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Optimizely Content Management System Reviews & Product Details - Page 2

Optimizely Content Management System Overview

What is Optimizely Content Management System?

Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences. User-friendly tools let marketers build channel-specific experiences in a few clicks (no coding needed), creating, previewing and publishing directly from the Visual Builder while Optimizely's modern GraphQL service enables content delivery from anywhere, to anywhere, so you can meet customers where they are. Store and organize brand-approved content for easy reuse with Optimizely's fully-integrated DAM, and apply data-driven personalization with AI-guided insights to deliver consistent, on-brand content that's optimized for individuals, in real-time.

Optimizely Content Management System Details
Product Website
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Product Description

Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. It’s the only CMS that supports the end-to-end content lifecycle, making it easy to deliver on-brand, high-impact digital experiences that 'wow' audiences.


Seller Details
Company Website
Year Founded
2010
HQ Location
New York
Twitter
@Optimizely
29,409 Twitter followers
LinkedIn® Page
www.linkedin.com
1,521 employees on LinkedIn®
Description

Optimizely is on a mission to make the lives of marketers better with Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions across content management, content marketing, experimentation, commerce and personalization, powering every stage of the marketing lifecycle through a single, AI-accelerated workflow. With the flexibility of a fully composable platform, Optimizely is proudly helping global brands like H&M, Salesforce, Zoom and Toyota create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Learn more at optimizely.com.


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Overview Provided by:

Recent Optimizely Content Management System Reviews

Jesse F.
JF
Jesse F.Mid-Market (51-1000 emp.)
5.0 out of 5
"Seamless website efficiency"
Optimizely CMS gives users a very easy on-ramp to content management operation in the web space. The widget-based drag and drop UX allows webpages ...
SK
Stelios K.Mid-Market (51-1000 emp.)
4.5 out of 5
"Very intuitive and easy to use! Make content updating a sinch!"
Very easy to use and allows for easy custom coding, as well.
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Review of Optimizely content management."
To be honest,beginners may find Optimizely's interface to be a little confusing at first.It is quite strong,but it requires practice and commitment...
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Optimizely Content Management System Media

Optimizely Content Management System Demo - Content delivery
Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.
Optimizely Content Management System Demo - Users roles and permissions
User roles and permissions let you manage content governance while maximizing team efficiency.
Optimizely Content Management System Demo - DAMConnector
Connect Optimizely Digital Asset Management, a fully featured DAM, to Optimizely CMS to serve as the single source of truth for all your assets.
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Add an Image
Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. Easily add, move, and rearrange elements within your layout using a simple drag-and-drop system. This allows for q...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Create an experience
Create an Experience functionality in Optimizely Visual Builder offers a user-friendly, code-free way to build and manage captivating digital experiences. Select pre-built content blocks or elements (like text, images, buttons, forms, etc.) and position them on the page layout as desired. Visual ...
Optimizely Content Management System Demo - (SaaS CMS) Visual Builder: Publish
The Visual Builder allows you to see your changes in real-time as you make them.This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, you can use the Interactive Preview mode to test elements like forms, buttons, and other interactive co...

Official Interactive Demo

Optimizely Content Management System demo available

Try an interactive demo created by the software seller (right here on G2).

Official Downloads

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146 Optimizely Content Management System Reviews

3.9 out of 5
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Optimizely Content Management System Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Optimizely Content Management SystemQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimizely Content Management System?

Easy to create and organize content great possibility of resources (images, videos, texts, carousel) Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

They could develop the ability to optimize content based on user experience with the site (ex: update home with cookie-based content) Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

launch pages quickly to test with users Review collected by and hosted on G2.com.

Louis E.
LE
Founder (Digital Content Producer & Business Owner)
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

when it comes to what I like, I must be honest in stating that Optimizely hasn't managed to impress me or capture my enthusiasm in the same way that Squarespace did for my personal website. Squarespace's user interface is exceptionally intuitive, making it accessible for those with limited technical expertise, and the design options are aesthetically pleasing and customizable, offering a visually stunning website-building experience. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Optimizely's performance has, in my experience, been notably slower than I'd prefer, and its interface is often unintuitive. The lag in response time can be frustrating, causing delays in my workflow and leading to a less efficient user experience. Additionally, the platform's lack of intuitive design and navigation makes it challenging to find and implement the features I need quickly and seamlessly, especially when compared to more user-friendly alternatives. These issues with speed and usability can be significant obstacles to maximizing the potential of the platform and can hinder the overall user satisfaction and productivity. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Optimizely offers an effective solution for Mazda to streamline the process of displaying information about their cars, selling their vehicles, and facilitating customer test drives at dealerships, all of which play a crucial role in boosting sales and generating revenues for the company. With its robust optimization and experimentation capabilities, Optimizely empowers Mazda to fine-tune their website and marketing strategies to better showcase their car models, making it easier for potential customers to access comprehensive information and make informed decisions. The platform's user-friendly interface and flexible design options enable Mazda to create an engaging online experience, ultimately driving more customers to the point of sale. Furthermore, Optimizely's tools for personalization and data-driven insights can help Mazda tailor their offerings to individual preferences, enhancing the likelihood of successful conversions and increased revenue. By providing a cohesive and data-backed approach to improving the customer journey, Optimizely plays a pivotal role in maximizing Mazda's sales potential and contributing to the company's overall success. Review collected by and hosted on G2.com.

Response from Emma Davis of Optimizely Content Management System

Hi Louis,

Thank you so much for leaving us a review! We appreciate your honest feedback and we’re sorry to hear that you’ve been running into some issues with Optimizely Content Management System.

You may have already done so, but to improve your user experience, we highly suggest that you upgrade to our CMS 12. This is our latest version which includes a sleeker UI and better performance!

We would also like to recommend our Education materials many of which are free to our customers. You have access to content such as tutorials, webinars, and more which can help you to get the most out of our products. You can find them on our Optimizely Academy site here: https://academy.optimizely.com/student/catalog

If you would like to dig deeper into any issues we didn’t address here, please connect with your Customer Success Manager.

Thanks!

Alyssa C.
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

One of Optimizely's best features is its user-friendly interface, which facilitates seamless navigation. Not really a huge learning curve, which is typically associated with learning new software. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Wish I knew about Optimizely sooner, I don't see a lot of companies using it! Out of 40+ external licensing agencies that I deal with, only 1 uses Optimizely. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Project Management for licensing Review collected by and hosted on G2.com.

ES
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Throughout my position, working with Optimizely Content Management System closely, its outstanding flexibility took the core focus that I appreciate. Content managers like us need UX to be engaging for our audiences and the software allows us to customize how audience can interacts with product easily. It is quite beneficial to have a workflow tool that provides necessary oversight and approval processes as provided by Optimizely as a CMS administrator. It makes our operations more efficient and facilitates effective implementation of content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Nevertheless, I must remark that complexity with Optimizely can be a challenge sometimes, especially in supporting our testers. Sometimes, when updates made on a website are released, the same are found to have interfered with already existing tests and thus giving rise to some remakes. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

We have managed solve some of our operational challenges by virtue of Optimizely CMS. It shortens our response time, so that were able to deliver content more effectively. Review collected by and hosted on G2.com.

AP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

A true enterprise level CMS, with all the support and flexiblity that goes with it. Easy to integrate with anything out there, be it an out of the box integration or using the vast Microsoft ecosystem. A very active community ensures any issues you might have is quickly resolved. Easy to work with for content managers, especially compared with some of the enterprise level competition. Complete control over the customer facing UI. Constant updates and innovation to the platform. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Pricewise it can be unsuitable for smaller organisations or projects. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Creating digital platforms for mid to large size customers. Review collected by and hosted on G2.com.

Verified User in Furniture
UF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Optimizely Content Management System?

Everything! Great everyday tool! The way content can be managed and organized is very clear and easy to find. When editing, it is easy to go back to previous versions/edits. So simple to integrate other tools such as Bynder! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Sometimes the edit panels do not display and takes some time to come back.

(Have refreshed browser, cache, tried incognito and still no panel) Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

Display and formating of product and the site as a whole.

Starting to target more personalization across the site as well, and the way we can target specific traffic is great and has been proven succesful! Review collected by and hosted on G2.com.

AW
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

quick and easy to set up a task and submit Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

inflexible fields hard to customize and adjust for our internal needs Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

cotinuous updates coming to brand team for review allows us to review the content before it is published and track that it is Review collected by and hosted on G2.com.

Sejal K.
SK
Maths Trainer
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimizely Content Management System?

Its intuitive interface makes it easy for Educators of all technical levels to create and manage content. It is simple to implement and its collaborative features like Drag-and-drop functionality, WYSIWYG editor, pre-built templates make it quick and easy to add content, format text and design layouts.

It integrates seamlessly with other educational tools and platforms, such as Learning Management System (LMS), Assessment tools and student data systems. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

Its pricing structure is not feasible for small educational institutions or those with limited budgets. Setting up and configuring Optimizely CMS is time-consuming and need expertise for first time users, so it needs some improvement to increase their frequency of use.

Customer Support is poor, it takes a while for them to reply. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

It simplifies the process of creating, editing and managing content, saving my time and effort. It's collaborative features enable educators to work together seamlessly like sharing drafts, providing feedbacks and tracking changes.

It is committed to making content accessible to all learners that includes built-in features, such as alterative text for images, keyboard navigation and colour contrast options to ensure that everyone can access and engage with content.

Its Integration with educational tool streamlines workflows and make it easy to manage content and data across different systems. Review collected by and hosted on G2.com.

Verified User in Computer Networking
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

The main user experience and how it is easy to manage the content. Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It is very user to navigate but sometimes the contents are more and difficult to understand. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

The optimizely content management system is solving the user problems which is helpful to use the system more efficiently and make the best use of it Review collected by and hosted on G2.com.

Verified User in Education Management
UE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Optimizely Content Management System?

I love the bespoke model that you can use through this system. Things like setting up audiences and the AI support are great! Review collected by and hosted on G2.com.

What do you dislike about Optimizely Content Management System?

It's too expensive for a solo entrepreneur such as myself. Review collected by and hosted on G2.com.

What problems is Optimizely Content Management System solving and how is that benefiting you?

I love the ability to build a customized website, especially because I don't have coding skills. This system helps me do just that. Review collected by and hosted on G2.com.