Best Supply Side Platforms (SSP) - Page 3
Supply side platforms (SSPs) allow publishers to make money from their websites by creating and selling ad inventory to marketers on an impression-by-impression, or visitor-by-visitor, basis. By selling ads in real time, publishers can provide advertisers with better visibility into individual impressions and gain instant clarity into advertising demand. This ensures that publishers sell their inventory at the most optimal price point and leverage their ad inventory to the fullest extent. SSPs are used in conjunction with publisher ad servers—either as a single product or two separate integrated products—that provide the functionality to manage ad inventory and traffic incoming ads. SSPs, in turn, give publisher ad servers the ability to sell their advertising inventory in real time through advertising exchanges or directly to advertisers’ demand side platforms (DSPs).
To qualify for inclusion in the SSP category, a product must:
Featured Supply Side Platforms (SSP) At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Admixer SSP is a gateway to Admixer programmatic ecosystem for publishers, app developers, ad networks, sales houses who want to sell their inventory and audience via OpenRTB or Header Bidding connect
- Marketing and Advertising
- 60% Mid-Market
- 40% Small-Business
137 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inve
- 46% Mid-Market
- 23% Small-Business
- Overview
- User Satisfaction
- Seller Details
Integrated ad management platform: RTB, Video, Mobile.
- 58% Small-Business
- 25% Mid-Market
2,371 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Operative.One is the gold standard for digital ad management—powering the world’s top streaming platforms and over 100 distinct CTV services. As the industry’s leading order management system (OMS), O
- 75% Enterprise
- 25% Mid-Market
1,893 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Founded in 2004, Q1Media is an industry-leading digital advertising company serving businesses and agencies on the local, regional and national level. Q1Media’s team of digital media mavens are dri
- 50% Small-Business
- 25% Enterprise
830 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Broadsign is an end-to-end software solution for media owners and buyers to holistically plan, manage and deliver out-of-home media. For Media owners: Broadsign empowers media owners to efficiently s
- Marketing and Advertising
- 47% Small-Business
- 27% Enterprise
5,833 Twitter followers
- Overview
- User Satisfaction
- Seller Details
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Opera Ads, the advertising platform by global web innovator Opera, powers advertising with extensive reach, user-centric engagement, and dedicated global support. It fuels monetization and user engage
- 63% Small-Business
- 25% Mid-Market
572,763 Twitter followers
- Overview
- User Satisfaction
- Seller Details
SelectMedia is a global video supply platform.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Sovrn provides products and services to thousands of online publishers to help them understand, operate and grow their business. Sovrn is headquartered in Boulder, Colorado, with offices in New York,
- 100% Small-Business
6,109 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Verizon Media's Supply Side Platform is a comprehensive solution designed to help publishers maximize their advertising revenue by efficiently managing and monetizing their digital inventory. By integ
- 67% Small-Business
- 33% Enterprise
16,283 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digita
- Broadcast Media
- Marketing and Advertising
- 43% Mid-Market
- 33% Enterprise
- Overview
- User Satisfaction
- Seller Details
The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified e
- Marketing and Advertising
- 55% Small-Business
- 45% Mid-Market
- Overview
- User Satisfaction
- Seller Details
The company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketplace.
- 50% Enterprise
- 50% Mid-Market
2,004 Twitter followers
- Overview
- User Satisfaction
- Seller Details
LoopMe is a technology company that uses artificial intelligence (AI) to improve brand advertising performance and outcomes. LoopMe was the first to apply AI to brand advertising and its Intelligent M
- 91% Small-Business
- 9% Mid-Market
2,454 Twitter followers
