WebOps platforms are designed to bring DevOps capabilities to website development and management. Unlike broader digital experience platforms (DXPs), WebOps platforms provide refined functionality for web building, maintenance, and content management, facilitating a more unique and purpose-driven approach to web presence. By nature, these products are used most heavily by web development teams, but marketers often also leverage these platforms’ content management or maintenance functions.
With the standard building and testing development tools, WebOps platforms are likely to be used alongside load testing software and/or load balancing software. WebOps tools may include actual web hosting capabilities; if not, they are used in conjunction with a separate web host. Content delivery networks (CDNs) tend to also be used in tandem with WebOps tools.
To qualify for inclusion in the WebOps category, a product must:
Provide developer-focused tools for website creation and maintenance
Automate repetitive web development processes
Provide web-dedicated content management capabilities
Support both traditional and headless CMS