Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

Optimizely Content Management System Features

What are the features of Optimizely Content Management System?

Content

  • Content Authoring
  • Rich Text Editor
  • Versioning
  • Plug-ins/Widgets/Apps
  • Approval Process
  • Content Scheduling
  • Asset Management
  • Internal Search
  • Content Repository

Design

  • Customization

Platform

  • SEO
  • Flexible Navigation Structures
  • User, Role, and Access Management
  • Dashboards and Reports
  • API / Integrations

Filter for Features

Content

Content Authoring

Based on 101 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Drafting and publishing content is intuitive and non-technical.
82%
(Based on 101 reviews)

Rich Text Editor

Based on 101 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Formatting content is straight-forward and painless.
78%
(Based on 101 reviews)

Versioning

Based on 95 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Keep track of incrementally changing versions of the same content.
79%
(Based on 95 reviews)

Plug-ins/Widgets/Apps

Based on 93 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Available gadgets and modules suit the needs of your site and are easily incorperated onto the page.
70%
(Based on 93 reviews)

Approval Process

Based on 85 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Can easily institute an approval routing process between authors and editors.
74%
(Based on 85 reviews)

Content Scheduling

Based on 93 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Easily schedule content to be published at a certain time and in a certain order.
80%
(Based on 93 reviews)

Asset Management

Based on 94 Optimizely Content Management System reviews and verified by the G2 Product R&D team. System allows the storage and management of rich media files.
74%
(Based on 94 reviews)

Internal Search

Based on 97 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Able to search your content based on keyword, metadata, tags, etc.
68%
(Based on 97 reviews)

Content Repository

Based on 92 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Content--both published and yet-to-be published--can be intuitively managed, edited, tagged, approved, and stored.
77%
(Based on 92 reviews)

Design

Breadth of Pre-Built Templates

Based on 78 Optimizely Content Management System reviews and verified by the G2 Product R&D team. The software provides a wide breadth of free or purchasable site templates that are attractive and suited to your webpages' needs.
65%
(Based on 78 reviews)

Mobile

Based on 81 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Effective mobile templates are available and easily customizable.
73%
(Based on 81 reviews)

Branding/Themes

Based on 78 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Consistent design elements across sites (including personalized brand components) unites webpages into a coherent online presence.
75%
(Based on 78 reviews)

Customization

Based on 88 Optimizely Content Management System reviews and verified by the G2 Product R&D team. The visual appearance of webpages can be easily customized to fit your site’s needs.
76%
(Based on 88 reviews)

Platform

User Community

The system has a large and interactive community of users. This feature was mentioned in 84 Optimizely Content Management System reviews.
72%
(Based on 84 reviews)

SEO

Based on 89 Optimizely Content Management System reviews. Pagination, page headers and titles, meta tags and URL structure all contribute well to site SEO.
76%
(Based on 89 reviews)

Flexible Navigation Structures

Based on 92 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Able to build out different and multiple taxonomies to store and index content.
76%
(Based on 92 reviews)

User, Role, and Access Management

Based on 96 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
78%
(Based on 96 reviews)

Enterprise Scalability

Based on 78 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations or an expansive web presence.
81%
(Based on 78 reviews)

Internationalization

Based on 80 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Enables users to view and interact with the same content in multiple languages.
79%
(Based on 80 reviews)

Dashboards and Reports

Based on 85 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards.
69%
(Based on 85 reviews)

API / Integrations

Based on 85 Optimizely Content Management System reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
76%
(Based on 85 reviews)

Functionality

Developer Tools

Provide developer-focused tools for website creation and maintenance.

Not enough data

Automation

Automate repetitive web development processes.

Not enough data

Website Staging

Offer staging and other pre-production environments for web development.

Not enough data

Support

CMS Variety

Support traditional and headless CMS.

Not enough data

Multi-CMS Support

Support several CMS through a single platform.

Not enough data

Compliance

Offer or foster security compliance capabilities, e.g., SOC 2.

Not enough data

Management

Web Content Dedication

Provide web-dedicated content management capabilities.

Not enough data

Website Hosting

Provides website hosting capabilities.

Not enough data

Role-Based Permissions

Dictate user access and permissions based on organizational role.

Not enough data

Publishing

Automated Publishing

Automatically publishes content at a time set by users.

Not enough data

Multi-language

Can support content being viewed in multiple languages.

Not enough data

AR/VR Capability

Capable of deploying content to AR and/or VR platforms.

Not enough data

Development

Image Management

Provides limited digital asset management.

Not enough data

Reuseable Content

Uses XML-based content structuring to support reuse of content pieces.

Not enough data

Unlimited Environments

Provides unlimited environments to develop projects.

Not enough data

Form Builder

Provides a built-in form builder.

Not enough data

Analytics

Personalization

Offers built-in personalization tools to tailor content to users.

Not enough data

Content Performance

Offers content performance analytics.

Not enough data