Compare ActiveCampaign and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$1,250.00 Per Month
ActiveCampaign
Star Rating
(13,922)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,395)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in Email Marketing, particularly in Automated Email Responses with a score of 8.2, while ActiveCampaign shines in Sending Outbound Emails with a higher score of 8.9, indicating a more robust email delivery system.
- Reviewers mention that Salesforce's Lead Management features, such as Marketing Lead Database and Lead Nurturing, score well at 8.0 and 8.1 respectively, but ActiveCampaign users appreciate its superior Segmentation and Predictive Scoring capabilities, scoring 8.6 and 8.2, which enhance targeted marketing efforts.
- G2 users highlight that Salesforce Marketing Cloud offers strong Sales Force Automation tools, particularly in Contact & Account Management with a score of 8.4, while ActiveCampaign's CRM Integration is rated highly at 8.3, showcasing its seamless connectivity with other platforms.
- Users on G2 report that Salesforce's Quality of Support is rated at 7.4, which some find lacking compared to ActiveCampaign's impressive score of 8.6, indicating a more responsive and helpful support system for users.
- Reviewers mention that Salesforce Marketing Cloud's Campaign Management features, such as Campaign Optimization, score 8.3, but ActiveCampaign's Triggered Campaigns and Campaign Dashboard are rated higher at 8.3 and 8.3 respectively, suggesting a more user-friendly approach to managing campaigns.
- Users say that while both platforms offer Data Import & Export Tools, Salesforce's score of 8.2 is comparable to ActiveCampaign's 8.0, but reviewers note that ActiveCampaign's Integration APIs are more versatile, allowing for easier data synchronization across various applications.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
ActiveCampaign
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.8
10,470
8.0
1,720
Ease of Use
8.2
10,573
7.6
1,760
Ease of Setup
8.1
6,508
7.2
1,061
Ease of Admin
8.4
6,020
7.9
1,052
Quality of Support
8.6
9,720
7.4
1,617
Has the product been a good partner in doing business?
8.8
5,884
7.9
1,028
Product Direction (% positive)
8.3
9,879
7.4
1,674
Features by Category
Sales Force Automation
8.3
1897
|
Verified
Not enough data
7.0
834
Not enough data
8.0
1570
|
Verified
Not enough data
7.8
1492
|
Verified
Not enough data
7.0
1043
|
Verified
Not enough data
7.7
1250
|
Verified
Not enough data
7.1
1031
|
Verified
Not enough data
7.0
969
|
Verified
Not enough data
7.4
1108
|
Verified
Not enough data
Marketing Automation
9.0
2103
|
Verified
Not enough data
8.8
2000
|
Verified
Not enough data
8.5
1954
|
Verified
Not enough data
7.9
1288
|
Verified
Not enough data
Customer Support
7.7
1284
|
Verified
Not enough data
7.8
1443
|
Verified
Not enough data
8.0
1577
|
Verified
Not enough data
7.1
1152
|
Verified
Not enough data
7.6
1268
|
Verified
Not enough data
Reporting & Analytics
7.7
1770
|
Verified
Not enough data
8.0
1968
|
Verified
Not enough data
7.2
1123
|
Verified
Not enough data
Mobile & Social
7.4
1065
|
Verified
Not enough data
7.4
1164
|
Verified
Not enough data
7.2
1212
|
Verified
Not enough data
Platform
7.9
1735
|
Verified
Not enough data
8.1
1684
|
Verified
Not enough data
8.2
1790
|
Verified
Not enough data
7.3
1222
|
Verified
Not enough data
7.1
1125
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1855
|
Verified
Not enough data
7.5
1251
|
Verified
Not enough data
Integration
8.1
1722
|
Verified
Not enough data
8.1
1733
|
Verified
Not enough data
7.9
1437
|
Verified
Not enough data
Generative AI
6.0
507
Not enough data
Email Marketing
8.8
6034
|
Verified
7.9
1213
|
Verified
8.9
5858
|
Verified
8.4
1209
|
Verified
8.6
5718
|
Verified
8.1
1197
|
Verified
8.9
5326
|
Verified
8.2
1109
|
Verified
Online Marketing
7.4
3986
|
Verified
7.4
1105
|
Verified
7.9
3692
|
Verified
7.4
929
|
Verified
7.9
3151
|
Verified
7.5
882
|
Verified
8.1
4485
|
Verified
7.3
957
|
Verified
7.8
3101
|
Verified
7.3
894
|
Verified
Lead Management
8.3
3975
|
Verified
8.0
1075
|
Verified
8.1
3588
|
Verified
7.6
1040
|
Verified
8.6
4696
|
Verified
8.0
1081
|
Verified
8.0
3120
|
Verified
8.0
1070
|
Verified
8.6
3968
|
Verified
8.1
1067
|
Verified
8.1
3619
|
Verified
7.8
999
|
Verified
8.3
3431
|
Verified
7.9
967
|
Verified
8.1
3201
|
Verified
8.3
1071
|
Verified
Campaign Management
8.0
3127
|
Verified
7.6
913
|
Verified
7.8
2747
|
Verified
7.7
806
|
Verified
7.3
2294
7.1
701
|
Verified
6.9
1996
|
Verified
6.8
205
Social
7.0
1983
|
Verified
6.4
397
7.4
2343
|
Verified
6.6
592
|
Verified
7.4
2215
|
Verified
6.9
221
|
Verified
7.2
2109
|
Verified
7.1
211
|
Verified
7.1
2070
|
Verified
7.0
183
Reporting & Analytics
8.2
4816
|
Verified
7.4
1110
|
Verified
7.7
3245
|
Verified
6.9
933
|
Verified
7.3
2581
|
Verified
6.6
805
|
Verified
7.2
2387
|
Verified
6.5
751
|
Verified
7.0
2110
|
Verified
6.5
737
|
Verified
Platform
8.0
3315
|
Verified
6.9
647
|
Verified
8.2
3103
|
Verified
7.8
187
8.3
3310
|
Verified
8.0
696
|
Verified
7.5
2028
|
Verified
7.5
169
|
Verified
7.0
1761
|
Verified
7.6
128
8.4
3322
|
Verified
8.0
688
|
Verified
7.6
2060
|
Verified
8.0
140
Integration
8.2
3349
|
Verified
8.0
685
|
Verified
8.2
3252
|
Verified
7.7
547
|
Verified
7.9
2737
|
Verified
7.4
510
|
Verified
Lead Intelligence
Not enough data
8.2
52
Not enough data
8.1
52
Not enough data
8.4
52
Lead Management
Not enough data
8.3
53
Not enough data
8.0
53
Not enough data
8.5
53
Marketing Campaigns
Not enough data
8.4
52
Not enough data
8.2
50
Not enough data
8.1
51
Not enough data
8.4
53
Not enough data
8.5
53
Campaign Execution
Not enough data
8.4
49
Not enough data
8.4
50
Not enough data
8.5
50
Not enough data
8.8
50
Messenger
7.5
1059
Not enough data
6.0
911
Not enough data
6.6
940
Not enough data
7.0
982
Not enough data
Channels
6.5
925
Not enough data
7.3
1107
Not enough data
6.0
853
Not enough data
5.5
771
Not enough data
6.0
778
Not enough data
Customers
7.6
1167
Not enough data
7.4
1092
Not enough data
7.6
1228
Not enough data
7.7
1167
Not enough data
7.2
1118
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
525
Not enough data
8.6
703
Not enough data
6.3
425
Not enough data
6.7
451
Not enough data
7.6
555
Not enough data
6.9
469
Not enough data
6.9
441
Not enough data
Repeatability and Reportability
7.5
543
Not enough data
7.5
540
Not enough data
7.5
508
Not enough data
6.7
442
Not enough data
6.0
399
Not enough data
AI and Automation
7.2
484
Not enough data
7.2
486
Not enough data
7.2
489
Not enough data
6.7
424
Not enough data
6.5
403
Not enough data
Generative AI
6.1
341
Not enough data
Visitor Behavior
7.6
388
Not enough data
7.9
377
Not enough data
7.2
335
Not enough data
Templates
7.3
389
Not enough data
8.0
417
Not enough data
7.8
390
Not enough data
Personalization
7.6
379
Not enough data
7.6
382
Not enough data
7.2
338
Not enough data
7.1
327
Not enough data
7.3
317
Not enough data
7.2
304
Not enough data
7.4
324
Not enough data
8.0
375
Not enough data
Multichannel
7.4
360
Not enough data
8.5
441
Not enough data
7.6
398
Not enough data
Administration
8.5
462
Not enough data
7.9
450
Not enough data
7.9
420
Not enough data
8.0
442
Not enough data
Templates
7.7
1837
7.4
37
6.3
1339
6.8
37
7.0
1441
7.2
37
7.6
1505
7.2
37
Edit
7.4
1569
7.0
36
8.0
1783
7.5
36
7.4
1480
7.8
35
Logistics
7.8
1640
8.0
35
7.0
1408
6.7
34
7.8
1599
7.4
35
7.8
1374
7.3
36
Generative AI
5.9
683
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.4
135
Not enough data
6.6
116
Not enough data
7.4
130
Not enough data
7.5
120
Not enough data
7.1
108
Not enough data
Feature Not Available
Not enough data
8.1
146
Not enough data
6.9
121
Not enough data
SMS Platform
7.6
131
Not enough data
8.9
148
Not enough data
7.5
106
Not enough data
6.5
99
Not enough data
6.8
101
Not enough data
8.0
121
Not enough data
Platform Basics
Not enough data
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Design and Customization
7.7
181
Not enough data
7.6
176
Not enough data
8.0
158
Not enough data
8.0
168
Not enough data
Campaigns
7.8
146
Not enough data
8.3
158
Not enough data
7.8
125
Not enough data
7.7
159
Not enough data
Integrations
8.2
151
Not enough data
6.9
95
Not enough data
8.0
110
Not enough data
7.3
123
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
196
Not enough data
7.1
187
Not enough data
6.8
179
Not enough data
6.9
177
Not enough data
6.3
164
Not enough data
7.1
178
Not enough data
Marketing
7.1
187
Not enough data
7.1
183
Not enough data
7.3
200
Not enough data
7.9
237
Not enough data
Reporting
7.5
271
Not enough data
7.3
252
Not enough data
7.0
238
Not enough data
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Platform Basics
Not enough data
8.2
49
Not enough data
8.3
51
Platform Data
Not enough data
8.0
54
Not enough data
7.8
51
Not enough data
8.1
54
Not enough data
8.2
50
Platform Additional Functionality
Not enough data
8.8
52
Not enough data
8.4
46
Not enough data
8.8
49
Platform Interoperability
7.8(won by default)
182
Not enough data
Social Functionality
7.9(won by default)
272
Not enough data
Campaign Management
8.3(won by default)
320
Not enough data
8.3(won by default)
294
Not enough data
8.1(won by default)
278
Not enough data
7.8(won by default)
258
Not enough data
7.9(won by default)
247
Not enough data
8.2(won by default)
238
Not enough data
8.1(won by default)
230
Not enough data
7.8(won by default)
212
Not enough data
7.6(won by default)
206
Not enough data
7.9(won by default)
238
Not enough data
7.8(won by default)
213
Not enough data
7.6(won by default)
194
Not enough data
7.7(won by default)
197
Not enough data
Targeting
8.3(won by default)
268
Not enough data
8.3(won by default)
256
Not enough data
7.8(won by default)
231
Not enough data
8.0(won by default)
224
Not enough data
Platform
8.1(won by default)
284
Not enough data
7.9(won by default)
263
Not enough data
8.5(won by default)
276
Not enough data
8.5(won by default)
312
Not enough data
8.3(won by default)
246
Not enough data
8.3(won by default)
278
Not enough data
8.6(won by default)
273
Not enough data
8.1(won by default)
217
Not enough data
8.1(won by default)
264
Not enough data
Page Customization
8.2
548
7.8
51
7.9
573
8.0
52
7.8
491
8.0
51
7.5
514
8.2
47
Page Optimization
7.7
389
8.2
47
7.8
493
7.8
44
7.5
436
8.1
49
7.2
377
7.6
38
Integrations
7.5
369
8.0
37
8.5
506
8.2
51
8.2
477
8.1
42
Generative AI
Feature Not Available
Feature Not Available
Lead Monitoring
Not enough data
8.3
49
Not enough data
8.2
49
Not enough data
8.1
48
Data Capture
Not enough data
7.7
47
Not enough data
8.0
49
Not enough data
7.3
45
Not enough data
7.7
49
Analytics
Not enough data
8.0
48
Not enough data
7.7
50
Customization
Not enough data
7.9
51
Not enough data
8.2
50
Not enough data
8.0
48
Not enough data
8.3
47
Customization
8.0
575
Not enough data
7.6
472
Not enough data
6.8
383
Not enough data
7.4
568
Not enough data
Additional Functionality
7.9
584
Not enough data
5.6
345
Not enough data
7.4
450
Not enough data
6.1
356
Not enough data
7.0
430
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
7.9
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.5
87
Not enough data
8.3
83
Not enough data
7.9
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
246
Not enough data
7.9
274
Not enough data
7.8
233
Not enough data
8.0
270
Not enough data
8.2
294
Not enough data
Predictive Analytics
8.1
258
Not enough data
7.9
241
Not enough data
7.4
205
Not enough data
7.4
231
Not enough data
Sales Management
8.2
279
Not enough data
7.8
143
Not enough data
8.1
267
Not enough data
8.4
311
Not enough data
Lead Intelligence
Not enough data
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Lead Management
Not enough data
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Marketing Campaigns
Not enough data
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.1
397
8.4
39
8.2
372
8.5
40
8.1
355
8.0
36
Discovery
8.2
408
8.3
39
8.2
413
8.4
40
8.1
364
8.3
37
Management
8.0
349
7.9
38
8.3
391
8.4
38
Platform
8.1
369
8.4
40
8.1
398
8.2
38
Marketing Operations
Not enough data
7.8
70
Not enough data
8.2
75
Not enough data
7.9
69
Not enough data
8.6
73
Not enough data
7.5
66
Not enough data
7.9
58
Campaign Activity
Not enough data
8.4
70
Not enough data
8.3
78
Not enough data
8.2
66
Not enough data
8.2
70
Not enough data
8.0
68
Not enough data
7.9
65
Categories
Categories
Shared Categories
ActiveCampaign and Salesforce Marketing Cloud Account Engagement are categorized as Email Template Builder, Landing Page Builders, Lead Scoring, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Attribution, Social Media Advertising, Live Chat, CRM, and Salesforce AppExchange Apps
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Marketing Analytics, Lead Capture, Account Data Management, Account-Based Analytics, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.8%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
48.8%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form)
Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
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