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Compare Acquia DAM (Widen) and Optimizely Content Marketing Platform 
Featured Products
At a Glance
Market Segments
Enterprise (48.8% of reviews)
Enterprise (48.7% of reviews)
Entry-Level Pricing
Free Trial 50 Users Per Year
Custom Pricing
Acquia DAM (Widen)
Star Rating
(616)4.5 out of 5
Market Segments
Enterprise (48.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial 50 Users Per Year
Free Trial is available
Browse all 3 pricing plansOptimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Acquia DAM (Widen) excels in user navigation, making it easy for teams to find and manage digital assets. Users appreciate the platform's ability to create external sharing portals, enhancing collaboration and distribution of content.
- Users say that Optimizely Content Marketing Platform offers a comprehensive solution for managing campaign workflows, allowing teams to plan, collaborate, and execute all in one place. This feature has been described as a game changer for content management and project organization.
- Reviewers mention that Acquia DAM (Widen) provides robust tools for tracking insights and integrating with other systems, which simplifies the process of grouping and distributing digital assets. This capability is particularly valued by organizations looking to streamline their asset management processes.
- According to verified reviews, Optimizely Content Marketing Platform shines in its ease of administration, with users highlighting its intuitive setup and management features. This has led to a smoother onboarding experience for teams, allowing them to focus on content rather than configuration.
- G2 reviewers note that while both platforms have strong metadata capabilities, Acquia DAM (Widen) stands out for its precision in tracking and sorting files by various criteria, which users find immensely helpful for organizing creative media files.
- Users report that Acquia DAM (Widen) has a slight edge in overall support quality, with a higher satisfaction rating for customer service. This has been crucial for organizations that rely on timely assistance to resolve issues and optimize their use of the platform.
Pricing
Entry-Level Pricing
Acquia DAM (Widen)
Workgroup DAM
Free Trial
50 Users Per Year
For departments and small businesses.
Up to 50 users of any type.
- Assets
- Insights
- Portals
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Free Trial
Acquia DAM (Widen)
Free Trial is available
Optimizely Content Marketing Platform
Free Trial is available
Ratings
Meets Requirements
8.8
516
8.8
60
Ease of Use
8.6
518
8.5
61
Ease of Setup
7.9
313
8.0
38
Ease of Admin
8.3
326
8.9
27
Quality of Support
9.0
468
8.9
50
Has the product been a good partner in doing business?
9.3
319
9.1
27
Product Direction (% positive)
9.1
504
9.6
61
Features by Category
Interface and Performance
8.7
419
|
Verified
7.8
17
|
Verified
8.3
423
|
Verified
8.1
17
|
Verified
8.6
445
|
Verified
7.7
18
|
Verified
8.7
438
|
Verified
7.9
17
|
Verified
7.4
103
7.4
16
Asset Management
9.0
433
|
Verified
8.6
19
|
Verified
8.9
422
|
Verified
8.2
14
|
Verified
8.7
388
|
Verified
7.7
17
|
Verified
8.9
361
|
Verified
8.5
17
|
Verified
8.8
366
|
Verified
8.5
14
|
Verified
8.1
192
|
Verified
Feature Not Available
8.5
286
|
Verified
Feature Not Available
8.3
105
8.2
18
Media Types
8.8
366
|
Verified
7.8
15
|
Verified
8.8
271
|
Verified
7.9
13
|
Verified
9.4
435
|
Verified
8.5
17
|
Verified
Administration
8.5
312
|
Verified
8.8
19
|
Verified
8.7
397
|
Verified
8.4
19
|
Verified
8.6
365
|
Verified
8.1
16
8.0
243
|
Verified
7.4
16
|
Verified
7.9
185
|
Verified
8.0
16
|
Verified
Agentic AI - Digital Asset Management
6.7
22
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Authoring Tools
6.3
15
Not enough data
4.9
13
Not enough data
5.2
14
Not enough data
4.8
14
Not enough data
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
5.6
14
Not enough data
5.1
14
Not enough data
Publishing Tools
5.1
12
Not enough data
4.8
11
Not enough data
4.7
12
Not enough data
Data Management
8.5
19
Not enough data
6.4
11
Not enough data
7.5
17
Not enough data
8.6
17
Not enough data
8.9
16
Not enough data
7.9
17
Not enough data
9.4
19
Not enough data
Optimization
8.9
17
Not enough data
7.6
18
Not enough data
7.5
17
Not enough data
Analytics
Feature Not Available
Not enough data
6.7
12
Not enough data
8.0
18
Not enough data
Platform Basics
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Content Planning
Not enough data
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Marketing Campaign Performance
Not enough data
7.7
13
Not enough data
8.1
13
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
Not enough data
7.3
11
Not enough data
8.0
11
Automation
Not enough data
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Administration
Not enough data
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Project management
Not enough data
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Workload
Not enough data
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Communication & Collaboration
Not enough data
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Cost Management
Not enough data
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Integration
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Not enough data
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Content & Documents
Not enough data
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Controls
Not enough data
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Project Management
Not enough data
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Remote Collaboration
Not enough data
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Content Protection
5.0
5
Not enough data
5.6
6
Not enough data
9.0
7
Not enough data
8.5
8
Not enough data
6.2
7
Not enough data
7.5
8
Not enough data
8.1
9
Not enough data
7.7
8
Not enough data
Content Type
7.9
7
Not enough data
7.9
7
Not enough data
Editing
5.8
32
Not enough data
7.1
35
Not enough data
5.6
30
Not enough data
6.3
30
Not enough data
Search
8.4
34
Not enough data
7.5
32
Not enough data
6.4
30
Not enough data
7.0
33
Not enough data
Permissions
8.5
34
Not enough data
8.5
34
Not enough data
8.1
33
Not enough data
Platform
7.4
31
Not enough data
7.5
31
Not enough data
6.5
32
Not enough data
Agentic AI - Brand Asset Management
5.8
6
Not enough data
5.6
6
Not enough data
6.1
6
Not enough data
5.0
5
Not enough data
5.8
6
Not enough data
5.8
6
Not enough data
Planning
Not enough data
8.3
17
Publishing
Not enough data
7.9
17
Social Media
Not enough data
7.6
17
Planning
Not enough data
8.6
34
Generative AI
Not enough data
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Annotation Tools - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Markup Software
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
8.6
34
Tools
Not enough data
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Metrics
Not enough data
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Acquia DAM (Widen) and Optimizely Content Marketing Platform are categorized as Digital Asset Management
Unique Categories
Acquia DAM (Widen) is categorized as Brand Asset Management, Digital Rights Management (DRM), Product Information Management (PIM), Creative Management Platforms, and Markup Software
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Creation, Content Analytics, Marketing Resource Management, Content Distribution, and Project Collaboration
Reviews
Reviewers' Company Size
Acquia DAM (Widen)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
8.1%
Consumer Goods
4.9%
Higher Education
4.4%
Apparel & Fashion
4.0%
Non-Profit Organization Management
3.9%
Other
74.7%
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Discussions
Is there a way to tag files with certain keywords?
3 Comments
JL
Tagging files is a feature that Widen offers. Our department tags assets through our metadata fields. We have created one specific field, List Keywords, to...Read more
What does Widen Collective cost?
1 Comment
Official Response from Acquia DAM (Widen)
Widen offers flexible subscription packages based on users, storage, and optional features and services.Read more
Is the Widen Collective offered a SaaS or on-premise solution?
1 Comment
Official Response from Acquia DAM (Widen)
(SaaS)Read more
Optimizely Content Marketing Platform has no discussions with answers
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