Compare ActionSprout and Sprout Social 
At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (46.1% of reviews)
Entry-Level Pricing
$9 per month
Starting at $199.00 1 user/per month (billed annually)
ActionSprout
Star Rating
(12)3.7 out of 5
Market Segments
Small-Business (63.6% of reviews)
Entry-Level Pricing
$9 per month
Browse all 3 pricing plansSprout Social
Star Rating
(3,836)4.4 out of 5
Market Segments
Small-Business (46.1% of reviews)
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Sprout Social excels in its Content Calendar feature, scoring an impressive 9.1, which allows for seamless scheduling and planning of social media posts. In contrast, ActionSprout lacks a comparable feature, which may hinder users looking for robust content management.
- Reviewers mention that Sprout Social's Social Analytics capabilities are significantly stronger, with a score of 8.7, particularly in areas like Post Performance and Follower Analysis. ActionSprout, however, only scores 5.6 in Social Analytics, indicating a lack of depth in data insights.
- G2 users highlight the ease of use of Sprout Social, with a score of 8.8 for Ease of Use, making it a preferred choice for small businesses. Users on G2 report that ActionSprout, with a score of 8.1, may require a steeper learning curve, especially for new users.
- Reviewers say that Sprout Social's Quality of Support is a standout feature, scoring 8.7, with many users praising the responsiveness and helpfulness of the support team. In contrast, ActionSprout's support quality, rated at 7.5, has received mixed reviews, with some users expressing dissatisfaction with response times.
- Users report that Sprout Social's Campaign Optimization feature, scoring 8.2, provides valuable insights for improving social media strategies. ActionSprout, with a score of 7.5, does not offer the same level of detailed analytics, which may limit users' ability to refine their campaigns effectively.
- Reviewers mention that Sprout Social's Report Customizability (8.1) allows users to tailor reports to their specific needs, enhancing the overall user experience. ActionSprout, however, lacks this flexibility, which could be a drawback for users who require detailed and personalized reporting options.
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Pricing
Entry-Level Pricing
Sprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
ActionSprout
Free Trial is available
Sprout Social
Free Trial is available
Ratings
Meets Requirements
8.1
9
8.5
3,412
Ease of Use
8.1
9
8.8
3,445
Ease of Setup
Not enough data
8.7
2,026
Ease of Admin
Not enough data
8.8
1,590
Quality of Support
7.5
8
8.8
3,061
Has the product been a good partner in doing business?
Not enough data
8.8
1,554
Product Direction (% positive)
6.1
9
8.9
3,347
Features by Category
Social Analytics
Not enough data
7.9(won by default)
1712
Not enough data
8.0(won by default)
1895
Not enough data
8.8(won by default)
2056
Not enough data
7.4(won by default)
1378
Not enough data
7.4(won by default)
1396
Not enough data
7.7(won by default)
1151
Not enough data
7.4(won by default)
1090
Reports & Dashboards
Not enough data
8.1(won by default)
1909
Not enough data
8.7(won by default)
1983
Not enough data
8.5(won by default)
1826
Not enough data
Feature Not Available
Content & Collaboration
Not enough data
9.1
1695
Not enough data
8.0
1512
Not enough data
8.3
1554
Not enough data
8.1
1478
Not enough data
8.4
1580
Not enough data
Feature Not Available
Social Management
5.6
6
8.7
2679
7.8
6
8.9
2670
7.5
6
8.2
2329
7.9
7
8.6
2632
Not enough data
Feature Not Available
Not enough data
8.1
1410
Not enough data
7.7
1004
Monitoring & Listening
Not enough data
8.6
1378
Not enough data
7.1
922
Not enough data
8.3
682
Not enough data
8.1
667
Not enough data
7.9
644
Not enough data
8.1
671
Data Management & Analysis
Not enough data
7.6
688
Not enough data
8.7
1446
Not enough data
8.2
712
Not enough data
8.0
621
Generative AI
Not enough data
7.5
434
Not enough data
7.3
427
Process
Not enough data
8.6
1000
Not enough data
8.2
798
Not enough data
7.9
565
Channels
Not enough data
Feature Not Available
Not enough data
9.0
1054
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.6
689
Not enough data
8.6
982
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
ActionSprout and Sprout Social are categorized as Social Media Management
Unique Categories
ActionSprout has no unique categories
Sprout Social is categorized as Social Customer Service, Social Media Analytics, Social Media Suites, and Social Media Listening Tools
Reviews
Reviewers' Company Size
ActionSprout
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Non-Profit Organization Management
18.2%
Marketing and Advertising
18.2%
Education Management
18.2%
Renewables & Environment
9.1%
Political Organization
9.1%
Other
27.3%
Marketing and Advertising
21.3%
Non-Profit Organization Management
6.3%
Higher Education
4.7%
Information Technology and Services
3.7%
Financial Services
3.5%
Other
60.4%
Most Helpful Reviews
ActionSprout
Most Helpful Favorable Review
Nisha D.
Verified User in Government Relations
Very easy to use and very easy to get others to use - especially Facebook frame feature
Most Helpful Critical Review
Holly S.
Verified User in Education Management
There is a lot of information to go through so it might be a downfall for some. Also the pictures on the screen are limited to for our the visual learners.
Sprout Social
Most Helpful Favorable Review
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Most Helpful Critical Review
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Nisha D.
Verified User in Government Relations
Very easy to use and very easy to get others to use - especially Facebook frame feature
Stephany S.
Verified User in Gambling & Casinos
The incredibly clean UI makes this tool a breeze to use for daily social media monitoring. Up to 50 different channels can be added to the platform, making it very easy for a community manager to respond quickly for multiple brands. Teams also have the...
Holly S.
Verified User in Education Management
There is a lot of information to go through so it might be a downfall for some. Also the pictures on the screen are limited to for our the visual learners.
Mateusz P.
Verified User in Sporting Goods
Firstly, the features are a bit lacking. Sprout Social pulls @mentions and #hashtags into the feed but photo tags and other social media tags are not pulled in by Sprout Social requiring you to log into each social media channel and check. Secondly, the...
Alternatives
Discussions
ActionSprout has no discussions with answers
Is there a place of education for users?
6 comments
EC
I'm sorry, but the text you provided is a URL, which does not contain any content in an unknown language for translation. If you have a specific text in an...Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
Is Sprout Social legit?
3 comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
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