. Product data options are vast and easy to setup and update. Amazing customer support. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Error codes need more details. Mobile friendly, but rigid on some Content editing options that require custom updates. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Allows us to put up a robust website with many of the interactive components we need quickly. Maintaing the site is very easy as well. Review collected by and hosted on G2.com.

Vincent E.
VE
Marketing Strategist for an Healthcare Store
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Well, I think how it seamlessly integrates with other softwares like CRM and Ecommerce platforms for instance. Makes it quite easy and user friendly to use. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The complexity. More often than usual, I find myself going back to watch vidoes or requesting for technical help/support. So if they can make series of step by step guides, then it would be good. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Well, some of my freelance clients do struggle with low conversation rates on my site.

Optimizely CMS integrates seamlessly with A/B testing and experimentation tools, allowing me to test different versions of product pages, checkout processes, and promotional content. Now, I can identify which variations perform best and implement those changes to increase conversions..... Taaada! Haha Review collected by and hosted on G2.com.

Verified User in Sports
IS
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

1. Ease in Management - It is a easily navigatable platform with a lag-free interface

2. Features - Big fan of the A/B testing feature which can be done without much effort and integrate with our personal systems

3. Customization - We are able to personalize what we want to have appear in pages which are easy to access Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

1. Price - Too pricey to afford for medium sized businesses compared to competitors

2. Generic but not different - It is very similar to other systems we've seen and used, nothing out of the ordinary which stands out or justifies the spend

3. Can get complicated to use for new users who struggle to get going quick Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

1. Website Efficiency - Able to do various CMS testing methods using features like A/B testing to help optimize our website performance. It has improved the performance of adding new features to improve customer interaction and engagement

2. Personalization - Like I mentioned before, the powerful personalization features allows us to give content relavent to our users based on their user habits, behaviors, and interaction. This has led to better conversion rates Review collected by and hosted on G2.com.

SK
Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Content Management System?

Very easy to use and allows for easy custom coding, as well. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its a pricey service but worth the investment. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

By having an easy to method to keep our new ecommerce website up to date. Review collected by and hosted on G2.com.

Verified User in Veterinary
AV
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

Ease of use - the system is pretty self explanatory, if you have experience of other CMS such as AEM then its easy to transfer skills

Features - whilst it doesnt have all the features you may expect out of the box, there is an active and visible roadmap of support Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Customer service - this is an area that needs work. The ticketing system is over complex, and often responses dont handle the issue on 1st attempt. Whilst response time is reasonable, expect to go back and forth

Implementation - this just nudges into a negative. I would recommend using a third party with experience of Optimizely in most cases Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

As a hybrid CMS, Optimizely is pretty useful in filling the gap between "simple" CMS and more complex "headless" content CMS.

It means you dont need people with html experience in order to manage content, while also allowing for more complex changes if your team has that skill set Review collected by and hosted on G2.com.

Neiden E C.
NC
Physiotherapist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Optimizely Content Management System?

The fact that it has use AI-generated insight and I also like the interface of the product Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

I haven't experienced any technical downsides as of yet however I do find the cost of it a bit more pricey compared to other platforms that are out there Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It makes it easier for me to be able to deliver good digital experiences for my customers Review collected by and hosted on G2.com.