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Compare ActiveCampaign and Freshsales 
Featured Products
At a Glance
Market Segments
Small-Business (92.1% of reviews)
Small-Business (68.0% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $9.00 1 User Per Month
ActiveCampaign
Star Rating
(14,497)4.5 out of 5
Market Segments
Small-Business (92.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansFreshsales
Star Rating
(1,220)4.5 out of 5
Market Segments
Small-Business (68.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $9.00 1 User Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Freshsales. Users appreciate its robust features and strong automation capabilities, which help streamline marketing efforts and enhance customer engagement.
- Users say that Freshsales offers a user-friendly interface that simplifies lead management. Many find it easy to customize their experience, allowing them to create tailored filters for tracking leads, which is particularly beneficial for sales teams looking to optimize their workflow.
- According to verified reviews, ActiveCampaign's implementation process is praised for its intuitive onboarding, making it easier for users to integrate the platform with other tools. This flexibility is highlighted by users who mention how well it organizes communication and supports marketing management.
- Reviewers mention that while Freshsales provides solid automation features, it sometimes lacks the depth of marketing tools found in ActiveCampaign. Users appreciate Freshsales for its ability to create a clear sales funnel, but some feel that it doesn't match the comprehensive marketing capabilities of ActiveCampaign.
- G2 reviewers highlight that ActiveCampaign's customer support is responsive and helpful, which enhances the overall user experience. Users have noted that this support is crucial for businesses looking to maximize their use of the platform's extensive features.
- Users report that Freshsales shines in its ability to manage sales pipelines effectively, with features that allow for easy categorization of leads. However, they also note that it may not be as effective for businesses that require advanced marketing automation, which is where ActiveCampaign stands out.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Freshsales
Growth
Starting at $9.00
1 User Per Month
Tailored for startups and SMBs seeking efficient pipeline management and engagement across channels
- Web Forms
- SMS & WhatsApp
- Basic Workflows
Free Trial
ActiveCampaign
Free Trial is available
Freshsales
Free Trial is available
Ratings
Meets Requirements
8.8
11,026
8.7
1,039
Ease of Use
8.2
11,141
9.0
1,052
Ease of Setup
8.0
7,077
8.8
559
Ease of Admin
8.4
6,285
8.9
535
Quality of Support
8.5
10,205
8.8
1,009
Has the product been a good partner in doing business?
8.8
6,144
9.0
529
Product Direction (% positive)
8.2
10,434
9.3
1,033
Features by Category
Sales Force Automation
8.2
2088
|
Verified
8.9
718
|
Verified
7.0
1015
8.3
417
7.9
1754
|
Verified
8.8
707
|
Verified
7.7
1671
|
Verified
8.5
705
|
Verified
7.0
1219
|
Verified
8.3
507
|
Verified
7.6
1426
|
Verified
8.6
336
|
Verified
7.0
1204
|
Verified
8.2
482
|
Verified
6.9
1137
|
Verified
8.1
468
7.3
1275
|
Verified
8.4
510
|
Verified
Marketing Automation
9.0
2298
|
Verified
8.5
548
8.8
2191
|
Verified
8.5
522
8.5
2142
|
Verified
8.9
627
7.8
1478
|
Verified
7.9
114
Customer Support
7.6
1467
|
Verified
8.5
534
7.7
1625
|
Verified
8.6
542
7.9
1757
|
Verified
8.6
548
7.0
1322
|
Verified
8.2
458
7.5
1446
|
Verified
8.4
478
Reporting & Analytics
7.7
1944
|
Verified
8.4
629
|
Verified
7.9
2138
|
Verified
8.6
665
|
Verified
7.1
1287
|
Verified
8.3
508
|
Verified
Mobile & Social
7.3
1223
|
Verified
Feature Not Available
7.3
1327
|
Verified
8.1
208
|
Verified
7.1
1370
|
Verified
8.3
331
|
Verified
Platform
7.8
1972
|
Verified
8.4
404
|
Verified
8.0
1922
|
Verified
8.5
393
|
Verified
8.1
2022
|
Verified
8.7
414
|
Verified
7.3
1449
|
Verified
8.3
314
|
Verified
7.0
1347
|
Verified
7.7
258
Feature Not Available
8.0
301
|
Verified
8.2
2088
|
Verified
8.8
408
|
Verified
7.5
1473
|
Verified
8.0
285
|
Verified
Integration
8.1
1923
|
Verified
8.4
375
|
Verified
8.1
1931
|
Verified
8.3
331
|
Verified
7.8
1631
|
Verified
7.9
297
|
Verified
Generative AI
6.1
642
7.6
84
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.6
89
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6450
|
Verified
9.3
12
8.9
6276
|
Verified
9.2
11
8.5
6128
|
Verified
8.1
9
8.8
5734
|
Verified
8.8
11
Online Marketing
7.4
4370
|
Verified
9.0
8
7.9
4076
|
Verified
8.5
8
7.8
3531
|
Verified
8.1
12
8.1
4863
|
Verified
9.4
9
7.8
3466
|
Verified
Not enough data
Lead Management
8.3
4351
|
Verified
8.9
9
8.0
3958
|
Verified
8.5
8
8.5
5078
|
Verified
8.7
10
7.9
3484
|
Verified
8.5
9
8.5
4336
|
Verified
8.9
9
8.0
3984
|
Verified
8.9
11
8.2
3790
|
Verified
9.2
10
8.0
3561
|
Verified
8.7
9
Campaign Management
8.0
3485
|
Verified
9.2
6
7.7
3103
|
Verified
8.8
7
7.2
2634
Not enough data
6.8
2333
|
Verified
Not enough data
Social
6.9
2321
|
Verified
Not enough data
7.3
2674
|
Verified
Not enough data
7.3
2546
|
Verified
Not enough data
7.1
2439
|
Verified
9.3
5
7.0
2396
|
Verified
Not enough data
Reporting & Analytics
8.1
5169
|
Verified
8.7
10
7.6
3584
|
Verified
8.5
11
7.2
2915
|
Verified
8.6
7
7.1
2721
|
Verified
Not enough data
6.9
2440
|
Verified
Not enough data
Platform
7.9
3718
|
Verified
9.0
5
8.1
3497
|
Verified
8.6
6
8.3
3703
|
Verified
8.3
6
7.5
2402
|
Verified
9.3
5
7.0
2134
|
Verified
Not enough data
8.4
3703
|
Verified
8.1
6
7.5
2423
|
Verified
Not enough data
Agentic AI - Marketing Automation
6.3
216
Not enough data
6.4
220
Not enough data
6.5
219
Not enough data
6.4
216
Not enough data
6.2
218
Not enough data
6.4
219
Not enough data
Integration
8.1
3753
|
Verified
8.6
7
8.1
3645
|
Verified
8.3
6
7.8
3123
|
Verified
9.0
5
Messenger
7.4
1124
Not enough data
5.9
976
Not enough data
6.5
1002
Not enough data
6.9
1044
Not enough data
Channels
6.4
988
Not enough data
7.3
1173
Not enough data
5.9
914
Not enough data
5.5
832
Not enough data
5.9
839
Not enough data
Customers
7.6
1233
Not enough data
7.4
1155
Not enough data
7.6
1293
Not enough data
7.6
1233
Not enough data
7.2
1181
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
8.1
19
Not enough data
8.3
19
Not enough data
8.6
20
Not enough data
8.7
18
Organization
Not enough data
8.6
20
Not enough data
8.9
19
Not enough data
7.9
19
Performance Analysis
Not enough data
7.9
17
Not enough data
8.3
23
Sales Analysis
Not enough data
7.8
20
Not enough data
8.8
21
Generative AI
Not enough data
8.3
12
Not enough data
7.9
13
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
9.0
236
|
Verified
8.6
781
8.9
244
|
Verified
6.3
498
8.4
182
|
Verified
6.8
524
8.7
182
|
Verified
7.6
631
8.9
219
|
Verified
6.9
543
8.7
69
6.9
515
8.8
64
Repeatability and Reportability
7.5
622
8.9
206
|
Verified
7.5
620
8.9
222
|
Verified
7.4
583
8.9
220
|
Verified
6.7
515
8.7
186
|
Verified
6.0
471
7.6
57
AI and Automation
7.1
556
8.4
66
7.1
558
8.2
69
7.2
564
8.3
62
6.6
497
7.9
63
6.4
475
7.7
59
Generative AI
6.1
414
8.2
28
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
410
Not enough data
7.9
399
Not enough data
7.1
355
Not enough data
Templates
7.3
412
Not enough data
8.0
439
Not enough data
7.8
411
Not enough data
Personalization
7.6
401
Not enough data
7.6
405
Not enough data
7.2
361
Not enough data
7.1
347
Not enough data
7.3
337
Not enough data
7.1
325
Not enough data
7.4
346
Not enough data
8.0
396
Not enough data
Multichannel
7.4
380
Not enough data
8.5
463
Not enough data
7.7
420
Not enough data
Administration
8.5
482
Not enough data
7.9
469
Not enough data
7.9
440
Not enough data
8.0
462
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2017
Not enough data
6.3
1513
Not enough data
7.0
1613
Not enough data
7.5
1677
Not enough data
Edit
7.4
1751
Not enough data
8.0
1964
Not enough data
7.4
1659
Not enough data
Logistics
7.8
1811
Not enough data
7.0
1578
Not enough data
7.8
1769
Not enough data
7.7
1542
Not enough data
Generative AI
5.9
836
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.1
109
Not enough data
6.2
108
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
201
Not enough data
7.6
196
Not enough data
8.1
178
Not enough data
8.0
188
Not enough data
Campaigns
7.9
167
Not enough data
8.3
178
Not enough data
7.9
145
Not enough data
7.7
179
Not enough data
Integrations
8.1
171
Not enough data
6.7
114
Not enough data
7.9
129
Not enough data
7.3
142
Not enough data
Generative AI
6.0
64
Not enough data
Agentic AI - Vulnerability Scanner
6.4
15
Not enough data
6.7
15
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
198
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
194
Not enough data
7.3
211
Not enough data
7.9
249
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
202
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
301
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
321
Not enough data
8.1(won by default)
306
Not enough data
7.8(won by default)
285
Not enough data
7.9(won by default)
274
Not enough data
8.3(won by default)
265
Not enough data
8.2(won by default)
258
Not enough data
7.9(won by default)
239
Not enough data
7.7(won by default)
231
Not enough data
7.9(won by default)
265
Not enough data
7.8(won by default)
239
Not enough data
7.5(won by default)
221
Not enough data
7.7(won by default)
223
Not enough data
Targeting
8.3(won by default)
295
Not enough data
8.3(won by default)
283
Not enough data
7.8(won by default)
256
Not enough data
8.0(won by default)
250
Not enough data
Platform
8.2(won by default)
309
Not enough data
8.0(won by default)
288
Not enough data
8.5(won by default)
301
Not enough data
8.5(won by default)
337
Not enough data
8.4(won by default)
271
Not enough data
8.3(won by default)
303
Not enough data
8.6(won by default)
298
Not enough data
8.1(won by default)
243
Not enough data
8.1(won by default)
287
Not enough data
Page Customization
8.2
585
Not enough data
7.9
611
Not enough data
7.8
529
Not enough data
7.6
551
Not enough data
Page Optimization
7.6
424
Not enough data
7.8
528
Not enough data
7.5
471
Not enough data
7.2
412
Not enough data
Integrations
7.5
404
Not enough data
8.5
541
Not enough data
8.2
514
Not enough data
Generative AI
6.2
166
Not enough data
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
657
9.1
17
7.5
551
8.3
16
6.8
463
8.2
14
7.4
652
8.3
15
Additional Functionality
7.9
668
8.4
15
5.7
422
8.2
12
7.4
528
8.4
15
6.2
431
8.5
11
7.0
506
8.3
13
Generative AI
6.7
27
Not enough data
6.7
27
Not enough data
6.2
27
Not enough data
Communication
8.3
125
Not enough data
8.1
112
Not enough data
8.4
117
Not enough data
7.7
93
Not enough data
7.8
77
Not enough data
Internal Use
7.9
166
Not enough data
7.8
97
Not enough data
8.2
102
Not enough data
8.1
98
Not enough data
7.7
86
Not enough data
8.1
99
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
6.9
25
Not enough data
7.0
25
Not enough data
6.9
25
Not enough data
7.2
25
Not enough data
Attribution
8.1
431
8.8
50
8.1
408
9.0
51
8.0
390
8.6
50
Discovery
8.1
442
8.9
51
8.2
448
8.5
53
8.0
398
8.7
50
Management
7.9
383
8.7
49
8.3
425
9.0
51
Platform
8.1
404
8.5
49
8.0
433
8.7
51
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Performance Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Incentives
Not enough data
8.5
28
Not enough data
8.6
29
Not enough data
7.9
28
Not enough data
8.3
30
Personalization
Not enough data
8.8
32
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.4
31
Administrative
Not enough data
8.5
32
Not enough data
8.4
29
Not enough data
8.4
28
Agentic AI - Email Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.8
224
Not enough data
8.8
217
Not enough data
8.2
50
Customizations
Not enough data
9.0
234
Not enough data
9.2
239
Not enough data
8.9
246
Not enough data
8.6
220
Not enough data
8.9
241
Generative AI
Not enough data
7.7
32
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
286
8.1
84
7.9
314
8.4
84
7.8
270
8.2
78
7.9
309
8.4
89
8.2
331
8.3
84
Predictive Analytics
8.0
293
8.1
85
7.8
277
8.2
83
7.4
240
8.0
78
7.4
266
7.6
80
Sales Management
8.2
318
8.4
89
7.6
181
7.8
79
8.0
305
8.3
84
8.3
349
8.7
89
Agentic AI - Outbound Call Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Calling
Not enough data
8.8
137
Not enough data
8.8
120
Not enough data
8.7
130
Not enough data
9.1
146
Not enough data
Not enough data
Contacts
Not enough data
9.0
151
Not enough data
9.0
137
Not enough data
9.0
143
Insights
Not enough data
9.1
165
Not enough data
9.1
142
Not enough data
8.9
123
Not enough data
9.0
145
Not enough data
9.0
141
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Campaign Planning
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Integrations
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Categories
Categories
Shared Categories
ActiveCampaign and Freshsales are categorized as Marketing Automation, CRM, Online Form Builder, Sales Engagement, Sales Analytics, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, SMS Marketing, E-Commerce Personalization, Conversational Marketing, Landing Page Builders, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Freshsales is categorized as AI Sales Assistant, Outbound Call Tracking, Email Tracking, Sales Performance Management, and Visitor Identification
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Freshsales
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.4%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.2%
Information Technology and Services
16.6%
Computer Software
13.8%
Marketing and Advertising
7.9%
Financial Services
4.1%
Internet
3.7%
Other
54.0%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What are the three benefits of CRM?
2 Comments
AV
Makes it easy to keep a track of new and prospect leads.Read more
What is Freshsales used for?
2 Comments
IH
It's a CRM solution to manage leads and opportunities. It helps you to create your sales funnel from different channels.Read more
How is Freshsales different from other CRMs?
1 Comment
Official Response from Freshsales
Freshsales is an integrated, simple and intuitive sales CRM built with automations, intelligence and analytics to aid your sales teams to close deals faster....Read more
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