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- ActiveCampaign-vs-HubSpot Marketing Hub
Compare ActiveCampaign and HubSpot Marketing Hub 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
$0.00
ActiveCampaign
Star Rating
(13,792)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,349)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in its Email Marketing capabilities, particularly in Automated Email Responses and Building and Personalizing Emails, both rated at 8.8. In contrast, ActiveCampaign also performs well in these areas but has slightly lower ratings, with users noting a more intuitive interface in HubSpot.
- Reviewers mention that HubSpot's Landing Pages and Forms feature is rated at 8.5, significantly outperforming ActiveCampaign's 7.4. Users appreciate HubSpot's ease of use and customization options, making it a preferred choice for creating effective landing pages.
- G2 users highlight that ActiveCampaign shines in Lead Management, particularly in Lead Scoring and Grading and Lead Nurturing, both rated at 8.6. Users report that these features help them effectively prioritize leads and automate follow-ups, which is crucial for sales teams.
- Users on G2 note that HubSpot Marketing Hub's Quality of Support is rated at 8.7, slightly higher than ActiveCampaign's 8.6. Reviewers appreciate HubSpot's responsive customer service and extensive knowledge base, which aids in quick problem resolution.
- Reviewers mention that HubSpot's Marketing ROI Analytics feature, rated at 8.0, provides comprehensive insights into campaign performance, while ActiveCampaign's similar feature is rated lower at 7.3. Users find HubSpot's analytics more user-friendly and actionable.
- Users report that both platforms offer strong CRM Integration, but HubSpot's integration is rated higher at 8.4 compared to ActiveCampaign's 8.1. Reviewers appreciate the seamless connection with HubSpot's own CRM, which enhances overall marketing and sales alignment.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
ActiveCampaign
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.8
10,339
8.5
8,644
Ease of Use
8.2
10,439
8.6
9,470
Ease of Setup
8.1
6,376
8.1
5,358
Ease of Admin
8.4
5,951
8.5
4,502
Quality of Support
8.6
9,603
8.7
8,190
Has the product been a good partner in doing business?
8.8
5,818
8.8
4,423
Product Direction (% positive)
8.3
9,745
8.8
8,303
Features by Category
Sales Force Automation
8.3
1837
|
Verified
Not enough data
7.1
776
Not enough data
8.0
1512
|
Verified
Not enough data
7.8
1434
|
Verified
Not enough data
7.1
988
|
Verified
Not enough data
7.7
1194
|
Verified
Not enough data
7.1
979
|
Verified
Not enough data
7.0
917
|
Verified
Not enough data
7.5
1057
|
Verified
Not enough data
Marketing Automation
9.0
2041
|
Verified
Not enough data
8.8
1937
|
Verified
Not enough data
8.5
1897
|
Verified
Not enough data
7.9
1232
|
Verified
Not enough data
Customer Support
7.7
1229
|
Verified
Not enough data
7.8
1390
|
Verified
Not enough data
8.1
1525
|
Verified
Not enough data
7.1
1101
|
Verified
Not enough data
7.6
1217
|
Verified
Not enough data
Reporting & Analytics
7.8
1718
|
Verified
Not enough data
8.0
1917
|
Verified
Not enough data
7.2
1077
|
Verified
Not enough data
Mobile & Social
7.4
1018
|
Verified
Not enough data
7.4
1118
|
Verified
Not enough data
7.2
1169
|
Verified
Not enough data
Platform
7.9
1665
|
Verified
Not enough data
8.1
1613
|
Verified
Not enough data
8.2
1721
|
Verified
Not enough data
7.4
1155
|
Verified
Not enough data
7.1
1060
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1786
|
Verified
Not enough data
7.5
1186
|
Verified
Not enough data
Integration
8.2
1668
|
Verified
Not enough data
8.1
1678
|
Verified
Not enough data
7.9
1389
|
Verified
Not enough data
Generative AI
6.1
470
Not enough data
Email Marketing
8.8
5965
|
Verified
8.8
4897
|
Verified
8.9
5788
|
Verified
8.9
4767
|
Verified
8.6
5648
|
Verified
8.6
4770
|
Verified
8.9
5260
|
Verified
8.8
4480
|
Verified
Online Marketing
7.4
3923
|
Verified
8.5
4636
|
Verified
8.0
3633
|
Verified
8.3
3981
|
Verified
7.9
3092
|
Verified
8.1
3701
|
Verified
8.2
4425
|
Verified
8.2
4234
|
Verified
7.9
3045
|
Verified
8.1
3894
|
Verified
Lead Management
8.3
3915
|
Verified
8.6
4422
|
Verified
8.1
3529
|
Verified
8.2
4169
|
Verified
8.6
4636
|
Verified
8.4
4273
|
Verified
8.0
3065
|
Verified
8.0
3788
|
Verified
8.6
3909
|
Verified
8.5
4214
|
Verified
8.1
3561
|
Verified
8.3
3958
|
Verified
8.3
3374
|
Verified
8.4
3937
|
Verified
8.1
3147
|
Verified
8.4
3939
|
Verified
Campaign Management
8.1
3072
|
Verified
8.2
3547
|
Verified
7.9
2692
|
Verified
8.0
3146
|
Verified
7.3
2241
8.0
3104
|
Verified
6.9
1944
|
Verified
7.3
2262
|
Verified
Social
7.0
1933
|
Verified
7.8
3220
|
Verified
7.4
2292
|
Verified
8.3
3620
|
Verified
7.4
2164
|
Verified
8.2
3589
|
Verified
7.3
2058
|
Verified
8.1
3467
|
Verified
7.1
2018
|
Verified
7.8
2697
|
Verified
Reporting & Analytics
8.2
4760
|
Verified
8.3
4599
|
Verified
7.7
3191
|
Verified
8.1
4279
|
Verified
7.3
2529
|
Verified
7.6
3444
|
Verified
7.2
2336
|
Verified
7.6
3129
|
Verified
7.0
2058
|
Verified
7.7
3561
|
Verified
Platform
8.0
3248
|
Verified
8.0
2926
|
Verified
8.2
3036
|
Verified
8.5
2960
|
Verified
8.4
3242
|
Verified
8.7
2926
|
Verified
7.6
1964
|
Verified
8.0
1937
|
Verified
7.1
1698
|
Verified
7.5
1830
|
Verified
8.4
3255
|
Verified
8.6
2764
|
Verified
7.6
1998
|
Verified
8.0
2011
|
Verified
Integration
8.2
3283
|
Verified
8.4
2937
|
Verified
8.3
3187
|
Verified
8.1
2634
|
Verified
7.9
2675
|
Verified
8.1
2425
|
Verified
Lead Intelligence
Not enough data
7.8
941
|
Verified
Not enough data
8.0
975
Not enough data
8.1
1020
Lead Management
Not enough data
8.3
1109
Not enough data
7.6
939
Not enough data
8.1
999
Marketing Campaigns
Not enough data
7.9
959
Not enough data
7.4
850
Not enough data
7.6
905
Not enough data
7.9
897
|
Verified
Not enough data
8.2
1055
Campaign Execution
Not enough data
7.9
944
Not enough data
7.9
879
Not enough data
7.7
826
Not enough data
8.8
1192
Messenger
7.5
1016
8.1
1068
|
Verified
6.1
868
7.5
896
|
Verified
6.7
898
8.0
1110
|
Verified
7.0
941
7.8
1035
|
Verified
Channels
6.5
884
8.1
1296
|
Verified
7.4
1064
8.2
1275
|
Verified
6.0
813
7.2
699
|
Verified
5.5
732
7.0
599
|
Verified
6.0
739
7.6
661
|
Verified
Customers
7.7
1124
8.2
1340
|
Verified
7.4
1052
8.3
1325
|
Verified
7.7
1185
8.3
1473
|
Verified
7.7
1127
8.4
1422
|
Verified
7.3
1079
8.2
1330
|
Verified
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
510
Not enough data
8.7
684
Not enough data
6.3
410
Not enough data
6.7
434
Not enough data
7.6
539
Not enough data
6.9
453
Not enough data
6.9
425
Not enough data
Repeatability and Reportability
7.5
526
Not enough data
7.5
524
Not enough data
7.5
492
Not enough data
6.7
425
Not enough data
6.0
383
Not enough data
AI and Automation
7.3
469
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Templates
7.7
1788
Not enough data
6.3
1293
Not enough data
7.0
1393
Not enough data
7.6
1459
Not enough data
Edit
7.4
1522
Not enough data
8.0
1735
Not enough data
7.4
1433
Not enough data
Logistics
7.8
1593
Not enough data
7.0
1361
Not enough data
7.8
1554
Not enough data
7.8
1329
Not enough data
Generative AI
6.0
639
Not enough data
Feature Not Available
Not enough data
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Design and Customization
7.7
179
6.6
21
7.6
174
8.2
20
8.0
156
7.6
20
8.0
166
7.8
21
Campaigns
7.9
144
8.0
19
8.3
157
7.9
19
7.9
123
7.6
18
7.8
157
7.7
18
Integrations
8.2
149
8.3
19
7.0
93
7.3
17
8.1
109
7.1
15
7.4
121
7.1
18
Generative AI
Feature Not Available
6.2
20
Attribution Modeling
7.1
195
8.2
201
7.1
186
8.0
196
6.8
178
7.7
181
6.9
176
7.6
174
6.3
163
7.1
172
7.1
177
7.7
185
Marketing
7.1
186
7.9
173
7.2
182
7.5
160
7.3
199
8.4
199
7.9
235
8.6
204
Reporting
7.5
269
8.5
225
7.3
251
8.3
212
7.0
236
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
471
Not enough data
8.6
554
Platform Reporting
Not enough data
8.5
570
Not enough data
8.7
613
Content & Collaboration
Not enough data
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Social Management
Not enough data
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
7.8
176
8.1
480
Social Functionality
7.9
265
8.2
1171
Campaign Management
8.3
313
8.4
1185
8.3
286
8.2
1126
8.1
271
8.2
1053
7.8
250
Feature Not Available
7.9
239
Feature Not Available
8.2
231
8.4
947
8.1
224
Feature Not Available
7.8
206
Feature Not Available
7.6
200
Feature Not Available
7.9
232
8.2
981
7.8
207
8.1
930
7.7
188
Feature Not Available
7.7
191
Feature Not Available
Targeting
8.3
261
8.4
1058
8.3
250
8.2
975
7.8
224
8.0
873
8.0
218
8.0
851
Platform
8.1
278
8.4
1030
7.9
257
8.2
1176
8.5
270
8.8
1200
8.5
305
8.8
1226
8.4
240
8.6
1050
8.3
272
8.4
1171
8.6
267
8.7
1215
8.1
211
8.5
927
8.1
258
8.4
1119
Page Customization
8.2
535
8.5
1187
|
Verified
7.9
560
8.0
1226
|
Verified
7.8
478
7.9
1116
|
Verified
7.5
501
8.2
1157
|
Verified
Page Optimization
7.7
375
8.2
1022
|
Verified
7.8
480
8.1
1134
|
Verified
7.5
422
8.2
1174
|
Verified
7.2
363
7.9
1061
|
Verified
Integrations
7.5
356
7.5
609
|
Verified
8.5
493
8.8
1093
|
Verified
8.2
464
8.6
1088
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Customization
8.0
556
Not enough data
7.6
455
Not enough data
6.8
366
Not enough data
7.4
549
Not enough data
Additional Functionality
7.9
566
Not enough data
5.7
327
Not enough data
7.4
430
Not enough data
6.2
340
Not enough data
7.0
414
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
241
Not enough data
7.9
269
Not enough data
7.8
228
Not enough data
7.9
265
Not enough data
8.2
289
Not enough data
Predictive Analytics
8.1
254
Not enough data
7.9
237
Not enough data
7.4
201
Not enough data
7.4
227
Not enough data
Sales Management
8.2
274
Not enough data
7.7
139
Not enough data
8.1
263
Not enough data
8.4
307
Not enough data
Lead Intelligence
Not enough data
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Lead Management
Not enough data
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Marketing Campaigns
Not enough data
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Marketing Operations
Not enough data
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActiveCampaign and HubSpot Marketing Hub are categorized as Pop-Up Builder, Conversational Marketing, Landing Page Builders, Attribution, Social Media Advertising, and Marketing Automation
Unique Categories
ActiveCampaign is categorized as Sales Platforms, SMS Marketing, Email Template Builder, E-Commerce Personalization, Sales Engagement, Online Form Builder, Sales Analytics, Lead Scoring, Live Chat, CRM, and Salesforce AppExchange Apps
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, and Social Media Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.6%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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