Compare ActiveCampaign and Kartra 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial With One-Time Purchase
ActiveCampaign
Star Rating
(13,784)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansKartra
Star Rating
(57)3.9 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
Free Trial With One-Time Purchase
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ActiveCampaign excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 8.8, while Kartra's score of 7.7 indicates it may not offer the same level of customization and ease of use in this area.
- Reviewers mention that ActiveCampaign's Marketing Automation features, especially Email Marketing with a score of 9.0, provide a more robust solution compared to Kartra, which has a lower score of 6.8 in similar functionalities.
- G2 users highlight that ActiveCampaign's Quality of Support is rated at 8.6, significantly higher than Kartra's 7.2, suggesting that users may find more reliable assistance and resources when using ActiveCampaign.
- Users on G2 report that ActiveCampaign's Lead Management capabilities, particularly in Lead Scoring and Grading with a score of 8.1, are superior to Kartra's 6.8, indicating a more effective approach to managing and nurturing leads.
- Reviewers mention that ActiveCampaign's CRM Integration is rated at 8.1, while Kartra's score of 7.6 suggests that ActiveCampaign may offer a more seamless experience for users looking to integrate their customer relationship management tools.
- Users say that ActiveCampaign's Campaign Management features, with a score of 8.1, provide better tools for Triggered Campaigns compared to Kartra's 6.7, making it a more effective choice for users focused on automated marketing strategies.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Kartra
Free Trial
Free Trial
With One-Time Purchase
The Starter plan supports up to 2,500 contacts, 5 team members, and 1 custom domain. Users can send unlimited emails and SMS and create unlimited websites, pages, videos, products, and memberships and courses.
- Email Marketing Automation
- Landing Page Builder
- Memberships & Online Courses
Free Trial
ActiveCampaign
Free Trial is available
Kartra
No trial information availableRatings
Meets Requirements
8.8
10,326
7.8
44
Ease of Use
8.2
10,426
7.3
44
Ease of Setup
8.1
6,362
7.0
18
Ease of Admin
8.4
5,946
7.3
17
Quality of Support
8.6
9,590
7.2
43
Has the product been a good partner in doing business?
8.8
5,813
7.3
17
Product Direction (% positive)
8.3
9,732
7.6
39
Features by Category
Sales Force Automation
8.3
1834
|
Verified
Not enough data
7.1
773
Not enough data
8.0
1509
|
Verified
Not enough data
7.8
1431
|
Verified
Not enough data
7.1
986
|
Verified
Not enough data
7.7
1191
|
Verified
Not enough data
7.1
977
|
Verified
Not enough data
7.0
915
|
Verified
Not enough data
7.5
1055
|
Verified
Not enough data
Marketing Automation
9.0
2039
|
Verified
Not enough data
8.8
1934
|
Verified
Not enough data
8.5
1894
|
Verified
Not enough data
8.0
1230
|
Verified
Not enough data
Customer Support
7.7
1227
|
Verified
Not enough data
7.8
1389
|
Verified
Not enough data
8.1
1524
|
Verified
Not enough data
7.1
1100
|
Verified
Not enough data
7.6
1216
|
Verified
Not enough data
Reporting & Analytics
7.8
1717
|
Verified
Not enough data
8.0
1915
|
Verified
Not enough data
7.2
1076
|
Verified
Not enough data
Mobile & Social
7.4
1017
|
Verified
Not enough data
7.4
1117
|
Verified
Not enough data
7.2
1168
|
Verified
Not enough data
Platform
7.9
1661
|
Verified
Not enough data
8.1
1609
|
Verified
Not enough data
8.2
1718
|
Verified
Not enough data
7.4
1153
|
Verified
Not enough data
7.1
1057
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1783
|
Verified
Not enough data
7.5
1183
|
Verified
Not enough data
Integration
8.2
1667
|
Verified
Not enough data
8.1
1677
|
Verified
Not enough data
7.9
1388
|
Verified
Not enough data
Generative AI
6.1
469
Not enough data
Email Marketing
8.8
5959
|
Verified
7.7
21
|
Verified
8.9
5782
|
Verified
7.8
21
|
Verified
8.6
5642
|
Verified
7.7
20
|
Verified
8.9
5254
|
Verified
8.1
19
|
Verified
Online Marketing
7.4
3917
|
Verified
8.2
19
|
Verified
8.0
3627
|
Verified
7.5
17
|
Verified
7.9
3086
|
Verified
7.6
12
|
Verified
8.2
4420
|
Verified
8.2
14
|
Verified
7.9
3040
|
Verified
7.7
8
Lead Management
8.3
3910
|
Verified
8.3
16
|
Verified
8.1
3524
|
Verified
7.4
14
|
Verified
8.6
4632
|
Verified
8.0
16
|
Verified
8.0
3060
|
Verified
6.8
12
|
Verified
8.6
3904
|
Verified
8.4
15
|
Verified
8.1
3556
|
Verified
6.9
12
|
Verified
8.3
3369
|
Verified
6.9
16
|
Verified
8.1
3143
|
Verified
7.6
11
|
Verified
Campaign Management
8.1
3067
|
Verified
6.7
14
|
Verified
7.9
2687
|
Verified
8.3
10
7.3
2236
6.4
15
|
Verified
6.9
1938
|
Verified
5.3
10
Social
7.0
1927
|
Verified
3.9
6
7.4
2286
|
Verified
4.7
10
|
Verified
7.4
2158
|
Verified
5.0
8
|
Verified
7.3
2052
|
Verified
5.3
10
|
Verified
7.1
2012
|
Verified
4.6
8
|
Verified
Reporting & Analytics
8.2
4755
|
Verified
7.4
17
|
Verified
7.7
3186
|
Verified
6.4
13
|
Verified
7.3
2524
|
Verified
6.4
12
|
Verified
7.2
2331
|
Verified
6.2
11
|
Verified
7.0
2053
|
Verified
5.4
9
Platform
8.0
3240
|
Verified
5.4
8
|
Verified
8.2
3028
|
Verified
6.9
8
|
Verified
8.4
3235
|
Verified
8.0
9
|
Verified
7.6
1957
|
Verified
Not enough data
7.1
1691
|
Verified
6.3
5
|
Verified
8.4
3247
|
Verified
8.1
9
|
Verified
7.6
1991
|
Verified
7.1
7
|
Verified
Integration
8.2
3276
|
Verified
7.3
8
|
Verified
8.3
3180
|
Verified
7.1
8
|
Verified
7.9
2668
|
Verified
6.4
6
|
Verified
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1785
Not enough data
6.3
1290
Feature Not Available
7.0
1390
Feature Not Available
7.6
1455
Not enough data
Edit
7.4
1519
Not enough data
8.0
1732
Not enough data
7.4
1431
Not enough data
Logistics
7.8
1591
Not enough data
7.0
1359
Not enough data
7.8
1552
Not enough data
7.8
1326
Not enough data
Generative AI
6.0
636
Not enough data
Feature Not Available
Feature Not Available
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
7.9
7
|
Verified
7.9
560
8.1
7
|
Verified
7.8
478
7.5
6
|
Verified
7.5
501
7.2
6
|
Verified
Page Optimization
7.7
375
7.3
5
7.8
480
7.8
6
|
Verified
7.5
422
7.7
5
|
Verified
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
8.3
6
|
Verified
8.2
464
7.5
6
|
Verified
Generative AI
Feature Not Available
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
8.0
554
Not enough data
7.6
453
Not enough data
6.8
364
Not enough data
7.4
548
Not enough data
Additional Functionality
7.9
564
Not enough data
5.7
325
Not enough data
7.4
428
Not enough data
6.2
338
Not enough data
7.1
412
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Feature Not Available
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Kartra are categorized as Pop-Up Builder, Email Template Builder, Online Form Builder, Landing Page Builders, Lead Scoring, Live Chat, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, SMS Marketing, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Sales Analytics, Attribution, Social Media Advertising, CRM, and Salesforce AppExchange Apps
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Kartra
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Marketing and Advertising
32.1%
Health, Wellness and Fitness
14.3%
Professional Training & Coaching
8.9%
Information Technology and Services
5.4%
E-Learning
3.6%
Other
35.7%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Kartra
Most Helpful Favorable Review
Alex B.
Verified User in E-Learning
So many aspects of my business can be addressed through Kartra. It saves me from having to subscribe to many different service providers. I truly love the (almost) All-in-One approach. There are many training videos and the Facebook group is an awesome...
Most Helpful Critical Review
Verified User in Executive Office
THEIR CUSTOMER SUPPORT IS THE WORST. You have to wait up to 6 days for an answer from their unqualified team. All they do is send you links to their FAQ or Blog and don't look at your issues. IMPORTANT: If you ever decide to leave kartra or cancel your...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Alex B.
Verified User in E-Learning
So many aspects of my business can be addressed through Kartra. It saves me from having to subscribe to many different service providers. I truly love the (almost) All-in-One approach. There are many training videos and the Facebook group is an awesome...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Verified User in Executive Office
THEIR CUSTOMER SUPPORT IS THE WORST. You have to wait up to 6 days for an answer from their unqualified team. All they do is send you links to their FAQ or Blog and don't look at your issues. IMPORTANT: If you ever decide to leave kartra or cancel your...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
How do I learn the platform with ease?
6 comments
SB
You dont. There is no live support tech that can help you. It is complicated and has many failures. Its ok for email but thats about it. I don’t recommend...Read more
What is Kartra used for?
1 comment
KM
Email server and membership platform. Can create leadpages for checkout and coursesRead more
What does Kartra cost?
1 comment
NM
Kartra charges $1 for 14 days then $99 per Month
Gives discounts on annual basisRead more
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