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Optimizely Content Management System Reviews & Product Details - Page 2

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
Product Website
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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.


Seller Details
Company Website
Year Founded
1994
HQ Location
New York
Twitter
@Optimizely
29,338 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Optimizely Content Management System Integrations

(5)
Verified by Optimizely Content Management System

Recent Optimizely Content Management System Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Easy to Use and Customize CMS"
I like how clean and easy campaigns are to be created with many subtasks, where we have recurring tasks and campaigns that happen each month. The t...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Optimizely keeps content on track & moving forwardys intu"
It's very flexible & customisable ensuring, if used correctly - there are no gaps in the creation, editing, approval and so on of any type of conte...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.5 out of 5
"Straighforward and easy to use"
Very user friendly. Can use it without any training. Very intuitive.

Optimizely Content Management System Media

Official Interactive Demo

Optimizely Content Management System demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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161 Optimizely Content Management System Reviews

4.0 out of 5
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Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Management SystemQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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KJ
STREAM Marketing Co-ordinator
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Management System?

The most helpful elements are APMA option, the AI automated review and the history of notifications from approvers Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The process of submitting a revisions to work request for projects that contain multiple graphic files Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It solves the problem of feedback and approvals for a global brand while being anywhere in the world. Review collected by and hosted on G2.com.

IU
Senior Optimizely Developer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

it’s smooth and accessible for both tech and non-tech users, which makes collaboration easy. For me as a developer, Optimizely’s flexibility and scalability stand out. Built on .NET, it’s highly customizable, and the modular setup simplifies integration and feature development. Plus, the extensive API documentation and strong community support make it easy to get answers and optimize projects quickly.

It’s just a well-rounded platform that scales well and keeps both content editors and developers happy. :-) Love it. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

The licensing costs can be a hurdle for smaller projects or clients Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS is handling multilanguage content, allowing us to manage global sites seamlessly. The block-based content model is especially effective, as it lets us build reusable components, speeding up development and maintaining consistency across pages. Plus, Optimizely’s intuitive editorial experience reduces the learning curve for editors, making it easier for them to update content without needing technical support. Overall, it empowers our team to create, translate, and manage content efficiently across regions, keeping the user experience cohesive. Review collected by and hosted on G2.com.

SY
Technical digital marketing manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Management System?

Optimizely CMS is a powerful and flexible system that makes it easy for our digital team to mange our site and optimise digital experience Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

its steep learning curve, especially for new users or smaller teams without dedicated developers. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely CMS solves challenges related to content management Review collected by and hosted on G2.com.

CT
Director of Engineering
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Base on on the successful Microsoft .NET Core foundation. Integration is possible to common RESTful APIs in addition to highly complex systems. UI and UX makes learning, managing and authoring content easy. Active developers community and MPVs make it possible to learn from others. Creating new builds is quick and easy to setup and deploy to the hosted DXP. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Support knowledge and expertise between product developers and support with latest tools and builds could be stronger. Manual data import and export through the CMS is sometimes faulty. Upgrades to online services like GraphQL are fairly quick but documentation may be slow to appear. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

State of the art platform that can be satisify the needs for a traditional monolothic CMS but more modern headless needs. Composible architecture with flexible integrations to bring a focus to doing everything within one framework. Review collected by and hosted on G2.com.

TP
Digital Content Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

The navigation is simple to use and easy to manage and update. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Switching between domains can sometimes be slow. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

The ability to host several domains all in one place. Review collected by and hosted on G2.com.

KR
Content designer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

This software provides all the best working and professional working features in it, that make the workflow amazing and transparent for all.

Easy structuring of workflow, roadmapping all the processes and to manage websites platforms content in it.

Optimizely Content Management System has a very easy to operate and smooth working interface. The dashboard does not at all has any kind of bugg or laggy workflow or process in it.

Its very easy with it to assign the tasks, process and schedule posts for publishing on social media and managing the content too.

Even there are many worthful and interesting features for creating and editing the content of posts for social media posting. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its interface consist of lot of tools and connectors, which sometimes make the users a little bit confused for selecting the preffered tool for there work from the bunch. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

The process efficiency and time management of the application has been amazing, it managed our projects and sites seamlessly. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Optimizely Content Management System?

Very user friendly. Can use it without any training. Very intuitive. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some of the fields feel repetitive (but issue may be on our side) Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Keeping projects organized and coordinated to completion. Review collected by and hosted on G2.com.

Verified User in Transportation/Trucking/Railroad
UT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Simple to use CMS that allows for teams to scale their website building and managment processes. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

At times can lag in terms of speed of platform. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Scalability and speed in managing a website. Review collected by and hosted on G2.com.

Verified User in Financial Services
AF
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Our previous CMS was outdated and very slow. It could take 2 hours to build even the simplest pages. Now, me and my team spend less time building pages and are able to focus on strategic projects we weren’t before. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Some of the features we are starting to explore need additional development, which can delay deliveries. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely help us save time when building pages while offering better user experience than our previous CMS. Review collected by and hosted on G2.com.

DM
Director of Ecommerce
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

Integrated with our ERP API and WIS easily. Allows us to change pages quickly with minimal knowledge of code. Product data options are vast and easy to setup and update. Amazing customer support. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Error codes need more details. Mobile friendly, but rigid on some Content editing options that require custom updates. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Allows us to put up a robust website with many of the interactive components we need quickly. Maintaing the site is very easy as well. Review collected by and hosted on G2.com.