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- Campaign Monitor by Marigold
- ActiveCampaign-vs-Campaign Monitor by Marigold
Compare ActiveCampaign and Campaign Monitor by Marigold 
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (54.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $12.00 Per Month
ActiveCampaign
Star Rating
(13,777)4.5 out of 5
Market Segments
Small-Business (92.4% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansCampaign Monitor by Marigold
Star Rating
(700)4.1 out of 5
Market Segments
Small-Business (54.7% of reviews)
Entry-Level Pricing
Starting at $12.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Campaign Monitor by Marigold excels in Email and Mobile Preview with a score of 8.9, while ActiveCampaign shines even brighter with a score of 9.3, indicating a more robust preview feature that helps users optimize their emails for various devices.
- Reviewers mention that Campaign Monitor's Automated Email Responses score of 8.2 is solid, but ActiveCampaign significantly outperforms it with a score of 9.7, showcasing its superior automation capabilities that enhance user engagement.
- G2 users highlight that Campaign Monitor's Template Creation feature is rated highly at 9.5, but ActiveCampaign's overall Customization capabilities, rated at 8.0, suggest that while templates are strong, the flexibility in design may not be as extensive.
- Users on G2 report that Campaign Monitor's Quality of Support is rated at 8.2, which is commendable, yet ActiveCampaign's support is rated higher at 8.6, indicating a more responsive and helpful customer service experience.
- Reviewers mention that Campaign Monitor's Manage Email Deliverability score of 8.4 is respectable, but ActiveCampaign's score of 9.1 suggests a more effective approach to ensuring emails reach their intended recipients.
- Users say that while Campaign Monitor has a strong Multi-user Account feature, ActiveCampaign's overall CRM Integration score of 8.2 indicates a more seamless experience for users looking to connect their marketing efforts with customer relationship management.
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Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Campaign Monitor by Marigold
Lite
Starting at $12.00
Per Month
Get started quickly with our core features.
- Send up to 2,500 emails
- SMS available
- Drag & Drop Builder
Free Trial
ActiveCampaign
Free Trial is available
Campaign Monitor by Marigold
Free Trial is available
Ratings
Meets Requirements
8.8
10,326
8.4
609
Ease of Use
8.2
10,426
8.6
611
Ease of Setup
8.1
6,362
8.6
296
Ease of Admin
8.4
5,946
8.7
298
Quality of Support
8.6
9,590
8.2
511
Has the product been a good partner in doing business?
8.8
5,813
8.6
278
Product Direction (% positive)
8.3
9,732
7.4
591
Features by Category
Sales Force Automation
8.3
1834
|
Verified
Not enough data
7.1
773
Not enough data
8.0
1509
|
Verified
Not enough data
7.8
1431
|
Verified
Not enough data
7.1
986
|
Verified
Not enough data
7.7
1191
|
Verified
Not enough data
7.1
977
|
Verified
Not enough data
7.0
915
|
Verified
Not enough data
7.5
1055
|
Verified
Not enough data
Marketing Automation
9.0
2039
|
Verified
Not enough data
8.8
1934
|
Verified
Not enough data
8.5
1894
|
Verified
Not enough data
8.0
1230
|
Verified
Not enough data
Customer Support
7.7
1227
|
Verified
Not enough data
7.8
1389
|
Verified
Not enough data
8.1
1524
|
Verified
Not enough data
7.1
1100
|
Verified
Not enough data
7.6
1216
|
Verified
Not enough data
Reporting & Analytics
7.8
1717
|
Verified
Not enough data
8.0
1915
|
Verified
Not enough data
7.2
1076
|
Verified
Not enough data
Mobile & Social
7.4
1017
|
Verified
Not enough data
7.4
1117
|
Verified
Not enough data
7.2
1168
|
Verified
Not enough data
Platform
7.9
1661
|
Verified
Not enough data
8.1
1609
|
Verified
Not enough data
8.2
1718
|
Verified
Not enough data
7.4
1153
|
Verified
Not enough data
7.1
1057
|
Verified
Not enough data
Feature Not Available
Not enough data
8.3
1783
|
Verified
Not enough data
7.5
1183
|
Verified
Not enough data
Integration
8.2
1667
|
Verified
Not enough data
8.1
1677
|
Verified
Not enough data
7.9
1388
|
Verified
Not enough data
Generative AI
6.1
469
Not enough data
Email Marketing
Not enough data
8.9
510
|
Verified
Not enough data
8.2
511
|
Verified
Not enough data
8.6
467
|
Verified
Not enough data
8.5
507
|
Verified
Not enough data
8.9
505
|
Verified
Not enough data
8.4
483
|
Verified
Not enough data
8.2
378
|
Verified
Not enough data
8.5
116
|
Verified
Not enough data
8.1
87
Reporting & Analytics
Not enough data
8.4
352
|
Verified
Not enough data
8.6
486
|
Verified
Platform
Not enough data
8.8
236
|
Verified
Not enough data
8.2
160
|
Verified
Not enough data
8.8
254
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.3
225
|
Verified
Not enough data
8.2
170
|
Verified
Not enough data
7.8
146
|
Verified
Not enough data
7.9
42
Not enough data
7.8
46
Not enough data
8.0
41
|
Verified
Email Marketing
8.8
5959
|
Verified
Not enough data
8.9
5782
|
Verified
Not enough data
8.6
5642
|
Verified
Not enough data
8.9
5254
|
Verified
Not enough data
Online Marketing
7.4
3917
|
Verified
Not enough data
8.0
3627
|
Verified
Not enough data
7.9
3086
|
Verified
Not enough data
8.2
4420
|
Verified
Not enough data
7.9
3040
|
Verified
Not enough data
Lead Management
8.3
3910
|
Verified
Not enough data
8.1
3524
|
Verified
Not enough data
8.6
4632
|
Verified
Not enough data
8.0
3060
|
Verified
Not enough data
8.6
3904
|
Verified
Not enough data
8.1
3556
|
Verified
Not enough data
8.3
3369
|
Verified
Not enough data
8.1
3143
|
Verified
Not enough data
Campaign Management
8.1
3067
|
Verified
Not enough data
7.9
2687
|
Verified
Not enough data
7.3
2236
Not enough data
6.9
1938
|
Verified
Not enough data
Social
7.0
1927
|
Verified
Not enough data
7.4
2286
|
Verified
Not enough data
7.4
2158
|
Verified
Not enough data
7.3
2052
|
Verified
Not enough data
7.1
2012
|
Verified
Not enough data
Reporting & Analytics
8.2
4755
|
Verified
Not enough data
7.7
3186
|
Verified
Not enough data
7.3
2524
|
Verified
Not enough data
7.2
2331
|
Verified
Not enough data
7.0
2053
|
Verified
Not enough data
Platform
8.0
3240
|
Verified
Not enough data
8.2
3028
|
Verified
Not enough data
8.4
3235
|
Verified
Not enough data
7.6
1957
|
Verified
Not enough data
7.1
1691
|
Verified
Not enough data
8.4
3247
|
Verified
Not enough data
7.6
1991
|
Verified
Not enough data
Integration
8.2
3276
|
Verified
Not enough data
8.3
3180
|
Verified
Not enough data
7.9
2668
|
Verified
Not enough data
Administration
Not enough data
9.5
16
Not enough data
9.0
15
Not enough data
8.9
15
Not enough data
9.2
15
Not enough data
9.6
12
Not enough data
9.4
15
Integrations
Not enough data
8.9
11
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.4
14
Platform
Not enough data
9.6
15
Not enough data
9.5
13
Not enough data
9.4
13
Not enough data
9.6
13
Not enough data
9.5
13
Not enough data
9.6
16
Not enough data
9.1
15
Not enough data
9.7
16
Messenger
7.5
1012
Not enough data
6.1
864
Not enough data
6.7
894
Not enough data
7.0
937
Not enough data
Channels
6.6
880
Not enough data
7.4
1060
Not enough data
6.0
809
Not enough data
5.5
728
Not enough data
6.1
735
Not enough data
Customers
7.7
1120
Not enough data
7.4
1048
Not enough data
7.7
1181
Not enough data
7.7
1123
Not enough data
7.3
1075
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
509
Not enough data
8.7
683
Not enough data
6.3
409
Not enough data
6.7
433
Not enough data
7.6
538
Not enough data
6.9
452
Not enough data
6.9
424
Not enough data
Repeatability and Reportability
7.5
525
Not enough data
7.5
523
Not enough data
7.5
491
Not enough data
6.7
424
Not enough data
6.0
382
Not enough data
AI and Automation
7.3
468
Not enough data
7.3
471
Not enough data
7.3
474
Not enough data
6.7
409
Not enough data
6.5
388
Not enough data
Generative AI
6.2
326
Not enough data
Visitor Behavior
7.6
377
Not enough data
7.9
367
Not enough data
7.2
325
Not enough data
Templates
7.3
379
Not enough data
8.0
407
Not enough data
7.8
380
Not enough data
Personalization
7.6
368
Not enough data
7.6
372
Not enough data
7.2
328
Not enough data
7.1
317
Not enough data
7.3
307
Not enough data
7.1
294
Not enough data
7.4
314
Not enough data
8.0
365
Not enough data
Multichannel
7.4
350
Not enough data
8.5
431
Not enough data
7.6
388
Not enough data
Administration
8.5
452
Not enough data
7.9
440
Not enough data
7.9
410
Not enough data
8.0
432
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
7.7
1785
8.7
130
|
Verified
6.3
1290
8.0
92
|
Verified
7.0
1390
8.7
105
|
Verified
7.6
1455
8.9
28
Edit
7.4
1519
8.5
113
|
Verified
8.0
1732
8.7
125
|
Verified
7.4
1431
8.7
109
|
Verified
Logistics
7.8
1591
8.7
124
|
Verified
7.0
1359
8.4
114
|
Verified
7.8
1552
8.5
102
|
Verified
7.8
1326
8.6
25
Generative AI
6.0
636
Feature Not Available
Feature Not Available
Feature Not Available
Text Messaging
7.3
134
Not enough data
6.6
115
Not enough data
7.4
129
Not enough data
7.5
119
Not enough data
7.1
107
Not enough data
Feature Not Available
Not enough data
8.1
145
Not enough data
6.9
120
Not enough data
SMS Platform
7.6
130
Not enough data
8.9
147
Not enough data
7.5
105
Not enough data
6.5
98
Not enough data
6.8
100
Not enough data
8.0
120
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
7.7
179
Not enough data
7.6
174
Not enough data
8.0
156
Not enough data
8.0
166
Not enough data
Campaigns
7.9
144
Not enough data
8.3
157
Not enough data
7.9
123
Not enough data
7.8
157
Not enough data
Integrations
8.2
149
Not enough data
7.0
93
Not enough data
8.1
109
Not enough data
7.4
121
Not enough data
Generative AI
Feature Not Available
Not enough data
Attribution Modeling
7.1
194
Not enough data
7.1
185
Not enough data
6.8
177
Not enough data
6.9
175
Not enough data
6.3
162
Not enough data
7.1
176
Not enough data
Marketing
7.1
185
Not enough data
7.2
181
Not enough data
7.3
198
Not enough data
7.9
234
Not enough data
Reporting
7.5
268
Not enough data
7.3
250
Not enough data
7.1
235
Not enough data
Platform Interoperability
7.8(won by default)
176
Not enough data
Social Functionality
7.9(won by default)
265
Not enough data
Campaign Management
8.3(won by default)
313
Not enough data
8.3(won by default)
286
Not enough data
8.1(won by default)
271
Not enough data
7.8(won by default)
250
Not enough data
7.9(won by default)
239
Not enough data
8.2(won by default)
231
Not enough data
8.1(won by default)
224
Not enough data
7.8(won by default)
206
Not enough data
7.6(won by default)
200
Not enough data
7.9(won by default)
232
Not enough data
7.8(won by default)
207
Not enough data
7.7(won by default)
188
Not enough data
7.7(won by default)
191
Not enough data
Targeting
8.3(won by default)
261
Not enough data
8.3(won by default)
250
Not enough data
7.8(won by default)
224
Not enough data
8.0(won by default)
218
Not enough data
Platform
8.1(won by default)
278
Not enough data
7.9(won by default)
257
Not enough data
8.5(won by default)
270
Not enough data
8.5(won by default)
305
Not enough data
8.4(won by default)
240
Not enough data
8.3(won by default)
272
Not enough data
8.6(won by default)
267
Not enough data
8.1(won by default)
211
Not enough data
8.1(won by default)
258
Not enough data
Page Customization
8.2
535
Not enough data
7.9
560
Not enough data
7.8
478
Not enough data
7.5
501
Not enough data
Page Optimization
7.7
375
Not enough data
7.8
480
Not enough data
7.5
422
Not enough data
7.2
363
Not enough data
Integrations
7.5
356
Not enough data
8.5
493
Not enough data
8.2
464
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Customization
8.0
554
Not enough data
7.6
453
Not enough data
6.8
364
Not enough data
7.4
548
Not enough data
Additional Functionality
7.9
564
Not enough data
5.7
325
Not enough data
7.4
428
Not enough data
6.2
338
Not enough data
7.1
412
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Communication
8.5
108
Not enough data
8.2
96
Not enough data
8.6
101
Not enough data
7.9
77
Not enough data
8.0
62
Not enough data
Internal Use
8.2
131
Not enough data
8.0
82
Not enough data
8.6
87
Not enough data
8.3
83
Not enough data
8.0
73
Not enough data
8.4
86
Not enough data
Data Sourcing
7.8
242
Not enough data
7.9
270
Not enough data
7.8
229
Not enough data
7.9
266
Not enough data
8.2
290
Not enough data
Predictive Analytics
8.1
255
Not enough data
7.9
238
Not enough data
7.4
202
Not enough data
7.4
228
Not enough data
Sales Management
8.2
275
Not enough data
7.8
140
Not enough data
8.1
264
Not enough data
8.4
308
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
392
Not enough data
8.3
367
Not enough data
8.1
349
Not enough data
Discovery
8.2
402
Not enough data
8.2
407
Not enough data
8.1
358
Not enough data
Management
8.0
344
Not enough data
8.3
386
Not enough data
Platform
8.1
364
Not enough data
8.1
393
Not enough data
Categories
Categories
Shared Categories
ActiveCampaign and Campaign Monitor by Marigold are categorized as SMS Marketing, Email Template Builder, and Landing Page Builders
Unique Categories
ActiveCampaign is categorized as Sales Platforms, Pop-Up Builder, E-Commerce Personalization, Sales Engagement, Conversational Marketing, Online Form Builder, Sales Analytics, Lead Scoring, Attribution, Social Media Advertising, Live Chat, CRM, Salesforce AppExchange Apps, and Marketing Automation
Campaign Monitor by Marigold is categorized as Personalization, Personalization Engines, Email Deliverability, Transactional Email, Email Marketing, and Email Testing
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Campaign Monitor by Marigold
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.7%
Health, Wellness and Fitness
11.5%
Professional Training & Coaching
9.3%
E-Learning
4.6%
Computer Software
3.2%
Other
56.7%
Marketing and Advertising
20.7%
Information Technology and Services
6.4%
Computer Software
5.3%
Internet
4.3%
Non-Profit Organization Management
3.7%
Other
59.6%
Most Helpful Reviews
ActiveCampaign
Most Helpful Favorable Review
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Most Helpful Critical Review
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Campaign Monitor by Marigold
Most Helpful Favorable Review
Rositsa V.
Verified User in Education Management
It's very user friendly, simple to use and keeps all data well organized. Creating a campaign is easy, emails look beautiful and there is a lot of room for creativity. The preset templates have many different options for custom designs. The option of...
Most Helpful Critical Review
Becca S.
Verified User in Mental Health Care
Our customer success managers have been extremely unhelpful. Whenever I try to ask them a question they just send me to support. I’m not really sure what their purpose is because I feel like they know just about as much about email marketing as I do, so I...
Sean T.
Verified User in Internet
In order of priority: 1) the intuitiveness of the interface - I was a certified Infusionsoft partner for 2yrs and this blows it away in terms of intuitiveness of the UX from the client perspective. 2) quality and responsiveness of support - again far...
Rositsa V.
Verified User in Education Management
It's very user friendly, simple to use and keeps all data well organized. Creating a campaign is easy, emails look beautiful and there is a lot of room for creativity. The preset templates have many different options for custom designs. The option of...
Verified User in Hospital & Health Care
The biggest disappointment is the Salesforce integration options. I chose ActiveCampaign because compared to other inexpensive platforms it did have an integration, but once I was up and running with the platform I realized that the integration was through...
Becca S.
Verified User in Mental Health Care
Our customer success managers have been extremely unhelpful. Whenever I try to ask them a question they just send me to support. I’m not really sure what their purpose is because I feel like they know just about as much about email marketing as I do, so I...
Alternatives
Discussions
What is ActiveCampaign used for?
20 comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
What payment types are accepted?
1 comment
ZB
You can use PayPal Or all major Credit Cards.
The PayPal option is a little confusing for some people, but you can turn it off and resend an invoice if...Read more
Is Campaign Monitor good?
1 comment
SU
Yes it is! I've tried and used several different email marketing programs and this is one of the best so far.Read more
What is Campaign Monitor used for?
1 comment
SD
**Campaign Monitor** is an email marketing platform that is used to create, send, and optimize email campaigns. It provides tools and features that allow...Read more
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